how to make it as a commercial drone business
TRANSCRIPT
HOW TO MAKE IT AS A COMMERCIAL DRONE BUSINESS
| FOUNDED IN 2010 | 100 EMPLOYEES| OFFICES Raleigh, NC (HQ)London, UKToronto, CABuenos Aires, Argentina
| INDUSTRIES SERVED
+FARMING +LIVESTOCK +MINING +OIL & GAS
+FORESTRY +EMERGENCYRESPONSE +RESEARCH +INSURANCE
OUR MISSION
The airspace platform delivering better answers,faster (data) and enabling low altitude flight(safety).
PROCESSA BUSINESS BUILT AROUND EMPOWERING
THE USER TO GET TO AN ANSWERThe Process:
Capture Data Manage Data Add Insight into Data Outputs & API’s
1 2 3 4
8790
Do It SafelyManage Environmental Decisions
“We are working with PrecisionHawk onour Law Enforcement - Search & Rescue efforts.Great system and great team to work with.”
– Phoenix Filming Law Enforcement / Search & Rescue
"I am glad to be a part of the drone world. Thanksto PrecisionHawk, I am getting my company off theground."
– Commercial Service Provider, Agriculture
HOW TO MAKE IT
Regulations Technology Industry
Standards Marketing
DRONES
REGULATIONSKNOW THE RULES
WHAT is a commercial drone operation?
WHO can you trust to get up to date information on regulations?
WHEN will the FAA update regulations?
WHERE can I fly today (or tomorrow)?
WHY is there so much red tape to start my business?
HOW much time should I expect to wait to get started?
Is there any insurance and/or technology that protects me?
TECHNOLOGYDON’T PIGEONHOLE YOURSELF
Drones are not a ‘one size fits’ all technology
Don’t commit to one platform forever
Remember that not all tools are created equal
Know what sensors/payloads you need
Focus on the application to find what is needed – where is demandthe highest to drive your technology choice?
INDUSTRYMASTER YOUR CUSTOMER’S INDUSTRY
Know your market, you need to understand it to serve it
What are the pain points of your client? Is there a consistent theme?
Choose technology that fits your market best – hardware, software, etc.
Know how to differentiate from the currently used solution or technology
Connect with your technology partner – suggest solutions, build relationships
Do your homework and don’t fake it
STANDARDSGRASP YOUR SOLUTION
Do not solely rely on automation – understand the process
Buy tools from companies that employ or consult withapplicable domain experts for your customers
“You don’t need to …” – Know Why You Do.
Talk to neutral third party experts (i.e. Colin Snow, ChadColby)
Start simple. You don’t need everything at once. Grow yourcapabilities
Create value by focusing your time on the most applicablesolutions
MARKETINGBE A SHOW OFF
Turn your customers into marketers (using social media)
Connect with industry media to tell your success stories
Write a whitepaper on how this technology impacted an application
Demonstrate thought leadership through industry events
Promote your technology choices as real business tools
Show how your solution provides unique value
