how to improve your marketing conversion with hubspot · how to improve your marketing conversion...
TRANSCRIPT
![Page 1: How To Improve Your Marketing Conversion With HubSpot · How To Improve Your Marketing Conversion With HubSpot Prashant Kaw Inbound Marketing Manager Twitter: @prashantkaw Jeanne](https://reader033.vdocuments.mx/reader033/viewer/2022053002/5f061dd57e708231d4165f57/html5/thumbnails/1.jpg)
How To Improve Your
Marketing Conversion
With HubSpotPrashant Kaw
Inbound Marketing Manager
Twitter prashantkaw
Jeanne Hopkins
Marketing Team Leader
Twitter jeannehopkins
HubSpot Background
bull Founded 2006
bull Team 100+ (15 MIT)
bull A $5m General Catalyst
bull B $12m Matrix Partners
bull Outside Director
Gail Goodman CEO Constant Contact (CTCT)
1900+ Customers
HubSpot Awards
HubSpot Buzz
Outbound Marketing
Outbound Marketing is Broken
800-555-1234
Annoying
Salesperson
Marketing Has Changed
1950 - 2000 2000 - 2050
The Good News
Inbound Marketing
Blog SEO Social Media
Proven ROI of Inbound Marketing
Cilk Arts Increases Leads 500
Makana Solutions 3x Leads 2x Conversions
Vocio Pays for HubSpot 30x Over with New Leads
Objective Management Group Grows Leads 360
Bridge Group Doubles Online Leads
wwwHubSpotcomROI
HubSpot Inbound Marketing
Convert
Get Found
Get Found
bull Publish
bull Promote
bull Optimize
Convert
bull Test
bull Target
bull Nurture
Process Tools
Get Found
bull Content Mgmt
bull Blogging
bull Social Media
bull SEO
bull Analytics
Convert
bull Offers CTAs
bull Landing Pages
bull Email
bull Lead Intelligence
bull Lead Mgmt
bull Analytics
What Gets Measured Gets
Managed
- Peter F Drucker Management Guru
Improving Conversion
bull Understanding conversion
bull Measuring conversion
bull Managing conversion
13
14
Understanding
Conversion
Understanding Conversion
Target Market
Website Visitors
Leads
Opportunities
Customers
Conversion is where we take
what we have spent time and
money to get (visitors) and
change it into something
valuable to marketing (leads)
A cost becomes a benefit
Stats Are Compelling
Growth Is Great
The Reality Is Different
18
How to Track Your Funnel
Traffic Leads amp Customers
20
21
Measuring Conversion
Marketing Analytics vs Website Analytics
bull Website Analytics
bull Hits Page Views Time on Site
bull Page Load Time Visit Geography
bull Marketing Analytics
bull Leads amp Customers
bull Marketing Campaigns
bull Closed Loop Marketing
Why do you want to measure
Understand whatrsquos happening with your
marketing efforts and overall business
Decide which marketing programs to
invest in
Control how fast or slow your business is
growing
What does this tell us
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
31
Managing Conversion
Managing Conversion
Convert
Get Found
Website Visitors
Customers
BlogSEO
Social Media
What to Track Blog Metrics
bull Subscribers
What to Track Blog Metrics
bull Inbound Links
What to Track SEO Metrics
35
bull Traffic Drawing Keywords
Blog Tools
36
bull Publish amp Optimize Your Blog Content
Good Content Travels Far
What to Track Social Media Metrics
bull Reach
Campaign Performance
39
What HubSpot Software Does
40
How to Track Your Funnel
Relative CostLead for SMBs
Source Survey of 100rsquos of SMBs - wwwHubSpotcomROI
Inbound Marketing ROI
bull Inbound marketing focused
companies have a 61 lower cost
per lead
bull Active HubSpot customers get an
average of 6 times more leads in 6
months
bull wwwHubSpotcomROI
Summary
Questions you should be able to answer
bull How many visitors leads and
customers am I getting
bull What is driving those visitors leads
and customers
bull What are my best and worst sources of
leads and sales
bull How can I grow sales
bull How can I lower marketing costs
Thank You
wwwHubSpotcomFree-Trial
Prashant Kaw
Inbound Marketing Manager
Twitter prashantkaw
Jeanne Hopkins
Convert Team Leader
Twitter jeannehopkins
![Page 2: How To Improve Your Marketing Conversion With HubSpot · How To Improve Your Marketing Conversion With HubSpot Prashant Kaw Inbound Marketing Manager Twitter: @prashantkaw Jeanne](https://reader033.vdocuments.mx/reader033/viewer/2022053002/5f061dd57e708231d4165f57/html5/thumbnails/2.jpg)
HubSpot Background
bull Founded 2006
bull Team 100+ (15 MIT)
bull A $5m General Catalyst
bull B $12m Matrix Partners
bull Outside Director
Gail Goodman CEO Constant Contact (CTCT)
1900+ Customers
HubSpot Awards
HubSpot Buzz
Outbound Marketing
Outbound Marketing is Broken
800-555-1234
Annoying
Salesperson
Marketing Has Changed
1950 - 2000 2000 - 2050
The Good News
Inbound Marketing
Blog SEO Social Media
Proven ROI of Inbound Marketing
Cilk Arts Increases Leads 500
Makana Solutions 3x Leads 2x Conversions
Vocio Pays for HubSpot 30x Over with New Leads
Objective Management Group Grows Leads 360
Bridge Group Doubles Online Leads
wwwHubSpotcomROI
HubSpot Inbound Marketing
Convert
Get Found
Get Found
bull Publish
bull Promote
bull Optimize
Convert
bull Test
bull Target
bull Nurture
Process Tools
Get Found
bull Content Mgmt
bull Blogging
bull Social Media
bull SEO
bull Analytics
Convert
bull Offers CTAs
bull Landing Pages
bull Email
bull Lead Intelligence
bull Lead Mgmt
bull Analytics
What Gets Measured Gets
Managed
- Peter F Drucker Management Guru
Improving Conversion
bull Understanding conversion
bull Measuring conversion
bull Managing conversion
13
14
Understanding
Conversion
Understanding Conversion
Target Market
Website Visitors
Leads
Opportunities
Customers
Conversion is where we take
what we have spent time and
money to get (visitors) and
change it into something
valuable to marketing (leads)
A cost becomes a benefit
Stats Are Compelling
Growth Is Great
The Reality Is Different
18
How to Track Your Funnel
Traffic Leads amp Customers
20
21
Measuring Conversion
Marketing Analytics vs Website Analytics
bull Website Analytics
bull Hits Page Views Time on Site
bull Page Load Time Visit Geography
bull Marketing Analytics
bull Leads amp Customers
bull Marketing Campaigns
bull Closed Loop Marketing
Why do you want to measure
Understand whatrsquos happening with your
marketing efforts and overall business
Decide which marketing programs to
invest in
Control how fast or slow your business is
growing
What does this tell us
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
31
Managing Conversion
Managing Conversion
Convert
Get Found
Website Visitors
Customers
BlogSEO
Social Media
What to Track Blog Metrics
bull Subscribers
What to Track Blog Metrics
bull Inbound Links
What to Track SEO Metrics
35
bull Traffic Drawing Keywords
Blog Tools
36
bull Publish amp Optimize Your Blog Content
Good Content Travels Far
What to Track Social Media Metrics
bull Reach
Campaign Performance
39
What HubSpot Software Does
40
How to Track Your Funnel
Relative CostLead for SMBs
Source Survey of 100rsquos of SMBs - wwwHubSpotcomROI
Inbound Marketing ROI
bull Inbound marketing focused
companies have a 61 lower cost
per lead
bull Active HubSpot customers get an
average of 6 times more leads in 6
months
bull wwwHubSpotcomROI
Summary
Questions you should be able to answer
bull How many visitors leads and
customers am I getting
bull What is driving those visitors leads
and customers
bull What are my best and worst sources of
leads and sales
bull How can I grow sales
bull How can I lower marketing costs
Thank You
wwwHubSpotcomFree-Trial
Prashant Kaw
Inbound Marketing Manager
Twitter prashantkaw
Jeanne Hopkins
Convert Team Leader
Twitter jeannehopkins
![Page 3: How To Improve Your Marketing Conversion With HubSpot · How To Improve Your Marketing Conversion With HubSpot Prashant Kaw Inbound Marketing Manager Twitter: @prashantkaw Jeanne](https://reader033.vdocuments.mx/reader033/viewer/2022053002/5f061dd57e708231d4165f57/html5/thumbnails/3.jpg)
HubSpot Awards
HubSpot Buzz
Outbound Marketing
Outbound Marketing is Broken
800-555-1234
Annoying
Salesperson
Marketing Has Changed
1950 - 2000 2000 - 2050
The Good News
Inbound Marketing
Blog SEO Social Media
Proven ROI of Inbound Marketing
Cilk Arts Increases Leads 500
Makana Solutions 3x Leads 2x Conversions
Vocio Pays for HubSpot 30x Over with New Leads
Objective Management Group Grows Leads 360
Bridge Group Doubles Online Leads
wwwHubSpotcomROI
HubSpot Inbound Marketing
Convert
Get Found
Get Found
bull Publish
bull Promote
bull Optimize
Convert
bull Test
bull Target
bull Nurture
Process Tools
Get Found
bull Content Mgmt
bull Blogging
bull Social Media
bull SEO
bull Analytics
Convert
bull Offers CTAs
bull Landing Pages
bull Email
bull Lead Intelligence
bull Lead Mgmt
bull Analytics
What Gets Measured Gets
Managed
- Peter F Drucker Management Guru
Improving Conversion
bull Understanding conversion
bull Measuring conversion
bull Managing conversion
13
14
Understanding
Conversion
Understanding Conversion
Target Market
Website Visitors
Leads
Opportunities
Customers
Conversion is where we take
what we have spent time and
money to get (visitors) and
change it into something
valuable to marketing (leads)
A cost becomes a benefit
Stats Are Compelling
Growth Is Great
The Reality Is Different
18
How to Track Your Funnel
Traffic Leads amp Customers
20
21
Measuring Conversion
Marketing Analytics vs Website Analytics
bull Website Analytics
bull Hits Page Views Time on Site
bull Page Load Time Visit Geography
bull Marketing Analytics
bull Leads amp Customers
bull Marketing Campaigns
bull Closed Loop Marketing
Why do you want to measure
Understand whatrsquos happening with your
marketing efforts and overall business
Decide which marketing programs to
invest in
Control how fast or slow your business is
growing
What does this tell us
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
31
Managing Conversion
Managing Conversion
Convert
Get Found
Website Visitors
Customers
BlogSEO
Social Media
What to Track Blog Metrics
bull Subscribers
What to Track Blog Metrics
bull Inbound Links
What to Track SEO Metrics
35
bull Traffic Drawing Keywords
Blog Tools
36
bull Publish amp Optimize Your Blog Content
Good Content Travels Far
What to Track Social Media Metrics
bull Reach
Campaign Performance
39
What HubSpot Software Does
40
How to Track Your Funnel
Relative CostLead for SMBs
Source Survey of 100rsquos of SMBs - wwwHubSpotcomROI
Inbound Marketing ROI
bull Inbound marketing focused
companies have a 61 lower cost
per lead
bull Active HubSpot customers get an
average of 6 times more leads in 6
months
bull wwwHubSpotcomROI
Summary
Questions you should be able to answer
bull How many visitors leads and
customers am I getting
bull What is driving those visitors leads
and customers
bull What are my best and worst sources of
leads and sales
bull How can I grow sales
bull How can I lower marketing costs
Thank You
wwwHubSpotcomFree-Trial
Prashant Kaw
Inbound Marketing Manager
Twitter prashantkaw
Jeanne Hopkins
Convert Team Leader
Twitter jeannehopkins
![Page 4: How To Improve Your Marketing Conversion With HubSpot · How To Improve Your Marketing Conversion With HubSpot Prashant Kaw Inbound Marketing Manager Twitter: @prashantkaw Jeanne](https://reader033.vdocuments.mx/reader033/viewer/2022053002/5f061dd57e708231d4165f57/html5/thumbnails/4.jpg)
HubSpot Buzz
Outbound Marketing
Outbound Marketing is Broken
800-555-1234
Annoying
Salesperson
Marketing Has Changed
1950 - 2000 2000 - 2050
The Good News
