How to Create an 'Internet Buzz' and Drive Targeted Traffic to

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<ul><li> 1. How to Create an Internet Buzz and Drive Targeted Traffic to Your Website Presented by Tony Treacy </li> <li> 2. What Ill be covering today... <ul><li>Traffic </li></ul><ul><li><ul><li>Paid </li></ul></li></ul><ul><li><ul><li>Free </li></ul></li></ul><ul><li><ul><li>Viral </li></ul></li></ul><ul><li>Social Networks </li></ul><ul><li>Opt-In List Building &amp; Management </li></ul><ul><li>How to become The Authority Site and Dominate Your Market </li></ul><ul><li>Feeding Spiders </li></ul></li> <li> 3. The Loyalty Ladder Suspect Prospect Customer Client Champion Old World Online World Everyone Few &amp; Far Even Fewer Bought more than once Word of Mouth Lots of effort, time &amp; money Relationship Marketing SEO Research &amp; Site Optimisation Targeted Traffic List Member is a List Builder Regular Buyer Viral Marketing Internet Marketing Internet Marketing is a process. You have to find a need and fulfil it with your solution. </li> <li> 4. A Tale of Two Airports 42 Destinations 36 Destinations </li> <li> 5. The More Pointers to Your Site... Social Networks Video Sites Other Sites Other Blogs Your Blog Your Site </li> <li> 6. Paid for Traffic <ul><li>Pay-Per-Click Ads with the Search Engines </li></ul></li> <li> 7. March 03, 2007 Google now challenging ITV to be UKs top advertiser Jonathan Richards and James Doran Googles UK advertising revenue has risen by 83 per cent, making the search engine second only to ITV as Britains highest advertising earner. In a filing to the US Securities and Exchange Commission (SEC), Google said that revenue from its UK advertisements had risen above $1.6 billion (825 million) in 2006. That put it ahead of Channel 4, with just over 800 million. ITVs most recent figures showed advertising revenues of 1.63 billion, although Google was expected to close that gap after half-yearly results for the broadcaster indicated that revenues had fallen by 8 per cent. </li> <li> 8. Pay-Per-Click Ads <ul><li>Open a free account with a Search Engine </li></ul><ul><li>Place an ad for your website with a list of keywords you wish to trigger your ad </li></ul><ul><li>State how much you are willing to pay your bid price </li></ul><ul><li>Set a daily maximum budget </li></ul><ul><li>The SE will then start to deliver traffic to your site </li></ul></li> <li> 9. Pay-Per-Click Ads Be Aware <ul><li>Search Engine Size Matters </li></ul><ul><li><ul><li>Prices differ </li></ul></li></ul><ul><li><ul><li>Quality vs. Quantity of Traffic </li></ul></li></ul><ul><li><ul><li>Time needed to manage your campaigns </li></ul></li></ul><ul><li>Never Pay More than a Visit is Worth </li></ul><ul><li><ul><li>Know your conversation rate how much is each visitor worth? </li></ul></li></ul><ul><li>Avoid the Obvious </li></ul><ul><li><ul><li>Look for cheaper, less obvious keywords and phrases to lower costs </li></ul></li></ul><ul><li>Dont Think Seen one, seen them all </li></ul><ul><li><ul><li>Learn how each SE works different rules/terms </li></ul></li></ul></li> <li> 10. Pay-Per-Click Ads - Tips <ul><li>Include 3 variations of your target keywords </li></ul><ul><li><ul><li>Broad match </li></ul></li></ul><ul><li><ul><li>Phrase match </li></ul></li></ul><ul><li><ul><li>Exact match </li></ul></li></ul><ul><li>Divide your keywords in tightly related groups of 10 30 </li></ul><ul><li><ul><li>Triples your keyword list and captures lower cost clicks </li></ul></li></ul><ul><li>Split test your Ads </li></ul><ul><li><ul><li>Run two ads for each campaign see which pulls best at what cost </li></ul></li></ul><ul><li><ul><li>Only change one word at a time monitor your click-through-rate </li></ul></li></ul></li> <li> 11. Pay-Per-Click Ads - Summary <ul><li>PPC campaigns have a beginning and an end </li></ul><ul><li><ul><li>Makes cost-per-click a good way to determine ROI </li></ul></li></ul><ul><li><ul><li>Takes time to get right and requires split testing </li></ul></li></ul><ul><li><ul><li>Needs daily management </li></ul></li></ul><ul><li>Free e-Book </li></ul><ul><li><ul><li>www.solentbiz.co.uk/adwords.pdf </li></ul></li></ul></li> <li> 12. Free Traffic <ul><li>SEO </li></ul><ul><li><ul><li>Will give you a greater ROI in the long term </li></ul></li></ul><ul><li>Link Exchanges with other Websites </li></ul><ul><li><ul><li>Locating websites that are related to yours is the primary task think suppliers, distributors and affiliates </li></ul></li></ul></li> <li> 13. Free Traffic - Blogs <ul><li>Blogging is easier than other forms of Internet Marketing </li></ul><ul><li><ul><li>Easy to design </li></ul></li></ul><ul><li><ul><li>Easy to update or modify </li></ul></li></ul><ul><li><ul><li>Easy to categorise </li></ul></li></ul><ul><li>Blog Benefits </li></ul><ul><li><ul><li>SEO Friendly URLs </li></ul></li></ul><ul><li><ul><li>Internal Linking </li></ul></li></ul><ul><li><ul><li>Connect with your customers via RSS feeds </li></ul></li></ul><ul><li><ul><li>Brownie Points for Diligence (Posting regularly) </li></ul></li></ul><ul><li><ul><li>Better Interaction with clients and readers </li></ul></li></ul></li> <li> 14. Free Traffic Blog Tips <ul><li>Choose your title wisely </li></ul><ul><li><ul><li>Titles are one of the most important things in the eyes of the SEs </li></ul></li></ul><ul><li>Your Posts should be brief, concise, to the point and let your readers comment on them </li></ul><ul><li>Blog about What You Know Youre the expert in your field </li></ul></li> <li> 15. Free Traffic - Blogs <ul><li>Summit to Blog Directories </li></ul><ul><li><ul><li>http://www.topblogarea.com/ </li></ul></li></ul><ul><li><ul><li>http://www.blogcatalog.com/ </li></ul></li></ul><ul><li><ul><li>http://www.bloggernity.com/ </li></ul></li></ul><ul><li>Blogging Platform Sites </li></ul><ul><li><ul><li>http://www.blog.co.uk </li></ul></li></ul><ul><li><ul><li>http://www.wordpress.com </li></ul></li></ul><ul><li><ul><li>http://www.blogger.com </li></ul></li></ul><ul><li><ul><li>http://www.livejournal.com </li></ul></li></ul><ul><li><ul><li>http://www.typepad.com </li></ul></li></ul></li> <li> 16. Free Traffic - Blogs <ul><li>2 Ways to Locate Blogs that are industry specific to you </li></ul><ul><li>1. Use Google Alert </li></ul><ul><li><ul><li>Go to www.google.com/alert </li></ul></li></ul><ul><li><ul><li>Check the box with blog and also daily </li></ul></li></ul><ul><li><ul><li>Type in the keyword phrase that you want to be alerted about </li></ul></li></ul><ul><li><ul><li>Confirm Googles email and you are set </li></ul></li></ul><ul><li>2. Use Comment Hut </li></ul><ul><li><ul><li>Go to www.commenthut.com/ </li></ul></li></ul><ul><li><ul><li>Download Comment Hut Lite its Free </li></ul></li></ul></li> <li> 17. Free Traffic - Articles <ul><li>Articles </li></ul><ul><li><ul><li>Write your own and submit them to Article Directories </li></ul></li></ul><ul><li><ul><li><ul><li>www.ezinearticles.com </li></ul></li></ul></li></ul><ul><li><ul><li><ul><li>http://www.articlebiz.com/ </li></ul></li></ul></li></ul><ul><li><ul><li><ul><li>http://www.articledashboard.com/ </li></ul></li></ul></li></ul><ul><li><ul><li><ul><li>http://www.goarticles.com/ </li></ul></li></ul></li></ul></li> <li> 18. Free Traffic <ul><li>Joint Venture