how to be digitally driven in healthcare marketing
TRANSCRIPT
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© 2012 GlobusMedia Ltd
A course of digital treatmentHow to be digitally driven in healthcare marketing
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1. An internal organization that is not set up toto deliver digital programs.
2.The need to navigate complex and constantlychanging rules in the industry.
Two key factors make it hard for healthcare marketers to innovate.
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How can we adopt the latestdigital marketing methodswithin these frameworks?
Here’s a three-way guide to promoteinnovation in healthcare marketingwhile remaining within the rules…
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Apply the right tools
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Marketing is changing rapidlyand the use of
technology isn’t going to slow down.
All it takes is forone person to champion
and drive a change projectfor transformation to
happen.
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Identify a marketing issue that hampers your efficiency. Build a list of digital solutions that could solve your problem.
Start with small incremental projects as wholesale change can be daunting.
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Be informed
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The better informed you areas a marketer,
the better your chance of following the correct regulatory
compliance ruleswhen designing and executing a campaign.
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Be informedSubscribe to newsletters and alerts put out by regulatory bodies.
Establish a centralized online library of internal regulatory guidelines, ideally in your brand management system.
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Exploit new marketing channels
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If you want to be noticedby your target customers,
you simply have to be active inthe digital channels
they are using.
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Adopting a cloud-baseddigital asset management platform
to centralize, manage and automate
the sharing of brand contentcan be a manageable early
step.
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A good system will allow administratorsto track and manage where and whyimages, documents and campaigns
are being used.
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What’s the bottom line?
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Innovation in digital healthcare marketing,
even within theconstraints of regulation,can be a reality.
With the right mindset,processes and tools,
anything is possible.