how to become a #1 kindle bestselling author · the #1 mistake that authors make do you make these...

How to Become a #1 Kindle

Bestselling Author

Kathleen Gage

Learning Guide

Session III

©Street Smarts Marketing and Promotions and Kathleen Gage. All Rights Reserved 2

Section I: Advanced Copywriting


Email marketing and copywriting

Always have a purpose for the email going out. Decide on the purpose

first.

Have your reader take an action each and every time.

Give them something to remember by way of a personal story

Add video to your email

Use contrasting prices

Give some tips that lead into the paid product

Add your name to the email body

Kathleen Gage here. I wanted to remind you of the special offer

I am making

Get them to take action

Limited time offer

Special gifts during a certain time

Scarcity

Special pricing

Give them a reason to take immediate action


Copywriting Strategies

Write like you talk

Tell stories

Write first

Edit next

Take a break

Review message

Read out loud

Check links

Have people take some type of an action in each email.

NOTES:


Power subject lines

3 Ways to increase your book position on Kindle

3 Things that no longer work with book launches

What shocked me at the last book launch I saw

5 book marketing predictions for 2012

The #1 mistake that authors make

Do you make these mistakes when you market your books

Who else wants to be a bestselling author

Your own personal book marketing survival guide

HOT TIP! Make your emails different than everything else people are

using for their subject lines.


Amazon Reviews for Your Copy


Process for Amazon Review Copywriting Method

Genre

Reviews

How many found helpful?

Highlight the copy

Put in Word Doc

Create headline

Write copy based on what you extracted

NOTES:


Clickbank

Process

Select topic

Review pages

Put copy in swipe file


Section II: More on Marketing


Marketing is an ongoing process

Schedule your marketing

Have others market for you

Create incentives

Reciprocate


Affiliate marketing

Bonus offers for other experts

LinkedIn Advanced Marketing


Section III: Backend Products and Services


Information Products – Benefits

Passive income

Visibility

Credibility

BOR - Back of the room sales

Can generate free publicity

Speaking fees increase

Excellent marketing tool

Opens doors

They make great gifts

Creates celebrity status

Much greater opportunity because of the Internet

Information Products – Downside

Takes time and money to develop

No guarantee they will sell

Must continuously market to sell because they don’t sell

themselves

Incredible competition for the buyer’s dollar

You must develop a USP

Products have lifecycles – some of which are very short

Constant research to stay on the leading edge

Trends shift


Boost Your Business While Generating Revenues

Something that will boost your business, your revenues and your expert

status more than just about anything is information product development.

There are various types of information products you can develop; those that are used specifically for building your opt-in subscriber list, those that are

used as revenue generates and those that accomplish both list building and

revenue generating opportunities.

Before you decide to roll out new products or services, consider all aspects.

There are the development and marketing costs. Additionally, with each

product you offer you must have a clear vision of how to market them. Do

you have the necessary resources to introduce new products or services to

your market?

Distribution

How you decide to distribute your product or service will be based again on

who your market is and what their needs are. Distribution channels must be

factored into your overhead costs and what you charge. Distribution

channels will impact your marketing decisions. Distribution on the Internet is

much more cost effective than traditional methods. You have your own

channels and those of Joint Venture and affiliate partners.

Additionally, your product’s image should be considered when you are

considering your distribution channels. Stay current with changes in the

market in order that you can change your distribution channels as

necessary.


Consider this…

Who will buy your product?

Is there a primary or secondary target market? (Niche within a niche)

What factors influence their decision to buy?

Who is involved in the purchase decision?

How often will they buy?

Where do they currently buy, when and how much?

Is there opportunity to turn casual buyers into loyal buyers?

Can you build a long-term relationship with your market?

Other considerations

Is what you offer lucrative?

How will you reach your potential customers? (Distribution channels)

Phase I and Phase II

There are two primary phases that you need to focus on with products. One

is the development phase. The other is the sales and marketing phase.

Often, newbies tend to put more focus on the development phase and very

little on how to take the product to market. Both are equally important.

