how to make $1,000 a day with mobile marketing

Make a $1,000 a day with Mobile Marketing

By Richard N Birch

How To Make $1,000 a day with Mobile Marketing By Richard N Birch


By Richard N Birch

Contents Introduction .................................................................... 3

Step 1 – Why Mobile is going to be huge! ...................... 6

Step 2 – How is Mobile Marketing different? ................. 8

Step 3 – What to use Mobile Marketing for ................. 12

Step 4 - How to build lists and why you should! .......... 14

Step 5 – How to promote pure CPA Offers for Mobile . 16

Step 6 – How to promote Apps for Mobile ................... 17

Step 7 – Crazy Thinking! ................................................ 19

Conclusion ..................................................................... 20

Resources ...................................................................... 21

Copyright 2010 –By reading this document, you assume

all risks associated with using the advice given below,

with a full understanding that you, solely, are

responsible for anything that may occur as a result of

putting this information into action in any way, and

regardless of your interpretation of the advice


By Richard N Birch

Introduction

Ok let’s get to it. You have not got the time to

waste! So what’s Mobile Marketing? Simply, it’s

the biggest buzz around right now for savvy

Marketers with their finger on the pulse.

However….we’re not into the Ball Game yet that is

Mobile Marketing, we’re only in the car on the way

to the Ground, and believe me, they’ll be no time

for Hot Dogs or Beer once we’ve kicked off!

But you’re in luck because people haven’t got it

truly figured out yet!

This Market is poised for incredible and

exponential growth. How do I know this? I’ll tell

you straight.

Ask yourself why Google are now focusing on

Mobile Marketing- 4 months ago they bought out

the leading Advertising Platform which delivers

Adverts to Mobile for a cool $750 Million. See

www.admob.com.

Google’s Chief Executive Eric Schmidt recently

announced that “they will consider Mobile first, in

all endeavors”


By Richard N Birch

According to Google’s European Boss John

Herlihy, in three years or so desktops will give way

to mobile as the primary screen from which most

people will consume information and

entertainment!

Ask yourself why another Internet giant, Apple Inc,

have just brought out their own Advertising

Platform (www.iad.com). They are now describing

themselves as a Mobile company.

The internet is a great place to sell stuff...but trust

me, Mobile marketing will beat it hands down and

is the great untapped WildWest right now.

In this report I’m going to show you how to get into

this right now!

I want you along with me because I guarantee if you

do, you’ll be one of the pioneers- in two years time

every man and his dog will be desperately jumping

on the bandwagon.

I’m going to show you what to do, the processes,

who the companies involved are, how to chain them

together and how to monetize mobile phone

marketing.

http://www.iad.com/


By Richard N Birch

I’m going to save you a lot of time, effort and

money by showing you how to benefit right now.

That, my friends, simply put means learning the

smart way how to make hard Cash from Smart

phone Marketing.

Let’s get on with it.


By Richard N Birch

Step 1 – Why Mobile is going to be huge

Let me tell you what the situation is right now.

You need to know this because it’s important

background stuff that can impact on your

Campaigns.

What are Smart phones? By this term I mean,

IPhones, (running the Apple Ios software), or

Android Phones (HTC, Nexus, Samsung which run

Google’s Android software), Palm Pre and

Blackberry.

Smart phones are like little mini-computers. Think

of them like a super Swiss Army Knife- they can do

so many cool things….you can order your Shopping

on them, access your Bank, search for the best

Restaurants near to you, see Maps that’ll take you

there whether walking or driving. They take

amazing quality video and photographs.

Think of the thousands of cool Apps (applications)

that you can buy and download from the App stores

and you realize that the uses of these Smart phones

are literally endless.

Oh and yes, you can make phone calls on them too


By Richard N Birch

Did you know that over 90 per cent of people keep

their Mobile within THREE FEET of them at all

times? That’s 24hrs a day, 365 days a year.

Most people would rather lose their wallet than their

Mobile!!

Other very interesting Statistics that I’m going to

give you:

There are 1.8 Billion Internet users right now…

How many people have made it big from the

Internet? Countless!

There are around 4 Billion, yes 4 Billion!, mobile

phones right now, in 2010.

The amazing thing is that only 51 Million (which is

a pretty high number I grant you) have Smart

Phones as of now.

This number is rising fast and it is estimated that in

2013, 1 Billion people will have smart phones.

Shortly after, in 2014, it’s estimated that one in two

of us will have them. These numbers tell you that

the market is absolutely vast.


By Richard N Birch

Step 2 – How is Mobile Marketing

Different?

