HURDLE BUSTERSHOW TO: Build a TRIBE:

Have an Idea & Take it to Operations

Insights via @HDFMagazine

& Matt Gottesman

What We’ve Covered:

#Yes

Phx

8 Talks on Ideas to Operations

1) Where Good Ideas Come From2) Your Elusive Creative Genius3) *Overview of Co-Working, Accelerators, Incubators (35+ in Phx)4) Overview of Idea-to- Operations Building Blocks

a) Building a Tribei) Get out there & Do Itii) Doing it Offlineiii) Building a Tribe Online

What is an audience

“A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years,

human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to

communicate.” ― Seth Godin, Tribes: We Need You to Lead Us

What is a TRIBE

Peo

ple

Hel

ping

Peo

ple

The people who watch, read, or listen to somethingA group of ardent admirers or devotees

Seth Godin (click for TED talk)

What to Remember

People connecting to people

➔ Innate human need to be social➔ HUGE WALLS up against sales / business agendas➔ WE (business owners, innovators, etc) are selling ourselves.

Are we (mindset, values, influence) worth being sold???

Are YOU Willing to “Stand Up”

"The goal is not to do business with everybodywho needs what you have. The goal is to dobusiness with people who believe what youbelieve."~Simon Sinek(TED Talk here)

Source: Ideas To Operations by Chris Mohritz

How to become the expert?Teach

BUT WE NEED A LITTLE MORE...As entrepreneurs (marketers),

we need influence

"Selling to people who actually want tohear from you is more effective than

interrupting strangers who don't"~Seth Godin

Lead

Disclaimer(s)Can takes weeks or months to build loyalty & trust

Not necessarily bad Longer it takes

1) More genuine they are2) Longer they’ll stay

DIVERSIFY Different groups

Different NichesConglomerate them in different ways

(and in ways you own)

How to FIND Them● Where Do They: (Offline and Online)

○ Do business○ Learn○ Get social○ Enjoy Family○ Get philanthropic

● What do they talk about○ With family○ With Colleagues

Where Do your Interests Collide

● Where Do They: ○ Do business○ Learn○ Get social○ Enjoy Family○ Get philanthropic

● What do they talk about○ With family○ With Colleagues

● Can You Reach: (Offline and Online)

○ Can you share this space○ Can you learn what they’re learning○ Similar social situations○ Enjoy Family○ Share philanthropic interests

● Can You:○ Join the Conversation○ START the conversation

(Offline and Online)

Where Do your Interests Collide

● Where Do They: ○ Do business○ Learn○ Get social○ Enjoy Family○ Get philanthropic

● What do they talk about○ With family○ With Colleagues

● ASK Them OFFLINE:○ At govt organized events○ meetup.com○ Local Business events○ Related non-profits○ Interviews

● ASK Them ONLINE○ Interviews○ LinkedIn Groups○ Facebook Pages of Industry leaders○ Facebook Interest Groups ○ Forum Groups○ Large / Growing Blogs○ TWITTER & Instagram○ Via Hashtags

Where Do your Interests CollideStart where it already exists● Interview● Join the conversation● Contribute thoughts

1) To HELP discussion2) To Understand their thinking3) To show you have interest

(people want to connect)Always be genuineNever waste people’s time

● ASK Them OFFLINE:○ Must be around○ Must be engaged

● ASK Them ONLINE○ Must be around○ Must be engaged

Develop the Tribe

Find their pain points● What are their frustrations● What do they get excited about● Common topics● Trending industry issues● Obstacles

Once you know THESE -

become the expert

How to Connect & Teach them● ASK Them OFFLINE:

○ At govt organized events○ meetup.com○ Local Business events○ Related non-profits○ Interviews

● ASK Them ONLINE○ Interviews○ LinkedIn Groups○ Facebook Pages of Industry leaders○ Facebook Interest Groups ○ Forum Groups○ Large / Growing Blogs○ TWITTER & Instagram○ Via Hashtags (Tagboard & hashtagify.me)

Talk the Talk AND Walk the Walk● ASK Them OFFLINE:

○ At govt organized events○ meetup.com○ Local Business events○ Related non-profits○ Interviews

● BUILD Content to BUILD TRIBE ONLINE○ Publish Interviews (be sharable)○ LinkedIn Groups (have a connection point)○ Facebook Pages of Industry leaders (comment)○ Facebook Interest Groups (comment - have biz page they can follow)○ Forum Groups (have a URL in signature)○ Large / Growing Blogs (comment, share across your networks, guest blog)○ TWITTER & Instagram○ Via Hashtags (Tagboard & hashtagify.me)○ Crowdfund Something (after you build a bit - mention this along the way)

■ In EDU

Example:Matt

Gottesman &@HDFMagazine

@HDFMagazine a digital publication showcasing creators in the “New Economy”

Began growing Feb 201547k Instagram followers

@HDFMagazineStarted growing

Feb 2015 47k followers (8/4)

What Matt Did Right:○ Continually Created Valuable Content○ Sourced from others expertise

(and gave them credit)○ Became a resource○ Focused on a conversational platform○ Utilized the platform to it’s fullest○ Cross promotes○ Engages in Startup / Creator community

“Special Sauce” for Organic Interaction1. Have the Content2. Engage with Other Content

a. Likeb. Commentc. Followd. Share / Cross promote

3. Automate (carefully)4. Advertise (non organic)

● ASK Them ONLINE○ Interviews

○ LinkedIn Groups○ Facebook Pages of Industry leaders

○ Facebook Interest Groups ○ Forum Groups

○ Large / Growing Blogs○ TWITTER & Instagram

○ Via Hashtags (Tagboard & hashtagify.me)

Effectively & EfficientlyCategorize● What groups most inclusive● Most conducive● Most thirsty / extreme

Prioritize● 30 mins a day online (don’t just search - connect)● 1 hour offline

-Dont overwhelm yourself. Confine this time instead of use it as an excuse-Make things come to you (subscribe to email notifications, set aside time to check)

Source: Ideas To Operations by Chris Mohritz

Ideas-to-

Operations

Connect:Chelsea Dygert

Dygert #ConsultMent

Chelsea@DygertConsultMent.com

@cimforgiven

at Local coffee shop #YesPhx

Source: Ideas To Operations by Chris Mohritz

Study Data Here (View press release)