When a website is brand new, it's subject to Google's critical eye which watches to see whether the new site will be a high quality site, will build links too quickly or will engage new users. One must be very careful about the types of links and pace of link building during the first year. There is an artificial boost in rankings when a site first launches which typically lasts for about a month. During that time, Google is looking to see what the site does. Is the site getting 20 new links because it's just such a great site that everyone wants to link to it or is it happening because the new site owner is spamming straight out of the gate.

If you happened to purchase an aftermarket domain from a platform such as Afternic, you may find that the domain already has back links. If the link building was done properly, you have a head start, but you should review the back link health to ensure that the domain was not listed for sale because it was penalized in the search engines. Ideally, this is a task that should be executed prior to acquiring the domain.

You know which of the two you would prefer Google to perceive. That's why social networking makes for the best platform for encouraging natural links, especially when a site is brand new. Even when the site is more developed, later on, social networking still serves the same purpose for helping brand new, deeper pages to be found by search engine spiders.

Even before your fan page is in full swing, you can encourage your friends and family from your personal page to visit your website. As a favor, they will probably like and share the pages, bringing new eyes to your website. You have the option of uploading emails to invite people or clicking on the invite button to invite them directly from the fan page.

Initially, these are the first people who will migrate over to your fan page. To further build your fan page, you want to post interesting content that will encourage people to comment, share and like your posts. That's what improves your pages' rating and gets it shown to more users.

How interesting your posts are depends on your niche. If you have new photos on your website regularly, they make for great content to share. It's boring to your fans to see links to new product page after new product page. You really need to diversify the types of posts you share or your fans will unsubscribe. Try to limit your posts to 2 a day.

If you find that you've run out of new ideas to share, wise quotes, funny quotes, questions about topical subjects, and polls make for great posts.

Search Google news for new information related to your niche and share that from time to time. You can even write about such news on your own website, giving an opinion or soliciting the opinions of others. Then share that content, and, provided you allow facebook commenting on your site, you'll engage users directly with the desired web page.

If your content is unusual, newsworthy, information, funny, etc., getting in front of eyes will encourage others to link to it in their blogs, forums, etc., building natural links to your pages.