how to attract passive talent with employer branding...how to attract passive talent with employer...

1HOW TO ATTRACT PASSIVE TALENT WITH EMPLOYER BRANDING

How to Attract Passive Talent With Employer Branding


ContentsWhy Passive Talent? .................................................................................................. 3

- What Motivates Active and Passive Job Seekers?

- Passive Talent by the Numbers

- What is Employer Branding?

- Why Employer Branding?

Top 5 Strategies for Employer Branding ....................................................... 9

- Positive Company Culture

- Create Advocates

- Job Listing Sites

- Dedicated Jobs Landing Page

- Employer Branded Content

Mediabistro’s Employer Branding ..................................................................... 15


Passive job seekers are individuals who are currently employed and not actively looking for a new job, who may be open to a good career opportunity if one came along.

These “not looking” candidates are a treasure trove of talent and skills - but employers and recruiters have to work twice as hard to get their attention. In fact, the vast majority of professionals fall under the purview of passive job seekers.

Though more difficult to attract, passive job seekers far more valuable, are more likely to succeed, more likely to stay at your company longer, and more likely to become company evangelists.

While there are many strategies that can be employed in order to attract passive talent, employer branding sits alone as a tool that is efficiently deployed and managed by an HR department.

This eBook will highlight the value of passive talent and why employer branding is such an effective way to attract this kind of talent.


Why Passive Talent?


Source: http://www.globalrecruitingroundtable.com/2012/09/14/what-motivates-passive-talent-they-are-not-as-passive-as-you-think

21%less likely to need

recognition for their contributions

120%more likely to want to

make an impact

79%of global professionals

are “passive candidates”

17%less likely to need

skill development skill opportunities

33%more likely to want challenging work


Passive Talent by the Numbers


What Motivates Active and Passive Job Seekers?

A company with a holistic recruiting strategy should have distinct processes for recruiting Active and Passive Candidates. The former is motivated by different factors than the latter - and it’s important to know the differences.



Active PassiveActive candidates are proactively seeking new opportunities and usually motivated

by these common issues:

Source: http://www.barkergilmore.com/blog/

the-differences-between-active-and-passive-candidates

Concerned about the stability of their employer

Passive job seekers are often not looking for new work at all, or “tiptoeing” around by

reaching out to personal networks.

What motivates passive job seekers differs significantly from active job seekers:

Source: http://www.globalrecruitingroundtable.com/2012/09/14/

what-motivates-passive-talent-they-are-not-as-passive-as-you-think

Want to make an impact with their work

Looking for more responsibility

Dissatisfied with current position

Looking for a positive culture to fit their personality

Driven by challenging work

Not looking for recognition



What is Employer Branding?

Employer branding is the process of promoting a company, or an organization, as the employer of choice to a desired target group, one which a company needs and wants to recruit and retain. The process facilitates the company’s ability in attracting, recruiting and retaining ideal employees – referred to as Top Talent in recruitment – and helps secure the achievement of the company’s business plan.



92%of candidates would consider

leaving their job for a company with a positive

corporate reputation.


Why Employer Branding?Passive talent makes up the largest part of the work force; they are more motivated to succeed, more likely to stay at a company long term, and less likely to require additional training. Given these facts, it is clearly valuable to put time, effort, and resources into attracting this kind of talent.


Top 5 Strategies for Employer Branding


• Passive talent is 56% more likely to want a corporate culture that fits their personality

• Creating a positive company culture requires a multi-pronged approach

• Have strong core values, align your culture with those values

• Focus on internal communication that is clear and honest

• Have fun: Half day Fridays, company trips, more lax dress codes, and an open office environment

1Positive Company

Culture

Sources: https://www.entrepreneur.com/article/239475

http://www.globalrecruitingroundtable.com/2012/09/14/what-motivates-passive-talent-they-are-not-as-passive-as-you-think/



2Create Advocates

Source: https://blog.hootsuite.com/a-6-step-guide-for-creating-an-employee-advocacy-program-for-your-business/

• Positive culture is the first and most important aspect to helping create advocates

• Create guidelines and strategies for employees posting on social media

• Appoint employee advocate leaders



• Presence on a career site that has an audience of professionals looking to improve their skills

• Branded job listings

• Featured jobs that will stand out

• Distribution of jobs through social channels and blogs that are popular with your potential employees

3Job Listing Sites



4Dedicated Jobs Landing Page

• Branded profile of your company with job listings

• Customized job listings that align with your brand look and feel



5Employer Branded

Content

Twitter Facebook Newsletter Blog

• Valuable content written by trusted sources about your company

• Q&As with company executives

• Interviews with employees

• Hot jobs - description of new open positions at the company

• Distribution through channel where your passive job seekers spend their time



Mediabistro’sEmployer Branding

Offering


Get Seen

• Dedicated Jobs Landing Page

• Native Content

Mediabistro helps you create a delightful perception of your organization that focuses on company culture, work environment, employee benefits and value proposition, helping you tell your story.

Through employer branding, Mediabistro enables your business to attract those very valuable passive candidates that may have fallen through the cracks before.

Align Your Brand

• Branded job listings

• Native advertising

Acquire Talent

• Featured job listings

• Newsletter promotion of jobs

Wide Distribution

• Sharing of content and jobs across powerful social networks



Jobs | Training | Advice

MEDIABISTRO.COM

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https://www.facebook.com/mediabistro

https://twitter.com/mediabistro

https://www.linkedin.com/company/mediabistro

https://www.mediabistro.com/

https://www.mediabistro.com/employer/employer-branding/

how to attract passive talent with employer branding...how to attract passive talent with employer...

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