© 2011 PhotoShelter, Inc. • how to sell prints • 1

how to sell printsPhotoShelter researchApril 2011

SPonSoreD BY:level

123aspiring &

part-time pros

© 2011 PhotoShelter, Inc. • how to sell prints • 2

introduction .......................................................................... 3audience .................................................................................. 6feature: color profiles, calibration and prints ............ 8 by Mark Joste, Spectrum Photographicpricing ....................................................................................10feature: a master printer reveals what sells ..................12 by Richard Jackson, Hance Partners/Image Craftselecting products ..............................................................13feature: selling photo books .............................................14 by Ingrid Spangler, AdoramaPixprint fulfillment ....................................................................15case study: nico morgan ...................................................17incentives, coupons and discounts .................................18 case study: dean oros .........................................................19traditional marketing techniques ...................................20case study: james bourret ..................................................23social media marketing ......................................................24marketplaces for prints .....................................................25how to sell prints through photoshelter .......................27case study: darren carroll ...............................................28appendix a: selling prints checklist.................................29appendix b: print vendor network directory .................30

No part or this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopyng, recording, scanning or otherwise, without the prior written consent of PhotoShelter, Inc.

PhotoShelter, Inc. makes no representations or warranties with respect to the accurracy or completeness of the contents of this work and specfically disclaim all warranties, including without limitation warranties of fitness for a particular purpose. The advice and strategies contained herein may not be suitable for every situation.

Save a tree. Think before you print.This PDF contains hyperlinks to resources on the Internet. Trees can’t do that.

© 2011 PhotoShelter, Inc. • how to sell prints • 3

And although photography has become highly commoditized with the prevalence of digital cameras, the high-end art photography market has suffered little, with top photographers still commanding top dollar. We should also note that the number of walls in homes and apartments has been unaffected by the increase in digital camera sales.

Wherever you fall on the spectrum of photography and pricing, we hope that this guide helps to expand your marketing thoughts and open up new opportunities for you. there’s no magic bullet for suddenly quadrupling sales, but with a targeted marketing campaign, there’s no reason you shouldn’t be able to increase your income by monetizing your existing content, while also becoming more savvy in how you market and to whom you market.

why sell prints?Don’t succumb to the notion that no one buys prints anymore. As a sample point, the truth is that print sales through PhotoShelter outpace stock and personal use downloads. Print sales can be a supplementary and unexpected revenue stream, and many photographers use print

sales as a way to show off personal work, even if they’re primarily focused on other areas like commercial photography.

If you’re dissuaded by the thought of becoming an expert printer and dealing with profiling and calibration, fear not: You don’t have to print anything yourself. PhotoShelter, for example, offers full and partial integration to nearly 100 print vendors around the world (and counting), and these print vendors offer a wider choice of product options and finishes to help you delight your clients.

modeling your successevery MBA student goes through the process of creating a business plan, which articulates many aspects of expenses, revenues, audience, and challenges in growing a business. the business plan can span many pages and usually includes a financial pro forma (literally, “as a matter of form”) that models the financial growth.

typically, when we talk to photographers about creating a business and/or marketing plan, their eyes glaze over, and we eventually hear,

introduction

even with the proliferation of computers and mobile devices like the iPad, print sales are still a huge element of the photography industry. In certain segments, such as weddings, the number of straight prints sold has declined, but in its place, higher priced products like stretched canvases have filled the void.

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IntroDuctIon to hoW to Sell PrIntS

“I’m a photographer, not a business person.” We can understand the sentiment. Most photographers always start with their images, and then try to match the images to a target market.

however, creating a plan doesn’t necessarily require pages upon pages of written justification to sell a print. Instead, you should consider it as a way to sanity check your assumptions and understand the factors that drive success. Still want to do it the MBA way? read more in Your Photography Business Plan for 2011.

John Mireles is a successful commercial & advertising photographer in San Diego, cA, who had this to say: “When’s the last time a photographer used a spreadsheet? …It never goes according to plan, but at least you have an understanding of what it takes to be successful.”

In other words, simply creating a Facebook page because someone told you to do it isn’t a good way to drive success. But understanding the metrics that would yield print sales is a solid method to generate sales.

For example, let’s say you know that 1 in 1,000 visitors to your website ends up buying a print. If you wanted to sell 10 prints per month, you’d need to drive 10,000 visitors to your website. If your website analytics indicate that you only have 400 visitors per month, you have a very specific course of action to take to ensure success: namely, drive more traffic to your website.

Similarly, you could equate this with a financial goal. If you wanted to generate $1,000/month in print sales, and your average print sells for $50, then you would need to sell 200 prints. You have a few levers that you

can shift in this case. the most obvious is that the number of sales linearly equates to the amount of money you’re making, so you could consider a price increase. But less directly, you could also increase the average amount per sale by bundling products or offering multi-item discounts.

Whatever the case may be, you need a clear understanding of:• What is your sales target?• Which levers drive sales?• What marketing activity can help you reach your goal?• What are the most productive marketing activities to help reach

that goal?

John Mireles’ career as a commercial photographer helped to make him acutely aware of understanding expenses, margins and the need to model success.

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don’t miss opportunitiesWe’ve said it before, and we’ll say it again. Getting someone to visit your website is hard work. So don’t fall into the trap of only displaying images when you have fertile ground to consummate a sale. Don’t rely on your potential customers to reach out to you to find out whether an image is available for sale.

having multiple points of “conversion” on your website (from signing up for a newsletter to buying a print) gives you a way to capitalize upon your audience in the brief moment that you have their attention.

Making images available for sale is simple with services like PhotoShelter, and online sales give you the ability to turn a passive viewer into an active buyer. Impulse buying on the web happens all the time, but it can’t happen if you have nothing for sale.

this guide will help prepare you to make the sale to both the random buyer and the clients you’ve cultivated for years. At the very least, enabling print sales from your website helps make your life easier when a client requests it.

A recent survey of PhotoShelter print sellers indicated that 75% of the respondents see print sales as less than 10% of their overall revenue, but see this number as an opportunity for growth. So let’s get to it.

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one of the biggest “amateur” mistakes that photographers make is believing that simply having a presence on the web will yield success. there is no doubt that factors like Search engine optimization can help drive unsolicited visitors to your website, but a major goal of marketing is targeting a qualified audience. If you sell celebrity photos, but the only visitors to your site are teens looking to steal images, a dramatic rise in teen traffic won’t help your cause. this seemlingly obvious fact is key for understanding efficient marketing activities.

As an extreme example, if you were selling lady Gaga prints (all legalities aside), spending money on a Google AdWords campaign might initially seem like a good idea. After all, “lady gaga pictures” gets about 110,000 searches per month. however, the vast majority of these searches have no desire to purchase a print. You could literally spend thousands of dollars without generating a penny of return.

In the world of television, nielsen ratings provide an interesting analogue. Although the average consumer is usually presented with overall numbers (e.g. “American Idol got a 20.3 rating”), the show producers are really only concerned with the key demographic (usually adults between 18-49). this is because this demographic is the one with buying power, and it appeals to the advertisers that place commercials during the shows.

For photographers, it’s key to identify which audience will likely buy prints. In the case of a wedding or event photographer, that answer is easy – the attendees are your audience. But for a landscape photographer, that question becomes much more difficult, and all the more reason to make a concerted effort to answer. In a recent survey of print sellers within PhotoShelter, we found the second largest audience

(14% of all respondents) to be buyers looking for gifts, home or office decor. If your audience fits this description, it’s important to determine the effective method of outreach for your particular potential buying base.

a mental exerciseDetermining a market size is a good mental exercise. A youth sports photographer, for example, might photograph a local basketball league comprised of 10 teams with 15 players each. Assuming that there’s no competition, the market size is 150 families. But to understand “addressable” market size, we have to take some liberal whacks at the number. For example, it’s likely that 20% of families have their own camera. Another 20% might never puchase a print no matter how good it is. So the addressable market might very well be 60% of 150, or 90 families.

once you identify an audience, you need to determine whether it’s large enough for you to hit your financial goals. A corporate photographer in a small town isn’t likely to generate 100% of his/her income from corporate photography because there probably aren’t enough companies to sustain that singular business. that photographer has a few choices:

• Diversify the types of photography• Increase the area in which he/she serves• raise prices

raising prices is probably difficult, given that a small area likely doesn’t have much pricing flexibility or buyers with deep pockets. But diversifying services and/or increasing the areas serviced makes perfect sense.

audience

© 2011 PhotoShelter, Inc. • how to sell prints • 7

AuDIence

the Internet gives us a huge opportunity to inexpensively market into similarly related communities. For example, a food photographer could become a member of the numerous recipe-sharing community sites, and inject him/herself into the conversations to gain credibility and trust. You might say, “I tried this recipe, and this is what it looked like” to build interest in your photography. then, around the holidays, you might launch a print sale to the community in a very organic and integrated way.

even sites like flickr can be potent communities for the consumption of photography. Join a group of like-minded photographers and (subtly) indicate that users can contact you if they’re interested in a print. use your creativity to penetrate the millions of communities that exist online.

entering (and winning) contests can also generate new audiences for photographers. But lesser established contests rarely have significant reach or clout. Make sure to research a contest before spending time and money on creating an application, as too many contest usurp photographer’s copyright on submission, or are simply cheap tactics to raise money through application fees.

We’ll cover a number of analogues in our case studies to illustrate how photographers are dealing with the addressable market size in their respective fields.

• Identify your prospective audience• Determine the approximate “addressable” size of this group• Determine the best way to reach this group• understand demand. What does this group need most?

what does your audience know?throughout this document, you’ll hear various suggestions to constantly educate your clients about options like print finishes, papers, inks, etc. But don’t overlook even more obvious things like crop and aspect ratios that might confuse your customers.

Most digital Slrs have an aspect ratio of 3:2, which corresponds perfectly to a 4x6 print. But when you sell an 8x10, you’re losing 20% of the surface area. that could easily be part of a head or hand that makes the picture. When you’re self-fulfilling prints, it’s easy to select the best crop, but if you’re a high volume event shooter, this might be impractical. You have a few choices: 1) only sell sizes with minimal crop factors (e.g. 8x12, 12x18), or 2) allow the customer to select his/her own crop upon checkout. the PhotoShelter cart allows the photographer to give his/her customers the choice to select the crop – and while this gives the end user the control, it also assumes they intuitively understand what the crop is and why it exists in the first place.

We’ve seen enough returned prints to know this isn’t an uncommon problem, and it underscores some of the more subtle complexities of selling prints.

DO THIS

A completely centered crop to fit a 16x20 print would cip the top of the baby’s head.

© 2011 PhotoShelter, Inc. • how to sell prints • 8

color profiles, calibration and prints

a brief guide to monitor set-upby Mark Joste, Spectrum Photographic

Ensuring your monitor is set up correctly is a critical factor in the pursuit of predictable print production.

Before calibrating your monitor it is important to understand that all the devices in the imaging workflow (camera/scanner, monitor/display and printer) have their own ways of producing colour, which makes the range of colour that they are able to reproduce unique to each device. In order for you to gain consistent and predictable results these devices need to be properly calibrated and colour managed. Also, in order for each device to understand and therefore accurately display an image, each image needs to have an embedded profile. This profile describes the colours in a standardised way so that any profile aware application can handle the image colours correctly.

monitors, calibration and viewingWhen preparing digital images for print, the quality of your monitor, its proper calibration (using a hardware calibration device) and the lighting of your workspace and print viewing areas are all factors you need to get right if you wish to achieve predictable and consistent results.

your monitorBuy the best monitor that you can afford. Due to the narrow viewing angle and relatively low cost of laptop screens, these should be considered as unsuitable for

colour accurate work, unless of course you plug in an external display and use this instead.

Your monitor should be positioned in an area with consistent and subdued ambient lighting. The surrounding area including yourself should not be brightly coloured or lit. Also, beware of glare, as this reduces contrast, so use a monitor hood to minimise any glare.

Your computer desktop/wallpaper should be a solid grey, and you should replace your monitor every 3 years before it becomes difficult to profile accurately.

monitor calibrating: why do it?Most monitors, when first purchased, have a brightness in excess of that

achievable by any print media and will need calibrating to much more realistic aim values. If not, your prints will always look far too dark when compared to the image on screen.

© 2011 PhotoShelter, Inc. • how to sell prints • 9

color ProFIleS, cAlIBrAtIon AnD PrIntS: A BrIeF GuIDe to MonItor Set-uP

The idea is to calibrate the monitor, using an onscreen hardware calibration device or ‘colourimeter’ (think of it as a lightmeter for your monitor), so that the monitor ‘mimics’ the characteristics of the printed media.

