how to promote an online web shop with little or no budget?
TRANSCRIPT
How to promote an online web shop with little or no budget?
“The web supercharges it; allows anyone to publish and to distribute words, images, videos, pictures, and software globally and instantly and virtually for free”.
“a quarter of the planet is now using the web”
The BD online shop has managed to have increased growth as their key products have received high seach engine rankings in Swedish ”The site is in English / swedish”
Background
Main source is Bindee Trading
Bindee Trading has been owned & run by 1 woman since it began 6 years.
In the past Bindee Trading has mainly focused and relied on selling their products through physical market stands & festivals.
Bindee Trading & Bindee Designs shop are run from home
Bindee Designs online shop has been promoted by face to face marketing only for the past 4 years , 2006
“It has been more than 2 centuries since we last witnessed anything of the same scale and speed”.
It took radio 38 years to reach a market audience of…
50 millions
It took TV 13 years to reach a market audience
It took the Internet 4 years to reach same amount of audience
Direct Marketing Business Cards
Internet Social Media
Optimize theWeb Site potential
Marketing plan and strategy for Bindee Trading.
Business Plan
Yasmin M. Bindi
Bindi Designs
Bindi Designs
Partnership
Bindee Tradings direct marketing on the festivals is now in its sixth year.
Direct Marketing
Sales at the makets at first
Internet
Bindee Tradings online shop www.bindidesigs.eu is now in its fouth year.
Business Cards
Traditional marketing
Social Media
How to reach such a broad target group?
Social Media
In addition, many companies have started to collaborate with each other; currently Facebook and Twitter currently dominate in bringing their customers a more efficient way of interacting online.
Have a business plan
Starting to get to know the business and get a clear business:
Goals / Purpose
Focusing mainly on how to take advantage of the potential online marketing
The purpose of this thesis is to demonstrate how effective can be the use of social media in sales using it the right way.
Aim
The aim of this case study/ marketing plan is to examine how the internet can be used as a tool for marketing.; specially Social Media and use it as a free marketing tool.
At the end of this thesis one of my main goals is learn the skills such as: how to increase sales and customer traffic on the net and marketing strategy for companies on the internet.
Bindi Designs
Keep the marketing budget at its minimum.
Vision
Develop Bindi Designs further as an online brand and expand into the Scandinavia and European market, provide a wider range of products and eventually move into designing their own products.
AimsBring more traffic to the site.
The mission is:
Increase the rate of the web traffic & most importantly ‘registered/ paying customers’ on Bindee Trading’s online shop by developing a strong online social profile.
Elaborating an online marketing plan and acquire technical support for further development of the web shop.
Develop business partnership with ParoMedia and Bindee Trading, building a ‘new’ online shop.
Aims
Bindi Designs past strategies
•Direct Marketing
Social Media
The most important tools nowadays
Oppen a Social Media account on Facebook
Creating a web platform Social Media profile. Go to...
“http://www.facebook.com/
pages/Bindi-Designs”
Interact
Curiosity
1 Strategy
Bindi Design has sales records that directly show an increase in sales following the new marketing strategies. So this is part of the statistic and facts that I have and will be using as part of my case study.
According to my main source
I issue; a trend marketers audience analysis which was based on a Social Media Marketing Industry report on an impact study with 1,356 marketing professionals’ participants by Michael Stelzner.
http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2010/
Here is a breakdown by social media channel
First stage Second stage
Build a Social Profile
Make a business analysis
Partnership
Pariomedia main keyIt is better to increase cooperation with relevant business partnerships in the industry and apply the knowledge to improve their communication on the web shop and marketing themselves better.
Thrid stage Last strategies
Blogg
New website layout
New targeting group
Last Strategies
Improve website
New website layout
BloggLast Strategies
They are there, how to get them?
Thailändska Fiskarbyxor
Companies such as Google have grown by providing essential tools to help make sense of the mass of content on the web
Newsletters
New targeting group
Communicate directly with residents in the region where their cooperation is necessary to increase sales via word of mouth plus marketing directly via market.
CuriosityEngage public
WebsiteMessagesDiscussion
WomInteractBlogs SloganSurvey
Free cardSocial MediaPromotions
Gathering informationWebsite
Reinforcing campaignIncentives to participateBe part of Bindi Desings
Fan pageSponsors
Keep campaign ALIVERewards to those who
continue interactingBUZZ
Following new directionsShowing consequences
ad
Draw conclusions
FACEBOOK TWITTER
Special OffersOrderingWord of Mouth MarketingConversation MarketingCustomer ServiceFocus GroupsDirect SalesBusiness develop
It creates a more professional site to your business
Tips for using Twitter and Facebook for Business
As conclusions these social networks /tools contribute to a successful social online marketing campaign without any budget.
Using Bindee Trading I will show that in exchange for a few hours a week (5 to 10 hours) working on your social media profile you can very quickly build a broad exposure, improve your traffic and building new partnerships.
I have been working to promote that company since x-mas last year and since there I have managed to do a significant achievement.
Conclusions
Results
An increase in their search engine rankingsGreater exposure for their businessCreate new partnershipsGenerate qualified leadsReduce overall marketing expensesIncrease website trafficA new layout for Bindi Designs online shop
Sources
Gather a lot of information from the owner.Intervies with the owner
I’v been collaborating with Bindee trading and have been given detailed information about bindee tradings accounts, product records and about the business in general.
Gathered Statistisk from one.com the main provider and BD online shop records ”ebutiken”
I gain a lot of inspiation and some sources frrom the BBC documentary ”The Virtual Revolution”
A recently released report, 2010 Social Media Marketing Industry Report
It´s just a Simple & Unexpected way to makeConcrete & Credible
Emotional Stories… Senses
THANKS