PHASE I

Product Development

PHASE II

Product Marketing and Selling


Product Lifecycle

The following is an overview of the product life cycle:

Idea generation

Idea evaluation

Market assessment

Early development

Testing and analysis

Final development

Introduction to market

Growth

Competition

Maturity

Decline

Repurposing Online Information Products

With online information products, you can repurpose your offerings which

keeps the lifecycle alive much, much longer.

For example, you may have started with an eBook on a topic. It is likely the

eBook will reach a peak and then move into decline of sales.

From there you could repurpose into a teleseminar, then a full day training,

then a mentoring course, then into workbooks, and then into a redeveloped

eBook.

As the old saying goes, “You are only limited by your imagination.” And

drive, and market need, and focus, and……


Live Training

Home Study Course

Private Coaching


Start with an easy point of entry that is very low risk

Very low risk item – FREE - Used to build an opt in list and establish

credibility and expert status. Can be completely automated.

Report

eBook eZine

Mini course – 4 day course can work well

One hour teleconference

Keep in mind that even something free must have high-perceived

value. The thought process of the reader is, “If I got this much value

for free, imagine what I will get from the paid information.”

Low Risk – Something under $20 or $30 dollars. Should be

completely automated.

Reports EBooks

Paperback book (You do have hard costs involved with this

option. Wholesale cost of book, shipping and handling, storage.

Teleconferences

MP3 files

Introductory coaching session

Mid Range – $39 - $97 Should be completely automated

More in-depth items.

Bundle of products EBook with a teleconference recording

Coaching sessions


Higher $97 - $299 – Not much hands on selling here.

Coaching sessions

Larger bundles of products including one coaching session Series of teleconference courses

Next level - $299 - $799 – More hands on selling involved. Part of the

process can be automated.

With this level of a purchase the buyers are often more

committed to the process

Live One Day Training course Mentoring courses including coaching sessions

Bundle of products with coaching sessions

Higher - $999 - $4999 – May require sales people to do the selling for

you

Boot Camps On site training

Satellite training in large metro area

Exclusive - $5,000 plus private consulting

In-house training Speaking engagements

Boot camps


Section IV: Multiple Streams of Revenue


Create passive revenues

You aren't trading hours for dollars

Make money while you sleep

Easiest types

eBased

MP3s

eBooks

E-books

Audio Programs

Webinars live and replays

Teleclass live and replays

Online Education Training Programs

Affiliate products

What funnel do you have set up?


Best Practices

Repurpose when possible

Hold sales

Let them know why you are having the sale

Be on the lookout for lucrative affiliate products

Create your own affiliate products

Develop continuity programs

Write a product development and sales plan


Action Steps

To optimize your results from the Street Smarts Marketing Mentoring Course

you must take action.

Here are your next 3 Power-Packed Action Steps that you should plan to

complete as soon as possible.

1. Create copy from an Amazon Review


2. Complete the following based on your topic

3 Ways to increase __________________

3 Things that ______________________

What shocked me about ____________________

5 _________________predictions for 2012

The #1 mistake that _______________ make

Do you make these mistakes when you ______________________

Who else wants to be ______________________________

Your own personal _____________________ survival guide


3. List three products you are committed to developing in the next

90 - 180 days

I.

II.

III.


About Kathleen Gage

Kathleen Gage aka The Street Smarts Marketer™, is the

CEO and founder of Turning Point, Inc. and Maxwell

Publishing. She works with consciously aware speakers,

trainers, authors and consultants who are ready to turn

their expertise and knowledge into money-making

products and services. Kathleen is a bestselling author; an

internationally recognized Internet marketing and publicity

advisor; and an award-winning keynote speaker.

Kathleen is a highly results oriented business advisor. She

is the author of dozens of books, eProducts, audio programs and

teleseminars designed to help you achieve the business results you desire in

the most efficient, cost-effective way possible. Kathleen developed the

Street Smarts Marketing™ series to address the needs of her many clients.

Website

http://www.kathleengage.com

Street Smarts Marketing Blog

http://www.themarketingmindset.com

Follow Kathleen on Twitter

http://twitter.com/kathleengage

http://www.themarketingmindset.com/

http://twitter.com/kathleengage

how to become a #1 kindle bestselling author · the #1 mistake that authors make do you make these...

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