Different papers can have different base whites (which will affect the overall colour balance of the print), so you will need to calibrate your monitor’s white point to match the paper you are intending to print on. In other words, a monitor that hasn’t been calibrated at all won’t match any media, and one that is calibrated to be a good match for an image printed on Fuji Crystal Archive won’t be a good match to an image printed on Hahnemuhle German Etch. This is down to a difference in the base white of each media.

how? When using a colourimeter, the software supplied with it will usually have a basic and an advanced/custom mode. (Check before buying the device that there is an advanced mode.)

As you will be producing a calibration that is unique to your monitor/viewing/printing conditions, you will need to be able to adjust the desired aim values until you reach a setting that works for you. For printing I would recommend the starting values to be a white point of 6000K, a brightness value of 100CD and gamma set to 2.2. This only a starting point, and you will probably have to fine tune this further using a suitable test image.

confirming the match between your monitor & your printThe best way to confirm that your monitor is successfully calibrated for printing is to have a test print made so that you can compare it to the image as it appears on screen. Although there are many standardised test images available online, my

personal favourite is the picture disc test file. All you need to do is make a print from this test file using your chosen printer and media combination, whether your own desktop or through one of PhotoShelter’s print vendors. (As each printer/media combination has its own unique characteristics, it is important that these test are carried out on the same device that the images you sell to your clients will be fulfilled on).

print viewingIt is best to view prints under daylight conditions, as prints can look a different colour when viewed under non daylight balanced light sources (also known as metamerism). Unfortunately the ideal conditions for print viewing are far too bright to be ideal for viewing your monitor and vice versa. Studios will usually have a separate print viewing booth located away from the workstations to keep the lighting around the monitors as subdued as possible.

further readingThis article is a very brief guide to a small but crucial part of the colour management necessary for successful and predictable print production. If you would like more information on this subject then I recommend that you read; Real World Color Management: Industrial-Strength Production Techniques by Bruce Fraser, Chris Murphy and Fred Bunting, published by Peachpit press.

©Mark Joste 2011

Mark Joste BA(Hons) has been a fine art printer for 15 years starting when the industry was 90% analogue, and he worked mainly in the dark. He is currently head of colour management and digital workflow for Spectrum Photographic, a UK-based pro lab and one of PhotoShelter’s fully automated print vending partners.

© 2011 PhotoShelter, Inc. • how to sell prints • 10

pricing

Pricing can be a very arbitrary and frustrating thing. Why does an Andres Gursky print sell for $250,000, while another photographer’s print sells for $25? A number of factors are involved:

• Industry standards• customer price sensitivity• Scarcity / limited editions• raw materials (ie. paper choice) & production technique• Profit margins• cost of doing business

industry standards: An analysis of the pricing of your competitors is the best way to grasp “standard” pricing. obviously, market demands can shift pricing into different tiers. the key is to not underprice (or overprice) your work for a given market. If the stock photography market has taught the broader industry anything, it’s that downward pricing pressure (i.e. selling stock for $1) doesn’t help photographers at all. undercutting your competition on price can be a slippery slope, and it’s often smarter to figure out how to justify a higher price rather than cater to the bottom of the barrel.

Photographer Dean oros opined, “A common saying is ‘I can only charge what the market will bear.’ this is not accurate. It’s important to have a range of print offerings that can meet the wants, needs, and desires of the different demographics in the market one serves.”

Customer price sensitivity: When there isn’t a huge, fluid market for your work (i.e. high demand and many transactions), you might find that customers have higher price sensitivity. (A higher sensitivity means customers react poorly to every slight price increase and react positively

to every slight price decrease.) Feel like you’re close to a sale, but the customer is hedging? A slight discount might be all you need to do to push the customer over the edge. Sensitivity will vary widely across markets. An experienced collector of limited edition signed prints is obviously less sensitive to price.

scarcity/limited editions: limited edition art can amplify demand, which leads to higher prices. Scarcity can be a component of limited editions, but scarcity can also be used in the sense of a limited time offer. take the approach of a high-end gallery: For collectors who see art as an investment, a limited edition gives them a way to see long-term value. Series of between 5-25 copies are common.

verifying authenticity of images can be problematic, particularly where digital photographs are concerned. We’ve anectdotally heard several stories of studio assistants making personal prints from their famous bosses. Arttrust provides technological solutions for physically tagging artwork with the use of an unremoveable “Bubble tag™” and then by registering the works via their website.

profit margins & cost of doing business: these two items are intertwined. to make a living in any occupation, you need to know your cost of doing business, and you need to determine what type of profit you need to clear to maintain a certain lifestyle. If photography is a hobby or secondary revenue stream for you, calculating profit margin and cost of doing business might seem less relevant. But even hobbyists need new gear, so don’t undercut yourself.

one of the best ways to calculate your cost of doing business is the nPPA’s online calculator.

© 2011 PhotoShelter, Inc. • how to sell prints • 11

PrIcInG

An easy way to determine what you can sell an image for is to check out your competition. But we actually prefer to discuss pricing in regards to profitability. Selling a 4x6 for $5 isn’t going to make anyone rich, particularly if you’re printing and shipping the image yourself. Instead, consider setting up your pricing to incentivize the purchase of high profit margins.

For example, your customers might want 4x6s, but if the price is close enough to an 8x10, you might sway them with the larger, more profitable size.

oK, fine, but you just want to know how much to charge for a print? here is the average price of popular print sizes within PhotoShelter to help guide your pricing. there’s a tremendous amount of variance in pricing amongst photographers, so use this information as a guide, not a rule.

A huge caveat to any pricing, of course, is to ensure that it covers your cost and provides you with a profit that allows you to maintain a certain quality of life.

read our four part series on the Price of Prints on the PhotoShelter blog:

• Pricing Practices and Motivating Buyers• how to Avoid Pricing Yourself out of Business• 14 Ways to Increase Photo Print Sales • Advice from expert Printers

Product Average Price

4x6 $6.39

5x7 $10.35

8x8 $16.93

8x10 $21.80

10x10 $23.80

11x14 $40.00

12x18 $52.92

16x20 $73.11

20x30 $107.40

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a master printer reveals what sellsby richard Jackson, hance Partners/Image craft

As a fine art print maker for many years, I’ve noticed some photographers sell more prints than others. I believe there are two main reasons for this. First, the number of people seeing the work matters – more eyeballs translates into more print sales. The second is how the viewer values the work. A small percentage of viewers can see a print once, and that is enough to purchase it. But I believe most viewers must connect with the image in some way to attach enough value to move them to purchase.

the numbers gameI have printed for many photographers who’ve become very excited about being offered a gallery exhibit. They go through the process of printing, mounting, matting and framing from 15 to 40 prints, bearing the cost themselves. A well-attended opening is usually followed by a run of 30 to 60 days. After that, a handful of prints from the exhibit might reside in the gallery’s smaller spaces for a while, but often few or no prints are sold. The exhibit is up for a limited amount of time with a limited number of people coming to see the prints. The photographer typically shows up for the opening, but then has no chance of connecting with the viewer after the run.

By contrast, another photographer for whom I print owns several galleries located in high-end locations with heavy pedestrian traffic. His prints are perpetually on display, so thousands of people see them, and a correspondingly large number purchase them (the percentage of buyers doesn’t change – he just has a larger pool). So if I am right about this, part of the secret to selling more is a math problem.

adding valueThis same photographer makes a point of connecting himself and his work to the viewer by having frequent appearances to sign prints, books and posters at his galleries. Over time, more of his audience can get to know him on a personal level through his stories from the field, and his motivation for creating specific images. This intangible connection adds tremendous value, and I think more people are willing to pay when they have invested feeling or emotion. Over the years of printing for many well-known photographers, I’ve come to enjoy and appreciate

the story of an image as much as the image itself.

I also think I make a better print for my client when I know the backstory. It helps me connect with the photographer in a way that suggests how the print should be presented to the viewer.

Spending the time to educate your customers about the advantages of different papers and printing medium not only builds credibility, but can increase margins. When people are going to spend lots of money on a print, they want to feel

that you’re transparent because the utility of art isn’t as clear as, say, a car.

your galleryToday, photographers are very fortunate because they can reach a much wider audience without owning a brick and mortar gallery. Websites, social media and PhotoShelter are three options for reaching more people. Great images matter, but I can’t underscore enough how important it is to build a connection to your audience if you really want to succeed in selling fine art prints.

© 2011 PhotoShelter, Inc. • how to sell prints • 13

selecting products

When you think about selling prints, the average person likely imagines an 8x10 hanging on a wall. But in the past few years, there has been an explosion of products that can be offered on a small scale. these include ultra large prints, canvas prints, multi-image items (e.g. calendars, books), t-shirts, mousepads, die cut pieces, etc. entire businesses have been built around the printing of cute business cards (e.g. moo.com, tinyprints.com), or lifesize wall decals (e.g. fathead.com).

Determining which products to sell can affect sales. having too many products can overwhelm the customer and put them into analysis paralysis. having inexpensively priced items along with premium items might skew sales towards the low end. not offering items that your competitors do might drive buyers away.

For example, in the fine art market, face-mounted pieces (large prints mounted onto plexi) are becoming more prevalent. But this technique isn’t without issues such as 1) you cannot use an ink jet print with a face mount, because the ink doesn’t bind properly (thereby increasing the print’s cost), 2) scratches to the plexi can be difficult or impossible to remove, 3) resale of these pieces is untested, given that they cannot be reframed or remounted. on the other hand, the presentation of a large floating piece behind a shiny piece of plastic can be very stunning.

Many photographers we spoke to also mentioned that they are constantly educating their customers on various options for different media, sizes, etc. the process of education is important, because you can often upsell a customer to an item with a higher profit margin.

Jody and Zack Gray, a husband and wife wedding team in nashville.

have a 78” stretched canvas print of themselves hanging in their foyer. When prospective couples come to their home to learn more about their services, they are immediately presented with the image. “that’s what you do with professional photography – you hang it on the wall,” said Zack. they try to convey the fact that hiring a professional photographer doesn’t just mean nice photos on your facebook page and iPhone – they want their customers to come away with art. they demonstrate a real life example of a large print that incidentally yields a nice profit margin.

Make sure your product offerings meet the needs of your customers, and constantly educate them to sell the products you want them to buy.

• Determine the breadth of your product selection by talking to real customers and prospects

• test out new products periodically• educate customers about the benefits of higher value items

as part of your sell

print longevitythere are no industry standards for testing inks and papers, so despite manufacturer claims of archival inks and papers lasting 100 years, there’s no empirical evidence to back it up. According to richard Seiling from West coast Imaging, chromogenic prints (e.g. type c, Digital-c, rA-4) are widely accepted archival formats used by top sellers like thomas Mangelsen and Peter lik. But in the past few years, the art world has accepted archival inks and papers from manufacturers like hP, epson and canon. of course, with any print, exposure to sunlight can cause accelerated fading, so it’s important to educate your clients, particularly when you’re selling higher priced prints.

DO THIS

© 2011 PhotoShelter, Inc. • how to sell prints • 14

selling photo booksby Ingrid Spangler, AdoramaPix

Self-publishing books has become a huge business, and advances in technology have made it possible for individuals to print even a single copy of a book. Many photographers have started to use book publishing services to create leave behind portfolios to leave behind, while other photographers are looking to self-publish and distribute when they cannot attract the attention of an established publisher.

Designing a photo book for a specific client (e.g. a wedding couple) is very different from designing a book for general sale that needs to appeal to a wide range of clients. When multiple, repeated sales are your goal, the book needs to feature not only good imagery, but the editing and sequencing can be key in conveying a narrative that will draw multiple users in.

In the case of a wedding, the audience is pre-identified, and so a sale is guaranteed. In that respect, it makes sense to indentify an audience for your photo book before you spend time and money producing it, as this significantly focuses the marketing effort to sell books.

For example, concert photographer David Bergman (tourphotographer.com) assembles books of Bon Jovi images from each concert to sell while he’s on tour with the band to supplement the individual image sales that he makes from his PhotoShelter website. Ignoring for a moment his obvious advantage of access, it’s worthy to note that he’s made a good choice to market to an audience that is literally fanatical about Bon Jovi. This increases the chance for a sale of related paraphernalia. Contrast this to a book of landscapes, and I think you’ll agree that one audience is much easier to reach and market to. Although you

might not be willing to change your area of focus, you might consider whether it’s economically viable to produce a book as a secondary revenue source.

Avoid the temptation to get too cute or garish with the book design – the most successful photo books have simple designs that let the images really take the

spotlight. Alternately, you might want to consider hiring a graphic designer to give your book a distinctive look and feel.

Ensuring the best quality output is key in presenting your work in the best possible light. All major printing services (including AdoramaPix) provide ICC color profiles that you can download to your computer to soft proof the images prior to printing. This “extra” step might seem a bit laborious, but it’s the only way to ensure the output matches your vision.

