< How to choose the rightDigital Signage System / >September 4, 2015

a 2point0 Concepts Presentation      

- Jeff Baer

Make your marketing so useful people would pay for it.

What is Digital Signage?

Digital signage is digital media (images/videos) sent to displays such as LCD Monitors or LED Displays.

Let's explain a bit

Why Digital Signage?

Burberry Flagship Store London - Prysm LPD displays 0 Bezel for Maximum Impact

Dynamic,Cost Ef f icient , Impact ful

Inform, Persuade, Engage

- Capt ivate your audience

- Educate, inform & entertain

- Sel l products & advertisements

- Decrease perceived wait t imes

- Create brand awareness

Harrods London - Front Entryway signage for high impact - Advert ising

Digital Signage Appl icat ions

- Banking

- Retail Stores

- Outdoor Advert ising

- Cinemas/Theatres

- Corporate

- Heal thcare

- Educat ion

- Airports/Transportat ion

- Exhibit ions

Dior Flagship Store Paris - Integrated into joinery LCD Panels to create spectacular ambience.

BankingFirst Gul f Bank - Dubai Mal l - Videowal l , Interact ive Touch Table, Queue Management & Foreign Exchange Rate Board al l managed by central CMS

RetailSephora - 3x4 Seamless Video Wal l / Integrated Touch Appl icat ions. Sephora among the leaders in digital innovat ion in Retail .

RetailOakley Flagship Store - New York City - 27 Digital Screens Ceil ing Mounted funct ioning as one single screen on angled mounts.

AirportsLAX Airport - Bradley Terminal - Huge LED Displays for PURE AMBIENCE. This beaut iful instal lat ion never ceases to amaze.

AirportsLAX Airport - Bradley Terminal - Huge LED Displays for PURE AMBIENCE. This beaut iful instal lat ion never ceases to amaze.

Planning for Digital Signage

What system is right for me?- Software - I provide the hardware- Appliance - All inclusive device- Subscription Based - Monthly/Yearly- Enterprise - Large Scale Deployments

Digital Signage Overview

DIGITAL SIGNAGE

Hardware

Infrastructure

Displays

Mounts

Players

Sof tware

Distribution

Scheduling

Play-lists

Control

Creation

Connect ivity

Wireless

Wired

Cellular

Internet

Content Media

Advertising

Marketing

Corp Comm

Operat ions

Installation

Networking

Maintenance

Design

Deployment

Purpose

Screen Layouts

Environment

- How many displays?

- Where will they be located?

- What content do you want to display?

- Wil l your content be interactive?

- What sizes, resolution & orientation ?

- What type of enclosures ?

Hardware

- Manage your content

- Analyt ics & Report ing via dashboards & downloads

- Dist ribute & Schedule content to whole network or only specif ic branches or endpoints

- Manage interactive survey questions & feedback

- Change stores in your interactive way-f inder

Software

- What is the network configuration?

- Is IT Involved in this project?

- Do you have f irewal l restrict ions?

- Ethernet connection or Wi-Fi?

Connectivity

- Who is the audience?

- Current information (news, weather internal data)

- What informat ion do you want to communicate?

- Re-purpose existing marketing material

- Products or Services

- Personal ized Messages

Content

- Discuss company branding and design guidelines.

- Choose dif ferent layouts for each of your endpoints (e.g. 1/4 Screen

Social Media, 3/4 Screen Large Marketing Material).

- Include widgets (social media, weather, t ime, RSS Feeds)

Design

- Who will be responsible for content distribution & updates?

Operations

- Where does this information come from and how many contributors

are there?

- How often is the information updated?

- Discuss budget, equipment and future expansion.

- Digital Signage Solut ions & Strategy

- Content Management Systems

- Touch Solut ions

- Content Creat ion

- Mobile & Touch Apps

- Website Development

- UX/UI Interface

- Animat ion

- Infographics

Services

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Kate Koortkate@2point0concepts.com   | +971 04 422 9757   |   Dubai Media City |   www.2point0concepts.com