How to Profit from Leveraging Customer Life Cycle Segmentation Frameworks for Employee Life Cycle Management

Do you really understand your employees?

Didn’t think so.

We faced a similar problem – we didn’t fully understand our customers. And we were losing them.

Here’s a snapshot of the core customer life cycle framework. Do you see how it can be applied to employee life cycle management?

What are the critical elements for customer life cycle management? Strategy first…

Strategic Elements

• Assess target market

• Understand your most profitable segments

• Design tools for application to critical processes

• Develop tailored predictive models

• Simulate P&L impact of varying life cycle strategies

• Define collaborative models across organization

Remember our first key takeaway…

Disciplined life cycle strategies translate to successful business processes and solutions

What are the critical elements for customer life cycle management? Now build a foundation…

Foundational Elements

• Data Integrate data sources

• Technology Enables data sharing and integration

• Analytics Identify intent, patterns, sentiment,

behavior

• Model Predict next best offer

• Measurement Performance tracking, results,

accountability

• Operations Prepare to support business initiatives

Remember our second key takeaway…

Build a disciplined life cycle foundation to foster successful business process and solutions

The success of life cycle management – both customer and employee – is measured through increased satisfaction and engagement.

Net Promoter Score

Total Shareholder’s Return

Employee Attitudes

• Define attributes and characteristics of engaged

employees

• Identify currently engaged employees

• Predict potential engaged employees

• Determine initiatives that impact employee engagement

• Build succession plans and roadmaps

The success of life cycle management – both customer and employee – is measured through increased satisfaction and engagement.

How Do We Use Our Strategic Framework and Foundational Elements to…

Complex segmentation schemas are critical to life cycle management.

Complex segmentation schemas are critical to life cycle management.

• Conversation

s

• Behavior

• Interactions

Segmentation schemes categorize an individual’s belief system, attitudes, behavior, interactions and performance.

• Demand-Based Market Segmentation

• Global Segmentation

• Proactive Management Segmentation

Let’s see how this can work in practice in your organizations…

PROBLEM

Create a holistic “early warning system” to predict significant change in the employee engagement.

• Early identification of employees at risk of disengaging

behaviors

• Segmentation to capture employees’ leadership,

expertise, effectiveness and level of engagement

• Identifying changes in behavior over time to predict

disengagement patterns

• Create solutions to intercept and re-engage target

employees

SOLUTIONS

Let’s see how this can work in practice in your organizations…

Let’s see how this can work in practice in your organizations…

VALUE

Integrating employee segmentation deepens employee relationships and maximizes business revenues.

What would it take to implement this Employee Life Cycle Management Strategy?

• Strategic Elements

• Foundational Elements

What would it take to implement this Employee Life Cycle Management strategy?

Plan Your Strategy

• Assess target market

• Understand your most profitable segments

• Design tools for application to critical processes

• Develop tailored predictive models

• Simulate P&L impact of varying life cycle strategies

• Define collaborative models across organization

What would it take to implement this Employee Life Cycle Management strategy?

Build Your Foundation

• Data Integrate data sources

• Technology Enables data sharing and integration

• Analytics Identify intent, patterns, sentiment,

behavior

• Model Predict next best offer

• Measurement Performance tracking, results,

accountability

• Operations Prepare to support business initiatives

What do you think?

“We are what we repeatedly do. Excellence, then, is not an act, but a habit.”

-Aristotle

THANK YOU!

For more of Marcia Tal’s thinking about how her approach to analytics can help you profit from the hidden value in your data, visit http://talsolutions.comTal SolutionsMarcia Tal, Founder347-478-5194Talsolutions.com

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