Binding (layflat vs. non-layflat), covers (soft, hard, wrap), aspect ratios (square, rectangular) and size all play a part in the final output and perception. Don’t be afraid to experiment to get the product you want.

Finally, when it comes to displaying the book for online sale, take advantage of various technologies that allow the customer to “flip” through the pages, or at the very least, photograph your book in a professional manner and present different angles and pages that show off your product. For example, AdoramaPix offers an embeddable Flash widget that can be added to your website to allow buyers to preview the book, and get a strong sense of the real end product.

© 2011 PhotoShelter, Inc. • how to sell prints • 15

print fulfillment

It might seem like an afterthought, but the way you package and deliver a print can have a pretty significant effect on the buyer. Most of us are familiar with the experience of opening an Apple product, be it an iPod, iPhone or iMac. the packaging is well-designed and purposed to evoke an emotional response.

on technology blogs like engadget, it’s become commonplace for geeks to video the “unboxing” of new devices for all the world to see. People’s tastes are becoming increasingly sophisticated.

As such, consider how you deliver prints to your customers. Are they shrink-wrapped against a rigid piece of cardboard like AdoramaPix (one of PhotoShelter’s automated print vendor partners)? Are large-sized prints rolled into a tube, or are they packed flat? Is there branding on the packaging? Is there personalization for the purchaser?

Alternately, you might find that your customers care less about the unboxing experience as much as they do speed of fulfillment or the quality of shipping (i.e. a low lost mail and damage rate). Some mailing services, for example, bundle items with similar destinations together and drop them at major mail hubs to decrease sorting times and physical damage.

Wedding photographer Missy Mclamb tackled the issue of cost and presentation in 7 Ironic truths About Successful Wedding Photographers:

“Managing the [branding] symbols is a slippery slope. You have to be careful not to justify superfluous expenses in an effort to maintain an image. Do you really need to invest thousands of dollars for fluffy packaging to ship your books and prints? Indeed, the packaging

AdoramaPix shrink wraps images against cardboard with a packaging slip, which is inserted into a heavy three -dimensional box. The image is placed face down on a piece of foam to reduce scratches.

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PrInt FulFIllMent

you use is a critical branding symbol, but there may be a high-concept and lower cost solution that still conveys your message.

“When I searched for packaging options for my studio, I was floored by the expense of custom-printed boxes. Instead I sourced premade white boxes from a wholesale supplier and high quality, acetate envelopes from a store in chinatown. Before a wedding book or print order is shipped, and after I have a final inspection of the objects, I ‘autograph’ the top of the box with a bold Sharpie. It’s an elegant, striking and affordable solution.”

20x200 decorates their heavy cardboard flat packaging with a color sticker. Individual pieces celebrate with a certificate of authenticity declaring, “It’s Official: You Bought Art!” because the target demographic is first time art buyers. Each piece also includes an letter about the artist and piece.

John Hryniuk ships via airmail using a white woven envelope. The image is packed between two pieces of sturdy cardboard, and John handwrites framing instructions to ensure longevity of the print. The two pieces of carboard are taped together, and the corners are protected with plastic stays.

© 2011 PhotoShelter, Inc. • how to sell prints • 17

case study

nico morganhttp://nicomorgan.photoshelter.com

UK-based Nico Morgan is an event photographer specializing in equestrian events. His typical clients are the horse owners and riders who range in age from their 20s into their 50s. Most of the riders are affiliated with equestrian clubs, and as such, marketing to the clubs is one of the effective methods that Nico uses to spur sales. Having a pre-negotiated arrangement with clubs makes shooting on speculation a much more feasible way to conduct business.

Given his clients’ demographic (16% of all buyers across our base are event participants in this general age range according to a recent survey), Nico has found that many of them are not tech savvy and leery of e-commerce. So he continues to take orders via email and phone in addition to enabling e-commerce from his PhotoShelter website. This might seem antithetical to the Internet age, but it’s reflective of his understanding of his audience. He’s also found that being mindful to the language and buttons that he has on his website (e.g. concepts like the “cart”) was necessary to be comprehensible by the widest range of users.

Nico offers prints, products and downloads ranging from about £7 - £20, depending on the size. He limits his offering to about 5 products in each category to avoid overwhelming his customers.

In order to expand his business, Nico has been increasing his radius of travel. “I keep making sure that the market is

expanding by travelling as much as possible to ensure I am capturing different people and their horses. If I get good action shots in nice light, then the market is still relatively good.”

Although he sends the print orders to the lab, Nico has all images sent to him before they are mailed out to ensure quality, affix a copyright sticker, and include an invoice. “I hate it when a client gets a print I am not happy with. I have used a couple of labs who sent direct to the customer, and they let me down.”

There is cyclicity to the buying habits of his customers. Since many riders compete in multiple events throughout the season, he’s found that these riders wait until season’s end before purchasing a hundred images, so he models his revenue

accordingly. Still, he’s found an active repeat buying customer base.

Nico’s volume of print sales is increasing. “I am consciously trying to build the prints side, so I am careful about what I shoot. You can saturate a small print market, so the market has to be as large as possible.”

Because Nico deals with many older, non-tech savvy customers, he cusotmized his website to have more explicit links to purchase online. Additionally, he accepts orders over the phone and via email.

© 2011 PhotoShelter, Inc. • how to sell prints • 18

incentives, coupons& discounts

of the many tried and true marketing methods, it’s hard to beat a sale or a coupon. the modern coupon was introduced by coca-cola as a way to get people to try the curious drink in the late 1800s – obviously that worked out pretty well.

coupons are great not only because it creates a monetary incentive to your customers but because it also generally provides:

• Urgency. Most coupons have an expiration date, and the shorter the duration, the greater the urgency imparted.

• scarcity. coupons can be set up so that only a limited number are available.

• A reason to communicate. It’s often difficult to come up with a legitimate reason to contact your prospective clients. no one wants “filler” communications, but offering a discount has a meaningful value proposition.

We saw a huge uptick in the number of coupons issued and used around the holiday season, followed by a dramatic drop off in the new year. But it is precisely in the lull where opportunity can come knocking. Why not offer a “start the new year right” coupon, or valentine’s Day, St. Patrick’s Day, etc.? there’s no shortage of holidays and/or reasons to offer your customers a discount.

once you have issued an incentive, coupon or discount, don’t be afraid to remind your audience. retailers do this incessantly to spur buying behavior (e.g. “only two days left for the best values of the year”). Your marketing efforts need to be persistent and regular to gain mindshare and results.

Still, you have to start somewhere. recent survey data indicates almost 25% of PhotoShelter print sellers are doing no marketing at all, and coupons are a great first step, and a perfect excuse to reach out to your customers.

here are a few ideas for offering discounts to your customers:• Discount purchases of a certain dollar amount• tier discounts for higher purchase amounts• Discount bundled products• offer discounts around various holidays – remember that entire

holidays have been commandeered by various retailing industries to support sales (valentine’s Day, anyone?)

• Discount a first-time purchase• reward repeat buying (or even one time buying)• offer a discount when a user signs up for a newsletter

read more:• 7 clever Ways Photographers use coupons to Increase Sales• 10 tips to use coupons to Market Your Photography

© 2011 PhotoShelter, Inc. • how to sell prints • 19

case study

dean oroshttp://archive.deanorosphoto.com

Toronto-based Dean Oros left a 17-year career in television and film to pursue photography full-time. Today, 30% of his work comes from corporate photography, and the other 70% comes from portrait and weddings. A consummate businessman, he quips, “I could write a book on pricing.”

Because of the range of photographs and customers that he deals with, he has a broad set of pricing ranging from CAD$10 – CAD$1,000. He adopts different pricing for his fine art prints vs. his wedding prints, where some of his profit is already embedded in the daily fee.

Dean’s PhotoShelter website is set up to showcase his portfolio and various stock photo galleries. He uses “unlisted” public or passworded galleries for his wedding and portrait clients to maintain their privacy, while still making them easily accessible.

All the images within the galleries are priced for online sale, and Dean handles the fulfillment himself to control quality. Products range from 5x7 prints for CAD$16 to a 40x60 gallery wrapped canvas for CAD$1,000. Each gallery has a gallery description that indicates that images have been “treated to Dean Oros’ fine art image enhancements.” Reinforcing that the photographer spent time retouching the images increases the perceived value. Sales were particularly brisk around the

holidays, and Dean manages to usually sell multiple images per sale.When it comes to the delivery of digital files, he usually balks. “Unless they’re well-versed in color profiles, etc., most consumers will take those digital files to a local consumer lab to have inexpensive prints made, which they in turn will share with their friends and family. Your image will never look as you intended by doing this. Handling the printing yourself will ensure you have control over the print process

and will ensure your client receives the best quality for the type of print they’ve ordered.”

Poor quality prints are not a part of his brand proposition, so he controls how people perceive his products and

services by being mindful of the output. Dean does offer 500 pixel personal use downloads for about CAD$10 to satisfy the desire of his clients to have something to post on Facebook and similar sites.

Getting people to buy higher margin items that can show off the photography is simply a matter of education. “Educate yourself and your clients about the differences in printing,” he said. “Explain the differences in photographic papers, framing etc. Clients want to make educated buying decisions.”

© 2011 PhotoShelter, Inc. • how to sell prints • 20

traditional marketing techniques

Depending on your audience, you might find that traditional marketing techniques are more effective than the newfangled online techniques.

wall art promotionMany photographers offer their work to local businesses (particularly restaurants) to hang on the walls as a free form of advertising. typically the photographer’s name and contact information is listed next to each print.

Photographer Blaise hayward was contacted by the owners of Imagine Swimming, a children’s swimming facility in triBeca, whose owners taught his children to swim. Although hayward makes the bulk of his income from his commercial work, he’s pursued personal projects for many years, and wants to have fine arts play a larger role in his professional life. Adrift #3 is a 5’x7’ facemounted piece that greets all visitors to the lobby area and includes a small placard with hayward’s name. the piece has been up for about a year, and hayward has received a number of inquiries but no sales yet. Although he isn’t aggressively marketing the fine art work, he is still keenly aware that creating sales is the name of the game. “I’m not really in the business of lending art [indefinitely], or I’d be living in a tent,” he jokes.

one clever suggestion, depending on your specialty, might be to seek out venues that align well with a theme which you frequently shoot. If you have a fantastic vintage rock collection, for example, rock ‘n’ roll themed restaurants and cafes might be eager to showcase your prints. Moreover, they might be willing to host an event to hear your stories, if it means more foot traffic in their place of business. A fitness studio might be partial to hanging inspirational, athletic, or even calming images. use your creativity to market yourself!

giveawaysGiveaways can be an effective way to market yourself and get your name out to a broader audience. But giveaways without a call to action can be a waste of time and money. You need to make sure to “close the loop” and follow up to the people who are the recipients of your largess. For example, a campaign to get people to sign up for your newsletter (a great e-mail leads list) could be accompanied by a “free 5x7 print” from a gallery of your favorite images. You benefit by getting an email of a prospect that can be marketed to in the future, and you expose the customer to your work because they have to browse through a gallery of images to make a selection.

© 2011 PhotoShelter, Inc. • how to sell prints • 21

trADItIonAl MArKetInG technIqueS

As a low-cost way to market her services, portrait photographer Jamie Schultz gives mini “business cards” to her senior portrait clients with their images on the front and her logo on the back. even though Facebook yields 90% of her senior customers, the physical card augments her efforts, and the personalization for each kid makes it all the more likely to be passed around as social media marketing increases.

Additionally, Jamie started a completely non-photo related blog entitled thislunchrox.com where she photographs the lunches she makes for her children. Although, it’s not specifically designed to be a marketing piece for her photography, the blog’s wide readership does provide her with an incidental, extended audience of moms who are perfect clients for her children’s portraiture.

Similarly, photographer Stephen voss took a 4x5 photo each day for 91 days and sent it to users who “reserved” a day from his tumblr site . Aside from being a great publicity stunt, it accomplished the goal of engaging with a new and larger audience. he created a short 1:30 video to illustrate setting up the large format camera, metering, pulling the polaroid, and mailing the print out. the video is a wonderful way to create audience engagement.

public relationsIndependent photographers often shy away from seeking publicity,

but in reality there are few more powerful ways to draw attention to your work. When we speak to photographers about generating press coverage, we frequently get the same response: “how is my work newsworthy?” the answer is simple – you need to make it newsworthy. this takes some strategy and creativity.

While your work may not be worthy of coverage in The New York Times Arts & leisure section, a smaller, more targeted audience may be highly interested.

think about your most recent project or print collection, and the likely audience of buyers. how do these people consume information? Are there websites and blogs, local newspapers, or even trade publications that these people read frequently?

