How to Engage Top Experts Using

Video

Jeff Ogden

Creator and Host

Marketing Made Simple TV

Today You Will Learn

• How to create entertaining and educational

videos which attract top experts in your industry.

• How to get the attention of those top experts.

• Why you need three objectives.

Jeff Ogden is the Creator and Host of the popular

TV on the Web show, Marketing

Made Simple TV.

Prior to Marketing Made Simple TV,

Jeff was the host of Mad Marketing TV, sponsored

by Act-On Software.

About Me

Agenda

• Be utterly fearless!

• Learn all the time.

• Brainstorm ways to improve.

• Find mentors and use them.

• No wine before its time.

Why must you be fearless?

What if you were asked to do something

you’ve never done?

What if it requires a lot of risk and exposure?

What would you say?

I said “Yes!”

Learn from the past

Mad Marketing TV was a show created by Act-On Software and hosted by Jeff Ogden

No Calls to Action. Only ran at YouTube and the Act-On blog.

Jeff booked the guests and did the interviews.

“Hired Gun”

Marketing Made Simple TV was V2

1. Syndication to top sites

2. Calls to Action

3. Highly entertaining and famous guests

Interviewing the very best

Move The Needle

Move The Needle

Move the needle by sitting down with pen

and paper.

Identify the top 5 experts you’d like to meet.

Then find their contact information.

Think of how you might help THEM

Reach out

Who are Your Top Experts?

1. Have the courage to be fearless

2. Commit to continuous improvement

3. Set critical thinking time

4. Always be helping

5. What are your three values/objectives?

Include this at the end of the presentation.

Key Takeaways

www.marketingmadesimple.tv

Thank You!

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