how to create mind-blowing stories for digital marketers
TRANSCRIPT
How to create mind-blowing stories for digital marketers
Moz.com Blog
#digitalolympus
Quality
#digitalolympus
Buzzsumo.com Blog
#digitalolympus
Data-driven stories
#digitalolympus
Hubspot.com Blog
Actionable content
#digitalolympus
There are thousands of ‘other’ blogs that all follow the same strategies.
#digitalolympus
Why should I worry about that?
Because you’re wasting your time and resources
#digitalolympus
With the help of the right content:
You stand out, especially when you don’t have the name and recognition
Publicity: build your name for yourself, improve your image
#digitalolympus
Moz.com blog Top Authors
#digitalolympus
What works?
#digitalolympus
Effective content requires:
In-depth analysis of content that have been proven to be viral and linkable
Audience research
Outreach
about my audience?
Where can I learn
#digitalolympus
Twitter Analytics
#digitalolympus
Facebook Audience Insights
#digitalolympus
FollowerWonk
#digitalolympus
Inbound.org
#digitalolympus
SimilarWeb
#digitalolympus
SEMrush Keyword Tool
#digitalolympus
Finding the most sharable and linkable content in a
few clicks
#digitalolympus
The most sharable content has a slim chance to get a lot of links.
#digitalolympus
Are you f*cking kidding
me?
#digitalolympus
BuzzSumo and Moz Researh
#digitalolympus
Moz Content Performance Avr number of Social Shares = 3273
Avr number of referring domains = 70,76
#digitalolympus
Tools to useto get this data
BuzzSumo
#digitalolympus
Ahrefs
#digitalolympus
Ahrefs Batch Analysis
#digitalolympus
5 hacks that will boost an outreach process
#digitalolympus
Increasing the effectiveness of outreach through involving:
Experts
Digital Marketing tools
Sharing your content on the relevant communities
#digitalolympus
Working with experts:Number of Social Shares = 1.5k
Number of referring domains = 61
#digitalolympus
Involving Digital Marketing Tools
#digitalolympus
Involving Digital Marketing Tools
#digitalolympus
Inbound.org
#digitalolympus
Here’s how a post has performed in September:
#digitalolympus
bit.ly/alex-linkedin
@AlexTachalova
Facebook.com/alexandra.tachalova
Alextachalova.com / DigitalOlympus.net
Thank you!
#digitalolympus