Inbound Marketing
Blog SEO Social Media
Proven ROI of Inbound Marketing
Cilk Arts Increases Leads 500
Makana Solutions 3x Leads 2x Conversions
Vocio Pays for HubSpot 30x Over with New Leads
Objective Management Group Grows Leads 360
Bridge Group Doubles Online Leads
wwwHubSpotcomROI
HubSpot Inbound Marketing
Convert
Get Found
Get Found
bull Publish
bull Promote
bull Optimize
Convert
bull Test
bull Target
bull Nurture
Process Tools
Get Found
bull Content Mgmt
bull Blogging
bull Social Media
bull SEO
bull Analytics
Convert
bull Offers CTAs
bull Landing Pages
bull Email
bull Lead Intelligence
bull Lead Mgmt
bull Analytics
What Gets Measured Gets
Managed
- Peter F Drucker Management Guru
Improving Conversion
bull Understanding conversion
bull Measuring conversion
bull Managing conversion
13
14
Understanding
Conversion
Understanding Conversion
Target Market
Website Visitors
Leads
Opportunities
Customers
Conversion is where we take
what we have spent time and
money to get (visitors) and
change it into something
valuable to marketing (leads)
A cost becomes a benefit
Stats Are Compelling
Growth Is Great
The Reality Is Different
18
How to Track Your Funnel
Traffic Leads amp Customers
20
21
Measuring Conversion
Marketing Analytics vs Website Analytics
bull Website Analytics
bull Hits Page Views Time on Site
bull Page Load Time Visit Geography
bull Marketing Analytics
bull Leads amp Customers
bull Marketing Campaigns
bull Closed Loop Marketing
Why do you want to measure
Understand whatrsquos happening with your
marketing efforts and overall business
Decide which marketing programs to
invest in
Control how fast or slow your business is
growing
What does this tell us
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
31
Managing Conversion
Managing Conversion
Convert
Get Found
Website Visitors
Customers
BlogSEO
Social Media
What to Track Blog Metrics
bull Subscribers
What to Track Blog Metrics
bull Inbound Links
What to Track SEO Metrics
35
bull Traffic Drawing Keywords
Blog Tools
36
bull Publish amp Optimize Your Blog Content
Good Content Travels Far
What to Track Social Media Metrics
bull Reach
Campaign Performance
39
What HubSpot Software Does
40
How to Track Your Funnel
Relative CostLead for SMBs
Source Survey of 100rsquos of SMBs - wwwHubSpotcomROI
Inbound Marketing ROI
bull Inbound marketing focused
companies have a 61 lower cost
per lead
bull Active HubSpot customers get an
average of 6 times more leads in 6
months
bull wwwHubSpotcomROI
Summary
Questions you should be able to answer
bull How many visitors leads and
customers am I getting
bull What is driving those visitors leads
and customers
bull What are my best and worst sources of
leads and sales
bull How can I grow sales
bull How can I lower marketing costs
Thank You
wwwHubSpotcomFree-Trial
Prashant Kaw
Inbound Marketing Manager
Twitter prashantkaw
Jeanne Hopkins
Convert Team Leader
Twitter jeannehopkins
![Page 5: How To Improve Your Marketing Conversion With HubSpot · How To Improve Your Marketing Conversion With HubSpot Prashant Kaw Inbound Marketing Manager Twitter: @prashantkaw Jeanne](https://reader033.vdocuments.mx/reader033/viewer/2022053002/5f061dd57e708231d4165f57/html5/thumbnails/5.jpg)
Outbound Marketing
Outbound Marketing is Broken
800-555-1234
Annoying
Salesperson
Marketing Has Changed
1950 - 2000 2000 - 2050
The Good News
Inbound Marketing
Blog SEO Social Media
Proven ROI of Inbound Marketing
Cilk Arts Increases Leads 500
Makana Solutions 3x Leads 2x Conversions
Vocio Pays for HubSpot 30x Over with New Leads
Objective Management Group Grows Leads 360
Bridge Group Doubles Online Leads
wwwHubSpotcomROI
HubSpot Inbound Marketing
Convert
Get Found
Get Found
bull Publish
bull Promote
bull Optimize
Convert
bull Test
bull Target
bull Nurture
Process Tools
Get Found
bull Content Mgmt
bull Blogging
bull Social Media
bull SEO
bull Analytics
Convert
bull Offers CTAs
bull Landing Pages
bull Email
bull Lead Intelligence
bull Lead Mgmt
bull Analytics
What Gets Measured Gets
Managed
- Peter F Drucker Management Guru
Improving Conversion
bull Understanding conversion
bull Measuring conversion
bull Managing conversion
13
14
Understanding
Conversion
Understanding Conversion
Target Market
Website Visitors
Leads
Opportunities
Customers
Conversion is where we take
what we have spent time and
money to get (visitors) and
change it into something
valuable to marketing (leads)
A cost becomes a benefit
Stats Are Compelling
Growth Is Great
The Reality Is Different
18
How to Track Your Funnel
Traffic Leads amp Customers
20
21
Measuring Conversion
Marketing Analytics vs Website Analytics
bull Website Analytics
bull Hits Page Views Time on Site
bull Page Load Time Visit Geography
bull Marketing Analytics
bull Leads amp Customers
bull Marketing Campaigns
bull Closed Loop Marketing
Why do you want to measure
Understand whatrsquos happening with your
marketing efforts and overall business
Decide which marketing programs to
invest in
Control how fast or slow your business is
growing
What does this tell us
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
31
Managing Conversion
Managing Conversion
Convert
Get Found
Website Visitors
Customers
BlogSEO
Social Media
What to Track Blog Metrics
bull Subscribers
What to Track Blog Metrics
bull Inbound Links
What to Track SEO Metrics
35
bull Traffic Drawing Keywords
Blog Tools
36
bull Publish amp Optimize Your Blog Content
Good Content Travels Far
What to Track Social Media Metrics
bull Reach
Campaign Performance
39
What HubSpot Software Does
40
How to Track Your Funnel
Relative CostLead for SMBs
Source Survey of 100rsquos of SMBs - wwwHubSpotcomROI
Inbound Marketing ROI
bull Inbound marketing focused
companies have a 61 lower cost
per lead
bull Active HubSpot customers get an
average of 6 times more leads in 6
months
bull wwwHubSpotcomROI
Summary
Questions you should be able to answer
bull How many visitors leads and
customers am I getting
bull What is driving those visitors leads
and customers
bull What are my best and worst sources of
leads and sales
bull How can I grow sales
bull How can I lower marketing costs
Thank You
wwwHubSpotcomFree-Trial
Prashant Kaw
Inbound Marketing Manager
Twitter prashantkaw
Jeanne Hopkins
Convert Team Leader
Twitter jeannehopkins
![Page 6: How To Improve Your Marketing Conversion With HubSpot · How To Improve Your Marketing Conversion With HubSpot Prashant Kaw Inbound Marketing Manager Twitter: @prashantkaw Jeanne](https://reader033.vdocuments.mx/reader033/viewer/2022053002/5f061dd57e708231d4165f57/html5/thumbnails/6.jpg)
Outbound Marketing is Broken
800-555-1234
Annoying
Salesperson
Marketing Has Changed
1950 - 2000 2000 - 2050
The Good News
Inbound Marketing
Blog SEO Social Media
Proven ROI of Inbound Marketing
Cilk Arts Increases Leads 500
Makana Solutions 3x Leads 2x Conversions
Vocio Pays for HubSpot 30x Over with New Leads
Objective Management Group Grows Leads 360
Bridge Group Doubles Online Leads
wwwHubSpotcomROI
HubSpot Inbound Marketing
Convert
Get Found
Get Found
bull Publish
bull Promote
bull Optimize
Convert
bull Test
bull Target
bull Nurture
Process Tools
Get Found
bull Content Mgmt
bull Blogging
bull Social Media
bull SEO
bull Analytics
Convert
bull Offers CTAs
bull Landing Pages
bull Email
bull Lead Intelligence
bull Lead Mgmt
bull Analytics
What Gets Measured Gets
Managed
- Peter F Drucker Management Guru
Improving Conversion
bull Understanding conversion
bull Measuring conversion
bull Managing conversion
13
14
Understanding
Conversion
Understanding Conversion
Target Market
Website Visitors
Leads
Opportunities
Customers
Conversion is where we take
what we have spent time and
money to get (visitors) and
change it into something
valuable to marketing (leads)
A cost becomes a benefit
Stats Are Compelling
Growth Is Great
The Reality Is Different
18
How to Track Your Funnel
Traffic Leads amp Customers
20
21
Measuring Conversion
Marketing Analytics vs Website Analytics
bull Website Analytics
bull Hits Page Views Time on Site
bull Page Load Time Visit Geography
bull Marketing Analytics
bull Leads amp Customers
bull Marketing Campaigns
bull Closed Loop Marketing
Why do you want to measure
Understand whatrsquos happening with your
marketing efforts and overall business
Decide which marketing programs to
invest in
Control how fast or slow your business is
growing
What does this tell us
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
31
Managing Conversion
Managing Conversion
Convert
Get Found
Website Visitors
Customers
BlogSEO
Social Media
What to Track Blog Metrics
bull Subscribers
What to Track Blog Metrics
bull Inbound Links
What to Track SEO Metrics
35
bull Traffic Drawing Keywords
Blog Tools
36
bull Publish amp Optimize Your Blog Content
Good Content Travels Far
What to Track Social Media Metrics
bull Reach
Campaign Performance
39
What HubSpot Software Does
40
How to Track Your Funnel
Relative CostLead for SMBs
Source Survey of 100rsquos of SMBs - wwwHubSpotcomROI
Inbound Marketing ROI
bull Inbound marketing focused
companies have a 61 lower cost
per lead
bull Active HubSpot customers get an
average of 6 times more leads in 6
months
bull wwwHubSpotcomROI
Summary
Questions you should be able to answer
bull How many visitors leads and
customers am I getting
bull What is driving those visitors leads
and customers
bull What are my best and worst sources of
leads and sales
bull How can I grow sales
bull How can I lower marketing costs
Thank You
wwwHubSpotcomFree-Trial
Prashant Kaw
Inbound Marketing Manager
Twitter prashantkaw
Jeanne Hopkins
Convert Team Leader
Twitter jeannehopkins
![Page 7: How To Improve Your Marketing Conversion With HubSpot · How To Improve Your Marketing Conversion With HubSpot Prashant Kaw Inbound Marketing Manager Twitter: @prashantkaw Jeanne](https://reader033.vdocuments.mx/reader033/viewer/2022053002/5f061dd57e708231d4165f57/html5/thumbnails/7.jpg)
Marketing Has Changed
1950 - 2000 2000 - 2050
The Good News
Inbound Marketing
Blog SEO Social Media
Proven ROI of Inbound Marketing
Cilk Arts Increases Leads 500
Makana Solutions 3x Leads 2x Conversions
Vocio Pays for HubSpot 30x Over with New Leads
Objective Management Group Grows Leads 360
Bridge Group Doubles Online Leads
wwwHubSpotcomROI
HubSpot Inbound Marketing
Convert
Get Found
Get Found
bull Publish
bull Promote
bull Optimize
Convert
bull Test
bull Target
bull Nurture
Process Tools
Get Found
bull Content Mgmt
bull Blogging
bull Social Media
bull SEO
bull Analytics
Convert
bull Offers CTAs
bull Landing Pages
bull Email
bull Lead Intelligence
bull Lead Mgmt
bull Analytics
What Gets Measured Gets
Managed
- Peter F Drucker Management Guru
Improving Conversion
bull Understanding conversion
bull Measuring conversion
bull Managing conversion
13
14
Understanding
Conversion
Understanding Conversion
Target Market
Website Visitors
Leads
Opportunities
Customers
Conversion is where we take
what we have spent time and
money to get (visitors) and
change it into something
valuable to marketing (leads)
A cost becomes a benefit
Stats Are Compelling
Growth Is Great
The Reality Is Different
18
How to Track Your Funnel
Traffic Leads amp Customers
20
21
Measuring Conversion
Marketing Analytics vs Website Analytics
bull Website Analytics
bull Hits Page Views Time on Site
