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How to Explode Your Email Open Rates:Do you get frustrated because your open rates are way too low?

Are you looking for the one magic trick that will get people to open and buy your stuff?

Solving this problem, is possible, IF you are willing to put pieces of a puzzle together.

Here are the rules of the game:

Im going to give you 43 puzzle pieces. But it is your job to take action and simply put the piecesof the email marketing puzzle together.

Are you up for the challenge?

http://www.workwithjacklater.com/how-to-explode-your-email-open-rates/http://www.workwithjacklater.com/Jack-Later/images/101526/how-to-improve-your-email-open-rates.jpghttp://www.workwithjacklater.com/Jack-Later/images/101558/curve.jpghttp://www.workwithjacklater.com/Jack-Later/images/101388/email-open-rates-by-time-of-day.jpghttp://blog.mysuccessformula.infohttp://www.workwithjacklater.com/Jack-Later/images/101703/ipas-54K-income-proof.jpghttp://ipasmillionaire.com/pre/?id=jlater&tid=kbloghttp://www.fighttheforcesofevil.com/beach/vbs-beach?id=jlater

There are 43 puzzle pieces!

The winner gets to earn a bunch of money when you put THIS puzzle together!

Lets look at the puzzle pieces!

Remember, email marketing is all about email engagement. According to email marketing expert NeilPatel, ISPs actually analyze engagement when deciding whether to dump your email in the spam folder ornot!

Have you seen your spam folder lately? See how much crap is in that folder (as well as good stuff thatdoesnt belong their). Do you trust your ISP to make decisions for you? Most people do.

ISPs can see your numbers, so if you have a large list thats practically dead, then theyll suspect spam.

Sales tied to emails represent 37% of the total revenue of QuickSprout.com.

In his article, 5 reasons why you cant make your email marketing work , Neil Patel talks about 5 significantthings that will contribute to email marketing success. They are the first 5 pieces of your puzzle:

Watch the full eMail Open Rate Video training webinar below

http://www.quicksprout.com/2011/12/12/5-reasons-why-you-cant-make-your-email-marketing-work/http://www.quicksprout.com/2013/06/24/5-simple-ways-to-increase-your-email-deliverability-rates/http://www.quicksprout.com/2011/12/12/5-reasons-why-you-cant-make-your-email-marketing-work/https://youtu.be/bQ1xP3cdRTI

OR

Just read ahead

Access iPAS 2 here!

Piece # 1. Segment your list

Stop putting all of your prospects into one list. For example a list that markets to cross fit people shouldnot be mixed with home business seekers.

The first email, you send should be a short introductory email.

This email should set expectations about what type of content you are going to send your subscribers andhow often. This way they wont be surprised by the frequency of your emails.

Piece #2. Frequency

If sent too often, youll get more unsubscribes. On the other hand, sending inconsistently or infrequently,your readers will stop anticipating your emails (and not open them when they do arrive).

Piece # 3. VALUE:

The content must be unique and useful. Dont send out rehashed emails or blog posts. If you are going tosend out an old blog post, let time pass. At least 6 8 months. On the other hand there is nothing wrongwith putting an older (high converting) blog post in your follow up emails for your new subscribers.

Piece # 4. Share Personal Stories:

Personal stories will build a great relationship with your subscribers. But, be sure to bridge the gapbetween you and your reader.

Piece # 5. Controversy:

Talk about a high-profile figure that you disagree with or about something controversial. These emailpieces are going to be the ones that probably will get forwarded the most.

I talk more about controversy and polarizing topics in my 27 Email Marketing Superstar Strategies.

Piece #6 Remember words that set off the spam alarm!

Which words to will signal a spam filter?

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What are the basics?

Piece # 7. Avoid red

Piece # 8. Avoid using exclamation marks!

Piece # 9. Avoid all uppercase letters in your subject lines and e-mails.

Piece # 10. Misleading subject lines

Be sure that your subject line is congruent with your body. Misleading subjects are a big part of the spamalgorithm email providers use.

Piece # 11. Personalizing the subject line

This will virtually guarantee higher open rates Subject lines containing the first name of the subscriberalways perform better than e-mails without.

Piece # 12. Dont link too much two or three links are ideal.

Piece # 13. Include Unsubscribe links

Each of your emails should contain an unsubscribe link. The harder you make it for people to unsubscribe,the more problems you will have. Some people even include an unsubscribe link at the top of the emailAND the bottom.

Piece # 14. Delete Unopened Subscribers email addresses:

If people dont open your emails, they are most likely to end up in spam boxes even though the recipientsdont mark your email as spam.

