how to do affiliate marketing on wordpress

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How to do affiliate marketing on wordpress

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I. Affiliate marketing guides

Bloggers can make money from their blogs using affiliate marketing, but free blogging services such as

WordPress.com have specific rules about commercial blogging, which includes advertising, paid content

and affiliate marketing. Keep in mind that WordPress' free blogging server is intended mainly for non-

profit use. Before you participate in affiliate marketing, make sure that your blog host permits such

activity. If your blog is found to violate its terms of use, your host may suspend or remove your blog.

WordPress Blogs

WordPress is available to bloggers in two forms: a hosted version which you get for free at

WordPress.com, and a self-hosted version at WordPress.org that you must install on a separate Web

host. The free service, WordPress.com, is mainly for personal or non-profit blogs. Because of this,

certain restrictions apply towards affiliate marketing and other forms of advertising in these hosted

blogs.

WordPress.com Rules

If your blog is hosted for free on WordPress.com, you may not use it as an affiliate marketing blog.

According to WordPress, an affiliate marketing blog is a blog whose primary purpose is to send traffic to

affiliate sites, especially multilevel marketing sites (MLM) and get-rich-quick sites. WordPress also

prohibits paid content such PayPerPost and paid reviews like ReviewMe. Advertising is not permitted

either, unless your blog receives lots of traffic and you agree to split ad revenue with WordPress, or if

you upgrade to paid VIP hosting.

Exceptions

WordPress policy states that writing personal reviews of things such as books or movies and then linking

those reviews to Amazon is not considered affiliate marketing, nor is linking to the blogger's own eBay

items. In a forum post dated January 6, 2010, a WordPress staff member wrote: "... if you have a real


blog with real content and real readers, we don't mind the occasional affiliate link to a reputable store...

'real blog' is the key. Staff are willing to cut you some slack [sic] you have a real blog. If you're not sure,

contact support and ask..."

However, this is the exception rather than the rule. On July 28, 2011, in response to another user who

wished to participate in affiliate marketing for another website, WordPress staff replied: "...advertising

(including affiliate marketing) at WordPress.com is not allowed."

Self-Hosting

WordPress recommends the self-hosted version of its blogging software for those who want to use their

blogs for commercial purposes. A WordPress installer comes with a Web hosting service as standard

equipment. You can also download the software from WordPress.org. No advertising restrictions exist

for self-hosted blogs; you can do what you want as long as it is within the terms of service of your Web

host. Running a self-hosted blog gives you more control over your blog; however, you must pay for the

Web hosting.

II. Affiliate marketingstrategies

Affiliate marketing is a low-cost

way for merchants to build

awareness and showcase their

products and services. The model

is simple; it works as a

commission-based referral

system. A partner or affiliate

markets a merchant's products

for a "piece of the pie."

Affiliate marketing experts often make an income that can tally over five figures

per month, however only 1 to 5% of thousands of marketers achieve this level.

When an affiliate reaches this elite level they are often referred to as a "super"

affiliate.

How does one become a super affiliate? Can anyone do it? Super affiliates have

common tactics that they embrace and put into place. Anyone can become a


super affiliate, but it will not come without blood, sweat, and a hefty time

commitment. The typical super affiliate possesses the following traits:

Persistence

Patience

Thirst for Knowledge

These three traits combined with the following strategy gives you the formula for

the makings of a "super" affiliate.

1. Find a Unique Niche

The mistake that many affiliate marketing hopefuls have in common is that they

try to offer everything under the sun rather than focusing on a specific niche

market. Do not scatter your efforts, focus on your niche, promote it, and sell it

well.

2. Search Engine Marketing

Once you've built your affiliate storehouse you will need to promote it. Many

affiliates use pay-per-click engines. I suggest that you learn how to achieve organic

search results or hire a search engine marketing company. This will save you from

spending all your profits on pay-per-click engines. Only use pay-per-click engines

if you know what you are doing, otherwise all your profits may end in the hands of

Google Adwords or Overture.

3. Know Your Product, Know Your Audience

Create a resource. By taking the time to learn about the products and/or services

that you are offering you can create information that builds your credibility. That

credibility builds trust. If your viewers do not have trust in you more than likely

they will not purchase from your storehouse. If you want more information on the

psychological process that an online buyer goes through I suggest that you read

my article on the Five Levels of Internet Marketing and the Sales Process. This will

help you in creating a web site that converts well, which in return will increase

your cash flow.


4. Don't Put All Your Eggs in One Basket

Promote products from different merchants. This way if you have a problem with

receiving payment from a merchant, or their products do not convert well the

effects on your business will be minimal. Watch out for exclusivity agreements;

remember this is your business. Protect yourself and diversify so that you do not

feel the famine effect if something goes wrong. There is absolutely nothing wrong

with promoting niche products from different merchants.

5. Seek Knowledge and Embrace Change

If you are familiar with Internet marketing at all you know that what worked three

months ago may not work today. Stay on top of the trends. Seek knowledge, start

by learning something new about affiliate marketing daily. For example remember

those marketing tools called "banner" that use to drive sales at an astronomical

rate a few years ago? Well those banners developed a term called "banner

blindness." That means most online viewers will not click on banners even if they

do pertain to what they are looking for. To be a "super" affiliate you must always

spend time reading, learning, and embracing the changes in Internet marketing.

6. Don't Give Up

It's hard to do, and most of the time those dabbling in affiliate marketing give up

way too soon. Monitor your statistics, watch to see what is working and what is

not. Make changes when necessary. Do one thing daily to promote your storehouse

and be patient. Before you know it you will start getting payments.

Remember that it will not happen overnight. Encompass and develop the

persistence, patience, and knowledge. Then follow the tactics I've mentioned

above and you are on your way to becoming a "super" affiliate.

how to do affiliate marketing on wordpress

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