bull Page Load Time Visit Geography
bull Marketing Analytics
bull Leads amp Customers
bull Marketing Campaigns
bull Closed Loop Marketing
Why do you want to measure
Understand whatrsquos happening with your
marketing efforts and overall business
Decide which marketing programs to
invest in
Control how fast or slow your business is
growing
What does this tell us
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
31
Managing Conversion
Managing Conversion
Convert
Get Found
Website Visitors
Customers
BlogSEO
Social Media
What to Track Blog Metrics
bull Subscribers
What to Track Blog Metrics
bull Inbound Links
What to Track SEO Metrics
35
bull Traffic Drawing Keywords
Blog Tools
36
bull Publish amp Optimize Your Blog Content
Good Content Travels Far
What to Track Social Media Metrics
bull Reach
Campaign Performance
39
What HubSpot Software Does
40
How to Track Your Funnel
Relative CostLead for SMBs
Source Survey of 100rsquos of SMBs - wwwHubSpotcomROI
Inbound Marketing ROI
bull Inbound marketing focused
companies have a 61 lower cost
per lead
bull Active HubSpot customers get an
average of 6 times more leads in 6
months
bull wwwHubSpotcomROI
Summary
Questions you should be able to answer
bull How many visitors leads and
customers am I getting
bull What is driving those visitors leads
and customers
bull What are my best and worst sources of
leads and sales
bull How can I grow sales
bull How can I lower marketing costs
Thank You
wwwHubSpotcomFree-Trial
Prashant Kaw
Inbound Marketing Manager
Twitter prashantkaw
Jeanne Hopkins
Convert Team Leader
Twitter jeannehopkins
![Page 8: How To Improve Your Marketing Conversion With HubSpot · How To Improve Your Marketing Conversion With HubSpot Prashant Kaw Inbound Marketing Manager Twitter: @prashantkaw Jeanne](https://reader033.vdocuments.mx/reader033/viewer/2022053002/5f061dd57e708231d4165f57/html5/thumbnails/8.jpg)
The Good News
Inbound Marketing
Blog SEO Social Media
Proven ROI of Inbound Marketing
Cilk Arts Increases Leads 500
Makana Solutions 3x Leads 2x Conversions
Vocio Pays for HubSpot 30x Over with New Leads
Objective Management Group Grows Leads 360
Bridge Group Doubles Online Leads
wwwHubSpotcomROI
HubSpot Inbound Marketing
Convert
Get Found
Get Found
bull Publish
bull Promote
bull Optimize
Convert
bull Test
bull Target
bull Nurture
Process Tools
Get Found
bull Content Mgmt
bull Blogging
bull Social Media
bull SEO
bull Analytics
Convert
bull Offers CTAs
bull Landing Pages
bull Email
bull Lead Intelligence
bull Lead Mgmt
bull Analytics
What Gets Measured Gets
Managed
- Peter F Drucker Management Guru
Improving Conversion
bull Understanding conversion
bull Measuring conversion
bull Managing conversion
13
14
Understanding
Conversion
Understanding Conversion
Target Market
Website Visitors
Leads
Opportunities
Customers
Conversion is where we take
what we have spent time and
money to get (visitors) and
change it into something
valuable to marketing (leads)
A cost becomes a benefit
Stats Are Compelling
Growth Is Great
The Reality Is Different
18
How to Track Your Funnel
Traffic Leads amp Customers
20
21
Measuring Conversion
Marketing Analytics vs Website Analytics
bull Website Analytics
bull Hits Page Views Time on Site
bull Page Load Time Visit Geography
bull Marketing Analytics
bull Leads amp Customers
bull Marketing Campaigns
bull Closed Loop Marketing
Why do you want to measure
Understand whatrsquos happening with your
marketing efforts and overall business
Decide which marketing programs to
invest in
Control how fast or slow your business is
growing
What does this tell us
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
31
Managing Conversion
Managing Conversion
Convert
Get Found
Website Visitors
Customers
BlogSEO
Social Media
What to Track Blog Metrics
bull Subscribers
What to Track Blog Metrics
bull Inbound Links
What to Track SEO Metrics
35
bull Traffic Drawing Keywords
Blog Tools
36
bull Publish amp Optimize Your Blog Content
Good Content Travels Far
What to Track Social Media Metrics
bull Reach
Campaign Performance
39
What HubSpot Software Does
40
How to Track Your Funnel
Relative CostLead for SMBs
Source Survey of 100rsquos of SMBs - wwwHubSpotcomROI
Inbound Marketing ROI
bull Inbound marketing focused
companies have a 61 lower cost
per lead
bull Active HubSpot customers get an
average of 6 times more leads in 6
months
bull wwwHubSpotcomROI
Summary
Questions you should be able to answer
bull How many visitors leads and
customers am I getting
bull What is driving those visitors leads
and customers
bull What are my best and worst sources of
leads and sales
bull How can I grow sales
bull How can I lower marketing costs
Thank You
wwwHubSpotcomFree-Trial
Prashant Kaw
Inbound Marketing Manager
Twitter prashantkaw
Jeanne Hopkins
Convert Team Leader
Twitter jeannehopkins
![Page 9: How To Improve Your Marketing Conversion With HubSpot · How To Improve Your Marketing Conversion With HubSpot Prashant Kaw Inbound Marketing Manager Twitter: @prashantkaw Jeanne](https://reader033.vdocuments.mx/reader033/viewer/2022053002/5f061dd57e708231d4165f57/html5/thumbnails/9.jpg)
Inbound Marketing
Blog SEO Social Media
Proven ROI of Inbound Marketing
Cilk Arts Increases Leads 500
Makana Solutions 3x Leads 2x Conversions
Vocio Pays for HubSpot 30x Over with New Leads
Objective Management Group Grows Leads 360
Bridge Group Doubles Online Leads
wwwHubSpotcomROI
HubSpot Inbound Marketing
Convert
Get Found
Get Found
bull Publish
bull Promote
bull Optimize
Convert
bull Test
bull Target
bull Nurture
Process Tools
Get Found
bull Content Mgmt
bull Blogging
bull Social Media
bull SEO
bull Analytics
Convert
bull Offers CTAs
bull Landing Pages
bull Email
bull Lead Intelligence
bull Lead Mgmt
bull Analytics
What Gets Measured Gets
Managed
- Peter F Drucker Management Guru
Improving Conversion
bull Understanding conversion
bull Measuring conversion
bull Managing conversion
13
14
Understanding
Conversion
Understanding Conversion
Target Market
Website Visitors
Leads
Opportunities
Customers
Conversion is where we take
what we have spent time and
money to get (visitors) and
change it into something
valuable to marketing (leads)
A cost becomes a benefit
Stats Are Compelling
Growth Is Great
The Reality Is Different
18
How to Track Your Funnel
Traffic Leads amp Customers
20
21
Measuring Conversion
Marketing Analytics vs Website Analytics
bull Website Analytics
bull Hits Page Views Time on Site
bull Page Load Time Visit Geography
bull Marketing Analytics
bull Leads amp Customers
bull Marketing Campaigns
bull Closed Loop Marketing
Why do you want to measure
Understand whatrsquos happening with your
marketing efforts and overall business
Decide which marketing programs to
invest in
Control how fast or slow your business is
growing
What does this tell us
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
31
Managing Conversion
Managing Conversion
Convert
Get Found
Website Visitors
Customers
BlogSEO
Social Media
What to Track Blog Metrics
bull Subscribers
What to Track Blog Metrics
bull Inbound Links
What to Track SEO Metrics
35
bull Traffic Drawing Keywords
Blog Tools
36
bull Publish amp Optimize Your Blog Content
Good Content Travels Far
What to Track Social Media Metrics
bull Reach
Campaign Performance
39
What HubSpot Software Does
40
How to Track Your Funnel
Relative CostLead for SMBs
Source Survey of 100rsquos of SMBs - wwwHubSpotcomROI
Inbound Marketing ROI
bull Inbound marketing focused
companies have a 61 lower cost
per lead
bull Active HubSpot customers get an
average of 6 times more leads in 6
months
bull wwwHubSpotcomROI
Summary
Questions you should be able to answer
bull How many visitors leads and
customers am I getting
bull What is driving those visitors leads
and customers
bull What are my best and worst sources of
leads and sales
bull How can I grow sales
bull How can I lower marketing costs
Thank You
wwwHubSpotcomFree-Trial
Prashant Kaw
Inbound Marketing Manager
Twitter prashantkaw
Jeanne Hopkins
Convert Team Leader
Twitter jeannehopkins
![Page 10: How To Improve Your Marketing Conversion With HubSpot · How To Improve Your Marketing Conversion With HubSpot Prashant Kaw Inbound Marketing Manager Twitter: @prashantkaw Jeanne](https://reader033.vdocuments.mx/reader033/viewer/2022053002/5f061dd57e708231d4165f57/html5/thumbnails/10.jpg)
Proven ROI of Inbound Marketing
Cilk Arts Increases Leads 500
Makana Solutions 3x Leads 2x Conversions
Vocio Pays for HubSpot 30x Over with New Leads
Objective Management Group Grows Leads 360
Bridge Group Doubles Online Leads
wwwHubSpotcomROI
HubSpot Inbound Marketing
Convert
Get Found
Get Found
bull Publish
bull Promote
bull Optimize
Convert
bull Test
bull Target
bull Nurture
Process Tools
Get Found
bull Content Mgmt
bull Blogging
bull Social Media
bull SEO
bull Analytics
Convert
bull Offers CTAs
bull Landing Pages
bull Email
bull Lead Intelligence
bull Lead Mgmt
bull Analytics
What Gets Measured Gets
Managed
- Peter F Drucker Management Guru
Improving Conversion
bull Understanding conversion
bull Measuring conversion
bull Managing conversion
13
14
Understanding
Conversion
Understanding Conversion
Target Market
Website Visitors
Leads
Opportunities
Customers
Conversion is where we take
what we have spent time and
money to get (visitors) and
change it into something
valuable to marketing (leads)
A cost becomes a benefit
Stats Are Compelling
Growth Is Great
The Reality Is Different
18
How to Track Your Funnel
Traffic Leads amp Customers
20
21
Measuring Conversion
Marketing Analytics vs Website Analytics
bull Website Analytics
bull Hits Page Views Time on Site
bull Page Load Time Visit Geography
bull Marketing Analytics
bull Leads amp Customers
bull Marketing Campaigns
bull Closed Loop Marketing
Why do you want to measure
Understand whatrsquos happening with your
marketing efforts and overall business
Decide which marketing programs to
invest in
Control how fast or slow your business is
growing
What does this tell us
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
31
Managing Conversion
Managing Conversion
Convert
Get Found
Website Visitors
Customers
BlogSEO
Social Media
What to Track Blog Metrics
bull Subscribers
What to Track Blog Metrics
bull Inbound Links
What to Track SEO Metrics
35
bull Traffic Drawing Keywords
Blog Tools
36
bull Publish amp Optimize Your Blog Content
Good Content Travels Far
What to Track Social Media Metrics
bull Reach
Campaign Performance
39
What HubSpot Software Does
40
How to Track Your Funnel
Relative CostLead for SMBs
Source Survey of 100rsquos of SMBs - wwwHubSpotcomROI
Inbound Marketing ROI
bull Inbound marketing focused
companies have a 61 lower cost
per lead
bull Active HubSpot customers get an
average of 6 times more leads in 6
months
bull wwwHubSpotcomROI
Summary
Questions you should be able to answer
bull How many visitors leads and
customers am I getting
bull What is driving those visitors leads
and customers
bull What are my best and worst sources of
leads and sales
bull How can I grow sales
bull How can I lower marketing costs
Thank You
wwwHubSpotcomFree-Trial
Prashant Kaw
Inbound Marketing Manager
Twitter prashantkaw
Jeanne Hopkins
Convert Team Leader
Twitter jeannehopkins
![Page 11: How To Improve Your Marketing Conversion With HubSpot · How To Improve Your Marketing Conversion With HubSpot Prashant Kaw Inbound Marketing Manager Twitter: @prashantkaw Jeanne](https://reader033.vdocuments.mx/reader033/viewer/2022053002/5f061dd57e708231d4165f57/html5/thumbnails/11.jpg)
HubSpot Inbound Marketing
Convert
Get Found
Get Found
bull Publish
bull Promote
bull Optimize
Convert
bull Test
bull Target
bull Nurture
Process Tools
Get Found
bull Content Mgmt
bull Blogging
bull Social Media
bull SEO
bull Analytics
Convert
bull Offers CTAs
bull Landing Pages
bull Email
bull Lead Intelligence
bull Lead Mgmt
bull Analytics
What Gets Measured Gets
Managed
- Peter F Drucker Management Guru
Improving Conversion
bull Understanding conversion
bull Measuring conversion
bull Managing conversion
13
14
Understanding
Conversion
Understanding Conversion
Target Market
Website Visitors
Leads
Opportunities
Customers
Conversion is where we take
what we have spent time and
money to get (visitors) and
change it into something
valuable to marketing (leads)
A cost becomes a benefit
Stats Are Compelling
Growth Is Great
The Reality Is Different
18
How to Track Your Funnel
Traffic Leads amp Customers
20
21
Measuring Conversion
Marketing Analytics vs Website Analytics
bull Website Analytics
bull Hits Page Views Time on Site
bull Page Load Time Visit Geography
bull Marketing Analytics
bull Leads amp Customers
bull Marketing Campaigns
bull Closed Loop Marketing
Why do you want to measure
Understand whatrsquos happening with your
marketing efforts and overall business
Decide which marketing programs to
invest in
Control how fast or slow your business is
growing
What does this tell us
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
31
Managing Conversion
Managing Conversion
Convert
Get Found
Website Visitors
Customers
BlogSEO
Social Media
What to Track Blog Metrics
bull Subscribers
What to Track Blog Metrics
bull Inbound Links
What to Track SEO Metrics
35
bull Traffic Drawing Keywords
Blog Tools
36
bull Publish amp Optimize Your Blog Content
Good Content Travels Far
What to Track Social Media Metrics
bull Reach
Campaign Performance
39
What HubSpot Software Does
40
How to Track Your Funnel
Relative CostLead for SMBs
Source Survey of 100rsquos of SMBs - wwwHubSpotcomROI
Inbound Marketing ROI
bull Inbound marketing focused
companies have a 61 lower cost
per lead
bull Active HubSpot customers get an
average of 6 times more leads in 6
months
bull wwwHubSpotcomROI
Summary
Questions you should be able to answer
bull How many visitors leads and
customers am I getting
bull What is driving those visitors leads
and customers
bull What are my best and worst sources of
leads and sales
bull How can I grow sales
bull How can I lower marketing costs
Thank You
wwwHubSpotcomFree-Trial
Prashant Kaw
Inbound Marketing Manager
Twitter prashantkaw
Jeanne Hopkins
Convert Team Leader
Twitter jeannehopkins
![Page 12: How To Improve Your Marketing Conversion With HubSpot · How To Improve Your Marketing Conversion With HubSpot Prashant Kaw Inbound Marketing Manager Twitter: @prashantkaw Jeanne](https://reader033.vdocuments.mx/reader033/viewer/2022053002/5f061dd57e708231d4165f57/html5/thumbnails/12.jpg)
What Gets Measured Gets
Managed
- Peter F Drucker Management Guru
Improving Conversion
bull Understanding conversion
bull Measuring conversion
bull Managing conversion
13
14
Understanding
Conversion
Understanding Conversion
Target Market
Website Visitors
Leads
Opportunities
Customers
Conversion is where we take
what we have spent time and
money to get (visitors) and
change it into something
valuable to marketing (leads)
A cost becomes a benefit
Stats Are Compelling
Growth Is Great
The Reality Is Different
18
How to Track Your Funnel
Traffic Leads amp Customers
20
21
Measuring Conversion
Marketing Analytics vs Website Analytics
bull Website Analytics
bull Hits Page Views Time on Site
bull Page Load Time Visit Geography
bull Marketing Analytics
bull Leads amp Customers
bull Marketing Campaigns
bull Closed Loop Marketing
Why do you want to measure
Understand whatrsquos happening with your
marketing efforts and overall business
Decide which marketing programs to
invest in
Control how fast or slow your business is
growing
What does this tell us
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
31
Managing Conversion
Managing Conversion
Convert
Get Found
Website Visitors
Customers
BlogSEO
Social Media
What to Track Blog Metrics
bull Subscribers
What to Track Blog Metrics
bull Inbound Links
What to Track SEO Metrics
35
bull Traffic Drawing Keywords
Blog Tools
36
bull Publish amp Optimize Your Blog Content
Good Content Travels Far
What to Track Social Media Metrics
bull Reach
Campaign Performance
39
What HubSpot Software Does
40
How to Track Your Funnel
Relative CostLead for SMBs
Source Survey of 100rsquos of SMBs - wwwHubSpotcomROI
Inbound Marketing ROI
bull Inbound marketing focused
companies have a 61 lower cost
per lead
bull Active HubSpot customers get an
average of 6 times more leads in 6
months
bull wwwHubSpotcomROI
Summary
Questions you should be able to answer
bull How many visitors leads and
customers am I getting
bull What is driving those visitors leads
and customers
bull What are my best and worst sources of
leads and sales
bull How can I grow sales
bull How can I lower marketing costs
Thank You
wwwHubSpotcomFree-Trial
Prashant Kaw
Inbound Marketing Manager
Twitter prashantkaw
Jeanne Hopkins
Convert Team Leader
Twitter jeannehopkins
![Page 13: How To Improve Your Marketing Conversion With HubSpot · How To Improve Your Marketing Conversion With HubSpot Prashant Kaw Inbound Marketing Manager Twitter: @prashantkaw Jeanne](https://reader033.vdocuments.mx/reader033/viewer/2022053002/5f061dd57e708231d4165f57/html5/thumbnails/13.jpg)
Improving Conversion
bull Understanding conversion
bull Measuring conversion
bull Managing conversion
13
14
Understanding
Conversion
Understanding Conversion
Target Market
Website Visitors
Leads
Opportunities
Customers
Conversion is where we take
what we have spent time and
money to get (visitors) and
change it into something
valuable to marketing (leads)
A cost becomes a benefit
Stats Are Compelling
Growth Is Great
The Reality Is Different
18
How to Track Your Funnel
Traffic Leads amp Customers
20
21
Measuring Conversion
Marketing Analytics vs Website Analytics
bull Website Analytics
bull Hits Page Views Time on Site
bull Page Load Time Visit Geography
bull Marketing Analytics
bull Leads amp Customers
bull Marketing Campaigns
bull Closed Loop Marketing
Why do you want to measure
Understand whatrsquos happening with your
marketing efforts and overall business
Decide which marketing programs to
invest in
Control how fast or slow your business is
growing
What does this tell us
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
31
Managing Conversion
Managing Conversion
Convert
Get Found
Website Visitors
Customers
BlogSEO
Social Media
What to Track Blog Metrics
bull Subscribers
What to Track Blog Metrics
bull Inbound Links
What to Track SEO Metrics
35
bull Traffic Drawing Keywords
Blog Tools
36
bull Publish amp Optimize Your Blog Content
Good Content Travels Far
What to Track Social Media Metrics
bull Reach
Campaign Performance
39
What HubSpot Software Does
40
How to Track Your Funnel
Relative CostLead for SMBs
Source Survey of 100rsquos of SMBs - wwwHubSpotcomROI
Inbound Marketing ROI
bull Inbound marketing focused
companies have a 61 lower cost
per lead
bull Active HubSpot customers get an
average of 6 times more leads in 6
months
bull wwwHubSpotcomROI
Summary
Questions you should be able to answer
bull How many visitors leads and
customers am I getting
bull What is driving those visitors leads
and customers
bull What are my best and worst sources of
leads and sales
bull How can I grow sales
bull How can I lower marketing costs
Thank You
wwwHubSpotcomFree-Trial
Prashant Kaw
Inbound Marketing Manager
Twitter prashantkaw
Jeanne Hopkins
Convert Team Leader
Twitter jeannehopkins
![Page 14: How To Improve Your Marketing Conversion With HubSpot · How To Improve Your Marketing Conversion With HubSpot Prashant Kaw Inbound Marketing Manager Twitter: @prashantkaw Jeanne](https://reader033.vdocuments.mx/reader033/viewer/2022053002/5f061dd57e708231d4165f57/html5/thumbnails/14.jpg)
14
Understanding
Conversion
Understanding Conversion
Target Market
Website Visitors
Leads
Opportunities
Customers
Conversion is where we take
what we have spent time and
money to get (visitors) and
change it into something
valuable to marketing (leads)
A cost becomes a benefit
Stats Are Compelling
Growth Is Great
The Reality Is Different
18
How to Track Your Funnel
Traffic Leads amp Customers
20
21
Measuring Conversion
Marketing Analytics vs Website Analytics
bull Website Analytics
bull Hits Page Views Time on Site
bull Page Load Time Visit Geography
bull Marketing Analytics
bull Leads amp Customers
bull Marketing Campaigns
bull Closed Loop Marketing
Why do you want to measure
Understand whatrsquos happening with your
marketing efforts and overall business
Decide which marketing programs to
invest in
Control how fast or slow your business is
growing
What does this tell us
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
31
Managing Conversion
Managing Conversion
Convert
Get Found
Website Visitors
Customers
BlogSEO
Social Media
What to Track Blog Metrics
bull Subscribers
What to Track Blog Metrics
bull Inbound Links
What to Track SEO Metrics
35
bull Traffic Drawing Keywords
Blog Tools
36
bull Publish amp Optimize Your Blog Content
Good Content Travels Far
What to Track Social Media Metrics
bull Reach
Campaign Performance
39
What HubSpot Software Does
40
How to Track Your Funnel
Relative CostLead for SMBs
Source Survey of 100rsquos of SMBs - wwwHubSpotcomROI
Inbound Marketing ROI
bull Inbound marketing focused
companies have a 61 lower cost
per lead
bull Active HubSpot customers get an
average of 6 times more leads in 6
months
bull wwwHubSpotcomROI
Summary
Questions you should be able to answer
bull How many visitors leads and
customers am I getting
bull What is driving those visitors leads
and customers
bull What are my best and worst sources of
leads and sales
bull How can I grow sales
bull How can I lower marketing costs
Thank You
wwwHubSpotcomFree-Trial
Prashant Kaw
Inbound Marketing Manager
Twitter prashantkaw
Jeanne Hopkins
Convert Team Leader
Twitter jeannehopkins
![Page 15: How To Improve Your Marketing Conversion With HubSpot · How To Improve Your Marketing Conversion With HubSpot Prashant Kaw Inbound Marketing Manager Twitter: @prashantkaw Jeanne](https://reader033.vdocuments.mx/reader033/viewer/2022053002/5f061dd57e708231d4165f57/html5/thumbnails/15.jpg)
Understanding Conversion
Target Market
Website Visitors
Leads
Opportunities
Customers
Conversion is where we take
what we have spent time and
money to get (visitors) and
change it into something
valuable to marketing (leads)
A cost becomes a benefit
Stats Are Compelling
Growth Is Great
The Reality Is Different
18
How to Track Your Funnel
Traffic Leads amp Customers
20
21
Measuring Conversion
Marketing Analytics vs Website Analytics
bull Website Analytics
bull Hits Page Views Time on Site
bull Page Load Time Visit Geography
bull Marketing Analytics
bull Leads amp Customers
