how to execute a trending campaign on twitter
DESCRIPTION
Many brands want to execute a trending campaign on Twitter but don’t understand the intricacies of it. They feel it is all about spamming with influencers who have lot of followers. They don’t know the secret to make a hash tag really go viral on Twitter and then trend on it. Let the team which has handled more than 50 India trending hash tag campaigns in the last 1 year equip you with information about how you can run terrific trending campaigns which remain etched in the collective conscience of your followers too!TRANSCRIPT
How do you execute a trending campaign on Twitter
Execution & analysis is one of the major part about twitter campaigns!!!
> Despite our love affair with Twitter…..
CONVENTIONAL WISDOM!!!> Brands used to try to woo the top journalists & bloggers to get coverage. > With Twitter, conversations about brands are bubbling up
Hashtags? Handles? Lists?.... to edge ways in to Twitter
@SMWBangalore #SMWBangalore @dhempe @tinucherian @nivedithg @aravindbk
“If you run an airline, instead of constantly promoting new fares or routes, talk about events that are happening around the world. People don’t go on airlines for the experience. There is a destination in mind. Engage them as a brand!”
The Platform, brand & People …..
@SMWBangalore #SMWBangalore @dhempe @tinucherian @nivedithg @aravindbk
CASE STUDY:
Twitter campaign for Aviva India“LITTLE RESOLUTIONS” – new year!
@SMWBangalore #SMWBangalore @dhempe @tinucherian @nivedithg @aravindbk
Aviva India executed an out-of-the-box twitter activation campaign that had to be organic & viral in equal measure
LITTLE RESOLUTIONS
The 10 Day campaign was to be directed at a TG of 28-35 year old urban, had to tickle their “Planning skills” and challenge them an intellectual level, “How they would plan by making resolutions & reward their kith & kin!”
The Concept & Objective……
Twitter –verse had to unleash their skills based on the daily theme (distinguished with 10 themes on the same #hashtag…
The Execution….
Buzz
• Pre-campaign buzz through FaceBook, Twitter
Launch
• Used appropriate Hashtag to catch attention
Engage
• Encouraged participation by building audience contact and personalized responses
End
• Identified winners, announced awards and continued offline engagement- tweetup’s !
The outcome of campaign……….
In 5 hours, what a way to Start “January, the leading Month
324 Followers 745 Brand Mentions…….!!!
1500+ Hashtag mentions Trending on top for 6 hours..>>!!!
A Million Impressions What a way to do “Branding!!!”
HootSuite: Twitter manager. Easy-to-use interface on desktop & mobile. Up to 10 streams open at a time. Can add other social media platforms. Schedule tweets. My personal choice.
TweetDeck: Similar to HootSuite, TweetDeck is Twitter manager. Desktop. Mobile App. Easy to use, Schedule tweets. Have numerous streams open at one time.
Twitter Tools …
@SMWBangalore #SMWBangalore @dhempe @tinucherian @nivedithg @aravindbk
Twitter Tools …
@SMWBangalore #SMWBangalore @dhempe @tinucherian @nivedithg @aravindbk