How to Manage Your Brand How to Manage Your Brand Reputation OnlineReputation Online

Establish Your Presence on Social Establish Your Presence on Social MediaMedia

Make sure you have an emphatic presence on all major social media platforms like Facebook, Twitter, Google+, LinkedIn, Pinterest, Tumblr, etc. People nowadays are using these social networking websites heavily and research has shown that nine out of ten people will listen to what their friends, family, and other customers have to say about a brand and its products before deciding to buy from it. And because of Google's preference for fresh posting and content on social media websites, make sure that you regularly post interesting and informative posts that help you connect with your customers better.

Make sure you get enough positive Make sure you get enough positive reviews reviews

Positive reviews can do a brand a world of good. Picture a customer searching for a particular product online and getting all hunky-dory posts on the first page of Google about. Imagine how greatly it boosts the chances of the customer buying the product.

You must go to any length to ensure that positive reviews are being posted about your brand across all popular customer reviewing sites. Encourage satisfied clients to rate and review your product and promote their reviews as much as you can.

Listen to what your customers have to Listen to what your customers have to saysay

It is very important to listen to what your customers want to convey to you on social media websites. It is a very effective communication tool and interface between brands and its customers and thus customer messages and shout-outs can serve as a great source of feedbacks and reviews to help you improve your products and services.

Try to engage negative reviewersTry to engage negative reviewers

Those who write negative reviews about you may have two reasons. Either they could be doing it out of a grudge due to an unpleasant experience of a product or service, or it could be an unethical practice of a competitor. In the latter case, you cannot do much except reporting abuse against the review and trying t push those as further down as possible. In the former case, however, you can try to engage them as much as possible and try to know why they had a bad experience. If you're successful to turn that around, you can also turn them into satisfied customers and thus increase your customer base as well.

Managing you online reputation is Managing you online reputation is very important. Make sure you take very important. Make sure you take these steps so that your you these steps so that your you increase both your customer base increase both your customer base and retention.and retention.- WebSter- WebSterArticle Source: Article Source: http://EzineArticles.com/8122824http://EzineArticles.com/8122824