Piece # 15. Delete Bounce Backs:

If an email bounces back, remove that email address from your list.

Treat your list like its gold. If you dont take care of it, your emails will not be delivered to your prospectsin-boxes.

Did you know?

*66% of all consumers over age 15 made a purchase though an email?

*91% of consumers check their email at least once per day.

*33% of emails are opened because of subject line alone.

*Stats provided my QuickSprout.com

http://www.quicksprout.com/2014/10/10/the-anatomy-of-an-optimal-marketing-email/

Piece # 16 Use OPTIMAL Words in Subject linesAlert

News

Bulletin

Daily

Weekly (not monthly)

Sale

New

Pic

Blueprint

Top 10

10 ways

Emotional

Live

Video

Rant

More about Subject lines:

Use action, urgency and friendly words.

Use emotion, content indicators and lists (see my 27 email marketing strategies)

Be ultra specific

Dont repeat subject lines from one email to the next.

Piece # 17 Use Enticing Subject Lines

Remember the acronym CPUQ

(pronounced see puck)

Controversy,

Power-words,

Urgency,

Questions.

Piece # 18 Keep the subject lines in lower case letters

Lower case letters make emails seem casual as if a friend was sending you an email (hopefully, you treat

http://www.workwithjacklater.com/27-email-marketing-super-star-strategies/

your prospects like your best friends).

Fortunately, there are several thingsyou can do to

make your subject lined immune fromthe delete key, just check out myrecent post called 27 EmailMarketing Superstar Strategies . This post also includes a freehangout I did for my team just a fewdays ago.

According to a study by EnteprneurMagazine, there are at least 10things you can do to increase youremail open rates. Many of them arelisted below:

Piece # 19 Create an engaging, casual, and personal subject line!

Use emotion when possible.

Piece # 20 Test your subject line.

If your email provider has a split testing option, use it. Try split testing two different subject lines.

Ask your auto email support person how to split test. Usually, it is just a push of a button and a matter ofscheduling the split test.

Heres a sneaky trick! You can create a temporary list segment, for a particular email message, thatseparates people who did not open your email the first time. Send the same email out a second time, tothese other people. But use a different subject line. Also change the body a bit. You can get extramileage from the same email this way. You can learn more about this trick on my post called How toIncrease Your eMail Open Rates!

Piece # 21. Write As if you are talking to your best friend

Use the recipients first name in your opening, then write your message as if you were writing to your bestfriend.

Piece # 22 Write quality content

High-quality email less frequently is one of the best ways to keep open rates high.

Piece # 23 The From line should be a personal name, not a company name:

Keep it personal!

For example, David Wood, multimillionaire owner of Empower Network, uses David Wood in the fromline, not Empower Network in his email campaigns. He keeps it personal.

Piece # 24 Dont make your emails like a brochure! (we are not in the business of

http://www.workwithjacklater.com/27-email-marketing-super-star-strategies/http://www.entrepreneur.com/article/242799http://www.workwithjacklater.com/email-marketing-hack-that-can-help-increase-your-open-rate/http://www.truthorhypetv.com/?id=jlater

sending junk mail)

Plain text converts better than fancy templates. Keep it simple (and personal).

Piece # 25 Keep your emails mobile friendly!

According to Entrepreneur magazine, roughly 74 percent of smartphone owners use their phone to checkemail. Mobile currently represents 51 percent of all email opens.

Many Auto Email Auto email providers allow you to test your email for mobile friendliness.

Piece # 26 Create quality Content!

The most ideal way to improve your e-mail open rates is to send compelling e-mails that are relevant tothe readers needs. You can send a short compelling email that links to a blog post. Or you can providethe content directly. I prefer to send them to my blog.

Piece # 27 Offer something valuable in every e-mail you send.

Including tips and tricks, and industry research. Dont pitch so much. Remember the 80/20 rule!

What about List segmentation?

Piece # 28 Survey your list!

What are your subscribers looking for? Ask them! Just survey them!

You can create surveys for your email list by using a simple tool at SurveyMonkey.com.

You simply send your list a link to a survey that you create in SurveyMonkey.

They compile all of the results in an easy to use format.

You can segment your list based on products, interest, likes, age, etc.

Piece # 29 Limit List sizes Segment when needed:

As your e-mail list grows by the thousands, the open rate declines drastically.

How does a smaller list improve conversion?

In a recent article by email expert Neil Patel, one email marketer he knew trimmed off almost 90 percentof his list after cleaning it upbut doubled his conversions!

Piece # 30 Get Mobile Optimized

According to Incomediary.com 43% of all emails worldwide are opened on mobile devices as of April 2014.

