how to rank your website on page #1 of google · search engine optimization (seo) training course...

SEARCH ENGINE OPTIMISATION (SEO)

How to Rank Your Website on Page #1 of Google

AcademyEquinet

Top 3 Ranking FactorsSearch Results

Answers the searcher’s intent

Keywords are found on the web page

Strong backlink profile

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Search Engine Optimization (SEO) Training CourseAcademyEquinet

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Link Building

The definitive guide to link building

It’s easy to manipulate on-page SEO It’s more difficult to influence inbound links

Why Use Links?

At one point, Google tested removing links entirely from the core algorithms and they didn’t like the results.

Link

Link Link

Link


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High Domain AuthorityHigh PageRank

Relevant Co-citationsRelevant Page Title

Keywords in Anchor TextPlaced in Main BodyAge of Page and BacklinkDofollow Link

Co-occurence

Relevant Content Topic

Anatomy of a Quality BacklinkLi

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Main Domainexample.com

InternalPages

InternalPages

InternalPages

ExternalSite

ExternalSite

ExternalSite

ExternalSite

DomainAuthority

High Domain AuthorityLi

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http://example.com


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Site APR 8

Site BPR 3

Site CPR 0

PR4

PR4

Site DPR 2

PR3

How PageRank is PassedLi

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Site BHealth

Site CHealth

Your Site(Health)

Relevant Co-Citations and Co-Occurence

Co-occurence: Notice “treating cancer with surgery” was mentioned near the link text “cancer surgery”.

There we can make a statement that “cancer surgery” co-occured with “treating cancer with surgery”.

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3 Major Off-Page SEO Ranking Factors

Link Relevancy Link Popularity

Shoe Website

Shoe Article

Shoe Directory

Shoe Website

High PageRank

High PageRank

High PageRank

Link Diversity

Link

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AcademyEquinet

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The 4-Step Link Building Process

Analyze Define Develop & Execute Measure

Refer to: • 4-step link building process workbook

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SEO Activity

Build your target keyword list


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SEO Activity

Track your keyword rankings


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Url: www.singhealth.com.sg/breast-cancer-treatment/1) Keywordsin URL

<title>Breast cancer treatment in Singapore</title></head>

<h1>Cost of breast cancer treatment</h1>

Book a consultation for breast cancer screening and treatment

Image Keyword

inserted into Title and/or

Alt Text

<h3>Prognosis of Breast Cancer</h3>

Breast Cancer is curable…

liver cancer treatment …

Book a cancer screening session today.

<head><meta name=“description” content=“We provide the best and most effective breast cancer treatment options in Singapore.”>

5) LSI Keywords in Content Area

6) Quality & Uniqueness of

Content

2) Keywords in Meta Description

3) Keywords in Title Tags

4) Keywords in Subheadings

7) Keywords in Image Title & Alt Tags

9) Interlink articles with relevant anchor text

(Site architecture)

8) Link out to relevant sources

if possible }10) Design

& UX

11) Mobile-friendly

12) Page Loads Fast

13) Page is crawlable/indexable

14) Include social sharing

buttons

15) Https Secure

On-

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On-

Page

SEO

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How Can Position #5 Jump Up to #1 Ranking?


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How Can You Improve On-Page SEO?


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On-

Page

SEO

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On-

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Accessibility For Search Engine Spiders

Redirects from older versions use 301 (permanent) instead of 302 (temporary) and not more than 2 hops.

Meta robots tags allows crawling and indexing.

Page content loads in page’s HTML.

Robots.txt file not blocking crawlers.

XML Sitemap is submitted to Webmaster Tools.

Is not password protected or requires login.


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Robots.txt file not blocking crawlers.

A robots.txt file is used by web masters to give instructions to web robots not to visit specified pages or sections of a website. Note that it is entirely up to robots whether or not to obey your robots.txt commands.

A robots.txt can be easily generated via a text file and placed in the top-level directory of your web server.

Meta robots tags allows crawling and indexing.

Meta robots tags on the other tells robots not to index the content of a page and/or not to scan it for links to follow. It is placed in a page’s <head></head> section.

User-agent: * Disallow: /wp-admin/ Disallow: /downloads/ Disallow: /members/

robots.txt file example

<html> <head> <title>...</title> <META NAME="ROBOTS" CONTENT="NOINDEX, NOFOLLOW"> </head>

Robots <meta> tag example

On-

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Redirects from older versions use 301 (permanent) instead of 302 (temporary) and not more than 2 hops.

A 301 redirect is recommended over a 302 redirect. 301 or permanent redirects tells search engines and browsers that a page has moved permanently. This passes around 100% of PageRank or link juice to the newly specified page.

A 302 or temporary redirect indicates that a page has “moved temporarily” and 100% PageRank or link juice will be passed to the newly specified page.

It is also recommended not to redirect more than 2 hops (e.g. from page A to page B to page C and finally to page D) as search engines bots might stop following the redirects after a few hops.

Recommended reading: • https://moz.com/learn/seo/redirection • http://www.webconfs.com/how-to-redirect-a-webpage.php • http://searchengineland.com/google-no-pagerank-dilution-

using-301-302-30x-redirects-anymore-254608

Example of redirect command in .htaccess file

#Redirect your website to another domainRedirect 301 / http://example.com/

#Redirect your one page to anotherRedirect 301 /index.html http://example.com/

On-

Page

SEO

https://moz.com/learn/seo/redirection

http://www.webconfs.com/how-to-redirect-a-webpage.php

http://searchengineland.com/google-no-pagerank-dilution-using-301-302-30x-redirects-anymore-254608

http://example.com/

http://example.com/


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Page content loads in page’s HTML.

It is imperative that the content you’re optimising your keywords in loads in HTML.

Though it is not advised to load your keywords in Javascript or Flash, Google can still pick up your keywords in these languages in some cases.

Human Search engine robot

Flash Website

On-

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XML Sitemap is submitted to Webmaster Tools.

Submitting an XML sitemap to Google Webmaster Tools can help Google better crawl and index your website.

It is also recommended to include a HTML sitemap on your website for users to access, especially if your site is huge and split into many main categories and subcategories.

On-

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SEO

https://www.google.com/webmasters/


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Is not password protected or requires login.

Password protected pages prevent search engine bots from accessing the page assets, resulting in subpar rankings.

If it is necessary to include gated pages (e.g. the backend of your CMS), it is good practice to block search engines from crawling these pages via your robots.txt file. This will save server resources and bandwidth.

On-

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SEO ReportingSE

O R

epor

ting

Analysing landing page effectiveness. Are you serving content that’s relevant to the search query? Can your landing pages be improved in terms of delivery and quality of information and design, in order to reduce

bounce rates and increase time spent on page and site?


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SEO Reporting

Analysing goal completions from various sources/mediums through Google Analytics.

SEO

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SEO ReportingAnalysing estimate revenue/profit through goal completions from organic search.

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SEO ReportingSEO Book’s Firefox Rank Checker

Recommended Tools: • http://tools.seobook.com/firefox/rank-checker/ • http://www.seopowersuite.com/rank-tracker/

SEO PowerSuite’s Rank Tracker

SEO

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http://tools.seobook.com/firefox/rank-checker/

http://www.seopowersuite.com/rank-tracker/

how to rank your website on page #1 of google · search engine optimization (seo) training course...

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