Bloggers are wielding more and more power and reach online. Don’t focus only on print publications. What would be the effect on your business if you were mentioned on PDnPulse or Strobist.com? even non-photo specific websites like Gizmodo regularly feature photo projects from all types of photographers. regularly networking with relevant bloggers and twitters can substantially impact your business.

Among the many photography-related blog posts featured on Gizmodo is a weekly shooting challenge that encourage reader participation. Think you’re too “pro” for such a contest? You might want to check out the competition and the page views...

© 2011 PhotoShelter, Inc. • how to sell prints • 22

trADItIonAl MArKetInG technIqueS

have a look at these publications and understand the typical content they use. can you structure an event that will attract their attention (online or live in-person)? For example, can you collaborate with a nonprofit or local business for an evening showing of your work? consider writing a press release or media advisory to attract the attention of these writers. A press release or media advisory is used to alert the media about potential news, so at minimum you want to include the most pertinent details – the who, what, where, why and when associated with your news.

how to write a press releasehttp://www.wikihow.com/Write-a-Press-release

obtain the contact information for the publication’s editorial staff and email your press release. Be mindful of lead times – print publications like magazines have long leads while blogs can turn around news in a matter of minutes. Follow up is often necessary. consider that the press is typically busy and on a deadline, so be mindful of respecting their time when getting in touch, and make sure your “pitch” is relevant.

• consider the influencers. Focus your Pr efforts on the most influential media outlets for your target audience.

• Work in advance. Pre-pitching your news before it actually happens helps the media prepare your story rather than reacting when it is old news.

• tie your channels together. ensure your website and contact information are included in your press materials, whether the event is happening online or in-person.

DO THIS

© 2011 PhotoShelter, Inc. • how to sell prints • 23

case study

james bourrethttp://jamesbourret.photoshelter.com

From his home base in Sun Valley, Idaho, James Bourret runs a traditional gallery, as well as maintaining his PhotoShelter website to cater to his clientele. His typical customer runs the gamut from tourists to locals who have seen his work in his gallery, in local restaurants, on his website, or through references.

Selling large landscape prints isn’t as easy as selling a 4x6, and it’s a distinction that James is well aware of. “To actually sell a large print, however, it often takes making a connection between the image and the buyer, or the artist and the buyer, through the story. It also generally requires that the image contain just as much detail interest as it does subject, graphic or compositional interest, and this cannot be conveyed by any other means than seeing a print up close.”

As such, he rarely makes sales online without customers first having seen a print in person. Therefore, his strategy of allowing local restaurants and bookstores to use his work for interior decoration makes a lot of sense.

Networking with gallery owners and art consultants is part of James’s marketing efforts. In one case, a gallery owner also turned out to be an art consultant for a corporate interior design firm. He ended up making multiple sales to a large financial firm in Boston as a result of the relationship, and even though he split the

commission 50/50 with the consultant, it still was an unexpected windfall.

In the case of the restaurants, James provides the art on loan, and incurs the cost for printing and framing the images. In some cases, to lower his costs, he forgoes the framing and instead opts for a simple foamcore mounting. Customers have

literally bought the art off the walls, which is great for James because he doesn’t need to pay any consignment fee in the venues where he displays his art. And although the prices tend to a be a little lower for this type of sale (ranging from $95-150 for a 17x22 print), it’s still a great marketing arrangement that constantly extends his reach.

Despite a decline in his own fine art print sales in the past few years, James believes that the market is picking up once again. “I am located in an area that benefits from a seasonal flow of

relatively affluent visitors who have an interest in the outdoors, and I am positioned to provide artwork to that market.”

In the long run, James hopes to expand his reach by gaining representation through other galleries, and although he’s had limited success in this regard, he knows it’s a long term play that could have a significant impact on his print sales revenue in the future.

© 2011 PhotoShelter, Inc. • how to sell prints • 24

social media marketing

social media marketingAlthough we cover a broad range of social media strategies for photographers in another eBook, Social Media for Photographers, it’s worthy to note how photographers are using social media to help sell prints and gain new business.

FacebookFacebook has far and away become the free and effective social media marketing tool for some photographers. Wedding photographers, for example, are gathering the names of the bridal party and immediately friending them on Facebook. Following the wedding, the most aggressive photographers rush to get a quick edit uploaded and tagged on Facebook. where they know the photos will start appearing in various profiles and the comment train will initiate. In a recent survey of print sellers, we found that Facebook is the #2 outbound marketing method amongst our base, just after traditional email campaigns.

Providing both a watermark which includes a url plus commenting with “to buy a print go to [url]” is an effective way to stay top of mind for these photographers.

traditionally, print sales were the way that photographers made money from weddings. But in this market we’ve seen a shift in the past decade toward higher shooting fees, where delivery of digital files (at least screen resolution) is built into the shoot fee. the digital files become a marketing tool for photographers who are seeking new business (referral is the dominant form of marketing for most wedding photographers) and looking to sell higher-priced prints and products that can’t be produced from a small screen-resolution image.

Similarly, many high school senior portrait photographers let the kids do the marketing for them. Given the demographic skew and time on site for the younger audience, it makes perfect sense to upload and tag senior portraits on Facebook, where vanity seeking teens can bask in the digital limelight and simultaneously help promote your products and services.

twitterIt can be difficult to amass a large following on twitter – particularly when your end goal is selling prints. For this reason, it’s often better to get the attention of influencers on twitter, and convince them to tweet for you. how can you tell who is influential? the number of followers is a good clue, but services like Klout do a better job of detailing which users are more likely to be retweeted and garner more attention.

Don’t underestimate the power of simply sending a note to another blogger or twitterer. At PhotoShelter, for example, we’re always looking for new members to highlight, and sending us a direct message is a quick and easy way towards potential promotion.

In both twitter and Facebook, you have easy tools to help you find relevant conversations and communities – audiences likely to appreciate your work. We enoucrage you to use the search features in both social networks, and join Facebook groups and fan pages to participate and become known for your related photography.

© 2011 PhotoShelter, Inc. • how to sell prints • 25

marketplaces for prints

marketplaces for printsthe ideal scenario for photographers would be to find a fluid marketplace where the mere listing of a print generated sales. unfortunately, there are no high-volume options a la craigslist or eBay for prints, but there are mechanisms that market for you. We cover these briefly.

galleriesA gallery is a physical storefront where prints can be displayed and sold. the main feature of a gallery is that the work is curated by an entity that is typically “in the know” about the types of images that sell.

1. physical a. Your own: You own and maintain the space. Galleries are often

associated with studio spaces. the obvious benefit is that you can keep all profits from the sale, but you are also managing all the marketing. If you can generate regular foot traffic (e.g. you have lots of studio bookings or you’re centrally located), this can be an effective means.

b. Pay to play: local galleries will often organize group shows where artists pay to have pieces included. the fees help offset marketing costs, and the venues often develop reputations that help get the word out. For example,the Soho Photo Gallery is a membership-based co-op which runs monthly group shows with regular gallery hours. their Krappy Kamera™ competiton features work from plastic and toy cameras and helps to generate publicity for the gallery on a national level.

c. Street Fairs: there are many levels of street fairs. A basic street fair might require a vending license, and well-organized fairs will generate foot traffic, but not necessarily qualified buyers.

the more successful fairs typically have selection criteria and an operational history that help attract a buying audience. For example, the Ann Arbor Street Fair is in its 52nd year and features artists of all types including many photographers, who apply to exhibit their work.

d. Traditional: traditional galleries rotate works by different artists over the course of the year. high-end galleries will take up to 70% of the sale from the artist because they can often sell prints at higher prices and have massive real estate and marketing costs to defray. Many galleries will also participate at trade shows like the Armory Show, the leading fine art show of contemporary 20th and 21st century artists, which leads to major sales of images. the average photographer is unlikely to be represented by these galleries. For example:

i. lumas represents approximately150 artists from the well-established to emerging young artists. An editorial board is responsible for the curation of photos. the pieces are sold in store and online and all production is handled by their print partner White Wall. Pieces range in price from a few hundred to the low thousands.

ii. Pace/McGill Gallery is a high-end gallery that represents many of the finest artists from richard Misrach to Jackson Pollock. At any given time, they might only be displaying the work of two artists. Pieces range well into the 5-6 figure range. Misrach pieces from his recent “on the Beach” were selling for $85,000 each.

2. online a. Curated: like traditional galleries, the curated websites can be

highly selective and can take the majority of the sale, but they often don’t “represent” an artist exclusively, so there’s a better

© 2011 PhotoShelter, Inc. • how to sell prints • 26

MArKetPlAceS For PrIntS

opportunity for new artists to be found and marketed: 20x200.com is an “affordable art” site started by Jen Bekman, a prominent figure in the nY art photography scene. Associate Director Jeffrey teuton is constantly on the lookout for new artists, “through 20x200 we are allowed to work with so many new artists that we find in museums and even on the internet. I always go to the artists on 20x200 to curate for our summer group show every year. choosing artists is a varied and organic process that comes from us seeing as much as possible, taking note, following projects as they develop and then starting to work with an artist on smaller projects and then it grows from there.” Interestingly, he also pointed out, “[we] work with artists all over the globe and artists who don’t think of themselves as fine artists, since we handle a lot of the printing.”

b. Non-curated: Sites like deviantArt.com offer a marketplace for art, including photography, with hundreds of thousands of users. the central repository makes it easy to search through the massive catalog, but like any marketplace, it’s hard to get noticed unless what you’re doing is so unusual or exemplary.

© 2011 PhotoShelter, Inc. • how to sell prints • 27

how to sell printsthrough photoshelter

PhotoShelter offers websites and tools for serious photographers. Photographers have the ability to set up e-commerce through their website using either PayPal or a merchant account. Both options remit funds directly to the photographer at the point of sale, which means no waiting for minimum amounts or 30 days to get paid.

PhotoShelter allows you to:• Set a default currency • Set a minimum price per order• Set taxation based on location of the customer• review orders before printing• replace files (e.g. high resolution files for low res)• let customers choose their own cropping preferences• charge different rates for different images

For print sales, we offer three mechanisms:

1. automated print vendorsFour fully integrated print vendors offer automated printing and shipping of orders from your PhotoShelter account. Simply pick which items you want to sell from an extensive list of products by affixing your price to the item.

choose from one of our great partners including AdoramaPix, exposureManager, eZPrints, and Spectrum Photographic (uK).

2. self-fulfillmentFor the ultimate control, photographers can choose to print and ship items themselves. Self-fulfillment allows the photographer to create standard and custom products, add pricing and shipping options, and oversee packaging before it goes out.

3. photoshelter print vendor network (pvn)the PhotoShelter Print vendor network was designed as a way to allow your boutique or local printer to participate within PhotoShelter. vendors can sign up for free and provide information about their products and services via downloadable PDFs. Photographers can create self-fulfilled items matching the descriptions from their Pvn partner, and when orders come in, they can select the partner to fulfill rather than doing it themselves. When a Pvn partner is selected, the order is automatically dispatched with order detail and the high resolution files. choose to have the prints shipped directly to your client or to you first for the final touches.

© 2011 PhotoShelter, Inc. • how to sell prints • 28

case study

darren carrollhttp://darrencarroll.photoshelter.com

Darren Carroll spends most of him time on the golf course – photographing for publications like Sports Illustrated and Golf Digest. But he also focuses some of his time on more personal projects near his home in Austin, TX. Although he’s mostly concentrating on growing out his commercial clients, prints sales are an obvious tertiary revenue source, and he had some ideas in mind.

As a credentialed photographer for a local university, he spent some time scouting the stadium, and compiling a corpus of work that he thought would appeal to alumni. League rules prohibit the sales of images that carry the likeness of individual players, so he focused on more scenic images. His goal wasn’t to sell small postcard-size prints, but rather larger, higher-margin items that would be hung as a show piece within a home.

Penetrating the market has been much more difficult than anticipated – and not because of the lack of an audience, but rather because the school has played hardball on allowing the licensing of its buildings and trademarks. It’s a harsh reality that confronts a lot of photographers, and it’s put the brakes on a certain segment of his sales. Fortunately, he has other images from his travels that don’t have these types of restrictions.

To determine his pricing, he looked at what other photographers were selling and made an subjective decision about whether the picture was “unique” or “special.”

His products are currently limited to traditional sized prints, although he’s considering adding gallery wraps to the mix.

Darren’s print fulfillment depends on size. Standard “machine” prints are printed and shipped automatically through one of PhotoShelter’s automated print vendor partners. Larger, custom images are done on a self-fulfillment basis not only to ensure quality, but because he often autographs the print.

Like many photographers, he hasn’t had a concerted effort to market his prints yet, but a soon-to-be-launched website redesign will put more emphasis on his print galleries, and he hopes to attract passive buyers this way.

