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How to compete and grow: A sector guide to policy
McKinsey Global Institute
May 5, 2010
CONFIDENTIAL AND PROPRIETARY
Any use of this material without specific permission of McKinsey & Company is strictly prohibited
McKinsey & Company | 1
McKinsey Global Institute
▪ The McKinsey Global Institute (MGI),
founded in 1990, is McKinsey & Company’s
business and economics research arm.
▪ MGI’s research is a unique combination of
two disciplines: economics and
management. By integrating these two
perspectives, MGI is able to gain insights into
the microeconomic underpinnings of the broad
trends shaping the global economy.
▪ MGI’s research is funded by the partners of
McKinsey & Company and not
commissioned by any business, government,
or other institution
McKinsey & Company | 2
To provide a fact base, our research sought to answer two questions
How do sectors differ in what
matters for competitiveness?
How do government policies
impact sector competitiveness
and growth?
McKinsey & Company | 3
Summary
▪ Our sector approach – and why it matters
▪ Patterns in sector contributions to growth
▪ How can governments tailor policies to each
sector
McKinsey & Company | 4
1.6
1.2
0
100101
0.4
0.8
-0.8
-0.4 Infrastructure
Local
services
Business
services
Resource-
intensive
industries
Manufacturing
R&D-intensive
manufacturing
MGI categorizes sectors into six groups according to degrees of differentiation and tradability
SOURCE: EU KLEMS growth and productivity accounts; OECD input-output tables; McKinsey Global Institute analysis
Size of circle = relative amount
of sector value added in 2005Differentiation index
0 = average
Dif
fere
nti
ati
on
of
pro
du
cts
High
Low
Tradability of products
Imports plus exports divided by sector gross output
%
Low High
Electricity
Construction
Hotels and restaurants
Land
transport
Wholesale and
retail trade
Post and
telecommunication Finance and
insurance
Real-estate
activities
Computer and
related activities
R&D
Pulp, paper, printing,
and publishing
Agriculture,
forestry,
and fishing
Wood
products
Rubber and plastics
Basic
metals
Fabricated metals
Machinery and
equipment
Motor vehicles
Pharma
Chemicals
Radio, TV, and
communication
equipment
Medical
instruments
Aircraft and spacecraft
Other
Other
McKinsey & Company | 5
Summary
▪ Our sector approach – and why it matters
▪ Patterns in sector contributions to growth
▪ How can governments tailor policies to each
sector
McKinsey & Company | 6
Three lessons learned for governments to keep in mind as they seek to enable growth
SOURCE: McKinsey Global Institute analysis
LESSON 3
Service sector growth is critical
– and particularly so for job
growth
LESSON 1
Success in emerging, innovative
sectors alone is not enough to
sustain growth
LESSON 2
The mix of sectors in an
economy is less important than
the competitiveness of sectors
McKinsey & Company | 7
Even in the United States, innovative new sectors make a small direct economic contribution
SOURCE: The Clean Energy Economy, PEW, 2009; Bureau of Labor Statistics; Haver analytics
Share of US employment, August 2009 (percent of nonfarm employment)
100% = 130 million
New innovative sectors
0.60.30.2
11.3
5.94.9
Existing large employment sectors
Competitiveness in new innovative sectors is not enough
Biotech
Semi-
conductor Cleantech
Construc-
tion
Financial
activities
Retail
trade
McKinsey & Company | 8
Three lessons learned for governments to keep in mind as they seek to enable growth
SOURCE: McKinsey Global Institute analysis
LESSON 3
Service sector growth is critical
– and particularly so for job
growth
LESSON 1
Success in emerging, innovative
sectors alone is not enough to
sustain growth
LESSON 2
The mix of sectors in an
economy is less important than
the competitiveness of sectors
McKinsey & Company | 9
Sector performance has mattered more than the mix of sectors for overall GDP growth in developed countries
SOURCE: Global Insight; McKinsey Global Institute analysis
Growth Total growth
Contribution to total value added, 1995–2005
Compound annual growth rate, %
United States
S. Korea
United Kingdom
France
Germany
Japan
High
Low
Sector competitiveness matters more than sector mix
Growth momentum
(growth predicted
by initial sector mix)
Differences in
performance
of sectors
2.1
2.3
2.3
2.2
1.8
2.3
0.4
0.8
2.1
3.3
2.6
2.6
-1.7
0.7
0.9
-1.5
-0.2
0.4
McKinsey & Company | 10
Three lessons learned for governments to keep in mind as they seek to enable growth
SOURCE: McKinsey Global Institute analysis
LESSON 3
Service sector growth is critical
– and particularly so for job
growth
LESSON 1
Success in emerging, innovative
sectors is not enough to sustain
growth; existing sectors need
attention, too
LESSON 2
The mix of sectors in an
economy is less important than
the competitiveness of sectors
McKinsey & Company | 11SOURCE: Global Insight; International Labor Organization; National Statistics; McKinsey Global Institute analysis
Sector contribution to growth of value added in high-income countries,
1985–2005
100% = $10.4 trillion
Services have contributed 87 percent of GDP growth in high-income countries in the last decades
For jobs, service sector competitiveness is key
58
18
12
62
413
87
100R&D-intensive mfgManufacturingResource-intensive
Business services
Local services
Infrastructure
Goods
Services
McKinsey & Company | 12
Low-income
countries
100% = 324
Medium-income
countries
100% = 50
High-income
countries
100% = 74
Service sectors generate most net new jobs across all income groups – and over 100% in high income countries
32
68
SOURCE: International Labor Organization; National Statistics; McKinsey Global Institute analysis
Sector contribution to a country's net growth of employment, 1985–2005
%, million employees
Goods
Services
9
91
29
129
100%
For jobs, service sector competitiveness is key
McKinsey & Company | 13
Summary
▪ Our sector approach – and why it matters
▪ Patterns in sector contributions to growth
▪ How can governments tailor policies to
each sector
McKinsey & Company | 14
Our policy approach – framework
Degree of intervention
HighLow
Government as
principal actor
Tilting the playing
fieldBuilding enablers
Setting ground
rules/direction
Governments can limit
sector policies to
▪ Setting the
regulation covering
labor, capital and
land markets;
▪ Establishing the
general business
environment,
▪ Setting broad
national priorities
and road maps.
