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How to do the evaluation

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Existing Products New Products Existing Markets New Markets Market Tesco Growth Strategies- place your products on the grid example next slide Existing Products New Products Existing Markets Market Penetration Product development New Markets Market Development Diversification

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Page 1: How to do the evaluation

How to do the evaluation

Page 2: How to do the evaluation

Existing Products New ProductsExisting Markets

Market Penetration

Product development

New Markets

Market Development

Diversification

Tesco Growth Strategies- place your products on the grid example next slide

Page 3: How to do the evaluation

Existing Products New ProductsExisting Markets

Market Penetration

Product development

New Markets

Market Development

Diversification

Tesco Growth Strategies

Tesco bids for Carrefour's Asian stores in hope to become grocery market leader in SINGAPORE

Page 4: How to do the evaluation

High Market Share Low Market ShareHigh Market growth

Rising Star Problem Child

Low Market Growth

Cash Cow Dog

TescoProduct Portfolio Analysis Place your products in correct box

Example next slide and theory on slide 5 if you have forgotten it

Page 5: How to do the evaluation

High Market Share Low Market ShareHigh Market growth

Rising Star Problem Child

Low Market Growth

Cash Cow Dog

TescoProduct Portfolio Analysis

Tesco Film Club

Page 6: How to do the evaluation

Boston MatrixProduct Portfolio Analysis

Dog

Excellent products with high growth and high market share; but need constant advertising.

Big investment to develop and advertise to start with but it has big sales potential for the future.

Profits from Cash Cows help fund new products. Sales made with little investment.

Sales are falling and it may be taking profit to keep the dog alive.

High market growth %Low market growth %

High market share %Low market share %

Problem Child

Cash Cow

Rising Star

DogCash cow

Cash Cow

Rising Star

Rising Star

Dog

Dog

Problem Child

Problem Child


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