how to deliver e-commerce to the hosting market - epages at hostingcon
DESCRIPTION
Fueled by the unbridled adoption of smartphones and tablets, eCommerce sales in the U.S. will reach $370 billion by 2017, and €191 billion in Europe alone. The role of the web host has never been more important in ensuring that SMBs can maximize their capture of retail opportunities and trends. This workshop will explore a best-practice approach for how web hosts can modernize and strategically align their eCommerce offerings. We’ll focus on critical success factors for hosters, such as up selling strategies, joint product management and co-marketing.TRANSCRIPT
How to Deliver Cutting Edge eCommerce
to the Hosting Market
Wilfried Beeck, CEO of ePages
E-commerce revenues continue to grow at rates of 12-18% annually.
Retail stores are under pressure to cope with the online challenge.
Customers are increasingly turning to mobile devices.
The US remains the country with one of the largest ecommerce markets worldwide.
Out of 28 mio. SMBs in the US, over 22 mio are self employed. More than half a million new businesses get started each month.
Kivanta, started as a family business
Who can provide the tools SMBs need to tackle the e-commerce challenge?
Hosting providers are the perfect entry point when SMBs are looking for commerce solutions.
Domains
Cloud space
Servers
Websites
Online shops
Complete your portfolio with e-commerce
Hoster’s Competitive Environment in the US
Web Hosting
Website Builder
Domains eShops VPS Dedi
Server Cloud Server
1&1
Go Daddy
Web.com
Hostgator
portfolio
specialized
Wix
Yola
Amazon
Rackspace
Shopify
Volusion
Big Comm.
ePages offers an all-inclusive e-commerce package –
that can compete with specialized players like Shopify.
Benefits of ePages products
Easy to set up and customise
Benefit from free regular updates
Use localised integrated services
Sell abroad with ease
Best value-for-money search function
Optimise your shop for search engines
Tailored for users of mobile devices
Benefits of ePages products
Easy to set up and customise
Benefit from regular free updates
Use localised integrated services
Sell abroad with ease
Best value-for-money search function
Optimise your shop for search engines
Tailored for users of mobile devices
Benefits of ePages products
Easy to set up and customise
Benefit from free regular updates
Use 60+ localised integrated services
Sell abroad with ease
Best value-for-money search function
Optimise your shop for search engines
Tailored for users of mobile devices
Benefits of ePages products
Easy to set up and customise
Benefit from free regular updates
Use localised integrated services
Sell abroad with ease
Best value-for-money search function
Optimise your shop for search engines
Tailored for users of mobile devices
Benefits of ePages products
Easy to set up and customise
Benefit from free regular updates
Use localised integrated services
Sell abroad with ease
Best value-for-money search function
Optimise your shop for search engines
Tailored for users of mobile devices
Benefits of ePages products
Easy to set up and customise
Benefit from free regular updates
Use localised integrated services
Sell abroad with ease
Best value-for-money search function
Optimise your shop for search engines
Tailored for users of mobile devices
Benefits of ePages products
Easy to set up and customise
Benefit from free regular updates
Use localised integrated services
Sell abroad with ease
Best value-for-money search function
Optimise your shop for search engines
Tailored for users of mobile devices
Technical Consulting
Support
Marketing
Design & Consult
Managed e-commerce platform with full circle of services
Application Management
Global presence
8 of the 10 largest European hosting providers sell ePages
7 of the 10 largest European Telecoms
100+ solution partners
Examples of partnerships
The Strategic, Worldwide Partnership
• Comprehensive understanding of consumer needs and demands
• Worldwide reach with 25+ years of experience
• Valuable features at affordable price points
• Expert knowledge of the eCommerce market and offerings
• Simplified technology for attracting a vast user base
• Online based flexible software
® 1&1 Internet 2014 Page26
Market Potential in US and Europe
United States
• More than 10% CAGR over the next 5 years
• Small and medium sized “merchants” are the biggest opportunity for the US (2.7+ million addressable SMB market opportunity)
Europe
• 10.5% CAGR over the next 5 years
• 1.8+ million EU addressable SMB market Opportunity
• Local features for each EU market are provided for cross-boarder-commerce
® 1&1 Internet 2014 Page27
Mobile is a key driver for growth due to the rise of smartphone and tablet use
Merchants must be able to grow seamlessly according to their individual needs
1&1 Online Store deliverables – Powered by
ePages
® 1&1 Internet 2014 Page28
Technology Tools
Support Partners
Platform
• Efficient, global shop platform • “All in One” hosted eCommerce
solution • Synchronization is made in real-time • High level of security with geo-
redundancy • Secure, flexible, 100% supported and
mobile ready at anytime
Features
• Mobile support for shopping anywhere, anytime
• Responsive mobile templates • Customized products, payments, product
rating, more languages • Forecast: Quickbooks and POS System
integration
Exclusivity
• There is no other eCommerce solution with so many interfaces to third parties
• Exclusive partner conditions (e.g. PayPal, Trusted Shops for EU)
• Guidelines for eCommerce rights
Feel-Good factors
• Wide range of skill level– from beginner level to expert
• Expert advice with How-tos, Videos, and Webinars, and Online Store Quick Start Guide
• 30 days of moneyback guarantee, no setup fee and no transaction fee – for every package!
• Free domain included
1&1: eCommerce Partner of Choice for SMBs
As the business grows, 1&1
solutions will grow with you
Constant product
development to meet changing
consumer demands
Extensive 1&1 marketing
features to help boost sales
25+ years of experience
® 1&1 Internet 2014 Page29
1&1 Landingpage: Build Your Store
® 1&1 Internet 2014 Page30
1&1 Landingpage: Build Your Store
® 1&1 Internet 2014 Page31
1&1 Landingpage: Sell Products
® 1&1 Internet 2014 Page32
1&1 Landingpage: Attract Customers
® 1&1 Internet 2014 Page33
Meet us at booth 836 in the exhibition area
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Wilfried Beeck, CEO
@cloudcommerce