how to launch a event ticketing sales business on mobile [part 1 - mobile insights]
DESCRIPTION
Rocket fuel for aspiring mobile marketersTRANSCRIPT
HOW TO LAUNCH A EVENT TICKETING SALES
BUSINESS ON MOBILE ROCKET FUEL FOR
ASPIRING MOBILE MARKETERS
@FLEPHDOTCOM
COURSE OVERVIEW In this course you will learn:
• Why there is so much hype around mobile marketing • How to draft a mobile strategy for your brand or business • How to successfully mobilize your brand • Why building for mobile is not the same as web • Why so many brands are getting it wrong • The importance of user profiling and how this affects CLTV • How to avoid the pitfalls of mobile development • How to deliver a seamless mobile experience for your business • How to monetize your mobile platforms • How to integrate mobile channels in traditional media • How to use mobile media to drive traffic to your mobile platform • And much, much more…
MOBILE INSIGHTS SECTION ONE
WHY IS THERE IS SO MUCH HYPE AROUND MOBILE MARKETING?
SO…
MOBILE IS THE MOST PERVASIVE MARKETING MEDIUM IN THE WORLD
BECAUSE…
VIRTUALLY EVERYONE HAS A MOBILE PHONE
US POPULATION = 310 million # OF MOBILE PHONES = 286 million
THERE ARE MORE PEOPLE WITH ACCESS TO MOBILE PHONES
THAN DRINKING WATER
Did you know?
MANY BRANDS HAVE BEEN SLOW TO INCORPORATE MOBILE INTO THEIR WIDER
MARKETING STRATEGY
THE IRONY
MOBILE MARKETING DOES NOT REQUIRE A STRATEGY
MYTH #1
MOBILE MARKETING IS SPAM
MYTH #2
GENERIC MESSAGING FEELS LIKE SPAM TO
THE RECIPIENT
THE PROBLEM? “Hello ladies! Get 30% off all summer dresses now. Visit our website today for more information!
MOBILE MARKETING IS ABOUT THE DEVICE
MYTH #3
USED PHONE DURING SEX 9%
SAY WHAT?
USED PHONE IN CHURCH 19% USED PHONE WHILE DRIVING 55%
USED PHONE DURING SEX 18%
SAY WHAT?
USED PHONE IN CHURCH 40% USED PHONE WHILE DRIVING 99%
ADMITTED:
HAVE YOU USED AN IPAD ON THE LOO LATELY?
46% = MEN 19% = FEMALES DID YOU KNOW?
MOBILE MARKETING MEANS DEVELOPING AN APP
MYTH #4
MOBILE ISN’T IMPORTANT IN MY INDUSTRY
MYTH #5
WHAT EXACTLY IS
A MOBILE DEVICE ANYWAY?
so…
OVER 9,000 VARIANTS AND GROWING BY THE DAY
MOBILE PHONE TYPES A MARKETERS PERSPECTIVE
BASIC
FEATURE SMART
MARKET MATURITY
BASIC FEATURE
BASIC + FEATURE + SMART. MOBILE PHONE TYPES
SMART
VOICE DIALING, SMS and USSD ENABLED
NO FEATURES e.g. CAMERA
BASIC FEATURE
BASIC + FEATURE + SMART. MOBILE PHONE TYPES
SMART
INTRODUCTION OF PHONE FEATURES e.g. CAMERA’s AND MOBILE INTERNET
BASIC FEATURE
BASIC + FEATURE + SMART. MOBILE PHONE TYPES
SMART
HIGH-END COMPUTING ABILITY AND CONNECTIVITY. ALSO, ENABLES INSTALLATION OF MOBILE APPS
HOW ARE PEOPLE USING THEIR MOBILE DEVICES?
BUT…
HOW PEOPLE USE THEIR PHONES SA vs USA
MOBILE INSIGHTS • WHY THERE IS SO MUCH HYPE AROUND MOBILE STRATEGY • WHY BRANDS HAVE FAILED TO DEFINE A MOBILE
MARKETING STRATEGY • DEBUNKED 5 KEY MOBILE MARKETING MYTHS • WHAT DEFINES A MOBILE DEVICE FROM A MARKETING
PERSPECTIVE • HOW CONSUMERS ARE USING THEIR PHONES TODAY
SECTION ONE – WHAT HAVE WE LEARNT