How to Make Your Business Look Credible and Trustworthy Online

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Raj Malik of KikScore is participating in the #SmallBizChat on Wednesday, July 27, 2011. This slideshow reviews what was discussed and gives a promotional code to small businesses interested in their service.

TRANSCRIPT

  • How to Make Your Business Look Credible and Trustworthy Online
    #SmallBizChat July 27, 2011
    KikScore
  • 7/27 #SMALLBIZCHAT
    Featured on tonights
    KikScore
  • 7/27 #SMALLBIZCHAT
    The SmallBiz Challenge
    • All small businesses face a challenge: demonstrating trustworthiness and credibility to their future customers
    • Oftentimes when potential clients visit a small business site, they do not have any indication whether they can trust that business or not
    KikScore
  • 7/27 #SMALLBIZCHAT
    Major Inhibitor of Ecommerce
    A small online merchant thinks her web storefront conveys
    However, visitors to her storefront are unable to verify trustworthiness and think...
    > 50%
    of internet usersunwilling to shop onlinedue to SECURITYand TRUST concerns.
    KikScore
  • 7/27 #SMALLBIZCHAT
    Facts
    • 92% of consumers are concerned about their security when shopping on new or unknown websites1
    • More than 63% of shoppers do not complete an online purchase because of security and trust concerns2
    • 88% of online shopperssaid that the protection of their personal data was their topconcern3
    • 7 out of every 10 shopping carts are abandoned
    1. http://www.ecommerce-guide.com/resources/article.php/3827381
    2. http://staysafeonline.mediaroom.com/index.php?s=43&item=54
    3. http://us.mcafee.com/en-us/local/docs/LR-51384.pdf
    4. http://www.fortune3.com/blog/2011/06/shopping-cart-abandonment-2011/
    KikScore
  • 7/27 #SMALLBIZCHAT
    Online Trust
    • If you are not showing that you are a trustworthy and reliable business, you are going to lose sales
    • Trust is a dynamic and ever changing factor in mind of customers
    • Must ensure that consumers do not have any reason to get concerned at any time, especially at the point of purchase
    • Websites featuring fresh and recent content such as blog posts, tweets, and customer feedback helps build credibility with shoppers
    KikScore
  • 7/27 #SMALLBIZCHAT
    How to Make Your Business Look Credible and Trustworthy Online
    Make sure your website follows these tips and includes this information:
    • Management/Owner Information
    • Actively Engage Customers
    • Use Online Video to Virtually Introduce Yourself and Promote Your Business
    • The KikScore Solution Trust Marks/Seals
    KikScore
  • 7/27 #SMALLBIZCHAT
    Management/Owner Information
    • Background information on each manager/owner provides shoppers with the comfort that there is a real person behind your business
    • Make your business accessible by prominently displaying contact information for customer service and management information
    KikScore
  • 7/27 #SMALLBIZCHAT
    About Us Page
    • Gives your customers transparency into your business
    • Tell your story as a small business
    • Consumers like stories and supporting underdogs
    • Make it personal
    • Let your visitors know you are authentic
    • Location
    • Dont be scared of giving location; give at least the city of where you are located
    • Include picture of you and your team
    • Put a face behind the business
    KikScore
  • 7/27 #SMALLBIZCHAT
    Testimonials
    • Testimonials, case studies, summaries of results, and white papers are helpful to build credibility
    • Shoppers and website visitors want to make sure other people have used your business before and had a pleasurable experience
    • Every testimonial should include name, URL, and positive customer feedback that recommends your product
    KikScore
  • 7/27 #SMALLBIZCHAT
    Actively Engage Customers
    • Use social media sites like Twitter and Facebook to create a tangible brand and personality to engage customers
    • Humanize your Twitter photos and Facebook Profile pictures
    • Blogs allow conversations to occur between you and customers, giving shoppers a more complete, intimate look into your business
    KikScore
  • 7/27 #SMALLBIZCHAT
    Actively Engage Customers
    • However, dormant social media profiles can raise questions about whether or not you are still in business; either shut them down or reinvigorate them
