how to determine optimal sales training classroom size
TRANSCRIPT
FACTORSFor Determining Optimal Sales Training Classroom Size
Training Design1
Effective class design considers the number of assumed participants
And aligns activities and class timings on that assumption
Training Content and Method2
Desired type of content and skills development method
impacts ideal class size
For example:Selling Skills vs Presentation Skills
Both are skill based and both have numerous participant activities
But class size is dramaticallydifferent
Selling Skills Presentation Skills
Real-Life Environment Buyer and Seller One presenter
Engagement All engaged Only presenter engaged
Class size 20 10
Selling Skills vs Presentation Skills
Desired Participant Experience3
When class size gets too large
There are diminishing returns
A good facilitator will work to engage all participants – but a large class size can
take too long
Some participants can tune out or become less engaged
Smaller groups have more opportunities to practice and get more direct feedback from facilitator
Training Modality4
Is this an Instructor Led
Training class (ILT) or is this a
Virtual Instructor Led Training class(VILT)?
In the VILT modality a maximum of 12 participants is realistic to ensure engagement and participation
In the ILT modality, groups of up to 30 could be effective, depending on content
The bottom line as to how many participants can “fit” in a class…
1. How many participants was the class designed for?
2. What skills are being taught and how are they being taught?
3. What outcome do I want for my learners?
4. What is the training modality?
…should be the resultof asking these questions:
Research Report Reveals Well-Designed Training Improves Sales Results
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