How to Optimize Conversion Rate For Your E-Commerce Site

PixelCrayons

IntroductionIf you run an online store, your first preference is to boost your sales. To stand out from your competitors, it is very

important to have a unique website to convert the site visitors as your customers. You should always focus on how

to rank your site higher and make it look attractive. In this blog post, I’ll share with you an informative infographic

that depicts some effective ways to boost your sales.

Some more effective ways with which you can make your site pages unique and successful

Create unique product pages. By just adding the standard manufacturer’s details you do not stand out from

your competitors. There are also many SEO benefits if you create a unique copy for your product.

The product title should speak everything about the product. Carefully made unique product titles boost your

company’s products on the comparison shopping engines. Always use as many keywords as possible

as you never know which search terms the customers might use. Also ensure that you endorse your

brand name by using it in the product title.

It is very important to mention the availability of the products. As customers should not waste their time in

selecting products that are out of stock. For multichannel retailers, always display the stock that is there

in the customer’s local store. Moreover, by showing that only few units of the product are left, the

customer becomes motivated to buy your product.

The view of the picture is very important for every customer. Use high definition, professional pictures to

attract more customers.

State the price of the product clearly with all the breakups and be clear in stating any taxes or other

components while pricing the products.

Always mention the size and dimensions of the product along with an appropriate product description. Along

with the sizes it is advisable to provide size guides as well. This gives the exact inch by inch description

of the product to the customer.

The ADD TO CART button is the key to conversion. Hence always use a highlighted and clear button for

redirecting the customer to the shopping cart. The icon should be of a small size, yet visible on the

pages.

The final stop after shopping is the payment gateway. It is very important to display the available modes for

payment to the customer in a clear and interactive way. You can use logos for depicting the modes. This

makes the payment process simplified for your customers.

Every customer expects a timely delivery of the products he has paid for. Help your customers to track their

products and communicate clearly about the shipping details after the payment is done. The customer’s

purchasing decision is largely influenced by this.

There should a strong Return policy. A flexible and customer friendly Return policy highly motivates a

customer to buy from you even if he is unsure about any details of the product.

Good reviews and ratings by the customers also produce a confidence in the customers to buy the product.

It speaks about the quality of the product and its happy customers. Good ratings and reviews always

get more customers.

Another suggestion for a better product page is adding sections like wish list, recommendations, and videos

of the product along with a complete view of the product. With these ways you can have a promising

conversation rate.

ConclusionFor enhancing your online sales, you should follow above mentioned steps. If you follow above mentioned steps, I’m

sure you will get maximum return from your online storefront. If you have any query related to

e-commerce website development, you can contact PixelCrayons: A leading

e-commerce web development company in India.

How we can help?Give your business a boost by having strong Online presence through a stunning website. But you need to be very careful while selecting the web designing firm. Firstly check, analyze the well reputed web designing firms. Then select the best suitable for you according to your requirements and budget.At PixelCrayons, we are consistently working towards incorporating and harnessing new technologies and, therefore, offer all kind of support for website and mobile app design & development . If you wish to encompass this revolutionary technology in your business, then we would be more than delighted to assist you for your business model.

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