Shooting athletes all day has it’s benefits – many of them end up inquiring about getting

prints after a portrait shoot or tournament. However, sending a print to a high profile athlete/celebrity isn’t so straightforward, as Darren needs to first determine whether the use is commercial or personal. For commercial usage, Darren uses a standard commercial/editorial rate through the built-in fotoQuote rights-managed calculator. Dealing with personal use prints used to be a pain because he’d often have to create a duplicate gallery with separate pricing, but nowadays, he simply issues a coupon for a 50% discount to engender goodwill while simplifying his workflow.

© 2011 PhotoShelter, Inc. • how to sell prints • 29

appendix a

print sales checklist

q consider which images you want to sell.q Define your audience. Who is interested in these types of images?q research your competition’s products and pricing.q Determine print sizes and/or breadth of product selectionq Determine whether you want to fulfill orders yourself, or outsource.q research and find a vendor that suits your needs.q evaluate whether you want to do your own packaging and shipping

or if your vendor can white-label with your personalization.q order test prints and assess quality, turnaround time.q Determine your prices, being mindful of your margins. Don’t forget to

consider shipping markup, and remember, pricing is something to be tested and tweaked.

q Describe your products and consider ways to educate your customers on printing options, and the premium quality of your selection.

q Develop a marketing plan, however light, to give your sales momentum.

q understand the relationship between your sales goals and the marketing activity in terms of audience reach and frequency

q evaluate the “place” you sell, whether online via your website, or in person via a storefront or gallery.

q Determine which constituencies you can target and how will you reach them: q outbound (email, direct mail, advertising) q Inbound (seo, social marketing) q Publicity q online communities q newslettersq Develop incentives to spur sales: q coupons q Giveaways q Sales promotions (seasonal or loyalty-based) q Product bundlingq network q let other people market on your behalf by establishing

yourself within a relevant community by being a reliable artist.

© 2011 PhotoShelter, Inc. • how to sell prints • 30

appendix b

photoshelter printvendor network

ApC | Artistic photo Canvasvenice, Fl | http://artisticphotocanvas.com

APc is a north American online lab that creates archival, professional-grade canvas prints in dozens of standard sizes and thousands of custom sizes - unstretched, stretched or gallery wrapped. APc’s canvas prints are widely regarded to be the finest in the industry - and we are the only major online lab that has always printed on archival, environmentally-friendly oBA-free canvas. All work is backed by a 100% Satisfaction Guarantee. When it comes to canvas, no one comes close to APc.

Ace photo inc.Ashburn, vA | http://acephoto.net

Ace Photo . . . “the camera store with more”. located & well known in northern virginia (Ashburn) for more than 17 years, just outside of Washington, Dc. We are an authorized nikon, canon, Pentax, leica, hasselblad, olympus, Sony, epson, and a 5 star Gitzo dealer. . . “An old fashioned photo store, with new ideas.” We carry a large selection of used and new equipment, and have an eager and knowledgeable staff waiting to help you with all of your camera needs. All of our new merchandise comes with a uSA warranty... no Grey Market or refurbished items are sold.

Advanced photo labcanoga Park, cA | http://www.advancedphotolab.com

Advanced Photo lab is a professional custom photo lab in los angeles that provides many photo printing services, including digital printing, flush mount photo albums, headshot printing, Giclee and canvas printing, metallic printing, photo mounting and lamination or any type of photo finishing.

Advanced Photo lab is the choice for professionals as well as anyone else looking for high quality professional photo finishing services.

Artisan ColourScottsdale, AZ | http://www.artisancolour.com

Artisan colour Inc, simply makes large format graphics with the best tools in the industry. our océ lightJet 5000 makes incredibly sharp continuous tone photographic prints with unmatched clarity and color. We use professional Fuji crystal Archive papers. Add a new and unique element to how you present your art with our océ Arizona 350 Gt uv curable direct to board printer. We can print direct to a variety of substrates; anything from wallpaper and fabric, to Plexiglas, Gatorboard, Sintra, even tile . the 350 Gt uses océ variaDot™ imaging technology to deliver a superior near-photographic image quality, previously not seen in similar devices. Giclee canvas and watercolor printing as well as finishing laminating & mounting services also available.

Aspen Creek photooakhurst, cA | http://www.aspencreekphoto.com/

Aspen creek Photo is professional photo lab focused on making superbly accurate prints at a great price. We understand the care you take in crafting your photographs, and that you expect the colors in your file to be the colors in your print, with the same brilliance and vibrance you saw when you clicked the shutter. A sister company of West coast Imaging, we were created to take WcI’s knowledge and expertise (which is used to make fine art prints for some of the most acknowledged photographers in the world), and apply it to the broader professional market. In doing so, we are able to create high-quality products at great prices that address the varied needs of the professional photographic community. these include commercial, architectural, art, corporate, commercial decor, portrait, wedding, and any segment that requires precise and beautiful output and presentation. our chromira digital enlarger is a professional-grade output device that integrates outstanding color management, accuracy, and consistency for professional-quality prints from 4x6 to an astounding 30 inches by 160 feet. We print on Fuji Professional photo papers including Fuji crystal Archive Matte, Gloss, SuperGloss, and Pearl (metallic). every prints uses our proven Icc profiles to accurately print the colors in your files. We also offer Giclee prints on Moab entrada rag or canvas using our epson printers. our canvas Wraps are ready-to-hang right out of

Set up the prints and products you want to sell, and when you make a sale, send the job to virtually any lab worldwide. this list of printers within the PhotoShelter Print vendor network was current as of Mid-March 2011. You can see our up-to-date list on the Print vendor network directory page. or, try one of our automated partnerships with AdoramaPix, exposure Manager, eZ Prints, or Spectrum Photographic: Just add prices, and you’re open for business.

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the box, and we offer ready-to-frame matted prints in a variety of sizes. We are continually adding more products to meet the ever-changing needs of the modern photographer. our knowledgeable staff is ready to help you achieve your goals and tell your story through photographs. We look forward to serving you and your customers.

AtkinstechnicolourKent town, SA, Australia | http://www.atkins.com.au

Pro photo lab that is still family run after 74 years. We offer a comprehensive range of printing on both traditional silver halide photo paper and fine art inkjet papers. If you are concerned about the colour of your files, we have image optimisation services to fine tune your work before printing. In house mounting and framing services mean your prints can arrive ready to display. With 15 dedicated and experienced staff we will get the best out of your images.

Barron photografix ltDFort Worth, tX | http://www.barronphotografix.com

Barron Photografix is a custom color and finishing lab located in Fort Worth, tX. We specialize in commercial and portraiture photographic printing, as well as fine art giclee printing on canvas, Watercolor and hahnemuehle papers. Finishing services include traditional and custom mounting, torn-edge watercolor mounts, gatorboard mounting, lamination and texture sprays. We provide standard stretched canvas prints as well as contemporary gallery wrapped products. Barrons uses Kodak Professional Supra endura vc photographic papers in lustre, Glossy and Metallic emulsions. our specialty hahnemuehle paper is the only contemporary replacement for classic darkroom fibre prints and is perfectly suited for B&W and color prints alike. We aim to offer the products and services that chain and auto-print national labs can not, Barron Photografix is your custom lab.

barry norris studioel Prado, nM | http://www.barrynorrisstudio.com

We are a long established fine art digital capture and printmaking studio. Based in the southwest of the uSA, we have local, national and international clients.

Bica photographicsKingston, Australia | http://www.bicaphotographics.com.au

Canvas impresoresPanamá, Panama | http://www.canvasimpresores.com

canvas Impresores fills a professional need in the area of latin America. Printing services of high quality artwork and photography for artists, painters and photographers with a focus on personal collaboration both in the final preparation of the digital file and in the final choice of material to print. A company that offers access to computers in large format printing, with the technical expertise and knowledge in color correction, scanning and programs related to digital imaging to produce high quality Giclée prints. Please do not hesitate to request information about our areas of expertise and professional experience, including fine art photography, high resolution scanning, graphic design and digital imaging. our print shop is located in Panama city cA our mission is to provide the tools to make your projects come true and on time.

Cape Cod photo, Art & Framingorleans, MA | http://www.capecodphotoandart.com

cape cod Photo, Art & Framing is your one-stop creative resource. We carry a wide selection of digital cameras from canon, lumix and Fuji. We offer digital and film processing and printing services, photo restoration, large format printing, photo archiving services and photo studio services. We have an extensive line of ready-made frames and expert custom framing services. We also stock a large selection of fine art supplies.

Century Color labseast hartford, ct | http://www.centurycolor.com

For more than 40 years, century color has been meeting the needs of professional photographers across the country. Specializing in Weddings, underclass, high School Seniors, Proms and Sports photography century color offers a complete line of photographic and press printed products to service these markets.

Charleston Center for photographycharleston, Sc | http://www.ccforP.org

As the photographer, you work hard to create the right shot for your clients. the paper you use for your prints is no place to make compromises. even in the new digital world of photography, print papers are still as important as ever. quality is one thing that never goes out of style, and the charleston center for Photography uses only the finest hahnemuhle print

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papers, whether you are ordering paper or canvas.

ColortekBoston, MA | http://www.colortek.org

colortek is Boston’s premier professional photographic and digital imaging lab . For over 40 years colortek has provided fine photographic processing services to the creative community of greater new england. We continue to provide the highest quality professional photographic services by integrating color and black & white processing, custom printing, digital capture, digital archiving, scanning, retouching and archival printing. our new Services: 1) canvas Prints and Gallery Wraps, 2) custom Printed Photo books, 3)Archiving Photo collections and libraries, 4) DvD Slide Shows

CustomColorvancouver, canada | http://www.customcolorprolab.com

customcolor has a long standing reputation as one of British columbia’s finest photographic labs. For over thirty years we having been providing professional quality processing and printing for our clients. excellent service and a superior product have always, and continue to be, the cornerstone of our business. At customcolor we believe that all our customers deserve the same care and attention to detail that many labs reserve only for their professional clients. In every department we enforce strict quality standards and use only the best equipment available. In conjunction with our retail partners lens & Shutter and Kerrisdale camera, we offer the widest range of products, services and expertise in Western canada. Product lines: Giclee Printing Wide Format Signs Magnets gifts machine printing custom printing restoration mounting framing canvas photo printing photographs pics fast guaranteed vinyl banners a-frames mugs posters re prints c41 e6 black and white processing film canon nikon noritsu business cards invitations flyers pull up banner x stand trade show bookmarks coasters puzzles 24” photo printing 60” inkjet printing 12” photo printing online ordering lamination photo books passport frames restorations restore slide mounting slide scanning custom scanning machines scanning advice lens and shutter Kerrisdale camera london drugs FtP fine art printing Photograph touch up window signage commercial printing commercial products Film processing custom ordering any size silver recovery program odd negatives old negatives old files file recovery student discounts discounts

DireKtchicago, Il | http://www.direktchicago.com

Direkt proudly boasts over 20 years experience in the Model & talent Printing industry. We offer high end digital retouching, color correction, composite cards, headshots, portfolio prints, large format, signage, mounting, glass printing, giclee art prints etc. We take pride in our work to provide you with the highest quality possible. Direkt is here to make you and your work look beautiful.

DnA photo imagingWorthing, united Kingdom | http://www.dnaphotoimaging.com

Professional photographic lab specializing in top quality machine and fine art printing. Superb hand finished canvases, mounting and sealing.Give us a call on 01903 201090

Dansk Digital labranders, Denmark | http://www.danskdigitallab.dk

Professionel Photolab, specializing in real black and white prints, wedding albums, Photobooks and of cours prints in all sizes up to 1,5m in width.

Desktop Digital labJacksonville, Fl | http://www.ddlab.net

Desktop Digital lab is a full service photo lab specializing in sports, dance and school photography. We provide outstanding customer service, business winning marketing materials, an extensive product line and state-of-the-art graphics your customers will love, and buy. Give yourself a raise this year. contact us for innovative solutions to your printing needs.

Dickerman printsSan Francisco, cA | http://www.DickermanPrints.com

our professional custom photo lab services include photographic c-printing, archival pigment printing (inkjet/giclee), c-41 color film processing, scanning, retouching, mounting and laminating. We do custom photographic printing. that is, we make your prints exactly how you want them to be, from negatives, slides, or digital files. We also offer free use of our digital

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darkrooms (fully-equipped Mac workstations) to connect to our print-on-demand service. You can come in, adjust and print your photos on demand. Seven minutes after you drop your finished file into a folder on the desktop it comes out dry, ready to hang and fade-resistant for at least 100 years. how cool is that? Way cool. our open and laid-back space fosters creativity and patrons are encouraged to examine their new prints on our viewing tables or wall displays and ask for professional assistance, suggestions or critiques if desired. espresso included!