Hey, it’s just the same as Internet Marketing isn’t

it? Come on...how difficult can it be?

Well let me tell you...it is different in critical areas.

Here’s just two:

1-None of your lovely Internet landing pages and

opt in pages will look any good on mobile. You

have to remember we are in a completely different

environment. People are not sitting at their desks at

home or at work, they’re walking around, at the

shops, in the gym, in the bar, or whatever situation

you can imagine...APART FROM looking at their

PC at home or Office.

So what works for a desktop won’t work for

Mobile.

If you are advertising something on the Internet,

think about this- whatever screen you use, whether

it’s a cool MAC screen or PC screen, whatever

system you have at home, PC or MAC, whatever

software you have, whatever browser you use,

Firefox, Chrome, IE…the pages on the internet look

the SAME.


By Richard N Birch

If you are advertising on Mobile Phones, things get

a lot more complicated.

We have endless screen sizes, we have completely

different operating systems that impact on how

images are presented, we have multiple

manufacturers with different handsets, and on top of

that different carriers.

So you need to make sure your offers are MOBILE

OPTIMISED. That is, they are suited to viewing on

Mobile Phones.

Picking something lovely to promote from

Clickbank (a digital only marketplace) simply won’t

be good enough because their offers are for Desktop

and not optimized for Mobile Phones.

The second way it is substantially different is the

targeting.

Suffice to say, targeting customers via Smart

phones is simply light years ahead of anything the

internet has to offer.

Which is splendid, but you need to realize certain

issues with this


By Richard N Birch

You can target smart phone users by:

Globally, only available on Earth so far, by

Country, by City or Town, or combinations of,

within that Country, by Male or Female, or

percentage combination thereof, by age ranges (16-

65), by days of the week, and times within that day.

You can also target by Smartphone type, either

Iphone, or Droid Phones or both etc, or Blackberry

only etc, and then target by which Carriers they are

on e.g Verizon, Virgin, Sprint etc.

So I can theoretically target Females only, aged

between 18-35, in London, United Kingdom who

have IPhones only. Nothing else! Or Men, aged

between 35-45, living in Adelaide, Australia, on

Android phones.

Indeed, on some Ad platforms you can enter the

Longitude and Latitude point and target a 5,10 or 25

Mile radius around that..

To me that is simply unbelievable!

Think of this...you could pick a restaurant …and

then target all Smart phone users in a 10 mile radius

around it and get customers to walk in though the

door brandishing a 10% per cent off coupon.


By Richard N Birch

That idea alone is potentially life changing to

you...as you can get so many real world businesses

signing up to you to promote them via Mobile

Marketing.

So, you can see how Mobile Marketing is literally

like the Holy Grail of targeting your potential

customers.

It’s like having a Sniper gun compared to a

Blunderbuss!!

However, you need to watch out for this- even

though we know that numbers of Smart phones are

rising fast each and every day…every layer of

targeting should also be perceived as a layer of

limitation.

By that I mean that if we target and limit our market

so much then we will inevitably reduce the reach of

our offer. At some point, we will reach a critical

mass where the targeting could be so much that it

begins to impact on your ROI (return on

investment).

This won’t be so much of an issue as more and

more people get Smart phones.


By Richard N Birch

Step 3 – What To Use Mobile Marketing

For

Here are some of the things we can use it for right now

1-Lead Gen and List Building

2-Lead Gen and List Building & Mobile Optimised CPA

Offers

3-Direct Link to Mobile Optimised CPA Offers

4-App Promotion- your own product or someone elses

5-Marketing RealWorld Businesses though Mobile

We’ve all heard it before but good marketers have a

good list AND a good product.

Building a list is crucial because each lead is a potential

sale, and a sale is money in your back pocket.

At the minute, you could probably do everything apart

from the list building very easily yourself.

What’s not so easy, or cheap, is to get someone to build

you special Mobile Optimised squeeze pages-i.e. the

page where your lead types in their email address.


By Richard N Birch

I’ve teamed up with someone who can generate and host

your own Mobile optimized squeeze pages for me and

will show you a system on how to do this at the end of

this report.


By Richard N Birch

Step 4 – How to Build Lists and Why

You Should

The cost per click on the Advertising Platforms right

now is back to where Google Ads were many years ago.

I don’t expect that to last too much longer but as of now

you can run campaigns with a CPC as little as 3 cents!

Which is also nice if you have a decent exchange rate in

a different Country.

What I do is simply stick to the big, ever popular niches,

weight loss, dating, stop smoking etc and simply send

out banner ads to Smart phones based upon these niches.