Without interfering with
market mechanisms,
governments can
support private-sector
activities by
▪ Expanding hard and
soft infrastructure;
▪ Helping to ensure
adequate skills
through education
and training,
▪ Supporting R&D
activities.
Governments can
choose to create
favorable conditions for
local production
through:
▪ Trade protection from
global competition
▪ Providing financial
incentives for local
operations
▪ Shaping local
demand growth
through public
purchasing or
regulation.
Governments can
play a direct role by
▪ Establishing state-
owned or
subsidized
companies;
▪ Funding existing
businesses to
ensure their
survival
▪ Imposing
restructuring on
certain industries.
SOURCE: MGI/PSO Sector Competitiveness Project
Differentiating sector-level policies by the degree of intervention
McKinsey & Company | 15
To be effective, policy tools need to be tailored to sector characteristics
SOURCE: McKinsey Global Institute/Public Sector Office Sector Competitiveness Project
InfrastructureResource-intensive
industriesInfrastructure
R&D-intensive
manufacturing
Business
services
Local
servicesManufacturing
Degree of intervention
HighLow
Government as
principal actor
Tilting the playing
fieldBuilding enablers
Setting ground
rules/direction
McKinsey & Company | 16
2018 1916 17
EmploymentHours worked per capita
90
Labor productivityValue added (dollars per hour worked)
60
70
40
0
100
80
50
0 22111098 217 12 14 1513 24236
Policy can determine domestic sector performance –retail sector performance varies widely around the worldRetail sector performance in developed countries, 2005
SOURCE: EU KLEMS; McKinsey Global Institute analysis
McKinsey & Company | 17
To be effective, policy tools need to be tailored to sector characteristics
SOURCE: McKinsey Global Institute/Public Sector Office Sector Competitiveness Project
InfrastructureResource-intensive
industriesInfrastructure
R&D-intensive
manufacturing
Business
services
Local
servicesManufacturing
Degree of intervention
HighLow
Government as
principal actor
Tilting the playing
fieldBuilding enablers
Setting ground
rules/direction
McKinsey & Company | 18
The majority of recent attempts to establish local semiconductor industries or clusters have failed
SOURCE: SEMI World Fab Watch; expert estimates; McKinsey Global Institute analysis
Successes and failures of semiconductor clustersPresent
Currently not present
Sustainable competitive edge
ROUGH ESTIMATES
Estimated cumulative country-
wide government incentives
(USD billion)
$
20001980 19901970
United States, $12–36
Japan, $19–54
Taiwan, $15–43
South Korea, $9–26
Singapore, $5–16
Germany, $2–7
Malaysia, $1–3
China, $6–17
Estimated date of industry reaching significant size
Taiwan Semiconductor
Manufacturing Company
(TSMC) first to introduce
novel business model of
foundry-only
semiconductor player
McKinsey & Company | 19
To be effective, policy tools need to be tailored to sector characteristics
SOURCE: McKinsey Global Institute/Public Sector Office Sector Competitiveness Project
InfrastructureResource-intensive
industriesInfrastructure
R&D-intensive
manufacturing
Business
services
Local
servicesManufacturing
Degree of intervention
HighLow
Government as
principal actor
Tilting the playing
fieldBuilding enablers
Setting ground
rules/direction
McKinsey & Company | 20
Steel demand is strongly dependent on growth in per capita GDP
SOURCE: J.F. King; World Bank; McKinsey Quarterly; McKinsey Global Institute analysis
1 General steel intensity curve based on findings by Louis Schorsch. See for example Schorsch and Ueyama, “New game, new rules,” McKinsey
Quarterly, May 1993.
Country population
Observed historical
consumption curve
0
100
200
300
400
500
600
700
800
900
1,000
1,100
1,200
1,300
1,400
0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000 45,000
Argentina
China
Mexico
India
United States
Brazil
2007 steel consumptionKg/capita
Ukraine
Russia
Japan
Vietnam
Austria
Portugal
Taiwan
Sweden
Germany
Saudi ArabiaTurkey
Egypt
Iran
Thailand
United KingdomFrance
Italy
Korea Republic
South Africa
Greece
Czech Republic
AustraliaPoland
2007 GDP at PPP/capita$
Spain Canada
Growth economies Inflection economies Mature economies
McKinsey & Company | 21
A sector perspective on competitiveness and growth
▪ Growth aspirations need to be grounded on a realistic view of sector
contributions to growth
– Success in emerging, innovative sectors is not enough
– The mix of sectors matters less than their competitiveness
– Service sector growth is critical – particularly for job growth
▪ Effective growth policies are tailored to the levers that matter in each
sector, yet odds of success vary
– Policy can determine sector performance in local sectors…
– … but cannot guarantee success in globally traded industries
▪ In tradable sectors, odds improve if policies target economic activities
with a strong business case for local production; and are executed in
collaboration with the private sector
McKinsey & Company | 22
Thank you
This report and
other MGI research are
available at:
www.mckinsey.com/MGI