how to escape the stakeholder management maze · 2018-02-19 · how to escape the stakeholder...
TRANSCRIPT
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PM2 is a great framework for success
Bryan Barrow 2
EU member states
EU candidates
EFTA members
Non EU members
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Good focus on role of stakeholders
Bryan Barrow 3
GO
VER
NA
NC
E
LIFEC
YC
LE
PR
OC
ES
SES
AR
TEFA
CTS
The PM2 Methodology Guide
Project Management Best Practices
Effective Solutions & Benefits
Delivery
Control & Agility
PM2 Mindsets
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Multiple stakeholders a key risk area
Bryan Barrow 4
10% 18%
23% 25% 26%
28% 29%
33% 35%
48% 57%
0% 20% 40% 60%
Project duration exceeds cycle of relevant…
Highly regulated environment
Significant internal interpersonal or social influences
Use of technology that has not yet been fully…
Use of technology that is new to the organisation
Significant external influences
Dynamic (changing) project governance
Unknown project features,…
Significant political / authority influence
Ambiguity of project features,…
Multiple stakeholders
Most defining characteristics of complexity in projects in organizations worldwide as of July 2013
https://www.statista.com/statistics/293393/most-defining-characteristics-of-complexity-in-projects-in-organizations-worldwide/
Effective communication to all stakeholders
Ambiguity of project features, resources, phase, etc.
Highly regulated environment
Significant internal interpersonal or social influences
Highly regulated environment
Project duration exceeds the cycle of relevant technologies
Use of technology that has not yet been fully tested
Unknown project features, resources, phase, etc.
Multiple stakeholders
Significant political / authority influences
Dynamic (changing) project governance
Significant external influences
Use of technology that is new to the organisation
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Good communication is vital to success
Bryan Barrow 5
5%
7%
8%
16%
25%
38%
0% 5% 10% 15% 20% 25% 30% 35% 40%
Support and buy-in form the C-suite *
Effective change management practices
The agility of the organisation
A clear linkage between the project and the…
A project sponsor who is actively supportive of the…
Effective communication to all stakeholders
Most important factors for successful highly complex projects in organizations worldwide as of July 2013
Source: https://www.statista.com/statistics/293426/most-important-factors-for-successful-highly-complex-projects-worldwide/
Effective communication to all stakeholders
A project owner who is actively supportive of the project
A clear linkage between the project and the strategy of the organisation
The agility of the organisation
Effective change management practices
Support and buy-in from the C-suite
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But you can get lost in a maze
Bryan Barrow 6
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Escaping the maze can be easy as ABC
Bryan Barrow 7
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A is for Analysis
Bryan Barrow 8
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Stakeholder Analysis: 2 x 2 matrix
Bryan Barrow 9
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Stakeholder Analysis: 3 x 3 matrix
Bryan Barrow 10
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Stakeholder Analysis: Salience model
Bryan Barrow 11
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Stakeholder Sector Analysis
Bryan Barrow 12
DETERMINATOR ADJUDICATOR
INTERMEDIATOR COLLABORATOR
Stakeholder Sector Analysis copyright ©2017 Bryan Barrow
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B is for Behaviours (and Benefits)
Bryan Barrow 13
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B is for Behaviours (and Benefits)
Bryan Barrow 14
Stakeholder Type Unaware Negative Neutral Positive
A
B
C
D
E
F
G
ADJUDICATOR
DETERMINATOR
COLLABORATOR
COLLABORATOR
DETERMINATOR
INTERMEDIATOR
DETERMINATOR
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C is for Communication
Bryan Barrow 15
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C is for Communication
Bryan Barrow 16
10% - Two-way communication
20% - One-way “push” communication
70% - One-way “pull” communication
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Once you follow this simple formula
Bryan Barrow 17
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You will achieve successful outcomes
Bryan Barrow 18
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For more information . . .
Bryan Barrow 19
1. Grab a tips card (limited number available)
2. Download more free stakeholder management content (notes of this talk, articles, checklists, videos)
3. Watch the webinar
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How to connect with me . . .
Bryan Barrow 20
Bryan Barrow MBCS MAPM MPSA CITP
Email: [email protected]
Homepage: http://bryanbarrow.com/
Skype: bryanbarrow
Twitter: @bryanbarrow
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