Incomediary.com also recommends the following to increase your email open rates:

Piece # 31 Offer Real Value Consistently

Once people understand that you care and truly provide high quality information with the world theyll belooking forward to your products and recommendations.

http://www.entrepreneur.com/article/242799https://www.surveymonkey.com/http://www.quicksprout.com/2011/12/12/5-reasons-why-you-cant-make-your-email-marketing-work/http://www.incomediary.com/12-powerful-tips-increase-open-ratehttp://www.incomediary.com/12-powerful-tips-increase-open-rate

Nothing will get you marked as spam or unsubscribed quicker than pounding your list with join my thingor buy, buy buy.

For example, in my emails, I sometime give free training for people who need to get leads into theirbusiness. I do no selling in the email. I simply teach people how they can get 30 50 leads perday with free traffic generation strategies I teach. It is 100% pure value and people appreciate the value. If you think about it, Im providing value that anyone can use to get leads for any business online. Whowouldnt want that kind of value!

Remember the 80:20 rule

The formula is 80% Value and 20 pitch. (sometimes I even do 90/10)

Piece # 32 Create A Soap Opera (a never ending story)

These are fun because you will get to sharpen your story telling skills.

Basically you build up anticipation by giving the impression youre about to reveal some outstandinginformation and always make them wait until tomorrow by coming back around to the beginning of yourstory.

Leave them hanging at the end of your email. They will start to anticipate your next email.

In fact they will probably be upset if you DONT send them the next email.

Piece # 33 Remain Consistent With Delivery Time

Piece # 34 Check your spam score with your auto email service.

An ideal spam score should be 0/8. according to ActiveCampaign.com.

Piece # 35 Ask your subscribers to add your from address to their addressbooks.

Putting a simple line of text in your email asking your subscribers to add your from email address to theircontact list can improve delivery rates in the future.

If they are using gmail, ask them to move your email from the promotions (or spam) folder to their inboxfolder.

Piece # 36 Send a Split Campaign with different subject lines to compare results.

Have a clear business objective: To be successful at anything you need to know why you are doing it.

Piece # 37 Nurture your subscribers?

Companies that make nurturing their list a priority generate 50% more sales from their leads at a33% reduction in cost.

HelpScout found that making time to nurture leads produced a 21% increase open rate for their emailmarketing campaigns.

Thats why relationship marketing is fundamental to a winning email campaign. To increase your email

https://youtu.be/bQ1xP3cdRTIhttp://www.jacklater.nethttp://www.activecampaign.com/help/how-to-improve-your-open-rate/http://mktgessentials.com/11-revenue-benefits-of-customer-relationship-marketing-online/http://www.helpscout.net/list-building/

open rate, you must be committed to strengthening the rapport between you and your email subscribers.You must nurture them: share, communicate and connect with them as a true friend.

One of the most effective ways to nurture your leads is by providing helpful, interesting and useful contentthat they can use in their businesses.

More on Winning email subject lines:

Piece # 38 An email subject line with 4 15 characters gets the best open rates,according to Unbounce.com!

Piece # 39 Short, descriptive subject lines work best!

Dont overcomplicate your email subject lines. Get straight to the point and your subscribers willimmediately decide what action to take.

I want to thank eloqua.com for the following acronym!

Piece # 40 Use these 5 key elements to C.U.R.V.E. your subject line:

C = curiosity

U = urgency

R = relevancy

V = value

E = emotion

Curiosity: What are they missing out on if theydont click. Let them know!

Urgency: Can you put and element of time here? If they dont act by 12:00 pm, what will they missout on.

Relevancy: this is the #1 reason people subscribe to your list. Is your subject line relevant to your body. Is your email relevant to why the subscribed in the first place. If so, your open rate will gradually improve.

Value: Relevant information must always be valuable and deliver what you promised your recipients. Thesubject line is the most effective place to show this.

Emotion: This is a major aspect of creating winning email subject lines.

Research from Fuel Design shows that customers buy stuff based on emotion 80% of the time.

Two examples:

Existing headline: Tips To Help Keep Your Taxes Organized All Year Round

Fresh headline: 5 Smart Tips To Keep Your Taxes Organized Easily

Why is the fresh headline better? The new subject line is shorter and appeals to the readersvanity with the word smart.

If you want to see multiple examples of compelling subject lines, check out my post called 27 Email

http://unbounce.com/email-marketing/perfect-subject-line/http://blog.eloqua.com/curve-email-2http://www.fueldesign.co.nz/website-design-blog/buying_decisions_are_only_20-percent_logic_and_80-percent_emotional

Marketing Superstar Strategies!

Dear John, Hi John, or Hi,?

Piece # 41 Avoid using Dear in the subject line.

Mailchimp advises that you instead, use their given name, full name or last name for effectivepersonalization.

Piece # 42 Ask open-ended questions!

In what area of Internet marketing do you need urgent help?

Can you tell me what youre struggling with in your startup business?

Piece # 43 Timing is key:

Midweek emails (Tuesdays, Wednesdays, or even Thursday) gives the best open rates. Personally, myemail open rates (and opt ins) follow a bell shape curve. Its almost like clock work.

According to MarketingSerpa, the peak open times are between 8am to 9am, 3pm to 4pm, and 8pm 9pm. Check out MarketingSerpas infographic below:

http://www.workwithjacklater.com/27-email-marketing-super-star-strategies/http://blog.mailchimp.com/most-common-spam-filter-triggers/http://sherpablog.marketingsherpa.com/email-marketing/open-rates-by-time/

Schedule emails to land in the inbox

no later than 1 hour before top open times.

Conclusion:

Now that you have the pieces of the puzzle, take action and put thethem together? Only you can finish your puzzle!

Dont forget the following two acronyms:

Check out my related posts called: 27 Email Marketing Superstar Strategies! Or How to IncreaseYour Email Open Rates.

If you are struggling to get leads on line, check out my free 8 Step Check List and Video WalkThrough to 30 50 leads per day!

Which puzzle piece was most helpful? Why?

What have you done to increase your own email open rates?

Please comment, like and share below!

To your success,

Jack Later

http://www.workwithjacklater.com/27-email-marketing-super-star-strategies/http://www.workwithjacklater.com/email-marketing-hack-that-can-help-increase-your-open-rate/http://www.jacklater.net

PS

If you want exclusive access to the same system I use to make money online, check out iPAS 2 here! It isthe best system I have ever seen for earning a significant part time income on line! You can try it out witha $7 trial membership here!

Check out my income proof below:

My results are not typical See our disclaimer at www.income.jacklater.net

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Jack Later\'s Step by Step Internet and Network Marketing Training!How to Explode Your Email Open Rates:Are you up for the challenge?There are 43 puzzle pieces!Lets look at the puzzle pieces!Access iPAS 2 here!Piece # 1. Segment your listPiece #2. FrequencyPiece # 3. VALUE:Piece # 4. Share Personal Stories:Piece # 5. Controversy:Piece #6 Remember words that set off the spam alarm!What are the basics?Piece # 7. Avoid redPiece # 8. Avoid using exclamation marks!Piece # 9. Avoid all uppercase letters in your subject lines and e-mails.Piece # 10. Misleading subject linesPiece # 11. Personalizing the subject linePiece # 12. Dont link too much two or three links are ideal.Piece # 13. Include Unsubscribe linksPiece # 14. Delete Unopened Subscribers email addresses:Piece # 15. Delete Bounce Backs:More about Subject lines:Piece # 17 Use Enticing Subject LinesPiece # 18 Keep the subject lines in lower case lettersPiece # 19 Create an engaging, casual, and personal subject line!Piece # 20 Test your subject line.Piece # 21. Write As if you are talking to your best friendPiece # 22 Write quality contentPiece # 23 The From line should be a personal name, not a company name:Piece # 24 Dont make your emails like a brochure! (we are not in the business of sending junk mail)Piece # 25 Keepyour emails mobile friendly!Piece # 26 Create quality Content!Piece # 27 Offer something valuable in every e-mail you send.What about List segmentation?Piece # 29 Limit List sizes Segment when needed:Piece # 30Get Mobile OptimizedPiece # 31Offer Real Value ConsistentlyPiece # 32 Create A Soap Opera (a never ending story)Piece # 33 Remain Consistent With Delivery TimePiece # 34 Check your spam score with your auto email service.Piece # 35 Ask your subscribers to add your from address to their address books.Piece # 36 Send a Split Campaign with different subject lines to compare results.Piece # 37 Nurture your subscribers?More on Winning email subject lines:Piece # 38 Anemail subject line with 4 15 characters gets the best open rates, according to Unbounce.com!Piece # 39 Short, descriptive subject lines work best!Piece # 40Use these5 key elements to C.U.R.V.E. your subject line:Two examples:Dear John, Hi John, or Hi,?Piece # 41 Avoid using Dear in the subject line.Piece # 42Ask open-ended questions!Piece # 43 Timing is key:Conclusion:Now that you have the pieces of the puzzle, take action and put the themtogether? Only you can finish your puzzle!Dont forget the following two acronyms: