how to rapidly grow fundraising at your non-profit · 5/28/2013 1 presented by joe garecht and help...

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5/28/2013 1 Presented by Joe Garecht and Help for Small Non-Profits 1 2 Founder, The Fundraising Authority Author of The Non-Profit Fundraising Formula and The Silent Auction Handbook Have raised over $30 million during my fundraising career 3 Why Use it? Will it Work for Every Non- Profit? 4 #1 – A Big Vision #2 – Willingness to Do the Work

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Page 1: How to Rapidly Grow Fundraising at Your Non-Profit · 5/28/2013 1 Presented by Joe Garecht and Help for Small Non-Profits 1 2 Founder, The Fundraising Authority Author of The Non-Profit

5/28/2013

1

Presented by Joe Garecht

and Help for Small Non-Profits

1 2

Founder, The Fundraising Authority

Author of The Non-Profit Fundraising Formula and The Silent Auction Handbook

Have raised over $30 million during my fundraising career

3

Why Use it?

Will it Work for Every Non-Profit?

4

#1 – A Big Vision

#2 – Willingness to Do the Work

Page 2: How to Rapidly Grow Fundraising at Your Non-Profit · 5/28/2013 1 Presented by Joe Garecht and Help for Small Non-Profits 1 2 Founder, The Fundraising Authority Author of The Non-Profit

5/28/2013

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5

1. The 4 Pillars of the Rapid Growth Fundraising System

2. 7 Ways to Keep Your Donor Pipeline Full

3. How to Upgrade Your Current Donors and Reactivate Your Lapsed Donors

4. A Step-by-Step Plan for Using the Rapid Growth Fundraising System at Your Organization

6

7 8

Does your office look like this?

Page 3: How to Rapidly Grow Fundraising at Your Non-Profit · 5/28/2013 1 Presented by Joe Garecht and Help for Small Non-Profits 1 2 Founder, The Fundraising Authority Author of The Non-Profit

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Your master project list should include:

• Which projects your team will be focused on this year or season

• The goal for each project

• Who is responsible for each action step

• The deadline for each action step

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Plan the work.

Work the plan.

11 12

Story matters.

Page 4: How to Rapidly Grow Fundraising at Your Non-Profit · 5/28/2013 1 Presented by Joe Garecht and Help for Small Non-Profits 1 2 Founder, The Fundraising Authority Author of The Non-Profit

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Your non-profit is the hero of a story.

Tell that story.

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Internal Movement=

Getting The Right Things Done.

16

Donor Movement=

Keeping Prospects Moving Through the

Funnel.

Page 5: How to Rapidly Grow Fundraising at Your Non-Profit · 5/28/2013 1 Presented by Joe Garecht and Help for Small Non-Profits 1 2 Founder, The Fundraising Authority Author of The Non-Profit

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Prospect

Cultivate

Ask

Steward

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Your Non-Profit

Board Member

New Donor,

introduced by Board

Member

New Prospect,

introduced by New

Donor

New Prospect,

introduced by Board

Member

Key Donor

New Board Prospect,

introduced by Key

Donor

New Event Prospect,

introduced by Key

Donor

20

The Two-Ask Process

ASK #1 ASK #2

Page 6: How to Rapidly Grow Fundraising at Your Non-Profit · 5/28/2013 1 Presented by Joe Garecht and Help for Small Non-Profits 1 2 Founder, The Fundraising Authority Author of The Non-Profit

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Prospecting

Cultivation

Asking

Stewarding

22

23 24

Page 7: How to Rapidly Grow Fundraising at Your Non-Profit · 5/28/2013 1 Presented by Joe Garecht and Help for Small Non-Profits 1 2 Founder, The Fundraising Authority Author of The Non-Profit

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Page 8: How to Rapidly Grow Fundraising at Your Non-Profit · 5/28/2013 1 Presented by Joe Garecht and Help for Small Non-Profits 1 2 Founder, The Fundraising Authority Author of The Non-Profit

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People who are most likely to give to your non-profit

People who are most likely to give more to your non-profit

Go for the low-hanging fruit

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1. Acknowledge past support.

2. Show positive outcomes.

3. Explain the need.

4. Make an ask.

5. Be quiet!

31

We appreciate you.

We miss you.

We’re doing great work.

We have a HUGE vision for the future.

Will you get reconnected?

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Page 9: How to Rapidly Grow Fundraising at Your Non-Profit · 5/28/2013 1 Presented by Joe Garecht and Help for Small Non-Profits 1 2 Founder, The Fundraising Authority Author of The Non-Profit

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Use the 4 Pillars

Order

Story

Movement

Leverage

34

Take Action!

• Upgrade Your Current Donors• Reactivate Your Lapsed Donors• Build Fundraising Networks and

Fill Your Donor Pipeline• Make Asks• Get Referrals

35 36

Page 10: How to Rapidly Grow Fundraising at Your Non-Profit · 5/28/2013 1 Presented by Joe Garecht and Help for Small Non-Profits 1 2 Founder, The Fundraising Authority Author of The Non-Profit

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