How To Leverage Your Facebook Business Page…To Boost Profits & Brand Awareness

Miles Technologies offers tips for getting the most out of marketing with a Facebook business page.

Times, They Are A-Changin’!

There was a time when professionals didn’t consider Facebook to be a viable marketing tool. But now, it’s an everyday pursuit. Facebook has grown at a rapid pace and is used for personal networking, games and even business marketing. Yes, the business world is profiting from Facebook!

You, too, can take advantage of marketing your business on Facebook!

As soon as your page is up and running, follow these tips to get the most out of your Facebook social media campaign…

1. Let current and prospective customers know you are on Facebook.

Promote your Facebook page as much as possible:

• On your website• In your email signature• Notifications in your store or office• By printing the URL on business cards or newsletters, etc.

The more users who visit your page and “like” it, the more opportunities you have to drive traffic to your website and achieve desired conversions.

2. Offer “Facebook only” specials.

Provide special discounts available only to Facebook users to generate profitable interest in your company. Create a call to action that will require customers who want to redeem your “Facebook only” special to interact with your website or Facebook page. This strategy will increase the chances of cultivating repeat business as well as aid in viral marketing as customers spread the word about your discounts.

3. Use your Facebook wall posts to drive qualified traffic to your website.

Relevant wall posts containing a link to your website can increase the amount of targeted traffic your website receives as well as the opportunity to convert more users into customers. This can also tie in with your Facebook specials if you have a page on your website dedicated to those specials.

4. Post insider information for your industry.

By providing historical facts, current articles, breaking news, market updates, resources and other relevant information, you’ll show prospects that you are actively involved and knowledgeable in your field. This helps build consumer confidence and encourages customers to trust you for valuable products or services whether they need them now or in the future.

5. Update the Events tab on your Facebook page with company or industry events.

If you sponsor charity events, webinars, tradeshows, open houses or any other special events, your prospects and customers should know about it! Post an event in advance and keep the details updated to get maximum exposure.

6. Assign someone to regularly maintain your Facebook page.

Respond to messages and comments from customers asking for information in a timely manner. When days or weeks go by without a response, it sends the message that you’re not interested in connecting with your customers.

7. Monitor and respond to user-generated content.

Monitor the comments posted by users to address positive and negative feedback in a timely manner.  Thank satisfied customers for their comments and ask if their feedback can be used as testimonials on your website or other marketing materials. Should negative feedback arise, consider responding directly to the customer to resolve the issue. Taking a transparent, proactive approach to addressing negative feedback can help to resolve specific problems, and help to show other prospects that your business is committed to providing excellent service.

8. Facebook automatically provides Page User Analytics. Use them!

Facebook emails a weekly report summarizing statistics for your users and page activity. Make the most of this information to see where you can make improvements. For example, use the Insights data to view the demographics of the users who “like” your page. This can help you define your target audience and appeal to their interests more effectively.

Need help leveraging the power of Facebook for your business? 

Contact the online marketing and public relations team at Miles Technologies to begin building your online presence through social media. Visit http://www.milestechnologies.com or call (800) 496-8001.