how to create an irresistible lead magnet -...

How to createan irresistible lead magnet

WORLD’S EASIEST EMAIL MARKETING.

What’s a lead magnet?It’s something you give your website visitors in exchange for joining your email list.

Lead magnets are usually a free report, but they can be a discount, like 10% off.

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Here are some examples


Why use lead magnets?They get results! It’s possible to DOUBLE the conversion rate for your opt-in form simply

by adding an incentive to sign up.

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So if you’re wondering – yes, they’re worth doing. VERY worth doing.


Here’s my latest example (from last week) of a lead magnet getting a 61% increase in opt-ins


This is the opt-in form without a lead magnet

This is the opt-in form with a lead magnet


Think of your opt-in form like a bucket


We’re pouring traffic (water) into that bucket


If we’ve got a good bucket, we’ll be able to hold on to that traffic & use it again because we can send email messages to people


But if we’ve got a leaky bucket (an opt-in form that’s not converting well), we’re going to be losing a lot of water


Remember, we’re not just pouring water into that opt-in form. We’re pouring in your time and your money.


Think of all the work you do to drive traffic to your site What if you could get 30, 60% or DOUBLE the results from all that?

That’s what a good lead magnet can deliver.


What makes for a good lead magnet?• Gets the attention of your visitors

• Addresses their biggest fears, problems or challenges

• Is useful

• Tells them what they really want to know


How to find out what your website visitors really want to know


Find out what your visitors really want to know: 1st trickPut yourself in their shoes.

If you were looking for information about your topic, what would you really want to know?


Make a list of things that come to mind


Scratch everything off the list that is easy to find outTake off the things people might want to know that have already been answered on other

sites a hundred times before.


Give people the information theycan’t find anywhere elseThat’s what will make your site unique, and will make your opt-in incentive irresistible.


2nd trick: Check out forums and blogs in your nicheDo you know of a few major sites that attract the audience you want?

See which articles or blog posts are most popular there.

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If it’s a forum or online community, see which conversations get the most activity.


3rd trick: Use social media


Visit the major Facebook pages in your niche If your audience is more suited to B2B, see what’s going on in LinkedIn groups.


Don’t forget YouTubeSee which videos have the most views.


Read the comments in the videos Pay special attention to the questions people ask.


4th trick: Research Amazon reviews


Amazon reviews can tell you a lot about why people bought a book or product.

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Amazon reviews will also tell you why people eitherliked or didn’t like something Knowing what people DON’T like can be almost as helpful as knowing what they do like


Also read the comments made about the reviews


5th trick: Survey your audienceYou can create a survey in your GetResponse

account to find out what your audience wants

to know.


The answers to these two questions will tell you a lot• What’s your biggest frustration with your niche? For example, “What’s your biggest

frustration with skiing?”

• What’s the one thing you haven’t been able to find information about? For example,

“What’s the one thing about skiing you haven’t been able to find information about?”


Now it’s your turnTake 5-10 minutes with each trick, making plenty of notes about ideas for what problems you can solve or questions

you can answer for your audience.


At the end of 50 minutes…You should have at least three different ideas for how you can help your audience.

You may have quite a few more.


Take a break after you’ve made your listThink about what you’ve learned about your audience.

If an idea springs to mind while you’re doing something else, write it down.


For right now,we’re just collecting ideas In the next section, we’ll pick one idea and make it into a draft of your opt-in incentive (aka “lead magnet”).


Next tutorial: How to write your lead magnet

how to create an irresistible lead magnet -...

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