How to get customer to help

with social media?

Marketing plays a crucial role in the overall

development of a company as it is intended to

boost the sales, improve the performance and

popularity of the company. The dimension of

marketing has spread to all those corners

where you can find presence of human beings.

Every company strategizes their plans that can

drive customers.

Marketing is channeled through various

medium such as advertisements, promotions,

experiential marketing, digital marketing,

ambient marketing and the list goes on.

Selecting the marketing channel which is apt

for the business requires comprehension skills

and experience, for an example an

understanding of places and area where the

target customers can be found. Understanding

the perspective of the client is a key to

successful marketing. Companies deliberate a

thousand times before picking up the right

channel for communication. Customers are

generally attracted to new things, unfamiliar

things catches their eye instantly. That is why it

is imperative to attempt for a contemporary

approach while marketing which will have a

positive impact if done in a proper manner.

With the advancement of internet and

technology, the companies have paved ways

for newer, active and advanced marketing. The

popularity of people joining the social

networking sites almost every other day is

something that all of us are aware of as it

brings along an easy way to remain connected

with people. This space has attracted the

marketing professionals and they make

optimum use of this channel which is one of the

most effective and result oriented marketing

strategies.

Social Media Marketing (SMM) which is an

extended form of Digital Marketing as

sometimes referred to. This is a new form of

marketing which was recently launched. SMM

is newest of its kind where many social media

platforms and other networking sites are

interactively used by the organization to

promote their services and products by sending

across messages (through text, video, audio

and other media contents), mails, online ads to

users, posting discussions on online forums,

groups, blogs, communities and other online

forums.

Expanding the scope for customers:

Social Media is also a platform where

participants from various backgrounds create

and share content in different online

communities. The interaction goes beyond the

personal; it is also a place where you can

connect with the business on professional level.

Undoubtedly every internet user will

acknowledge that people spend more time on

social networking sites than any others

websites.

A few social media networks used by the mass

are Facebook, YouTube, Twitter, Digg,

MySpace, Wikis, Blogger, Podcasts etc. Through

these platforms direct customers can be

targeted which brings about better awareness

of the new and ongoing products and services

offered by companies. This form of marketing is

also termed as, ‘Active Marketing’ which means

that the customers can give responses, reviews

and opinions about the products and services

which goes on to trigger a row of conversation,

comments and discussions from the customers

online.

The responses that are received from the users

can be used effectively for understanding the

preferences of the customers. This will help the

organizations to revitalize their products and

services which will not only assist the

companies in creating goodwill but will also

help them develop the business strategies and

bring about development in the company.

SMM is specifically helpful in call center

services as it ensures consistent flow of two

way communications. In addition to it the social

media is one of the most cost effective tools

that provide excellent services in customer

care. Companies’ connecting to their customers

in social media platforms is especially helpful

for customers as it provides them an

opportunity to connect with other users who

use the same product which provides them

reassurance in various ways.

The benefits associated with social media are:

1. Direct communication flow - The

communication flow directly involves with

the intended customers and this provides

understanding and information about the

preferences of customers and the

companies can devise business strategies

which will enhance the reputation and

presence of the brand.

2. Expanding relations with the customers

– Millions of people log on to the social

networking sites daily and these platforms

provide ample opportunities for

establishing direct communication with the

prospects. This can also be used to deliver

instant messages en masse. Social media is

now used by companies to enhance their

relations with customers.

3. Promotion and Education – Through

various tools such as the discussion boards,

images, videos etc which provide an ample

room for companies to showcase the

features of their products and services

acting as a promotional tool at the same

time. This in turn educates the customer

about the new products and services and it

will broaden the scope for customers and

they will have ample of options to choose

from.

4. Influencing Sales – Providing constant

flow of information to the customers which

arouses their level of interest and they are

able to identify themselves with it. This

brings about brand recognition, awareness

and acceptance. With development of

various app’s (applications) that are

integrated with the social media platforms

which can easily facilitate purchases.

5. Enhancing relationships with

customers – The social media network is an

inexpensive platform for businesses to

connect with their customers which creates

a platform for the both of them to connect

easily.

6. Assisting in research activities –

Through these platforms the companies

have constant access to the thousands of

customers that express their feedbacks,

opinions publicly which involves no cost.

This assists the companies in research

activities which is crucial for many business

decisions.

Customers are present in these platforms for a

long time now and it is imperative for

companies to make their presence felt in these

forums. Customer support through social media

is compelling and at the same time equally

involves great challenges, creativity and

innovation. The power of networking can take

the business to greater heights. This is a perfect

platform for companies to promote, attract and

preserve their customer base. For more detail

visit: http://www.vcallglobal.com/social-media-

customer-care.html for social media customer

services.