bull Marketing Campaigns
bull Closed Loop Marketing
Why do you want to measure
Understand whatrsquos happening with your
marketing efforts and overall business
Decide which marketing programs to
invest in
Control how fast or slow your business is
growing
What does this tell us
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
31
Managing Conversion
Managing Conversion
Convert
Get Found
Website Visitors
Customers
BlogSEO
Social Media
What to Track Blog Metrics
bull Subscribers
What to Track Blog Metrics
bull Inbound Links
What to Track SEO Metrics
35
bull Traffic Drawing Keywords
Blog Tools
36
bull Publish amp Optimize Your Blog Content
Good Content Travels Far
What to Track Social Media Metrics
bull Reach
Campaign Performance
39
What HubSpot Software Does
40
How to Track Your Funnel
Relative CostLead for SMBs
Source Survey of 100rsquos of SMBs - wwwHubSpotcomROI
Inbound Marketing ROI
bull Inbound marketing focused
companies have a 61 lower cost
per lead
bull Active HubSpot customers get an
average of 6 times more leads in 6
months
bull wwwHubSpotcomROI
Summary
Questions you should be able to answer
bull How many visitors leads and
customers am I getting
bull What is driving those visitors leads
and customers
bull What are my best and worst sources of
leads and sales
bull How can I grow sales
bull How can I lower marketing costs
Thank You
wwwHubSpotcomFree-Trial
Prashant Kaw
Inbound Marketing Manager
Twitter prashantkaw
Jeanne Hopkins
Convert Team Leader
Twitter jeannehopkins
![Page 16: How To Improve Your Marketing Conversion With HubSpot · How To Improve Your Marketing Conversion With HubSpot Prashant Kaw Inbound Marketing Manager Twitter: @prashantkaw Jeanne](https://reader033.vdocuments.mx/reader033/viewer/2022053002/5f061dd57e708231d4165f57/html5/thumbnails/16.jpg)
Stats Are Compelling
Growth Is Great
The Reality Is Different
18
How to Track Your Funnel
Traffic Leads amp Customers
20
21
Measuring Conversion
Marketing Analytics vs Website Analytics
bull Website Analytics
bull Hits Page Views Time on Site
bull Page Load Time Visit Geography
bull Marketing Analytics
bull Leads amp Customers
bull Marketing Campaigns
bull Closed Loop Marketing
Why do you want to measure
Understand whatrsquos happening with your
marketing efforts and overall business
Decide which marketing programs to
invest in
Control how fast or slow your business is
growing
What does this tell us
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
31
Managing Conversion
Managing Conversion
Convert
Get Found
Website Visitors
Customers
BlogSEO
Social Media
What to Track Blog Metrics
bull Subscribers
What to Track Blog Metrics
bull Inbound Links
What to Track SEO Metrics
35
bull Traffic Drawing Keywords
Blog Tools
36
bull Publish amp Optimize Your Blog Content
Good Content Travels Far
What to Track Social Media Metrics
bull Reach
Campaign Performance
39
What HubSpot Software Does
40
How to Track Your Funnel
Relative CostLead for SMBs
Source Survey of 100rsquos of SMBs - wwwHubSpotcomROI
Inbound Marketing ROI
bull Inbound marketing focused
companies have a 61 lower cost
per lead
bull Active HubSpot customers get an
average of 6 times more leads in 6
months
bull wwwHubSpotcomROI
Summary
Questions you should be able to answer
bull How many visitors leads and
customers am I getting
bull What is driving those visitors leads
and customers
bull What are my best and worst sources of
leads and sales
bull How can I grow sales
bull How can I lower marketing costs
Thank You
wwwHubSpotcomFree-Trial
Prashant Kaw
Inbound Marketing Manager
Twitter prashantkaw
Jeanne Hopkins
Convert Team Leader
Twitter jeannehopkins
![Page 17: How To Improve Your Marketing Conversion With HubSpot · How To Improve Your Marketing Conversion With HubSpot Prashant Kaw Inbound Marketing Manager Twitter: @prashantkaw Jeanne](https://reader033.vdocuments.mx/reader033/viewer/2022053002/5f061dd57e708231d4165f57/html5/thumbnails/17.jpg)
Growth Is Great
The Reality Is Different
18
How to Track Your Funnel
Traffic Leads amp Customers
20
21
Measuring Conversion
Marketing Analytics vs Website Analytics
bull Website Analytics
bull Hits Page Views Time on Site
bull Page Load Time Visit Geography
bull Marketing Analytics
bull Leads amp Customers
bull Marketing Campaigns
bull Closed Loop Marketing
Why do you want to measure
Understand whatrsquos happening with your
marketing efforts and overall business
Decide which marketing programs to
invest in
Control how fast or slow your business is
growing
What does this tell us
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
31
Managing Conversion
Managing Conversion
Convert
Get Found
Website Visitors
Customers
BlogSEO
Social Media
What to Track Blog Metrics
bull Subscribers
What to Track Blog Metrics
bull Inbound Links
What to Track SEO Metrics
35
bull Traffic Drawing Keywords
Blog Tools
36
bull Publish amp Optimize Your Blog Content
Good Content Travels Far
What to Track Social Media Metrics
bull Reach
Campaign Performance
39
What HubSpot Software Does
40
How to Track Your Funnel
Relative CostLead for SMBs
Source Survey of 100rsquos of SMBs - wwwHubSpotcomROI
Inbound Marketing ROI
bull Inbound marketing focused
companies have a 61 lower cost
per lead
bull Active HubSpot customers get an
average of 6 times more leads in 6
months
bull wwwHubSpotcomROI
Summary
Questions you should be able to answer
bull How many visitors leads and
customers am I getting
bull What is driving those visitors leads
and customers
bull What are my best and worst sources of
leads and sales
bull How can I grow sales
bull How can I lower marketing costs
Thank You
wwwHubSpotcomFree-Trial
Prashant Kaw
Inbound Marketing Manager
Twitter prashantkaw
Jeanne Hopkins
Convert Team Leader
Twitter jeannehopkins
![Page 18: How To Improve Your Marketing Conversion With HubSpot · How To Improve Your Marketing Conversion With HubSpot Prashant Kaw Inbound Marketing Manager Twitter: @prashantkaw Jeanne](https://reader033.vdocuments.mx/reader033/viewer/2022053002/5f061dd57e708231d4165f57/html5/thumbnails/18.jpg)
The Reality Is Different
18
How to Track Your Funnel
Traffic Leads amp Customers
20
21
Measuring Conversion
Marketing Analytics vs Website Analytics
bull Website Analytics
bull Hits Page Views Time on Site
bull Page Load Time Visit Geography
bull Marketing Analytics
bull Leads amp Customers
bull Marketing Campaigns
bull Closed Loop Marketing
Why do you want to measure
Understand whatrsquos happening with your
marketing efforts and overall business
Decide which marketing programs to
invest in
Control how fast or slow your business is
growing
What does this tell us
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
31
Managing Conversion
Managing Conversion
Convert
Get Found
Website Visitors
Customers
BlogSEO
Social Media
What to Track Blog Metrics
bull Subscribers
What to Track Blog Metrics
bull Inbound Links
What to Track SEO Metrics
35
bull Traffic Drawing Keywords
Blog Tools
36
bull Publish amp Optimize Your Blog Content
Good Content Travels Far
What to Track Social Media Metrics
bull Reach
Campaign Performance
39
What HubSpot Software Does
40
How to Track Your Funnel
Relative CostLead for SMBs
Source Survey of 100rsquos of SMBs - wwwHubSpotcomROI
Inbound Marketing ROI
bull Inbound marketing focused
companies have a 61 lower cost
per lead
bull Active HubSpot customers get an
average of 6 times more leads in 6
months
bull wwwHubSpotcomROI
Summary
Questions you should be able to answer
bull How many visitors leads and
customers am I getting
bull What is driving those visitors leads
and customers
bull What are my best and worst sources of
leads and sales
bull How can I grow sales
bull How can I lower marketing costs
Thank You
wwwHubSpotcomFree-Trial
Prashant Kaw
Inbound Marketing Manager
Twitter prashantkaw
Jeanne Hopkins
Convert Team Leader
Twitter jeannehopkins
![Page 19: How To Improve Your Marketing Conversion With HubSpot · How To Improve Your Marketing Conversion With HubSpot Prashant Kaw Inbound Marketing Manager Twitter: @prashantkaw Jeanne](https://reader033.vdocuments.mx/reader033/viewer/2022053002/5f061dd57e708231d4165f57/html5/thumbnails/19.jpg)
How to Track Your Funnel
Traffic Leads amp Customers
20
21
Measuring Conversion
Marketing Analytics vs Website Analytics
bull Website Analytics
bull Hits Page Views Time on Site
bull Page Load Time Visit Geography
bull Marketing Analytics
bull Leads amp Customers
bull Marketing Campaigns
bull Closed Loop Marketing
Why do you want to measure
Understand whatrsquos happening with your
marketing efforts and overall business
Decide which marketing programs to
invest in
Control how fast or slow your business is
growing
What does this tell us
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
31
Managing Conversion
Managing Conversion
Convert
Get Found
Website Visitors
Customers
BlogSEO
Social Media
What to Track Blog Metrics
bull Subscribers
What to Track Blog Metrics
bull Inbound Links
What to Track SEO Metrics
35
bull Traffic Drawing Keywords
Blog Tools
36
bull Publish amp Optimize Your Blog Content
Good Content Travels Far
What to Track Social Media Metrics
bull Reach
Campaign Performance
39
What HubSpot Software Does
40
How to Track Your Funnel
Relative CostLead for SMBs
Source Survey of 100rsquos of SMBs - wwwHubSpotcomROI
Inbound Marketing ROI
bull Inbound marketing focused
companies have a 61 lower cost
per lead
bull Active HubSpot customers get an
average of 6 times more leads in 6
months
bull wwwHubSpotcomROI
Summary
Questions you should be able to answer
bull How many visitors leads and
customers am I getting
bull What is driving those visitors leads
and customers
bull What are my best and worst sources of
leads and sales
bull How can I grow sales
bull How can I lower marketing costs
Thank You
wwwHubSpotcomFree-Trial
Prashant Kaw
Inbound Marketing Manager
Twitter prashantkaw
Jeanne Hopkins
Convert Team Leader
Twitter jeannehopkins
![Page 20: How To Improve Your Marketing Conversion With HubSpot · How To Improve Your Marketing Conversion With HubSpot Prashant Kaw Inbound Marketing Manager Twitter: @prashantkaw Jeanne](https://reader033.vdocuments.mx/reader033/viewer/2022053002/5f061dd57e708231d4165f57/html5/thumbnails/20.jpg)
Traffic Leads amp Customers
20
21
Measuring Conversion
Marketing Analytics vs Website Analytics
bull Website Analytics
bull Hits Page Views Time on Site
bull Page Load Time Visit Geography
bull Marketing Analytics
bull Leads amp Customers
bull Marketing Campaigns
bull Closed Loop Marketing
Why do you want to measure
Understand whatrsquos happening with your
marketing efforts and overall business
Decide which marketing programs to
invest in
Control how fast or slow your business is
growing
What does this tell us
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
31
Managing Conversion
Managing Conversion
Convert
Get Found
Website Visitors
Customers
BlogSEO
Social Media
What to Track Blog Metrics
bull Subscribers
What to Track Blog Metrics
bull Inbound Links
What to Track SEO Metrics
35
bull Traffic Drawing Keywords
Blog Tools
36
bull Publish amp Optimize Your Blog Content
Good Content Travels Far
What to Track Social Media Metrics
bull Reach
Campaign Performance
39
What HubSpot Software Does
40
How to Track Your Funnel
Relative CostLead for SMBs
