How To Create An Event Video

Bold Content Production
www.BoldContentVideo.com

Key Benefits

Event videos are perfect for delivering your company's key messages

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Use your event video as a platform to explain your vision, for both internal and external promotion

Interview your clients, vendors or other event attendees and use their experiences for selling your event

Key Benefits

It is possible to capture a great event which included lots of organisation and planning

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You don't have to limit your event to a small audience

Show your great event and open it to staff, work force or the general public

Key Benefits

By making the entertaining elements of your event part of the video, your viewers can be impressed easily

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Video can be used to show your event in the best possible light also to attract new employees and business partners

Show your great event and open it to staff, work force or the general public

Key Benefits

Show off the great brands that you work with and highlights your company's sponsorship

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By sending your event videos to customers you are able to promote future events

Present your company exactly how you want it to be perceived by potential customers

1Think about your budget available!

Event videos don't have to be expensive!

You can use a single shooter who captures the highlights of the event with a DSLR camera.

There's a wide range of ways to capture your event!

You can also film your event by the use of multiple cameras

2Talk with your client about the video's intention!

Should it be an internal communication video or a promotional video?

It's important to know what the intention for the video is to decide on the right structure and type of equipment for the video.

Claim a solid, well thought out brief from your client for an amazing event video!

The brief should make you as video production company, aware of all of the intended video outcomes.

3Communicate well with the event organizer!

Try to organise everything before the event!

Ask the event organizer for providing help in getting all the necessary levels of access (e.g. backstage), a dedicated area (lockable room) to store your equipment and a parking space.

Try to receive a schedule as early as possible!

An event schedule helps you to find out if there are any clashes and if two crews will be needed. Find out which shots the organizer really wants you to capture (e.g. VIPs and Guest Speakers)

4Watch out for problems that possibly occur !

What if the client wants something different on shooting day?

If you plan on shooting a certain type of video you might not necessarily bring the right equipment for shooting other types of videos.

Shoot the event on a DSLR or small sensor camera?

DSLR cameras are more suitable for doing a highlights video as it has a 10 minute record limit. The small sensor camera is better for filming an entire speech at a conference.

4Watch out for problems that possibly occur !

What if the client wants something different on shooting day?

If you plan on shooting a certain type of video you might not necessarily bring the right equipment for shooting other types of videos.

Shoot the event on a DSLR or small sensor camera?

DSLR cameras are more suitable for doing a highlights video as it has a 10 minute record limit. The small sensor camera with a longer focal length is better for filming an entire speech at a conference.

After creating a fantastic event video you'll also have to promote it ...

BUT HOW?

How to promote your event video?

Create a press release

Include a custom mix of video,
images,
and
multimedia

Try to get it placed on media publication websites

How to promote your event video?

Create a press release

Include a custom mix of video,
images,
and
multimedia

Try to get it placed on media publication websites

How to promote your event video?

Use video sharing platforms

Adding your video to a video sharing platform
is an
essential part of marketing your event video

Use Vimeo or YouTube!
YouTube
helps you
to reach
more viewers through Google search

How to promote your event video?

Share on Social Media Channels

Share your video on any relevant site where you have a
social media presence.

Hootsuite enables you to share
your video
on multiple sites within one dashboard

How to promote your event video?

Use Keywords and Tags correctly

Mention your keywords in title and description
as this will help viewers to find your video more easily

Tag your video correctly by using words that
describe
your video and its content at the best

How to promote your event video?

Embed the video in your blog

Create relevant content to the video,
like an
event review or Behind the scenes article

Text based content in
addition to
the video helps to
create more information for viewers.

How to promote your event video?

Use paid advertising

Twitter and Facebook are perfect if you are trying
to reach
a specific demographic with your video

You can also use paid advertising with a link
to an
external video site like YouTube

Need An Event Video?

We would love to help! Visit www.BoldContentVideo.com and learn more
about our video production services