Upon touching these ads the user is taken to a very

simple email opt in MOBILE OPTIMISED SQUEEZE

PAGE where they simply enter their email address to

receive information on that niche.

They can then be taken to a Thank You Page.

The email addresses are banked in an autoresponder, eg

www.aweber.com.

This is the crucial, critical step because I can now pitch

them products from, yes you guessed it, Clickbank, or

wherever I like.

http://www.aweber.com/


By Richard N Birch

I now have a highly targeted list, a growing list,

generated cheaply, and which is mine to market too

forever.

Remember here that lead generation in its purest state,

i.e. just collecting info, is a loss leader. It costs YOU

money to do this, and you have no profits to show for it.

It’s not until you successfully pitch them a product via

EMAIL that you start to see a return.


By Richard N Birch

Step 5 – How To Promote Pure CPA

Offers To Mobile

As of now there are only a handful, and I mean a

handful, of CPA Networks that have offers that are

purely Mobile Optimised. Check out

offermobi.com, sponsormobi.com.

The aim of the process here is not to gather leads

and build a list- the aim is to make some hard cash

by advertising on mobiles and upon touching or

clicking the screen the user is taken directly to the

Mobile Optimised Offer. The CPA Network then

pays you COMMISSION, much the same way that

Clickbank does.

Things that seem to work particularly well right

now are short or one-field entry offers. i.e. the user

only has to enter one thing whether it’s a mobile

number, a postcode (zip) or email address.

Premium SMS Pin submits works pretty well as do

downloads, things like apps, games and ringtones.


By Richard N Birch

Step 6 – How To Promote Apps on

Mobile

This is fairly easy- there’s two ways of doing this!

If you have a great idea for an app it won’t break

the bank to pay someone to get it developed!

It’s much easier than you think- all YOU need is the

cool idea. Get someone else to code!

Once you’ve got it and submitted it...then the fun

can begin.

You can use text ads or banner ads to drive traffic

from Smart phones..i.e. the VERY people who you

want to buy your app…directly downloading to

their phone!

People we’ve worked with have seen a traffic

increase of nearly 50% once the campaign has

begun.

If you don’t want to develop your own app why not

approach the owner of a popular app and ask can

you promote it in return for a commission.

Be brave and pick the phone up to them!


By Richard N Birch

To me, one of the single biggest opportunities from

this is pitching to RealWorld Businesses.

These are your local Businesses that sit on your

high street, or Town Centre.

Think of Restaurants, Solicitors (Attorneys),

Insurance, Bars, Clubs, Theaters …any Business

that need people through the door to make money.

You’re going to get them to retain you on a monthly

amount, and in return you will market their

Business via Smart phone marketing and increase

massively the customers through the door.

What Business wouldn’t pay you $1,000 a month to

bring substantially more customers through their

doors?!

This is Local Marketing, through highly targeted

campaigns, and believe me, NO ONE ELSE is

doing it right now.


By Richard N Birch

Step 7 – Crazy Thinking

Listen. You’re just as creative as me right?

I want you to think about what you can use this for-

when you get further into the Ad Platforms you’ll

find that you can drive traffic to calling a PHONE

NUMBER.

Yes, you click the ad and the phone starts to call a

number- you could be promoting a restaurant with a

10% off deal, an insurance business, a

lawyer...whatever!

Or…You can click the ad and it will go to a Google

Map of the business you trying to promote…

Or….You can click and it’ll go to a voice message

etc etc

Get into this and only your imagination is the limit!

How about promoting stuff on ITunes for that bands

that are up and coming?


By Richard N Birch

Conclusion

By now you should have an appreciation and

understanding of:

The huge potential of this early market- Once smart

phones reach a level of Market saturation you’ll

wonder why you thought the Internet was a good

place to make money. The size of this market is

truly global and yet personal on a level (because we

keep them with us at all times) that the Internet can

never be.

Get yourself immersed in this market, read all you

can, and test it. Just do it, please.

It’s at such an early pioneering stage that the only

way is to get out there and have a go.

Now I mentioned in Chapter 3 that I work with

someone to generate my Mobile Optimised Squeeze

pages-you’ll find the link in the resources section

below.

I’m now preparing a huge new highly detailed

report, with MindMaps, Videos, links, strategies,

and I’ll show you literally step by step how to do

this. So watch out for this!


By Richard N Birch

Resources

http://tinyurl.com/smartphonemarketing

http://tinyurl.com/smartphonemarketing

how to make $1,000 a day with mobile marketing

Documents

mobile marketing different

whats mobile marketing

mobile phone marketing

mobile company

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