Source Survey of 100rsquos of SMBs - wwwHubSpotcomROI
Inbound Marketing ROI
bull Inbound marketing focused
companies have a 61 lower cost
per lead
bull Active HubSpot customers get an
average of 6 times more leads in 6
months
bull wwwHubSpotcomROI
Summary
Questions you should be able to answer
bull How many visitors leads and
customers am I getting
bull What is driving those visitors leads
and customers
bull What are my best and worst sources of
leads and sales
bull How can I grow sales
bull How can I lower marketing costs
Thank You
wwwHubSpotcomFree-Trial
Prashant Kaw
Inbound Marketing Manager
Twitter prashantkaw
Jeanne Hopkins
Convert Team Leader
Twitter jeannehopkins
![Page 21: How To Improve Your Marketing Conversion With HubSpot · How To Improve Your Marketing Conversion With HubSpot Prashant Kaw Inbound Marketing Manager Twitter: @prashantkaw Jeanne](https://reader033.vdocuments.mx/reader033/viewer/2022053002/5f061dd57e708231d4165f57/html5/thumbnails/21.jpg)
21
Measuring Conversion
Marketing Analytics vs Website Analytics
bull Website Analytics
bull Hits Page Views Time on Site
bull Page Load Time Visit Geography
bull Marketing Analytics
bull Leads amp Customers
bull Marketing Campaigns
bull Closed Loop Marketing
Why do you want to measure
Understand whatrsquos happening with your
marketing efforts and overall business
Decide which marketing programs to
invest in
Control how fast or slow your business is
growing
What does this tell us
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
31
Managing Conversion
Managing Conversion
Convert
Get Found
Website Visitors
Customers
BlogSEO
Social Media
What to Track Blog Metrics
bull Subscribers
What to Track Blog Metrics
bull Inbound Links
What to Track SEO Metrics
35
bull Traffic Drawing Keywords
Blog Tools
36
bull Publish amp Optimize Your Blog Content
Good Content Travels Far
What to Track Social Media Metrics
bull Reach
Campaign Performance
39
What HubSpot Software Does
40
How to Track Your Funnel
Relative CostLead for SMBs
Source Survey of 100rsquos of SMBs - wwwHubSpotcomROI
Inbound Marketing ROI
bull Inbound marketing focused
companies have a 61 lower cost
per lead
bull Active HubSpot customers get an
average of 6 times more leads in 6
months
bull wwwHubSpotcomROI
Summary
Questions you should be able to answer
bull How many visitors leads and
customers am I getting
bull What is driving those visitors leads
and customers
bull What are my best and worst sources of
leads and sales
bull How can I grow sales
bull How can I lower marketing costs
Thank You
wwwHubSpotcomFree-Trial
Prashant Kaw
Inbound Marketing Manager
Twitter prashantkaw
Jeanne Hopkins
Convert Team Leader
Twitter jeannehopkins
![Page 22: How To Improve Your Marketing Conversion With HubSpot · How To Improve Your Marketing Conversion With HubSpot Prashant Kaw Inbound Marketing Manager Twitter: @prashantkaw Jeanne](https://reader033.vdocuments.mx/reader033/viewer/2022053002/5f061dd57e708231d4165f57/html5/thumbnails/22.jpg)
Marketing Analytics vs Website Analytics
bull Website Analytics
bull Hits Page Views Time on Site
bull Page Load Time Visit Geography
bull Marketing Analytics
bull Leads amp Customers
bull Marketing Campaigns
bull Closed Loop Marketing
Why do you want to measure
Understand whatrsquos happening with your
marketing efforts and overall business
Decide which marketing programs to
invest in
Control how fast or slow your business is
growing
What does this tell us
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
31
Managing Conversion
Managing Conversion
Convert
Get Found
Website Visitors
Customers
BlogSEO
Social Media
What to Track Blog Metrics
bull Subscribers
What to Track Blog Metrics
bull Inbound Links
What to Track SEO Metrics
35
bull Traffic Drawing Keywords
Blog Tools
36
bull Publish amp Optimize Your Blog Content
Good Content Travels Far
What to Track Social Media Metrics
bull Reach
Campaign Performance
39
What HubSpot Software Does
40
How to Track Your Funnel
Relative CostLead for SMBs
Source Survey of 100rsquos of SMBs - wwwHubSpotcomROI
Inbound Marketing ROI
bull Inbound marketing focused
companies have a 61 lower cost
per lead
bull Active HubSpot customers get an
average of 6 times more leads in 6
months
bull wwwHubSpotcomROI
Summary
Questions you should be able to answer
bull How many visitors leads and
customers am I getting
bull What is driving those visitors leads
and customers
bull What are my best and worst sources of
leads and sales
bull How can I grow sales
bull How can I lower marketing costs
Thank You
wwwHubSpotcomFree-Trial
Prashant Kaw
Inbound Marketing Manager
Twitter prashantkaw
Jeanne Hopkins
Convert Team Leader
Twitter jeannehopkins
![Page 23: How To Improve Your Marketing Conversion With HubSpot · How To Improve Your Marketing Conversion With HubSpot Prashant Kaw Inbound Marketing Manager Twitter: @prashantkaw Jeanne](https://reader033.vdocuments.mx/reader033/viewer/2022053002/5f061dd57e708231d4165f57/html5/thumbnails/23.jpg)
Why do you want to measure
Understand whatrsquos happening with your
marketing efforts and overall business
Decide which marketing programs to
invest in
Control how fast or slow your business is
growing
What does this tell us
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
31
Managing Conversion
Managing Conversion
Convert
Get Found
Website Visitors
Customers
BlogSEO
Social Media
What to Track Blog Metrics
bull Subscribers
What to Track Blog Metrics
bull Inbound Links
What to Track SEO Metrics
35
bull Traffic Drawing Keywords
Blog Tools
36
bull Publish amp Optimize Your Blog Content
Good Content Travels Far
What to Track Social Media Metrics
bull Reach
Campaign Performance
39
What HubSpot Software Does
40
How to Track Your Funnel
Relative CostLead for SMBs
Source Survey of 100rsquos of SMBs - wwwHubSpotcomROI
Inbound Marketing ROI
bull Inbound marketing focused
companies have a 61 lower cost
per lead
bull Active HubSpot customers get an
average of 6 times more leads in 6
months
bull wwwHubSpotcomROI
Summary
Questions you should be able to answer
bull How many visitors leads and
customers am I getting
bull What is driving those visitors leads
and customers
bull What are my best and worst sources of
leads and sales
bull How can I grow sales
bull How can I lower marketing costs
Thank You
wwwHubSpotcomFree-Trial
Prashant Kaw
Inbound Marketing Manager
Twitter prashantkaw
Jeanne Hopkins
Convert Team Leader
Twitter jeannehopkins
![Page 24: How To Improve Your Marketing Conversion With HubSpot · How To Improve Your Marketing Conversion With HubSpot Prashant Kaw Inbound Marketing Manager Twitter: @prashantkaw Jeanne](https://reader033.vdocuments.mx/reader033/viewer/2022053002/5f061dd57e708231d4165f57/html5/thumbnails/24.jpg)
What does this tell us
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
31
Managing Conversion
Managing Conversion
Convert
Get Found
Website Visitors
Customers
BlogSEO
Social Media
What to Track Blog Metrics
bull Subscribers
What to Track Blog Metrics
bull Inbound Links
What to Track SEO Metrics
35
bull Traffic Drawing Keywords
Blog Tools
36
bull Publish amp Optimize Your Blog Content
Good Content Travels Far
What to Track Social Media Metrics
bull Reach
Campaign Performance
39
What HubSpot Software Does
40
How to Track Your Funnel
Relative CostLead for SMBs
Source Survey of 100rsquos of SMBs - wwwHubSpotcomROI
Inbound Marketing ROI
bull Inbound marketing focused
companies have a 61 lower cost
per lead
bull Active HubSpot customers get an
average of 6 times more leads in 6
months
bull wwwHubSpotcomROI
Summary
Questions you should be able to answer
bull How many visitors leads and
customers am I getting
bull What is driving those visitors leads
and customers
bull What are my best and worst sources of
leads and sales
bull How can I grow sales
bull How can I lower marketing costs
Thank You
wwwHubSpotcomFree-Trial
Prashant Kaw
Inbound Marketing Manager
Twitter prashantkaw
Jeanne Hopkins
Convert Team Leader
Twitter jeannehopkins
![Page 25: How To Improve Your Marketing Conversion With HubSpot · How To Improve Your Marketing Conversion With HubSpot Prashant Kaw Inbound Marketing Manager Twitter: @prashantkaw Jeanne](https://reader033.vdocuments.mx/reader033/viewer/2022053002/5f061dd57e708231d4165f57/html5/thumbnails/25.jpg)
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
31
Managing Conversion
Managing Conversion
Convert
Get Found
Website Visitors
Customers
BlogSEO
Social Media
What to Track Blog Metrics
bull Subscribers
What to Track Blog Metrics
bull Inbound Links
What to Track SEO Metrics
35
bull Traffic Drawing Keywords
Blog Tools
36
bull Publish amp Optimize Your Blog Content
Good Content Travels Far
What to Track Social Media Metrics
bull Reach
Campaign Performance
39
What HubSpot Software Does
40
How to Track Your Funnel
Relative CostLead for SMBs
Source Survey of 100rsquos of SMBs - wwwHubSpotcomROI
Inbound Marketing ROI
bull Inbound marketing focused
companies have a 61 lower cost
per lead
bull Active HubSpot customers get an
average of 6 times more leads in 6
months
bull wwwHubSpotcomROI
Summary
Questions you should be able to answer
bull How many visitors leads and
customers am I getting
bull What is driving those visitors leads
and customers
bull What are my best and worst sources of
leads and sales
bull How can I grow sales
bull How can I lower marketing costs
Thank You
wwwHubSpotcomFree-Trial
Prashant Kaw
Inbound Marketing Manager
Twitter prashantkaw
Jeanne Hopkins
Convert Team Leader
Twitter jeannehopkins
![Page 26: How To Improve Your Marketing Conversion With HubSpot · How To Improve Your Marketing Conversion With HubSpot Prashant Kaw Inbound Marketing Manager Twitter: @prashantkaw Jeanne](https://reader033.vdocuments.mx/reader033/viewer/2022053002/5f061dd57e708231d4165f57/html5/thumbnails/26.jpg)
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
31
Managing Conversion
Managing Conversion
Convert
Get Found
Website Visitors
Customers
BlogSEO
Social Media
What to Track Blog Metrics
bull Subscribers
What to Track Blog Metrics
bull Inbound Links
What to Track SEO Metrics
35
bull Traffic Drawing Keywords
Blog Tools
36
bull Publish amp Optimize Your Blog Content
Good Content Travels Far
What to Track Social Media Metrics
bull Reach
Campaign Performance
39
What HubSpot Software Does
40
How to Track Your Funnel
Relative CostLead for SMBs
Source Survey of 100rsquos of SMBs - wwwHubSpotcomROI
Inbound Marketing ROI
bull Inbound marketing focused
companies have a 61 lower cost
per lead
bull Active HubSpot customers get an
average of 6 times more leads in 6
months
bull wwwHubSpotcomROI
Summary
Questions you should be able to answer
bull How many visitors leads and
customers am I getting
bull What is driving those visitors leads
and customers
bull What are my best and worst sources of
leads and sales
bull How can I grow sales
bull How can I lower marketing costs
Thank You
wwwHubSpotcomFree-Trial
Prashant Kaw
Inbound Marketing Manager
Twitter prashantkaw
Jeanne Hopkins
Convert Team Leader
Twitter jeannehopkins
![Page 27: How To Improve Your Marketing Conversion With HubSpot · How To Improve Your Marketing Conversion With HubSpot Prashant Kaw Inbound Marketing Manager Twitter: @prashantkaw Jeanne](https://reader033.vdocuments.mx/reader033/viewer/2022053002/5f061dd57e708231d4165f57/html5/thumbnails/27.jpg)