Digital labradorKansas city, Mo | http://www.digitallabrador.com

like a good dog, Digital labrador is loyal, trustworthy and ready to help you get a leg up on the competition! As the only fine art printer in the midwest, we treat every print like it’s our own. We offer a wide variety of archival paper choices for our inkjet printers, and specialize in building a rapport with each photographer we work with.

Digitalabnewcastle upon tyne, united Kingdom | http://www.digitalab.co.uk

Digitalab are a uK Professional Photo lab offering a high quality online photo printing service. established in 1949, our award-winning, highly experienced colour printers are accessible to print your images via our easy-to-use online system. the system offers you a vast range of print sizes & paper finishes. All our prints are printed on Fuji crystal Archive professional paper, either on our high Definition 640dpi noritsu printer or, for large Format prints, on our lightjet 5000. We only use Giclee printing for our canvas Wraps & Fine Art prints. All prices are easily viewed on our website and include vAt at the current rate. to see our full range of photo lab services please visit http://www.digitalab.co.uk or to go direct to upload your images please go straight to http://digitalabupload.livelinkprint.com

expositores Gráficos s.l.Barcelona, Spain | http://www.visuhall.com

visuhall is the fisrt choice for PhotoShelter photographers in europe. We are based in Barcelona, Spain. our nice city is at 1/2 days of the 80% of the europe. our canvas quality is very high, and we have affordable prices. We only make canvas and fine art quality, but we are proud of our quality.

Fidelis Art printsvancouver, canada | http://www.fidelisartprints.com

Fidelis Art Prints is a fine art printmaking studio and boutique art publisher. We provide emerging and mid-career artists, galleries, interior designers and art retailers with exhibition quality archival inkjet printing, technical Photoshop expertise in image calibration, canvas stretching and print mounting. Fidelis also provides art marketing know-how for artists and photographers, so that they will succeed in selling and profiting from what they love to do.

Fine print imagingFort collins, co | http://www.fineprintimaging.com

You’ve spent weeks, months and years capturing just the right images. You’ve chosen your most marketable work and committed to an on-line presence with PhotoShelter. Your final challenge is to find a printer who shares your passion and your dedication to quality. In selecting Fine Print Imaging, you are partnering with a company who specializes in printing for photographers and artists who sell their work in galleries, fine art exhibits and art shows. With 35 years of expertise, innovation and artistic vision, we have helped start and build the careers of thousands of creatives. We’d love to add you to that list! our dedication to excellence is paired with our long term commitment to the conservation community. Fine Print has created numerous large format exhibitions for organizations like the International league of conservation Photographers, earth Justice, conservation International and the california Academy of Sciences. We have collaborated with conservation photographers Florian Schulz, Michael Forsberg, Garth lenz, Paul colangelo, Joe Zammit-lucia, Joe riis and many others to tell their stories through stunning photo exhibits which continue to tour both in the uS and abroad. Fine Print services at a glance: • Digital photo printing on a chromira 5X using Fuji crystal Archive paper • Giclee printing on fine art papers including epson Presentation, Somerset velvet,

hahnemuhle Bamboo and Premier Art Smooth • Giclee printing on canvas and gallery wrapping for a finished presentation without

framing o DuraPlaq mounting and full service framing • Marketing consultation• on-line gallery at www.Artforconservation.org • really awesome humans who care about you and your success You Shoot... We Print...

It’s the perfect partnership! try us. We like you!

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FinerworksSan Antonio, tX | http://finerworks.com

FinerWorks is part of FinerWorks Media, llc and consists of a team of dedicated professionals which includes artists, photographers and even programmers. this combination led us to develop this web site as a simple to use, online ordering service for anyone wanting to print their best images. Because we are artists and photographers we know what people in these industries demand when it comes to printed images. Because we love to computers we know how to streamline operations to keep prices competitive. While many of our customers are artists or photographers who are reselling their prints we work hard to make sure that anyone can easily use our services getting the same consistency and vivid color pros expect. our philosophy when it comes to meeting our customers’ demands is make things easy and affordable but give people the best quality print possible.

FotobisterDelft, netherlands | http://www.fotobister.nl

via Fotobister maakt u snel en gemakkelijk de mooiste afdrukken van uw digitale foto’s. Fotobister staat garant voor een optimale service en kwaliteit. Bij Fotobister zijn vakmensen met liefde voor alles wat met fotografie te maken heeft aan het werk. Al uw foto opdrachten worden dan ook met de meeste zorg uitgevoerd. Bij Fotobister wordt uitsluitend op Fujicolor crystal Archive Supreme papier geprint. Dit garandeert een bijzonder lange houdbaarheid van de kleuren.

Fuji Fotocenteruppsala, Sweden | http://www.fujifotocenter.com

Fuji Fotocenter framkallar alla typer av bilder och förstoringar på både matt och blankt papper. vi använder marknadens bästa fotopapper med överlägsen livslängd. vi gör även canvas förstoringar upp till 50x70.

Full Circle photoBaltimore, MD | http://www.fullcirclephoto.com

Full circle offers the best in state-of-the-art imaging and art presentation services. Panoramic photographer, David orbock, opened Full circle, a photo lab and framing shop, in 1987 to cater to the needs of Baltimore area photographers who produced large images that required special handling. though Full circle now serves the needs of a local, national, and

international customer base, it maintains the ethos of a small business. the dedicated staff members approach each project as a unique challenge and work closely with each client to achieve complete satisfaction. At Full circle no job is too large or too small. the staff are artists themselves and all maintain a commitment to the Baltimore arts community. In Full circle’s newsletter, local artists and events around town are featured monthly. Discounts are also offered to local artists and students.

Glen rock Digital photoGlen rock, nJ | http://www.glenrockdigitalphoto.com

Full Service Photography Studio & lab

hakol bamisgeretModiin, Israel | http://www.bamisgeret.co.il

hakol bamisgeret, Art & Framing is your one-stop creative resource. We offer digital and film processing and printing services, photo restoration, large format printing. We have an expert custom framing services. we also make a lot of exhibition in are gallery

hance partners image CraftPhoenix, AZ | http://www.hancepartners.com

hance Partners produces fine art gallery quality prints for photographers, museums and organizations who want stunning spectacular results. Steve Mccurry, Amy vitale, tom Mangelsen, Michael ‘nick’ nicholas, Annie Griffiths, Stephen Wilkes, Joe Mcnally, howard Schatz and many more professionals like these, keep returning to hance Partners because we translate their artistic vision exactly as they intended. the Smithsonian Institution, new York city opera company, Grand canyon Association, Museum of northern Arizona, Santa Monica college and the lucie Foundation are among the many organizations for whom we have printed entire exhibits. creating a fine art photograph considered “stunning” and “spectacular” requires a complex blend of creative collaboration, expertise, artisanship and meticulous attention to detail. hance Partners staff understands the materials and equipment they work with. they know how to use those capabilities for optimal results. And their experienced eyes see, for example, that a 10% change in density, a slight contrast move or a careful decision to adjust a single leaf can make all the difference Achieving a stunning, spectacular result is no accident. It takes active collaboration with skilled fine art printmakers with curiosity, devotion to the craft, professionalism, and mindful perseverance. that is how we maintain the gold standard of quality our clients have come to expect.

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het Beeldgebouwrotterdamn, netherlands | http://webwinkel.hetbeeldgebouw.nl

Products and services for professional image makers. c-prints, Silver halide lambda prints up to 1,25x400cm. Mounting on dibond, forex, alu and poly. Professional framing service. Image enhancement with plexiglass.

holland photo imagingAustin, tX | http://www.hollandphoto.com

holland Photo Imaging has been offering professional photo lab services in Austin, texas for 30 years. We are full service, offering film processing, traditional darkroom prints, digital printing on 7 paper surfaces, professional scanning, restorations, and more. Please get in touch with any questions.

image Quilt productionscherry valley, nY | http://imagequilt.com

Image quilt is a film production company and photography lab with the photographer as artist at heart. We are able to collaborate with you by printing your pictures. In addition, we hire photographers for regional, national, and international photography and cinematography. call us to discuss your project.

imagelab ltdWellington, new Zealand | http://www.imagelab.co.nz

Imagelab is a complete photographic and imaging company based in Wellington, new Zealand since 1976. our focus is set firmly on the production of high quality photographic prints, images and graphics. Imagelab’s print processes include the Durst lambda - the industry’s premium photographic output device. lambda prints can be up to 1200mm wide x any continuous length - and on matt, gloss or metallic stock as well as Duratrans for backlit images. lambda prints are recognised as settinq the standard for continuous tone, superb quality photographic output. From the smallest of images to massive photo-murals and display graphics, whether you need one-offs or for volume - lambda Digital Master Prints represent the optimum in quality. our lambda is perfectly complimented by Durst’s rho 600, a uv ink, flatbed and roll media printer designed to print everything to almost anything. the rho radically expands visual communication boundaries and concepts. the rho prints high resolution images on to rigid substrates or roll media without the need for mounting or

laminating. capable of output up to 2mtrs wide by any length and up to 40mm thick - the rho offers endless imaging opportunities for both indoor and outdoor graphic applications. these two output devices ensure that we can offer everything from premium, continuous tone photographic output to a huge range of direct print options including acylics, corrugated iron, wood, Pvc’s as well as canvases, vinyls and art papers. Imagelab also includes a full service digital bureau comprising scanning, retouch, design and archiving. As well, we have a complete print finishing department for all mount, laminate and display requirements. Imagelab has a team of some 16 industry experienced and dedicated technicians. We work with photographers, artists, design and display companies, advertising agencies, corporates, government departments and museums. At Imagelab, we place particular emphasis on communicating with our clients and in working alongside them to ensure that we achieve the results they are looking for - and we always love a challenge.

imaging Artscharleston, Sc | http://www.imagingarts.com

Imaging Arts is a custom fine art printer and photography gallery located in historic downtown charleston, Sc specializing in professional quality canvas prints. We also offer various paper printing options such as a luster finish or thicker, textured watercolor papers. We manually adjust all photos for things such as color balance, brightness, contrast, and saturation to ensure optimum quality. each canvas print has a protective coating applied to ensure maximum image quality and durability. our stretching is done by hand, made to fit your specific order, using our own custom milled stretcher bars. Your order will arrive ready to hang on the wall and will require no extra treatment. We can accept any custom size order, so you are not limited to standard print sizes. In addition to these printing services we also offer restoration and other retouching services should they be needed. Standard turnaround time is 3 to 5 business days, but rush services are available for a one to two business day turnaround (if current work loads will accommodate such) for an extra charge.

inKYGeorgetown, on, canada | http://www.inkycolor.com

creatives create - inKY color manages the process of creating printed materials. Archival Prints using only the best quality hahnemuehle photo papers, Archival art paper and canvas printed on the latest inK Jet equipment for wide gamut color printing. Providing custom Promotional Print with access to digital printing presses or traditional offset printing. All of our print products are carefully color managed and accurately profiled to match color under all conditions.

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intercanvas ltdGreat Waltham essex, united Kingdom | http://www.intercanvas.co.uk

Intercanvas are a quality producer of customised photo prints on canvas, acrylic,classic frames, box frames and more. Intercanvas are proud to supply to both professional photographers and direct to the general public. Additional photo editing , photo designs,and montage/collage services available from our digital team , along with printing your own photos & design work. Intercanvas are happy to print bespoke sizes so no need to compromise your image . our standard sizes are from A4 upwards to a stunning 3 meters ! Standard Delivery to uK & europe . Worldwide shipping on a PoA basis.

J & M imageworkshartford, ct | http://www.jm-imageworks.net

Film processing, c-41, B&W, e-6 Darkroom prints B&W and color up to 30 X 40 large format inkjet prints on Metallic, Fine art glossy, smooth or textured cotton rag papers or canvas up to 44” X 120” Art work reproduction ( Giclee prints ) custom framing

Japan Camera foto source - Mayfair Victoriavictoria, Bc, canada | http://www.japancamera-mayfair.com

kameraphotolisbon, Portugal | http://www.kameraphoto.com/kprint/about.php?lang=en

the Kameraphoto collective has opened its latest service, Kprint, in its Bairro Alto installations. using epson inkjet technology, with ultrachrome K3 pigment inks and SP9800 SP7800 e SP4800 printers, photographs may be printed in colour and black and white on various archive quality papers. (Glossy, luster and Fine Art) You may now accompany every step of the printing process, granting you unparalleled access and control over the end result. Pay us a visit and get acquanited with our services and the quality of the epson prints.

