HOW TO REDUCE BOUNCE RATE IN EMAIL MARKETING

INTRODUCTION

Despite the rise in the popularity of social media with regards to e-Commerce,

email marketing is still one of the most powerful and simple marketing tools to

drive more sales in the business.

A high bounce rate is bad news for any email marketing campaign. Even the

best email campaign won't be a success if your bounce rates are high.

BENCHMARKS AND REPORTING

Good practice: Benchmark the deliverability rates and bounce rates

Things to be checked: the numbers of email sent the total numbers of email delivered the bounces email unsubscribe requests and complaints

IS YOUR LIST HYGIENE GOOD?

Good practice: Clean your email list with email validation tools high bounce rate has a direct relationship with the number of invalid email

addresses verify whether the mailbox exists or not

Perform multiple check:email syntax, MX record, MX server connection, email greylisting, free and disposable filter, suppressed or role email checker, duplicate remover

VALIDATE EMAIL IN REAL TIME

Good practice: Validate during sign up instantly identifies whether an email address is valid and deliverable ensure you capture a working address which increase the data quality

Good practice: Opt-in or double opt-in process send new signups a confirmation email ensure high deliverability rate

EMAIL SUBJECT, CONTENT AND FORMATTING

Good practice: Interesting subject line and content

choose informative subject headline

make your content relevant and concise

try responsive design to display nicely in devices of all sizes

have a simple unsubscribe link at bottom of the email

BONUS TIPS

Create a small campaign just to target those who haven’t open your email in

the past 6 months

If they are no longer interested in receiving your newsletter, don’t hesitate to

unsubscribe them

Building better relationships and maintaining a healthy list is vital to preserve

your sender’s reputation