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
31
Managing Conversion
Managing Conversion
Convert
Get Found
Website Visitors
Customers
BlogSEO
Social Media
What to Track Blog Metrics
bull Subscribers
What to Track Blog Metrics
bull Inbound Links
What to Track SEO Metrics
35
bull Traffic Drawing Keywords
Blog Tools
36
bull Publish amp Optimize Your Blog Content
Good Content Travels Far
What to Track Social Media Metrics
bull Reach
Campaign Performance
39
What HubSpot Software Does
40
How to Track Your Funnel
Relative CostLead for SMBs
Source Survey of 100rsquos of SMBs - wwwHubSpotcomROI
Inbound Marketing ROI
bull Inbound marketing focused
companies have a 61 lower cost
per lead
bull Active HubSpot customers get an
average of 6 times more leads in 6
months
bull wwwHubSpotcomROI
Summary
Questions you should be able to answer
bull How many visitors leads and
customers am I getting
bull What is driving those visitors leads
and customers
bull What are my best and worst sources of
leads and sales
bull How can I grow sales
bull How can I lower marketing costs
Thank You
wwwHubSpotcomFree-Trial
Prashant Kaw
Inbound Marketing Manager
Twitter prashantkaw
Jeanne Hopkins
Convert Team Leader
Twitter jeannehopkins
![Page 28: How To Improve Your Marketing Conversion With HubSpot · How To Improve Your Marketing Conversion With HubSpot Prashant Kaw Inbound Marketing Manager Twitter: @prashantkaw Jeanne](https://reader033.vdocuments.mx/reader033/viewer/2022053002/5f061dd57e708231d4165f57/html5/thumbnails/28.jpg)
Analyze Each Channel
Analyze Each Channel
Analyze Each Channel
31
Managing Conversion
Managing Conversion
Convert
Get Found
Website Visitors
Customers
BlogSEO
Social Media
What to Track Blog Metrics
bull Subscribers
What to Track Blog Metrics
bull Inbound Links
What to Track SEO Metrics
35
bull Traffic Drawing Keywords
Blog Tools
36
bull Publish amp Optimize Your Blog Content
Good Content Travels Far
What to Track Social Media Metrics
bull Reach
Campaign Performance
39
What HubSpot Software Does
40
How to Track Your Funnel
Relative CostLead for SMBs
Source Survey of 100rsquos of SMBs - wwwHubSpotcomROI
Inbound Marketing ROI
bull Inbound marketing focused
companies have a 61 lower cost
per lead
bull Active HubSpot customers get an
average of 6 times more leads in 6
months
bull wwwHubSpotcomROI
Summary
Questions you should be able to answer
bull How many visitors leads and
customers am I getting
bull What is driving those visitors leads
and customers
bull What are my best and worst sources of
leads and sales
bull How can I grow sales
bull How can I lower marketing costs
Thank You
wwwHubSpotcomFree-Trial
Prashant Kaw
Inbound Marketing Manager
Twitter prashantkaw
Jeanne Hopkins
Convert Team Leader
Twitter jeannehopkins
![Page 29: How To Improve Your Marketing Conversion With HubSpot · How To Improve Your Marketing Conversion With HubSpot Prashant Kaw Inbound Marketing Manager Twitter: @prashantkaw Jeanne](https://reader033.vdocuments.mx/reader033/viewer/2022053002/5f061dd57e708231d4165f57/html5/thumbnails/29.jpg)
Analyze Each Channel
Analyze Each Channel
31
Managing Conversion
Managing Conversion
Convert
Get Found
Website Visitors
Customers
BlogSEO
Social Media
What to Track Blog Metrics
bull Subscribers
What to Track Blog Metrics
bull Inbound Links
What to Track SEO Metrics
35
bull Traffic Drawing Keywords
Blog Tools
36
bull Publish amp Optimize Your Blog Content
Good Content Travels Far
What to Track Social Media Metrics
bull Reach
Campaign Performance
39
What HubSpot Software Does
40
How to Track Your Funnel
Relative CostLead for SMBs
Source Survey of 100rsquos of SMBs - wwwHubSpotcomROI
Inbound Marketing ROI
bull Inbound marketing focused
companies have a 61 lower cost
per lead
bull Active HubSpot customers get an
average of 6 times more leads in 6
months
bull wwwHubSpotcomROI
Summary
Questions you should be able to answer
bull How many visitors leads and
customers am I getting
bull What is driving those visitors leads
and customers
bull What are my best and worst sources of
leads and sales
bull How can I grow sales
bull How can I lower marketing costs
Thank You
wwwHubSpotcomFree-Trial
Prashant Kaw
Inbound Marketing Manager
Twitter prashantkaw
Jeanne Hopkins
Convert Team Leader
Twitter jeannehopkins
![Page 30: How To Improve Your Marketing Conversion With HubSpot · How To Improve Your Marketing Conversion With HubSpot Prashant Kaw Inbound Marketing Manager Twitter: @prashantkaw Jeanne](https://reader033.vdocuments.mx/reader033/viewer/2022053002/5f061dd57e708231d4165f57/html5/thumbnails/30.jpg)
Analyze Each Channel
31
Managing Conversion
Managing Conversion
Convert
Get Found
Website Visitors
Customers
BlogSEO
Social Media
What to Track Blog Metrics
bull Subscribers
What to Track Blog Metrics
bull Inbound Links
What to Track SEO Metrics
35
bull Traffic Drawing Keywords
Blog Tools
36
bull Publish amp Optimize Your Blog Content
Good Content Travels Far
What to Track Social Media Metrics
bull Reach
Campaign Performance
39
What HubSpot Software Does
40
How to Track Your Funnel
Relative CostLead for SMBs
Source Survey of 100rsquos of SMBs - wwwHubSpotcomROI
Inbound Marketing ROI
bull Inbound marketing focused
companies have a 61 lower cost
per lead
bull Active HubSpot customers get an
average of 6 times more leads in 6
months
bull wwwHubSpotcomROI
Summary
Questions you should be able to answer
bull How many visitors leads and
customers am I getting
bull What is driving those visitors leads
and customers
bull What are my best and worst sources of
leads and sales
bull How can I grow sales
bull How can I lower marketing costs
Thank You
wwwHubSpotcomFree-Trial
Prashant Kaw
Inbound Marketing Manager
Twitter prashantkaw
Jeanne Hopkins
Convert Team Leader
Twitter jeannehopkins
![Page 31: How To Improve Your Marketing Conversion With HubSpot · How To Improve Your Marketing Conversion With HubSpot Prashant Kaw Inbound Marketing Manager Twitter: @prashantkaw Jeanne](https://reader033.vdocuments.mx/reader033/viewer/2022053002/5f061dd57e708231d4165f57/html5/thumbnails/31.jpg)
31
Managing Conversion
Managing Conversion
Convert
Get Found
Website Visitors
Customers
BlogSEO
Social Media
What to Track Blog Metrics
bull Subscribers
What to Track Blog Metrics
bull Inbound Links
What to Track SEO Metrics
35
bull Traffic Drawing Keywords
Blog Tools
36
bull Publish amp Optimize Your Blog Content
Good Content Travels Far
What to Track Social Media Metrics
bull Reach
Campaign Performance
39
What HubSpot Software Does
40
How to Track Your Funnel
Relative CostLead for SMBs
Source Survey of 100rsquos of SMBs - wwwHubSpotcomROI
Inbound Marketing ROI
bull Inbound marketing focused
companies have a 61 lower cost
per lead
bull Active HubSpot customers get an
average of 6 times more leads in 6
months
bull wwwHubSpotcomROI
Summary
Questions you should be able to answer
bull How many visitors leads and
customers am I getting
bull What is driving those visitors leads
and customers
bull What are my best and worst sources of
leads and sales
bull How can I grow sales
bull How can I lower marketing costs
Thank You
wwwHubSpotcomFree-Trial
Prashant Kaw
Inbound Marketing Manager
Twitter prashantkaw
Jeanne Hopkins
Convert Team Leader
Twitter jeannehopkins
![Page 32: How To Improve Your Marketing Conversion With HubSpot · How To Improve Your Marketing Conversion With HubSpot Prashant Kaw Inbound Marketing Manager Twitter: @prashantkaw Jeanne](https://reader033.vdocuments.mx/reader033/viewer/2022053002/5f061dd57e708231d4165f57/html5/thumbnails/32.jpg)
Managing Conversion
Convert
Get Found
Website Visitors
Customers
BlogSEO
Social Media
What to Track Blog Metrics
bull Subscribers
What to Track Blog Metrics
bull Inbound Links
What to Track SEO Metrics
35
bull Traffic Drawing Keywords
Blog Tools
36
bull Publish amp Optimize Your Blog Content
Good Content Travels Far
What to Track Social Media Metrics
bull Reach
Campaign Performance
39
What HubSpot Software Does
40
How to Track Your Funnel
Relative CostLead for SMBs
Source Survey of 100rsquos of SMBs - wwwHubSpotcomROI
Inbound Marketing ROI
bull Inbound marketing focused
companies have a 61 lower cost
per lead
bull Active HubSpot customers get an
average of 6 times more leads in 6
months
bull wwwHubSpotcomROI
Summary
Questions you should be able to answer
bull How many visitors leads and
customers am I getting
bull What is driving those visitors leads
and customers
bull What are my best and worst sources of
leads and sales
bull How can I grow sales
bull How can I lower marketing costs
Thank You
wwwHubSpotcomFree-Trial
Prashant Kaw
Inbound Marketing Manager
Twitter prashantkaw
Jeanne Hopkins
Convert Team Leader
Twitter jeannehopkins
![Page 33: How To Improve Your Marketing Conversion With HubSpot · How To Improve Your Marketing Conversion With HubSpot Prashant Kaw Inbound Marketing Manager Twitter: @prashantkaw Jeanne](https://reader033.vdocuments.mx/reader033/viewer/2022053002/5f061dd57e708231d4165f57/html5/thumbnails/33.jpg)
What to Track Blog Metrics
bull Subscribers
What to Track Blog Metrics
bull Inbound Links
What to Track SEO Metrics
35
bull Traffic Drawing Keywords
Blog Tools
36
bull Publish amp Optimize Your Blog Content
Good Content Travels Far
What to Track Social Media Metrics
bull Reach
Campaign Performance
39
What HubSpot Software Does
40
How to Track Your Funnel
Relative CostLead for SMBs
Source Survey of 100rsquos of SMBs - wwwHubSpotcomROI
Inbound Marketing ROI
bull Inbound marketing focused
companies have a 61 lower cost
per lead
bull Active HubSpot customers get an
average of 6 times more leads in 6
months
bull wwwHubSpotcomROI
Summary
Questions you should be able to answer
bull How many visitors leads and
customers am I getting
bull What is driving those visitors leads
and customers
bull What are my best and worst sources of
leads and sales
bull How can I grow sales
bull How can I lower marketing costs
Thank You
wwwHubSpotcomFree-Trial
Prashant Kaw
Inbound Marketing Manager
Twitter prashantkaw
Jeanne Hopkins
Convert Team Leader
Twitter jeannehopkins
![Page 34: How To Improve Your Marketing Conversion With HubSpot · How To Improve Your Marketing Conversion With HubSpot Prashant Kaw Inbound Marketing Manager Twitter: @prashantkaw Jeanne](https://reader033.vdocuments.mx/reader033/viewer/2022053002/5f061dd57e708231d4165f57/html5/thumbnails/34.jpg)
What to Track Blog Metrics
bull Inbound Links
What to Track SEO Metrics
35
bull Traffic Drawing Keywords
Blog Tools
36
bull Publish amp Optimize Your Blog Content
Good Content Travels Far
What to Track Social Media Metrics
bull Reach
Campaign Performance
39
What HubSpot Software Does
40
How to Track Your Funnel
Relative CostLead for SMBs
Source Survey of 100rsquos of SMBs - wwwHubSpotcomROI
Inbound Marketing ROI
bull Inbound marketing focused
companies have a 61 lower cost
per lead
bull Active HubSpot customers get an
average of 6 times more leads in 6
months
bull wwwHubSpotcomROI
Summary
Questions you should be able to answer
bull How many visitors leads and
customers am I getting
bull What is driving those visitors leads
and customers
bull What are my best and worst sources of
leads and sales
bull How can I grow sales
bull How can I lower marketing costs
Thank You
wwwHubSpotcomFree-Trial
Prashant Kaw
Inbound Marketing Manager
Twitter prashantkaw
Jeanne Hopkins
Convert Team Leader
Twitter jeannehopkins
![Page 35: How To Improve Your Marketing Conversion With HubSpot · How To Improve Your Marketing Conversion With HubSpot Prashant Kaw Inbound Marketing Manager Twitter: @prashantkaw Jeanne](https://reader033.vdocuments.mx/reader033/viewer/2022053002/5f061dd57e708231d4165f57/html5/thumbnails/35.jpg)
What to Track SEO Metrics
35
bull Traffic Drawing Keywords
Blog Tools
36
bull Publish amp Optimize Your Blog Content
Good Content Travels Far
What to Track Social Media Metrics
bull Reach
Campaign Performance
39
What HubSpot Software Does
40
How to Track Your Funnel
Relative CostLead for SMBs
Source Survey of 100rsquos of SMBs - wwwHubSpotcomROI
Inbound Marketing ROI
bull Inbound marketing focused
companies have a 61 lower cost
per lead
bull Active HubSpot customers get an
average of 6 times more leads in 6
months
bull wwwHubSpotcomROI
Summary
Questions you should be able to answer
bull How many visitors leads and
customers am I getting
bull What is driving those visitors leads
and customers
bull What are my best and worst sources of
leads and sales
bull How can I grow sales
bull How can I lower marketing costs
Thank You
wwwHubSpotcomFree-Trial
Prashant Kaw
Inbound Marketing Manager
Twitter prashantkaw
Jeanne Hopkins
Convert Team Leader
Twitter jeannehopkins
![Page 36: How To Improve Your Marketing Conversion With HubSpot · How To Improve Your Marketing Conversion With HubSpot Prashant Kaw Inbound Marketing Manager Twitter: @prashantkaw Jeanne](https://reader033.vdocuments.mx/reader033/viewer/2022053002/5f061dd57e708231d4165f57/html5/thumbnails/36.jpg)
Blog Tools
36
bull Publish amp Optimize Your Blog Content
Good Content Travels Far
What to Track Social Media Metrics
bull Reach
Campaign Performance
39
What HubSpot Software Does
40
How to Track Your Funnel
Relative CostLead for SMBs
Source Survey of 100rsquos of SMBs - wwwHubSpotcomROI
Inbound Marketing ROI
bull Inbound marketing focused
companies have a 61 lower cost
per lead
bull Active HubSpot customers get an
average of 6 times more leads in 6
months
bull wwwHubSpotcomROI
Summary
Questions you should be able to answer
bull How many visitors leads and
customers am I getting
bull What is driving those visitors leads
and customers
bull What are my best and worst sources of
leads and sales
bull How can I grow sales
bull How can I lower marketing costs
Thank You
wwwHubSpotcomFree-Trial
Prashant Kaw
Inbound Marketing Manager
Twitter prashantkaw
Jeanne Hopkins
Convert Team Leader
Twitter jeannehopkins
![Page 37: How To Improve Your Marketing Conversion With HubSpot · How To Improve Your Marketing Conversion With HubSpot Prashant Kaw Inbound Marketing Manager Twitter: @prashantkaw Jeanne](https://reader033.vdocuments.mx/reader033/viewer/2022053002/5f061dd57e708231d4165f57/html5/thumbnails/37.jpg)
Good Content Travels Far
What to Track Social Media Metrics
bull Reach
Campaign Performance
39
What HubSpot Software Does
40
How to Track Your Funnel
Relative CostLead for SMBs
Source Survey of 100rsquos of SMBs - wwwHubSpotcomROI
Inbound Marketing ROI
bull Inbound marketing focused
companies have a 61 lower cost
per lead
bull Active HubSpot customers get an
average of 6 times more leads in 6
months
bull wwwHubSpotcomROI
Summary
Questions you should be able to answer
bull How many visitors leads and
customers am I getting
bull What is driving those visitors leads
and customers
bull What are my best and worst sources of
leads and sales
bull How can I grow sales
bull How can I lower marketing costs
Thank You
wwwHubSpotcomFree-Trial
Prashant Kaw
Inbound Marketing Manager
Twitter prashantkaw
Jeanne Hopkins
Convert Team Leader
Twitter jeannehopkins
![Page 38: How To Improve Your Marketing Conversion With HubSpot · How To Improve Your Marketing Conversion With HubSpot Prashant Kaw Inbound Marketing Manager Twitter: @prashantkaw Jeanne](https://reader033.vdocuments.mx/reader033/viewer/2022053002/5f061dd57e708231d4165f57/html5/thumbnails/38.jpg)
What to Track Social Media Metrics
bull Reach
Campaign Performance
39
What HubSpot Software Does
40
How to Track Your Funnel
Relative CostLead for SMBs
Source Survey of 100rsquos of SMBs - wwwHubSpotcomROI
Inbound Marketing ROI
bull Inbound marketing focused
companies have a 61 lower cost
per lead
bull Active HubSpot customers get an
average of 6 times more leads in 6
months
bull wwwHubSpotcomROI
Summary
Questions you should be able to answer
bull How many visitors leads and
customers am I getting
bull What is driving those visitors leads
and customers
bull What are my best and worst sources of
leads and sales
bull How can I grow sales
bull How can I lower marketing costs
Thank You
wwwHubSpotcomFree-Trial
Prashant Kaw
Inbound Marketing Manager
Twitter prashantkaw
Jeanne Hopkins
Convert Team Leader
Twitter jeannehopkins
![Page 39: How To Improve Your Marketing Conversion With HubSpot · How To Improve Your Marketing Conversion With HubSpot Prashant Kaw Inbound Marketing Manager Twitter: @prashantkaw Jeanne](https://reader033.vdocuments.mx/reader033/viewer/2022053002/5f061dd57e708231d4165f57/html5/thumbnails/39.jpg)
Campaign Performance
39
What HubSpot Software Does
40
How to Track Your Funnel
Relative CostLead for SMBs
Source Survey of 100rsquos of SMBs - wwwHubSpotcomROI
Inbound Marketing ROI
bull Inbound marketing focused
companies have a 61 lower cost
per lead
bull Active HubSpot customers get an
average of 6 times more leads in 6
months
bull wwwHubSpotcomROI
Summary
Questions you should be able to answer
bull How many visitors leads and
customers am I getting
bull What is driving those visitors leads
and customers
bull What are my best and worst sources of
leads and sales
bull How can I grow sales
bull How can I lower marketing costs
Thank You
wwwHubSpotcomFree-Trial
Prashant Kaw
Inbound Marketing Manager
Twitter prashantkaw
Jeanne Hopkins
Convert Team Leader
Twitter jeannehopkins
![Page 40: How To Improve Your Marketing Conversion With HubSpot · How To Improve Your Marketing Conversion With HubSpot Prashant Kaw Inbound Marketing Manager Twitter: @prashantkaw Jeanne](https://reader033.vdocuments.mx/reader033/viewer/2022053002/5f061dd57e708231d4165f57/html5/thumbnails/40.jpg)
What HubSpot Software Does
40
How to Track Your Funnel
Relative CostLead for SMBs
Source Survey of 100rsquos of SMBs - wwwHubSpotcomROI
Inbound Marketing ROI
bull Inbound marketing focused
companies have a 61 lower cost
per lead
bull Active HubSpot customers get an
average of 6 times more leads in 6
months
bull wwwHubSpotcomROI
Summary
Questions you should be able to answer
bull How many visitors leads and
customers am I getting
bull What is driving those visitors leads
and customers
bull What are my best and worst sources of
leads and sales
bull How can I grow sales
bull How can I lower marketing costs
Thank You
wwwHubSpotcomFree-Trial
Prashant Kaw
Inbound Marketing Manager
Twitter prashantkaw
Jeanne Hopkins
Convert Team Leader
Twitter jeannehopkins
![Page 41: How To Improve Your Marketing Conversion With HubSpot · How To Improve Your Marketing Conversion With HubSpot Prashant Kaw Inbound Marketing Manager Twitter: @prashantkaw Jeanne](https://reader033.vdocuments.mx/reader033/viewer/2022053002/5f061dd57e708231d4165f57/html5/thumbnails/41.jpg)
How to Track Your Funnel
Relative CostLead for SMBs
Source Survey of 100rsquos of SMBs - wwwHubSpotcomROI
Inbound Marketing ROI
bull Inbound marketing focused
companies have a 61 lower cost
per lead
bull Active HubSpot customers get an
average of 6 times more leads in 6
months
bull wwwHubSpotcomROI
Summary
Questions you should be able to answer
bull How many visitors leads and
customers am I getting
bull What is driving those visitors leads
and customers
bull What are my best and worst sources of
leads and sales
bull How can I grow sales
bull How can I lower marketing costs
Thank You
wwwHubSpotcomFree-Trial
Prashant Kaw
Inbound Marketing Manager
Twitter prashantkaw
Jeanne Hopkins
Convert Team Leader
Twitter jeannehopkins
![Page 42: How To Improve Your Marketing Conversion With HubSpot · How To Improve Your Marketing Conversion With HubSpot Prashant Kaw Inbound Marketing Manager Twitter: @prashantkaw Jeanne](https://reader033.vdocuments.mx/reader033/viewer/2022053002/5f061dd57e708231d4165f57/html5/thumbnails/42.jpg)
Relative CostLead for SMBs
Source Survey of 100rsquos of SMBs - wwwHubSpotcomROI
Inbound Marketing ROI
bull Inbound marketing focused
companies have a 61 lower cost
per lead
bull Active HubSpot customers get an
average of 6 times more leads in 6
months
bull wwwHubSpotcomROI
Summary
Questions you should be able to answer
bull How many visitors leads and
customers am I getting
bull What is driving those visitors leads
and customers
bull What are my best and worst sources of
leads and sales
bull How can I grow sales
bull How can I lower marketing costs
Thank You
wwwHubSpotcomFree-Trial
Prashant Kaw
Inbound Marketing Manager
Twitter prashantkaw
Jeanne Hopkins
Convert Team Leader
Twitter jeannehopkins
![Page 43: How To Improve Your Marketing Conversion With HubSpot · How To Improve Your Marketing Conversion With HubSpot Prashant Kaw Inbound Marketing Manager Twitter: @prashantkaw Jeanne](https://reader033.vdocuments.mx/reader033/viewer/2022053002/5f061dd57e708231d4165f57/html5/thumbnails/43.jpg)
Inbound Marketing ROI
bull Inbound marketing focused
companies have a 61 lower cost
per lead
bull Active HubSpot customers get an
average of 6 times more leads in 6
months
bull wwwHubSpotcomROI
Summary
Questions you should be able to answer
bull How many visitors leads and
customers am I getting
bull What is driving those visitors leads
and customers
bull What are my best and worst sources of
leads and sales
bull How can I grow sales
bull How can I lower marketing costs
Thank You
wwwHubSpotcomFree-Trial
Prashant Kaw
Inbound Marketing Manager
Twitter prashantkaw
Jeanne Hopkins
Convert Team Leader
Twitter jeannehopkins
![Page 44: How To Improve Your Marketing Conversion With HubSpot · How To Improve Your Marketing Conversion With HubSpot Prashant Kaw Inbound Marketing Manager Twitter: @prashantkaw Jeanne](https://reader033.vdocuments.mx/reader033/viewer/2022053002/5f061dd57e708231d4165f57/html5/thumbnails/44.jpg)
Summary
Questions you should be able to answer
bull How many visitors leads and
customers am I getting
bull What is driving those visitors leads
and customers
bull What are my best and worst sources of
leads and sales
bull How can I grow sales
bull How can I lower marketing costs
Thank You
wwwHubSpotcomFree-Trial
Prashant Kaw
Inbound Marketing Manager
Twitter prashantkaw
Jeanne Hopkins
Convert Team Leader
Twitter jeannehopkins
![Page 45: How To Improve Your Marketing Conversion With HubSpot · How To Improve Your Marketing Conversion With HubSpot Prashant Kaw Inbound Marketing Manager Twitter: @prashantkaw Jeanne](https://reader033.vdocuments.mx/reader033/viewer/2022053002/5f061dd57e708231d4165f57/html5/thumbnails/45.jpg)
Thank You
wwwHubSpotcomFree-Trial
Prashant Kaw
Inbound Marketing Manager
Twitter prashantkaw
Jeanne Hopkins
Convert Team Leader
Twitter jeannehopkins