Karim sahai imagesWellington, new Zealand | http://www.karimsahai.com

Karim Sahai Images based in Wellington - new Zealand - provides wide format fine art printing and professional high resolution photographic film scanning services. Karim Sahai Images partners with artists and photographers in new Zealand and Australasia to deliver color accurate custom size exhibition-quality pigment prints on canvas and a range of archival-

grade matte, satin, glossy and baryta papers Photographers using negative or transparency films in 35mm, medium formats, panoramic and large formats rely on Karim Sahai Images for sharp, high bit depth film scans made on ccD or drum scanner.

lABorAtorios AtlSedavi, Spain | http://www.digitalatl.com

lABorAtorIoS Atl lets you print your images the way you want. Professional quality printing with best service for professional photographers.

lightsourceSan Francisco | http://www.lightsource-sf.com

lightSource offers exceptional fine art inkjet prints up to 60”X120” on papers by hahnemuhle, Moab and Inova in addition to accurate color canvas material by IJ technologies. If you still shoot film or have a heritage archive of transparencies and negatives, we can scan them on our two heidelberg hi-res drum scanners that extract all the detail in shadows and highlights with superb accuracy. there’s simply no better scanners available anywhere. We also have a Betterlight 4X5 scan back, used by museums world-wide, to capture your original artwork to 60”X70” at the highest resolution possible. We can also arrange to capture at your location. We’re different than other labs in that we’ll work with you one-on one, right away, at our color calibrated monitors to ensure you get the results you want on any digital imaging project; print, scan or capture. Although we cater to professionals, also welcome anyone who loves photography to come to lightSource with their image files so you can review your imaging needs one-on-one with our experienced digital technicians. If, for any reason, you are not 100% satisfied with your experience at lightSource, you don’t have to pay! thanks for your time. Sam hoffman owner

MArKUs linKe | photoGrAphYAmsterdam, netherlands | http://weddingphoto-ml.com/large-format-fine-art-print-service/

We offer a high-end, large-format print service using epson 7900 printers and finest papers. this includes manual processing of your image to guarantee the best possible image-quality for your photo. Please note: thIS IS not A PoSter PrInt ServIce! We do large-format fine-art prints of exceptional quality, not a high-volume poster print service. All images are hand-corrected and processed with maximum care. Do you need a frame? We offer a museum-quality frame with Schott Microgard-glass and hanemuehle-passpartout.

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Maxlab, inc.highland Park, Il | http://www.maxlab.net

We are a Fine Art Digital printing service on chicago’s northshore. Producing photographic prints from digital files, negatives & transparencies; from wallets to 12”x18”. Prints larger than 12”x18” are printed on an epson 9900 on a wide variety of Fine Art papers and canvas. Gallery wraps are a house speciecialty, mirrored edges complete the image without any image loss in the wrap. Please call, or e-mail with any questions.

McClanahan CameraWarrenton, vA | http://www.mccamera.com

Professional photo lab owned and operated by a photographer with a keen eye for quality. Print sizes from wallet to 12X18 on : Fuji Archival paper, large format printing, Giclee prints on 100% cotton rag, pearl and canvas

Milton Barber photography printing serviceslos Gatos, cA | http://miltonbarber.com/printing.html

Milton Barber Photography Printing Services is a boutique fine-art color-managed printing lab located in los Gatos, california. We provide timely exhibition quality archival inkjet printing. our emphasis is small orders of larger prints. We stock 3 papers: * Semi-Gloss: hahnemuhle Photo rag Pearl, 320 gsm. * Matte: hahnemuhle Photo rag, 308 gsm. * canvas: hahnemuhle Monet canvas, 410 gsm. As standard products, we offer: * unmounted, unframed prints on any of these papers, up to 23” on the short side or 39’ on the long side. * Gallery-wrapped canvas prints that have a protective coating, up to 20” on the short side and 60” on the long side. We can ship standard products anywhere within the uS (using sturdy tubes or boxes). In addition, as special services, we offer printing on other papers or substrates, custom mounting, matting and/or framing,(including metal), and shipping outside the uS. our normal turnaround is about a week, however, for reasonable-sized orders we can usually provide rapid turnaround if requested. quality is our primary concern, so satisfaction on all orders is guaranteed. In addition, we are happy to work closely with you to assure your requirements are met or exceeded on any order. We accept visa, Mastercard, Discover, or payment by check. Prices and further details are found at http://miltonbarber.com/printing.html.

Mimosa Digitalhoboken, nJ | http://www.mimosadigital.com

Mimosa Digital is a color-managed printer and photo lab serving discerning photographers who pride themselves on offering unique and high-end quality prints for their customers. Mimosa Digital offers a variety of print sizes and surfaces or materials such as stunning metallic photo prints on pearl-like paper (great for cool landscape photos with lots of sky and water or warm tones for wedding images), fine art archival giclee prints on 100% cotton velvet paper to give that soft look, watercolor paper, rolled canvas or gallery-wrapped canvas perfect for a classic photo or artistic special effects on photos. other print products available include vinyl, custom photo books, custom folded cards and flat cards, envelope printing, large format poster prints 44” wide by up to 100 ft long. For fun events, life-sized cutouts never fail to draw plenty of laughs and great memories. custom framing with custom cut paper mat and acid free archival mat, along with glazing options such as standard glass, conservation clear and museum glass, is available to complete your final polished product to your customer. For your business, Mimosa Digital also prints post cards with low minimum quanitities, flyers and brochures to promote your business, business cards, high speed and high resolution scanning services from film or prints.

one Vision imagingcoventry, united Kingdom | http://www.onevisionimaging.com

Supplying Worldwide one vision are the largest professional photographic laboratory group in the uK supplying the leading photographers with a diverse range of top quality printing and products such as: lustre and Glossy Digital Printing, Metallic Paper Printing, Giclee Fine Art Printing, Mounting & laminating, exhibition Printing, Acrylic Wall Art, table top Acrylics, canvas Wraps, colour edged Blocks, Framing, Mount cutting, Wedding Boxes, Portrait Boxes, Proof Books, Schools Packages + hand made Wedding and Portrait Albums.

orion studiosSanta Fe, nM | http://www.orionstudios.biz

orion Studios offers fine art pigment printing that is 150+ years archival on a variety of substrates including Somerset velvet, Moab rag natural,and Breathing color chromata White canvas with the Glamour 2 giclée coating. other substrates are available by request. call us at(505)820-0987, or visit our website at www.orionstudios.biz for further information.

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pwD labsAtlanta, GA | http://www.PWDlabs.com

PWD labs provides Post-Production Services and lab Products to professional photographers throughout the united States and around the world.

lab Products include: Prints, Proof Prints, Giclee or Inkjet Prints, Mounting, Proof Books, Press Print Books & cards, Photocards, Albums, Magnets, Buttons.

Post-Production Services can be done with rAW or JPG images and include: Image Selection (editing, culling), Sequencing, categorization, color correction, Straightening, cropping, custom retouching, Artistic Styling (including vignettes), Album Design and uploads to PhotoShelter hosting. returned images include JPGs, XMPs, DnGs. PWD Post-Production customers are assigned their own editor that works on each job they send in. this enables the Photographer and the PWD editor to build a long-term working relationship.

panorama printers, llCcolorado Springs, co | http://www.panoramaprinters.com

A Boutique InkJet shop specializing in Fine Art, Panoramas, and Giclee. Image enhancement, retouching, & Black & White conversion available. extremely Personalized Service: the owner will always speak to you about your images. Delivery via courier (colorado Front range), Fedex, uPS. Print sizes up to 64” on paper, 60” on canvas. canvases are protected with overlaminate.

photo & print sdn BhdPetaling Jaya, Malaysia | http://www.photoandprint.com.my

photo express Digital pro labSan Antonio, tX | http://www.digitalprolab.com

We are a Full Service Professional Photo lab with a full line of color-managed lab printers. our color management is top notch and we have a Monitor Match Guarantee to back that up. We use Kodak endura Professional paper which is available in lustre, Glossy, and Metallic. We also offer canvas, Gallery Wrapped canvas, and Fine Art prints. our Print Mounting options include Artboard, Styrene, Standout and 3/16 & 1/2 Black Gator. We also offer a full line of press printed products and specialty items. Please feel free to contact us with any questions or if you need help getting started.

photo images Digital lab and Camera CenterGlenville, nY | http://www.photoimageslab.com

We are a full service digital lab. our imaging technicians take the time to quality-inspect every image that passes through our lab from wallet size to large format prints. We offer online photofinishing, so you can send us your images via any high-speed internet connection. our storefront features camera equipment, frames and albums. As a locally owned, independent photo lab, we take pride in providing the highest quality prints and service in the industry. You’ll find a level of customer service unmatched by any big-box wholesale lab. You can place your order through our online ordering service from any computer that has an internet connection. You also have access to hundreds of custom photo products such as photo books, blankets, mugs, puzzles and many other unique gifts. We can also mail you your print orders via uPS or Priority Mail. to meet a variety of professional needs, we utilize a combination of several pro services including labPrints, roeS and Photogize. As a professional photographer, you can set up a storefront for your customers to order prints. We can then print and drop ship your orders directly to your customers. In addition to our full range of printing services, we also have a storefront where you can find the latest digital cameras and all the accessories to go along with them. our Photo lounge is an inviting space with a cafe-style atmosphere. You can take your time and comfortably select your digital prints using our convenient touch-screen kiosks. We also offer photo classes throughout the year to help you take better photos

photo plus ltdWellington, new Zealand | http://www.photoplus.co.nz

Photo Plus has been Wellington’s favourite store for digital pictures, photo décor and photo gifts for almost three decades. You can create and print on our handy kiosks or simply order online. our friendly team are here to help you get the most from your photos, so for any imaging requirements simply visit or give us a call. You’ll see why Photo Plus really are Your Picture experts.

phreon creativeAuckland, new Zealand | http://www.phreon.co.nz

phreon creative specialise in fine art giclée printmaking using epson 9900, drum scans available featuring linotype-hell Drum Scanner for ultimate in sharpness, colour and quality.

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picpongtel Aviv, Israel | http://www.picpong.co.il

picpong is an Israeli chain of stores and an on-line provider of printing solutions, how specialize in the enlargement of pictures. we offer a wide selection of printing sizes, materials and graphic effects, which can turn an every day photograph into a work of art. : : picpong is also the perfect answer for photographers and artist aspiring to branch out into Israel and want the quality of there work to remain at its peak.

piktotoronto, cA | http://www.pikto.com

Pikto Digital lab services include chromogenic prints up to 48X120” in Matte, Glossy and Metallic finishes as well as Gliclée printing up to 60” wide on various fine art papers. canvas wraps are available in Matte and Glossy finishes as well as custom framing services. Pikto creates Fine Art Photobooks that reproduce the quality and feel of traditionally printed coffee table books. using an Icc managed workflow and the highest quality materials and craftsmanship, Pikto Photobooks can be customized in thousands of ways. the free Pikto Book:it application is available in Mac and Pc versions, and instructions on inDesign, Aperture and Photoshop are available as well.

pixel perfect prolab pty. ltd.chippendale, Australia | http://www.pixelperfect.com.au

ProFeSSIonAl PhotoGrAPherS! You cAn MAKe More ProFIt FroM our PrInt-It-once, PrInt-It-rIGht Icc-ProFIleD PrIntInG ServIceS! Pixel Perfect Pro lab, is a one-stop-shop for all your digital printing needs in Australia. We offer a wide range of services including professional photo printing, canvas & art paper printing, mounting & laminating, image retouching services and much more. We are the most advanced professional photo printing lab and use the latest printers & techniques. We are the only lab anywhere to offer our now legendary 110% guaranteed accuracy & consistency that will save you far more time and money than seemingly cheaper competitors, so you enjoy greater profits! our internationally-acclaimed colour-control strategies are your assurance of perfect results, first time & every time!

pixelpreserVerochester, nY | http://www.pixelpreserve.net

pounds labs inc.Dallas, tX | http://www.poundslabs.com

printedArtFranklin lakes, nJ | http://www.printedart.com

Printed Art is a fine art photography collection and printing service. As part of the PhotoShelter Print vendor network we are offering the full range of our modern display formats to PhotoShelter photographers for their fulfillment needs. All artwork will be produced with archival paper and ink and will utilize the standard PrintedArt mounting options, which include: - Aluminum dibond mounts, a very light-weight, yet rigid material that allows for an ultra-thin wall-mount; - Acrylic finish over an aluminum dibond mount which provides the best protection for the image along with an eye-popping high-gloss display; - Gallery-wrap canvas offers a more traditional form of display by using a textured surface for the print to make it look more like a painting; - Prints on archival paper can be used for any kind of custom framing and will still guarantee lasting colors with uv protection to avoid any risk of fading. PrintedArt drop-ships to the photographer’s studio or to the customer directly. output formats can be made to fit the crop ratio exactly for all supported materials. Prices listed in the PrintedArt price list are examples for the formats shown (intermediate formats available) and are subject to change - please check our price list frequently. For more details see http://www.printedart.com/material or contact us via email at info@printedart.com.