Marketing </li></ul><ul><li><ul><li>One of the most cost effective ways to promote a product or service </li></ul></li></ul><ul><li><ul><li>Allows you to reach a wide customer base in a short amount of time </li></ul></li></ul><ul><li><ul><li>You have the product, JV Partner the customer base, pay them a commission on each sale. </li></ul></li></ul><ul><li>Affiliate Programmes for Digital Products </li></ul><ul><li><ul><li>www.clickbank.com/ </li></ul></li></ul><ul><li>Members / Subscribers to your Newsletter, Blog or Website </li></ul></li> <li> 19. Free Traffic Social Networks <ul><li>Directory of Social Bookmarking Sites </li></ul><ul><li>Top 10 Popular Sites: </li></ul><ul><li>1) del.icio.us - [PR 8] 2) Digg - [PR 8] 3) Listible 4) Furl - [PR 8] 5) Yahoo My Web 2.0 Beta - [PR 7] 6) Flickr - [PR 8] 7) Slashdot - [PR 9] 8) Youtube - [PR 8] 9) Simpy - [PR 6] 10) Technorati - [PR 8] </li></ul></li> <li> 20. Free Traffic Social Networks/Bookmarking </li> <li> 21. Free Traffic Social Networks/Groups <ul><li>http://groups.ebay.co.uk </li></ul><ul><li>http://www.groups.aol.co.uk/ </li></ul><ul><li>http://groups.yahoo.co.uk </li></ul><ul><li>http://groups.google.co.uk </li></ul><ul><li>http://groups.msn.co.uk </li></ul><ul><li>Check out the dot com versions also. </li></ul></li> <li> 22. Adding Video &amp; Audio to Your Site <ul><li>Adding Video &amp; Audio to your sales pages will </li></ul><ul><li>sell more effectively because they engage more </li></ul><ul><li>of the senses. </li></ul></li> <li> 23. Just how much traffic does YouTube get? <ul><li>December 2005: 3,105,000 </li></ul><ul><li>January 2006: 4,942,000 </li></ul><ul><li>February 2006: 9,045,000 </li></ul><ul><li>March 2006: 12,821,000 </li></ul><ul><li>April 2006: 12,505,000 </li></ul><ul><li>June 2006: 19,618,000 </li></ul><ul><li>May 2006: 20,078,000 </li></ul><ul><li>July 2006: 30,541,000 </li></ul><ul><li>August 2006: 34,039,000 </li></ul><ul><li>September 2006: 27,627,000 </li></ul><ul><li>October 2006: 30,384,000 </li></ul><ul><li>November 2006: 35,852,000 </li></ul><ul><li>December 2006: 38,008,000 </li></ul></li> <li> 24. Adding Video &amp; Audio to Your Site <ul><li>Create product web-pages that convert many times better than static text pages </li></ul><ul><li>Create eBay classified ads and auctions that visually demonstrate your product </li></ul><ul><li>Create website and product tours </li></ul><ul><li>Create training materials </li></ul><ul><li>Create promotional videos for product launches </li></ul></li> <li> 25. Adding Video &amp; Audio to Your Site <ul><li>http://www.solentbiz.co.uk/videotest.php </li></ul><ul><li>http://www.impactwebaudio.com/ </li></ul><ul><li>http://www.totalwebvideo.com/ </li></ul><ul><li>http://sourceforge.net/projects/camstudio/ </li></ul><ul><li>http://www.masteringcamtasia.com/Camtasia_Studio_4_QuickStart.html </li></ul></li> <li> 26. Free Traffic Video Social Networks <ul><li>Google Video http://video.google.co.uk/ </li></ul><ul><li>YouTube http://www.youtube.com/ </li></ul><ul><li>VideoEgg: www.videoegg.com </li></ul><ul><li>Dailymotion: www.dailymotion.com </li></ul><ul><li>Veoh: www.veoh.com </li></ul><ul><li>AOL Video: http://uncutvideo.aol.com </li></ul><ul><li>Eyespot: www.eyespot.com </li></ul><ul><li>Metacafe: www.metacafe.com </li></ul><ul><li>Grouper: www.grouper.com </li></ul><ul><li>Jumpcut: www.jumpcut.com </li></ul></li> <li> 27. Opt-In List Building &amp; Management Traffic Sign-Ups Sales </li> <li> 28. Opt-In List Building &amp; Management <ul><li>1. Traffic </li></ul><ul><li>2. Sign-Ups </li></ul><ul><li><ul><li>Offer something of value in exchange for their email address </li></ul></li></ul><ul><li><ul><li>A