Joyce Essex has been a Los

Angeles agent for more than 25

years. The number-one agent in

greater Los Angeles County 2008

through 2010, she is ranked in

the top 1 percent of agents

internationally, having sold more

than $750 million in real estate

since 2008. She is an REO

marketing specialist with a

multilingual team versed in REO

processes. Her team is currently

ranked number one in the

number-one Coldwell Banker

office in the world. She has a

strong portfolio of local to

international clients of

corporations, lenders, business

managers, attorneys, celebrities,

and entertainment executives.Joyce Essex

Let’s begin with a little about Joyce:

Where are you from?

Where do you live now?

How did you get into the real estate business?

What inspired you to focus on REO in your

business?

What factors were important

in the growth of your

business from your

beginnings to becoming one

of the top agents in the

country?

How is REO different from other parts

of your business and what qualities

do you feel are important in a

strong REO agent?

Can you describe your business

today…do you have a team? If so,

what are their roles? How did you

know when it was time to hire and

what traits to look for?

How is your business changing in

today’s real estate market?

At the recent Five Star Conference,

we heard a lot of talk around

diversification. Are you diversifying

your business? If so, how?

Being a FORCE Advisory Board

Member, what expectations do

you have for your FORCE

membership?

In your career, you’ve seen many cycle

changes (especially in California)…look into

your crystal ball and tell us what you see for

the next five to ten years when it comes to real

estate.

And now for any final questions from attendees: