how to make social videos a part of your marketing startegy

Social Videos Marketing Strategy

Case Study www.clipatize.com

June 2016

http://www.clipatize.com

Marketers have noticed the real opportunity of video in social marketing strategy…

CLIPATIZE. We are fluent in explanation. www.clipatize.com 2


Explosion of videos trend BuzzFeed



Bite-sized

Informative Silent-friendly

VideosEngaging



of Facebook videos is watched without sound

85%CLIPATIZE. We are fluent in explanation. www.clipatize.com 5


What are social videos?



raw live stream on Periscope

video commercial on Facebook

and many more…CLIPATIZE. We are fluent in explanation. www.clipatize.com

news video on Facebook

7

https://pl.pinterest.com/pin/48624870955170386/

http://www.salon.com/2013/07/31/what_nobody_wants_tv_commercials_on_facebook/


What do they have in common?



Intention

Watch Inform Share

CLIPATIZE. We are fluent in explanation. www.clipatize.com

and it works, because …

9


has 8 billion average views from 500 million users

Facebook

every single day! CLIPATIZE. We are fluent in explanation. www.clipatize.com 10


Why social videos?



4 good reasons to start

B2C & B2B marketing

Favour of Social networks

Brand investment

Incredible ROI


crafting your own bite-sized videos:

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Favour of Social networks They all use video feature:



B2C & B2B marketing Social videos are not only for B2C!

They allow to transform complicated B2B marketing messages into engaging, educational bite-sized stories.



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users now watch 8 billion videos per day

Snapchat



of businesses are already using video as a part of their digital strategy

61%Brand investment


B2C & B2B marketing


16


of them had no interest in this format at all

66%while last year…



Brand investment

B2C & B2B marketing

Incredible ROI

72%of businesses that use video admit that it increased their website conversion rates



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74%of entire internet traffic is predicted to come from the video content

As soon as 2017…



$30.29 billion

The global market of video streaming is expected to grow by 2021:

from to

$70.05 billion



Practical tips



1.Tell your brand story



Brain is hardwired to precede information if it is framed as a story.

Structure your video like a narrative to give people something to share and talk about.



Try a documentary style to tell real stories, which connect with your brand, or present your product in an unusual way.

Like Kate Spade did in Missadventure stories that became a smashing online hit.


https://www.katespade.com/miss-adventure/


2. Engage your audience



By making your audience the hero of your videos, you'll not only create more compelling content, but instantly make your brand more relevant to their lives.


Showcase how your audience benefits from your product!This HP Video Commercial features a collaboration with a local DJ and a famous ballerina, who use an HP laptop to prepare a performance.

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https://www.youtube.com/watch?v=RHX04N0IeQI

3. Craft your content



Combine Video with other content types, which also work great for social sharing.

or…CLIPATIZE. We are fluent in explanation. www.clipatize.com

use live video to showcase an event happening at your company

Invite customers inside your company with fun behind-the-scenes videos

Make viewers feel special by offering short video sneak peaks of exclusive product launches

This video promotes Slack (a modern communication tool) and it’s a perfect example of user-centric communication, because the actors and shooting location belong to Sandwich Video - a happy Slack client and user.

Adam Lisagor, CEO and Founder of Sandwich Video stars in the promotional Video of Slack

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https://www.youtube.com/watch?v=B6zVzWU95Sw

Present your product in a practical how-to guide designed to solve a specific problem.

100 millionIn 2015…

Americans watched hours of such videos!



4. Send a powerful message



Use your limited time well and capture your viewer’s attention at the very beginning.

What counts most are the first 30 seconds.


Source: Wistia.

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Social videos are bite-sized, so:

be loyal to the format restrictions

but respect standards for different social networks

make the most out of every single second



5.Build momentum



Make a video which lives beyond social media!


This campaign by Pink Ribbon features images and videos which were intentionally created to be banned from Social Media due to nudity policy.

That was the plan! Once the visuals were banned from SM, mass media picked up the banning story and that’s when the campaign really boomed!

Scene from the Pink Ribbon Campaign Video.

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https://www.youtube.com/watch?v=vcj-0PS5z7s

https://www.youtube.com/watch?v=vcj-0PS5z7s

Use SEO smartly, and let users easily find your videos. Because…

Add optimized descriptions of your content and accurate metadata!



Start crafting your social video content right now!



Meaningful communication to explain complex products, services and processes.

- winner of the Aster Award 2016 for Excellence in Healthcare Marketing for the video campaign of the global player WorldCare

- We create and execute content marketing strategies and design communication materials which engage and educate customers, investors and business partners.

www.clipatize.com www.vimeo.com/clipatize www.facebook.com/clipatize

Jakub Lebuda CEO and Co-founder @jlebuda


Mara Puacz Content Director @marapuacz


http://www.vimeo.com/clipatize

http://www.facebook.com/clipatize
