How to Attract Graduates Attracting Graduates has been a great challenge. Organizations that are famous like Microsoft, Pepsi, Google etc does not face difficulty since they will have a long line of fresh grads ready to join them. They look for consistency in educational history and background of the student, his extra-curricular activities etc. The ones who are not lucky enough to get in, stand in line for other companies. It has to be agreed that brand name plays a lot in attracting fresh grads to any organization.So what will other organizations that do not have brand name do to attract young grads? It all comes down to the packaging of his career plan with your company. Psychologically, if not for brand name and growth in a stable organization, fresh grads would look into money, quick career growth and a clear plan in terms of learning & development. Organizations that can provide these will stand benefitted in the long run. A research was done in Malaysia on fresh graduates to measure Job satisfaction, expectation gaps analysis and commitment. Graduates were asked to indicate their preferences on organizational culture, leadership, communication, decision making, team working, motivation, and development. Using the same dimensions, the graduates responded, thus enabling gaps to be determined. While communication, decision making and motivation are found to be significantly related to job satisfaction, none of the seven variables is found to be significantly correlated to organizational commitment. Then, how to attract fresh talent? Think about why a graduate would want to join you rather than a top company. They are interested in high growth, variety of work, training opportunities, energetic corporate and social life balance etc. They are idealistic and surveys show that they tend to put salary and benefits lower than business ethics and training and development. Most graduates at the time of graduation are full of energy and focused into the learning mode. They are unsure and afraid of corporate world and what we need to do as potential employer is showing them plans for development and easy integration into the workforce. Demonstrate that you are an innovative, forward thinking employer with awareness of the key issues related to your industry. When you transfer from university into work, your world can be turned upside down, so employers need to help support their new recruits. Give interested jobseekers an insight into day-to-day life and demonstrate knowledge by including careers advice. An effective scheme needs to introduce graduates to the commercial needs of the organization as early as possible and give comprehensive exposure to the whole organization, not just the area they will be working in.Most organizations know that there is a gap between recruiting graduates and the point at which they become productive. By combining training and full-time work with academic study, participants can acquire the business-critical skills they need. Graduate training seems as important as it ever was, but with more graduates about and greater competition for the services of the best ones, employers now have to innovate to attract the best people and get the right results.