how to make linked in work for you
DESCRIPTION
LinkedIn profiles rank near the top of page one search return. This is one of the primary reasons why your presence on LinkedIn can make or break first impressions today.TRANSCRIPT
building digital presence
how to make linkedin work for you
presentation sample
over five billion searches were
done last year on linkedin
presence on linkedin (or lack of it) can
make and break first impressions
linkedin profiles rank near the top
of page one search return
two professionals per second
now join linkedin daily
why linkedin
is such a
big deal
got prof i le? get found!℠ mult i edge media © 2012-13
70% of the sales cycle
occurs before first
contacts are made
today. - sirius decisions
98% of recruiters used
social media to find talent
and fill jobs last year.
- media post
93% of professionals
say they have no
training in social
selling.
- salesforce.com
game changers
got prof i le? get found!℠ mult i edge media © 2012-13
67% more leads per
month are reported by
companies with active
blogs.
- inside view
profile checklist
name
photo
headline
contact info
websites
social links
custom URL
industry
location
summary
experience
skills &
expertise
endorsements
recommendations
education
groups
media uploads
publications
projects
honors
& awards
languages
organizations
courses
test scores
patents
certifications
volunteering
& causes
newer profile options
got prof i le? get found!℠ mult i edge media © 2012-13
you are always being followed…
by
your
name
photo
and/or
headline
got prof i le? get found!℠ mult i edge media © 2012-13
quick fix
add photo
profiles with photos are 7 X’s
more likely to be viewed
claim URL
use your custom
URL for digital
signatures and
business cards
got prof i le? get found!℠ mult i edge media © 2012-13
7
Mary (Fedurek) Toomey
Partner, Multi Edge Media
Mary (Fedurek) Toomey
LinkedIn Certified Training, Helping Companies &
Professionals Represent Themselves Online and Grow
sell yourself
got prof i le? get found!℠ mult i edge media © 2012-13
showcase
yourself
skills & expertise makes you more searchable
got prof i le? get found!℠ mult i edge media © 2012-13
name
current title
industry & location
photo
headline
summary
two past positions
skills & expertise
recommendations
education
50+ connections
got prof i le? get found!℠ mult i edge media © 2012-13
strive for all star
strength!
Why Homeowners Relate to Workplace Marketing by mary toomey & jj rusch
Elevate Your Pitch by mary toomey
Who Viewed Your Profile and What Should You Do About It? by mary toomey
How to Tell You Need a Social Business Makeover by jj rusch & mary toomey
Got Profile? Get Found! | Next Step Get Group Gain Ground by jj rusch & mary toomey
Sales Team Logic for Social Selling by jjrusch
Are You a Crossposter? | 3 Social Tweaks to Live By by jjrusch
Gratitude in Business | Do You Really Get it About Giving? By jj rusch
got prof i le? get found!℠ mult i edge media © 2012-13
help pages
reads
to link by
optimizations
linkedin profiles
We optimize profiles for search,
substance and strategy.
One on One profile optimizations
are conducted by phone. Group
optimizations are performed via
webinar or on site class settings.
Writing, editing and follow up
coaching services are available
for additional fees.
social business audit
We review your online presence
(or lack there of) and make key
point recommendations for:
content, activity and search.
social business makeover
We optimize digital presence,
audit existing presence and
strategically tailor social/digital
sales and marketing plans to best
fit your business needs and
objectives.
enhancements social business training
How do you use LinkedIn and
other platforms to network,
conduct business and /or job
search?
We teach professionals how to
apply social tools to best fit their
needs.
social sales training
We train sales and marketing
teams how to use LinkedIn and
other social, digital and content
channels to build: reputation,
relationships, referrals, revenue
and returns.
All training sessions can be done
on site or via webinar.
project management
We can manage most any project
or event. Ongoing social and
content management services
may also be optioned.
presentations linkedin basics
Learn the basics of LinkedIn:
Why it's so important, Ways to
improve your profile, How to
navigate the platform, Network
online and Build your credibility.
other sample topics
LinkedIn Groups & Co. Pages
LinkedIn for Recruiters
Twitter & LinkedIn
B2B & B2B2C Social Strategies
Content & Inbound Marketing
Social Selling Explained
Content Creation & Management
Young Professional Series for
College Students & Recent Grads:
Social in the Workforce, Build a
Professional Profile on LinkedIn,
How to Network Contacts & Jobs
Specific topic requests welcome.
Available to event, workshop and
webinar settings.
se
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ic
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u
got prof i le? get found!℠ mult i edge media © 2012-13
contact
info
learn more now…
got prof i le? get found!℠ mult i edge media © 2012-13
phone 847-294-9677
email [email protected]
profile http://linkedin.com/in/jjrusch
phone 630-725-8971
email [email protected]
profile http://linkedin.com/in/marytoomey