how to optimise your wordpress website for search engines and get your offerings found by the right...
TRANSCRIPT
SEOHow to optimise your WordPress website for search engines and get your offerings found by the
right people
Presented by:Women In BusinesswithMaggie Kozlowski
ORGANIC VS PAID
PPC (pay per click)= Paid (ex: AdWords) SEO= Organic (free)
META TAGS
Title Tag
• 50-60 character limit. Anything over the limit will not be displayed
• Should include keywords or phrases
• Should be descriptive and indicate what the page is about
• Should be unique
Description
150-160 character limit. Anything over the limit will not be displayed
Should include focus keywords because this is what your page is about
This is your “AD” Give users an incentive to click to
your page
WORDPRESS SEO PLUGINWe will be using a plugin called Yoast SEO
YOAST SEO PLUGINLet’s download and install the plugin in our
WordPress dashboard
1. Log into your WordPress dashboard
2. On the left menu, click on Plugins (Add New)
3. In the Plugins window, click on Add New
4. In the Search Plugins text box, type in yoast seo
5. Install Yoast SEO
WORDPRESS SEO TUTORIAL
Tutorial: https://en-ca.wordpress.org/plugins/wordpress-seo/
DASHBOARD: YOAST SEO PLUGIN
How does it all work ?
1. Log into your WordPress dashboard
2. On the left menu, click on Plugins (Add New)
3. In the Plugins window, click on Add New
4. In the Search Plugins text box, type in yoast seo
5. Install Yoast SEO
LANDING PAGESWhen creating your pages, keep in mind that with the way most WordPress SEO plugins are designed, you can optimise one page per one keyword/key phrase. (one ad per page)
Think about the mind set of the person clicking your link. What is that person looking for ?
Will my landing page offer the person who clicks on my link the information they are looking for ?
LETS OPTIMISE OUR PAGESThis is the moment you have been waiting for. This is the part where you release your creative juices and offer your pages the most SEO friendly web page.
When designing your phrases think about the fact that you should be using your key phrases consistently through your pages:
• Blog titles (urls)• Headings• Meta Titles• Meta Description• Images• Content
BACKLINKS – WHAT ARE THEY?
Backlinks are links on other sites which lead
back to your site.
BACKLINKS – WHY ARE THEY IMPORTANT
Backlinks are VERY important for your business because they help spread the word about your brand by leading readers back to you.
Google places a high value on backlinks and gives more attention to websites with high page and domain authority. This means that the credible, popular sites that generate a lot of traffic are favored by Google.
So, if you want your links to be valuable, try to connect with bloggers and services who generate a lot of interest and traffic and who rank on the first page of Google.
Being friends with the cool kids will help your rankings!
BACKLINKS – HOW DO I GROW MY BACKLINKS?
Try to use descriptive keywords or key phrases in your anchor text
Incorporate links pointing back to your site in all your marketing endeavors such as :• Blogs, social media posts, images, Email headers• Establish relationships with other bloggers. Try to find
bloggers with a similar interest or offering. Respond to their posts with positive comments and offer links back to your site.
WHAT IS A SITEMAP?
• A sitemap offers Google an inventory layout of all
pages present on the website in a hierarchical
format
WHY IS A SITEMAP IMPORTANT FOR SEO?
• Sitemaps allow Google to find pages that may not be linked in other areas of the website and do not have internal links
• Sitemaps tell the search engines which pages on the website to crawl.
• Uploading a sitemap to Google Webmaster Tools (GWT) can speed up the process of your website being found on Google.
• Google ranks web pages as well, not just websites, and having a sitemap visible to Google will improve your SEO and ensure all your pages are found.
LET’S CREATE A SITEMAP FOR OUR WEBSITES
There is a sitemap generator available in the SEO plugin we just installed
XML SITEMAP IN SEO PLUGIN
LETS LOOK AT OUR SITEMAPYour sitemap is generated at
http://generationseo.com/sitemap_index.xml
THANK YOUThank you so much for joining me today. I
hope you are coming away with some useful information about how to improve
your sites rankings.
If you have any questions or concerns please do not hesitate to contact me at
your convenience.
Maggie Kozlowski
Home # 226-785-9121
Cell # 519-643-6217
SUBMIT YOUR SITEMAP TO GWT (GOOGLE WEBMASTER TOOLS)
You must have a gmail account and be logged in!
https://www.google.com/webmasters/tools/home?hl=en