how to rapidly grow fundraising at your non-profit · 5/28/2013 1 presented by joe garecht and help...
TRANSCRIPT
5/28/2013
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Presented by Joe Garecht
and Help for Small Non-Profits
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Founder, The Fundraising Authority
Author of The Non-Profit Fundraising Formula and The Silent Auction Handbook
Have raised over $30 million during my fundraising career
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Why Use it?
Will it Work for Every Non-Profit?
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#1 – A Big Vision
#2 – Willingness to Do the Work
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1. The 4 Pillars of the Rapid Growth Fundraising System
2. 7 Ways to Keep Your Donor Pipeline Full
3. How to Upgrade Your Current Donors and Reactivate Your Lapsed Donors
4. A Step-by-Step Plan for Using the Rapid Growth Fundraising System at Your Organization
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Does your office look like this?
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Your master project list should include:
• Which projects your team will be focused on this year or season
• The goal for each project
• Who is responsible for each action step
• The deadline for each action step
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Plan the work.
Work the plan.
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Story matters.
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Your non-profit is the hero of a story.
Tell that story.
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Internal Movement=
Getting The Right Things Done.
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Donor Movement=
Keeping Prospects Moving Through the
Funnel.
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Prospect
Cultivate
Ask
Steward
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Your Non-Profit
Board Member
New Donor,
introduced by Board
Member
New Prospect,
introduced by New
Donor
New Prospect,
introduced by Board
Member
Key Donor
New Board Prospect,
introduced by Key
Donor
New Event Prospect,
introduced by Key
Donor
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The Two-Ask Process
ASK #1 ASK #2
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Prospecting
Cultivation
Asking
Stewarding
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People who are most likely to give to your non-profit
People who are most likely to give more to your non-profit
Go for the low-hanging fruit
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1. Acknowledge past support.
2. Show positive outcomes.
3. Explain the need.
4. Make an ask.
5. Be quiet!
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We appreciate you.
We miss you.
We’re doing great work.
We have a HUGE vision for the future.
Will you get reconnected?
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Use the 4 Pillars
Order
Story
Movement
Leverage
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Take Action!
• Upgrade Your Current Donors• Reactivate Your Lapsed Donors• Build Fundraising Networks and
Fill Your Donor Pipeline• Make Asks• Get Referrals
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