Free Report (715 Pages) </li></ul></li></ul><ul><li><ul><li>A membership discount on future purchases </li></ul></li></ul><ul><li><ul><li>VIP advance notice on new Product Launches </li></ul></li></ul><ul><li>3. Sale </li></ul></li> <li> 29. You Need an Auto-Responder <ul><li>Traffic and List Building are the Costs </li></ul><ul><li>of Doing Business Online </li></ul><ul><li>The Money is in The List </li></ul><ul><li>Auto-responders handle multiple addresses and send multiple email messages to each subscriber </li></ul><ul><li>Do not send email to all your subscribers from your ISP mail account youll be closed down as a Spammer! </li></ul><ul><li>An Auto-responders does what it says on the tin theyre automatic. One message to all subscribers </li></ul></li> <li> 30. Auto-Responders <ul><li>http://www.getresponse.com/ </li></ul><ul><li>http://www.the-autoresponder.co.uk/ </li></ul><ul><li>http://www.aweber.com </li></ul><ul><li>http://prosender.com/ </li></ul><ul><li>You build an online business by building a list. </li></ul></li> <li> 31. The Power of Viral Marketing <ul><li>List Building The Viral Traffic Way </li></ul><ul><li><ul><li>You 1 </li></ul></li></ul><ul><li><ul><li>Your Friends 5 </li></ul></li></ul><ul><li><ul><li>Their Friends 25 </li></ul></li></ul><ul><li><ul><li>And so on...125 </li></ul></li></ul><ul><li><ul><li>625 </li></ul></li></ul><ul><li><ul><li>3,125 </li></ul></li></ul><ul><li><ul><li>15,625 </li></ul></li></ul><ul><li><ul><li>78,125 </li></ul></li></ul><ul><li><ul><li>390,625 </li></ul></li></ul><ul><li><ul><li>1,953,125 </li></ul></li></ul></li> <li> 32. Viral Traffic Must be Buzz Worthy <ul><li>Initially create something of value </li></ul><ul><li><ul><li>A report, a How to... Video Guide or White Paper </li></ul></li></ul><ul><li><ul><li>An e-Book A History of... Allow parts of the content to be re-branded </li></ul></li></ul><ul><li><ul><li>Software A Screensaver, Branded Calendar, </li></ul></li></ul><ul><li><ul><li>Let your imagination run wild </li></ul></li></ul><ul><li>Offer it for Free...if they tell 3 to 5 friends </li></ul><ul><li>Drive them to your compelling website landing page and watch the cycle begin on autopilot </li></ul></li> <li> 33. Viral Traffic Must be Buzz Worthy <ul><li>Study it </li></ul><ul><li>Master it </li></ul><ul><li>Implement it </li></ul></li> <li> 34. Viral Traffic Software www.viralscript.com </li> <li> 35. How to Build Buzz about Yourself Online <ul><li>Develop a reputation for doing top-notch work </li></ul><ul><li>Start a Blog and post to it regularly </li></ul><ul><li>Carefully craft your online image </li></ul><ul><li>Participate in online communities </li></ul><ul><li>Develop relationships with Pointers &amp; Connectors </li></ul></li> <li> 36. How to Build Buzz about Yourself Online Social Networks Press Releases Yahoo Groups Back Links Viral Mkt. Digital Info Product Build Lists eBay Groups eBay YouTube Google Video Article Directories Supplier Site Blog Blog Blog Your Blog Blog Your Site </li> <li> 37. How to Build Buzz about Yourself Offline eHampshire Enterprise Hub Wired Wessex Articles Interviews How to Guides PLATO Enterprise Groups SEEDA FSB Chamber of Commerce LinkedIn eCademy TT Mentor </li> <li> 38. Internet Success means Feeding Spiders <ul><li>Create your Online Web </li></ul><ul><li>Create your Offline Web </li></ul><ul><li>Feed Their Spiders everyday </li></ul><ul><li>Your New Mantra... </li></ul><ul><li> Whos spiders can I feed today? </li></ul></li> <li> 39. The End Result... Coming Soon Drive Targeted Traffic to Your Landing Page </li> <li> 40. Thank You <ul><li>[email_address] </li></ul></li> </ul>