pro photo irvineIrvine, cA | http://www.prophotoirvine.com

snAps photo serViCes ltDBournemouth, united Kingdom | http://www.snapsphotoservices.com

Family run independent professional photo lab servicing professional photographers for over 25 years. We offer all photographic services from printing all sizes of photographs, to canvas wrapping and black and white printing (machine and hand printing). We offer full fulfilment facilities and carry a stock range of mounts to enhance your photographs when sending out to your customers or we can store your own mounts to complete your orders. our services include: 35mm colour film processing, re-print and enlargements Digital photo processing by post or using our on-line printing service on-lIne DIGItAl PrIntInG ServIce Memory card transfer to c-D and DvD Print to print copying and restoration 35mm panoramic film processing and printing and enlargements APS advantix film processing, re-prints and enlargements Black and white film processing and printing, re-print and enlargements 120 roll

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film colour and black and white processing and printing Slide film processing and mounting Prints and enlargements from slides film scanning to c-D Photo Gifts canvas Prints Acrylic Frames Film Shop Frame Shop We are well versed in handling customer orders remotely and our aim is to get all printed work posted within 48 hours of receipt, canvases and all special requirements within 7-10 days.

sams photolablaurencekirk, united Kingdom | http://www.samsphotolab.com

silver imagesBath, PA | http://www.silverimages.us.com

Fine Art Giclee Printing Archival Inks...Papers and canvas Sizes up to 43x96 high res Scans

space Communicationsnew Dehli, India | http://www.indipixgallery.com

Space communications: Fine Art Digital Printing Studio … With over 20 years experience in digital imaging and colour managed digital workflows, we have the expertise to understand all the technical nuances of fine art reproduction. We have our own Fine Art Digital Printing Studio which is equipped with the latest 12-Ink Archival Printing System for Gallery quality Fine Art Prints on a wide range of media. We also provide services for archival pasting on foam core boards, matting and framing. Salient features of our Fine Art Digital Printing: colour consistency and colour Accuracy from display to print; exquisite Gallery-quality Fine Art Prints using vivera™ 12-ink archival inks; rich colour saturation achieved with the widest colour gamut printer. this means richer reds, greens and blues; Stunning black-and-white prints, with neutral greys (no colour cast), using quad-Black Ink set; Precise calibration and media profiling using i1™ spectrophotometer from Xrite™ to generate custom printing profiles; Prints with longest light fastness rating of over 250 years on all types of fine art media; Gloss enhancer coating for gloss uniformity and removal of bronzing on photo papers; Protection varnish/Spray for water resistance and uv protection on paper/canvas; Printing on a wide range of media: photo / non-fine art / fine art papers and canvas; and much much more … Please drop in anytime at our Studio Gallery to checkout the exquisite quality of our prints and reproduction facilities.

speedy photoorange city, Fl | http://www.simoneauphotography.com

We are a photo lab located in central Florida servicing orlando, Daytona Beach and all cities in between. We print standard sizes from wallets to 12x36 on photographic paper and can also print custom sizes including square and panoramic prints up to 12x36.

stamford photo expressStamford, united Kingdom | http://stamfordphotoexpress.co.uk

quality and Service We offer the personal touch to our customer service and because every single image is independently checked, the quality of work produced is extremely high; you will be amazed at just how good your photographs are when printed correctly. We do not simply push a button and apply the same setting to every photograph. We treat your pictures exactly as if they were our own. the quality of the final print is extremely high due to our chemistry-based processing: we do not use ink, even on prints ordered via the in-store digital kiosk.

street’s imaging servicesWest end, qlD, Australia | http://www.streetsimaging.com.au

Street’s Imaging Services, established in 1975, provides digital photo printing services for the discerning photographer. Digital output on Kodak Professional lustre, Gloss or Metallic Paper and quality canvas and art paper is fully color managed to ensure your images are reproduced as you expect. Mounting, Block Mounting, laminating, canvas Stretchering and limited Framing ensures your images are delivered to you or your clients as required. A full service online ordering system for web fulfillment is available. Award winning Press Products such as cards, calendars, books, flyers and brochures etc. are available through Picpress visit our website for details. competitive pricing means you maximize your return. contact us for more information.

the Canyon GalleryMontrose, co | http://www.thecanyongallery.com

© 2011 PhotoShelter, Inc. • how to sell prints • 41

the Color GroupSeattle, WA | http://www.thecolorgroup.com

create, Produce and Print under one roof! the color Group is your one-Stop resource for commercial printing in Seattle offering many services including full color offset printing, large format digital printing & fine art reproduction services, giclée printing, creative graphic design, trade show graphics & drum scanning.

the Darkroom professionalFairfield, oh | http://www.thedarkroom.us

For more than 30 years the Darkroom has consistently strived to provide quality products to our customers, while making their needs our top priority. realizing that customer satisfaction is the most important ingredient towards success, the darkroom focuses on offering superior products and a friendly, knowledgeable staff.

one of the lab’s main goals is to provide the most up-to-date services in a fast paced and ever changing industry. the darkroom has converted from a once total optical lab to now offering a full line of digital services on what we believe is some of the finest equipment available.

As the owner of the darkroom, I am extremely proud of where the darkroom has been and where it is heading in the future. Started in 1978 by my father, the darkroom began operation in a 410 square foot building with minimal equipment capabilities. We have since grown into what I believe is one highest quality professional labs in the country

Since I became owner, I have strived to build the darkroom into what it is today by offering more services and purchasing the most up-to-date equipment. By working to constantly improve our services and products, the darkroom has received a reputation as one of the best quality pro photo labs around.

Seniors, weddings, sports, undergerads, photo books, gallery wraps, fine art metals, large format printing, and much more, the Darkroom Professional can meet your needs.

If you have never used the Darkroom, I am confident that we have what you’re looking for. thank you for taking the time to review this information and we look forward to working with you in the future.

the iconlos Angeles, cA | http://www.iconla.com

the Icon is the premiere destination in photographic imaging. through the seamless integration of traditional and digital photography, the Icon bridges the gap to meet the needs of today’s photography professionals. We offer a variety of photo printing services to fit any budget, from inexpensive machine prints, to museum-quality archival pigment prints. We have over 40 fine art papers to choose from, including Kodak endura, Fuji crystal Archive, a variety of metallic papers, Duraflex, Duraclear, epson, hahnemuehle, crane, and much more. our Fine Art Department specialists collaborate with artists, photographers, museum curators, and gallery owners to create top quality archival prints for gallery exhibitions, shows, and private investor acquisitions. We manage the digital printing process effectively with a marriage of creative vision and technical skills. We cater to professional photographers, photo hobbyists, artists and creative professionals in los Angeles and throughout the world. When it comes to professional photo lab services, including custom color and black and white film processing and printing, digital capture, digital imaging, film scanning, photo retouching and restoration, museum-quality lightjet c-prints and epson pigment prints, lvt, digital prints, and archival digital storage services, the Icon is unbeatable.

thriftypixMason, oh | http://www.thriftyPix.com

All-Star digital’s thriftyPix is an online elab dedicated to making low cost photos with green technology. thrift is a virtue-Spend less Get More and Go Green!

tri-Color labnew Bedford, MA | http://www.tricolorlab.com

For over 25 years, tri-color lab has been servicing professional photographers in greater new england, and around the country. our staff and state of the art equipment are the finest in the industry. We offer work flow solutions to help make your business as successful as possible. one of these solutions is our plug-in which integrates Adobe Photoshop lightroom directly with our labPrints software. We can print any custom size with speed and quality, so you are not limited to standard print sizes. We believe that in this digital age you are only limited by your imagination. our Durst theta 51 produces exceptional Photographic prints, on Fuji crystal Archive paper, lustre, Glossy and Pearl (Metallic) finishes, surpassing the theta lambda, the lightjet and chromira in speed and quality. each image is color corrected by an expert human eye, never an automated routine. everything we do is done with color

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management and accurate color reproduction in mind. You will benefit by taking advantage of our professional skills and attitude. We know how to make your images look their best and can work with deadlines. quality images are the result of teamwork. We work with you to craft images you will be proud of, whether for yourself or your customer. We know how to listen and how to get results. At tri-color lab our goal is to deliver top of the line service with dedicated personal attention. our services and products are of the highest possible quality. Whether we are integrating new technologies or adding new services, we are constantly looking for ways to help both film and digital photographers to operate more efficiently. If you ever need customer or technical support, we are here to help. no matter what type of photography you specialize in, you can count on us to provide the expert solutions and service you need to satisfy your customers. We will take whatever time is needed to make sure that your every question is answered and that you are satisfied. we offer: custom ordering, online ordering, nationwide shipping, restorations, restore, slide scanning, custom scanning, archival storage, FtP, fine art, Photograph touch up, old files, tintype, glass plate, lantern slides, commercial printing, wide gamut, wide format giclee (ink jet) printing, machine printing, custom printing, photo printing, reprints, any size from die cut wallets up photo digital restoration and retouching photo mounting on board or canvas, photo canvas stretched or mounted on board fine art reproduction with scans from our creo or cruse Scanners printed on canvas and stretched, or printed on one of our fine art papers. We print Giclee on: canson Museum canvas, Ilford Gold Fibre Silk, Ilford Galerie Smooth Pearl, canson Aquarelle rag, canson edition etching rag, Museo Silver rag, and hahnemuhle German etching Film Processing: c41, black and white, B&W film processing, we process Sheet film, 35mm, large format, medium format, trI-x, t-max, Ilford, Fuji 4x5, 8x10, odd negatives, old negatives

west Coast imagingoakhurst, cA | http://www.westcoastimaging.com

A specialty fine art lab, West coast Imaging exists to make museum-quality prints that reach the expressive limits of printmaking. our client list includes photographers like Jack Dykinga, robert Glenn Ketchum, Michael Forsberg, and Galen rowell. our customers choose us because they value our quality, customer service, collaborative relationship, and unique services. By working with us, you gain a partner who is working with you to express your vision and satisfy your clients’ needs. Because we are a small studio, you work directly with the people who handle your jobs, and can directly access the immense experience of our staff. As a small lab, we can customize our products and services to meet your unique needs. Because our customers exhibit in the finest galleries and museums throughout the world, our prints must pass the rigorous inspection of our photographers and their curators. We understand these needs, and as a result, we’re obsessive about making beautiful prints that

communicate the artist’s intent, while meeting the physical qualities of a piece that will sell for hundreds or thousands of dollars. We print from the files you create, or you can work with one of our Master Printmakers to have a master file created for you. our output is specialized to the needs of fine art printmakers, and we print on both traditional photographic papers and inkjet papers. using our chromira Digital enlarger, we print on Fuji Professional photo papers including Fuji crystal Archive Matte, Gloss SuperGloss/FujiFlex, and Fuji Pearl (metallic). If you are looking for inkjet fine art papers, our epson inkjet printers can print up to 64 inches wide on hahnemuehle Photo rag, Ilford Gold Fibre Silk, Museo Silver rag, canvas, and a variety of other papers. every file is printed using its embedded color space for true wide-gamut printing, and is printed at optimum resolutions. We’re obsessive about color management and accurate color, because color and tone are the expressive vocabulary of photography. only by preserving the subtleties and nuances of the process can we express light. our ultimate canvas Wraps offer color accuracy and detail that will astound you. You’d never have thought canvas could look so good. each wrap is made to exacting standards, and coated to ensure long life. Mounting and print finishing are also specialities of West coast Imaging. We can mount your photo to acrylic as a face mount, to DiBond, Aluminum, Gatorfoam, and other substrates, and overmat it with 4-ply or 8-ply rag boards. We look forward to making your prints everything you envision, and more!

zazagallerySonoma, cA | http://www.zazagallery.com/

We turn digital media and photos into canvas prints, Do you have a favorite photo, turn it into a beautiful work of art with a canvas Print from ZaZaGallery.com For a detailed list of our prices please visit our website

© 2011 PhotoShelter, Inc. • how to sell prints • 43

how can we help?

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© 2011 PhotoShelter, Inc. • how to sell prints • 44

AdoramaPix has been synonymous with quality in the photography community for over ten years. We’re committed to providing the best professional-caliber prints and hardcover photo books for you and your clients. We hope this guide will help you to design books that are both beautiful and successful.

our professional quality hardcover photo books are the very best products of their kind. A unique binding system allows every page to open and lay completely flat, so no part of the image is lost to the gutter on double page spreads. Pages and custom covers are printed on real photographic paper for stunning color and intense detail. An award-winning book creation applet, PixPublisher, is intuitive and super-simple to use and Icc profiles are available for full colormanagement.

www.adoramapix.com • 888.216.6400

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forumshttp://adoramapix.zendesk.com/