H O W T O D E V E L O P Y O U R

R E C R U I T T O P T A L E N T

Recruiting top

talent is less

challenging when

you’ve spent time

and utilized

appropriate

resources in

building a strong

employer brand.

Your employer

brand needs to

send the message

that you provide a

unique and

desirable work

experience that

can’t be found at

another employer

in the market.

Employer brand is

the image of your

organization as a

great place to work,

with the goal of

talent attraction,

engagement, and

retention of existing

talent. Successful

employer branding

increases the

number and quality

of applicants,

reduces the turnover

rate among top

performers, and

increases workforce

productivity.

W H A T I S E M P L O Y E R B R A N D ?

QUEST IONS

T O A S K

Y O U R S E L F

Thoughtful consideration of your current

brand will reveal necessary improvements

and shape your approach to employer

branding.

• What is the challenge at hand? Do you

struggle to attract candidates with the

right skill set? Do you have trouble

holding on to exemplary employees?

• What type of candidate do you want

to attract?

• What tools are candidates using to

search for jobs and potential

employers?

• What are candidates looking for in a

potential employer?

• What is the candidate’s experience

when applying for a position with your

company?

• Why would a candidate want to work

for your company? What is the current

culture? What is the desired culture?

Listen to the voices of

current employees.

Knowing what an

employee tells friends and

family, or whether they

would recommend

someone for an open

position, will reveal worlds

about the current culture.

Ideally, the message will be

positive, and you can

embrace the brand by

further promoting it

throughout the company.

If it’s not, ask what needs

to change to make it the

brand you want.

If you claim change is

imminent, make it happen

and prove that it is a work

in progress. Credibility is

easily lost on false promises

and hope.

Exemplary and experienced workers

possess critical workplace intelligence

that senior managers would never be

able to provide. Review compensation

and benefits packages, pay attention

to employees’ personal needs, bolster

engagement, and outline challenging,

clear career paths to keep talent.

High turnover is a sign that something is

wrong in an organization and

negatively impacts the bottom line.

Retaining an employee is more cost

effective than hiring and training a new

one. Find out why people are leaving

and use that information to make the

most impactful changes.

Social media presence is important

for both the presentation of the

employer and what employees share

on social media.

Updating a profile page to make

sure it’s engaging and accurate is an

easy and fast way to improve

employer brand. If you aren’t

interested in reading your own profile

and it doesn’t rekindle your

excitement about working for your

employer, it will also leave something

to be desired for top talent.

You will also ultimately want

employees to be so excited about

their work that they willingly share

positive stories on social media.

Encouraging employees

to act as if they are

entrepreneurs challenges

them to think outside of

the box, and people are

most satisfied when they

feel challenged.

Feeling the creative

freedom to perform a role

in a new way or to

expand on an existing

idea is one of the most

rewarding experiences for

employees. This type of

effort should be

rewarded.

Perhaps, most

importantly, keeping

employees happy is

critical to maintaining

employer brand.

Employees should

feel integral and

valuable and know

their efforts are

appreciated. Circling

back to social media,

a dissatisfied

employee venting

online can render

your branding

progress useless.

With talent flooding your way,

using Recruiterbox is the most

efficient and simple way to

receive and manage job

applications by gathering and

centralizing information. From

browsing resumes, tracking

applicants, and scheduling

interviews, Recruiterbox makes

your recruitment process

seamless through the use of

online recruiting software and

an applicant tracking system.

Learn more at:

http://recruiterbox.com/