How to Find Profitable Keywords

Written By: The Web Traffic Wizard

Step 1: Brainstorming for Keywords – Eliminating the Bad Keywords

Listed below are several factors you should keep in mind when brainstorming for keywords• Product Name Keywords convert much better than general phrases because the user

already knows what product they are searching for.• “How to” phrases work extremely well because they aim to solve a problem.• Long-tail keywords are easier to rank for than general keyword phrases and they

convert much better because they cover a very specific topic.• New products are easy to rank for because there is no existing competition for the

product name keyword.• General keyword phrases such as “weight loss” attract more visitors BUT they are

much harder to rank for (months, even years of work) and they usually attract information seekers.

• Avoid targeting keywords based around the word “free” unless you have an excellent sales funnel in place where you can make some sales on the backend.

• Choose a keyword you are both passionate and knowledgeable about because you will be writing a TON of content around it.

Step 2: Introduction to Google Adwords Keyword Tool

• Go to the Google Adwords Keyword Tool• Type In Your “Root Keyword” Related to Your

Industry or Niche• Your root keyword should be general in nature

and it will help you uncover the actual keywords you want within the search results

• Ex: Weight Loss

Step 3: Filtering Options

• Before you start searching for your keyword, select the appropriate filtering options from the menu on the left hand side

• [Exact] or “Phrase” will give you a much more accurate idea about how many people search for your keyword in any given month

Step 5: Finding the Long Tail

• Now it’s time to search for your keyword• Hit the search button and go through the results• These keyword phrases will give you a much better

idea of the actual keywords you want to target• Replace your Root Keyword with different

selections from the list and repeat the search again• The new results you see should help you dig even

deeper into each keyword phrase so you can uncover a low competition long-tail keyword

Step 6: Lets Talk About Global Monthly Searches

• Use the Global Monthly Searches to Get an Idea of How Much Money You Will Make Per Month from Google Alone

• Anything < 1000 isn’t worth targeting• The higher you go the more money you will

make, but the harder it will be to rank for• Let’s look at an example

Example: Calculating a Keyword’s Profitability

• Suppose you found a keyword with 15,000 Global Searches Per Month

• Let’s also suppose the product you are promoting is $20 and it converts at 1%

• Let’s also assume you rank #1 for the keyword and get 50% of all clicks

• (7,500 visitors)(0.01) = 75 Sales• (75 Sales)($20 per sale) = $1500 per Month• Not bad, huh?

Analyzing the Competition

• Before You Settle with Your Particular Keyword, it’s Important to Check Out the Competition

• Type Your Keyword into Google and Analyze the Top 10 Results

• Check out the Page Rank, Backlinks, Authority of the Site, and how Optimized their site is for that keyword

• If the sites are extremely competitive our authoritative such as Amazon or Wikipedia, choose a different keyword. You may have to choose a more focused keyword

• If the sites seem feasible to outrank, then go for it.• This process will come easier with time.