    • Depending on your intended market, only focus on social media outlets where potential clients can be found and do not waste time on the others
    KikScore
  • 7/27 #SMALLBIZCHAT
    Introductory Online Video
    • The fresh, new trend online is using videos to introduce the management of your small business to potential customers
    • Personalizes visits and allows shoppers to virtually meet the management
    • Allows potential clients to see who they are about to do business with and gives you a boost of credibility
    KikScore
  • 7/27 #SMALLBIZCHAT
    Promotional Online Videos
    • Online videos can be used for a variety of reasons to demonstrate credibility, not solely introductions
    • Some examples include:
    • Product Video it is more appealing to hear someone describe a product and highlight the key benefits
    • Customer Testimonial short video from a customer promoting your business definitely builds trust
    • Educational Video contain educational tips and research for customers, both building your brand and teaching your audience
    • Thought Leadership Video upload conference speeches or panel sessions to demonstrate yourself and business as a thought leader in the industry
    KikScore
  • 7/27 #SMALLBIZCHAT
    Trust Marks/Seals
    • 86% of online shoppers feel more confident about shopping on websites using security indicators, such as trust marks1
    • Validate online small businesses, solidifying the credibility and trustworthiness of a business
    • Many trust seals promote their own brand name, ensuring trust by association; by putting their brand name on your site, people will think your business is trustworthy
    • Yet more credible is the trust seal that emphasizes transparency to the customer, taking all of your important small business information into consideration
    1. http://www.verisign.com/static/013506.pdf
    KikScore
  • 7/27 #SMALLBIZCHAT
    KikScore Confidence Badge
    • Permits small businesses to uses information about themselves, their business, and their track record of reliability and display it in a report card to shoppers
    • Includes a dynamic online trust score based on the information about your business
    Trust through Transparency!
    KikScore
  • 7/27 #SMALLBIZCHAT
    Which Businesses Need to Show They are Trustworthy?
    All small businesses, not just online stores
    • Bloggers
    • Realtors
    • Non-profits
    • Charities
    • Lawyers
    • Accountants
    • Plumbers
    • Contractors
    • Whether youre selling online or just marketing your service, you should consider using trust seals
    • A trust seal that allows you to convey to shoppers that you are willing to be transparent about your business is vital for success
    KikScore
  • 7/27 #SMALLBIZCHAT
    Roadblocks to Demonstrating Trust
    • Lacks of transparency and information about a business present an immediate roadblock
    • Typos look terrible and reduce credibility
    • Websites that do not include the following look distrustful:
    • No contact information
    • No privacy policy
    • No return policy
    • No trust seals
    KikScore
  • 7/27 #SMALLBIZCHAT
    Three Steps to Take RIGHT NOW
    Create an introduction video and make it visible it on your website to introduce yourself and your product or service to shoppers and website visitors
    Put up a recent testimonial. Find one of your customers who loves your business. Approach them about either writing a testimonial or taking a short video, and put that on your website.
    Construct a unique pledge to your customers and post it on your homepage. What do you pledge to do for your customers or the community? Whatever it is, put it on your homepage. A pledge can help show you are authentic, credible, and a business that not only can be trusted, but cares about their customers
    KikScore
  • 7/27 #SMALLBIZCHAT
    Questions and Comments
    • If you have any questions about the #SmallBizChat, this presentation, or KikScore, feel free to contact us at:
    • management@kikscore.com
    • 1-877-KikScore
    • Twitter: @KikScore
    • Facebook: www.facebook.com/kikscore
    • Or if you just want to keep the conversation going, please visit our blog at blog.kikscore.com
    KikScore
  • Use SMALLBIZCHAT as a promotion code to get a 90 day free trial of KikScore!
    THANK YOU!