how to assess and improve your social media marketing
TRANSCRIPT
A little about me• Just hit my 30’s
• Saginaw resident/Midland native
• Married to a beautiful teacher
• 4-year old princess
• 1-year old dachshund named “Mac”
• Digital Marketing Director - BlueThumb
• President of #SMCGLB & VP #SMAMi
• Wedding sponsored via social media
• Addicted to Starbucks, Red Bull, Verizon & Apple
Our talk
• Changes that are affecting your organization
• Golden content
• Tools to improve your reach
• Q&A
• Ways to reach me anytime
Social media power
• #1 activity on the web
• Facebook over 1 billion/Twitter 271 million
• Adults spend 15 hours a week on social
• 95% of US adults are on Facebook
• 3.630 billion mobile users worldwide
SOURCES: Facebook, Twitter, GSMA Intelligence & SME
Current social platforms today
100 in 2012
350 in 2013
over 950 in 2014
Evaluate platforms
• What you can truly manage
• Where you’re seeing the most interaction
• What fits within your budget
• The tools you have to produce HQC
Niche Platforms
Changes are happening
• Facebook platform changes occur every 6 months
• Facebook App announced monthly changes
• Twitter changes every 8-12 months
• Annual is the new norm
Organic reach
Power of tagging
Text-only post
Post link style
Problem with linking
Improving this feature
Complete solution
Attention span
Golden content
Be helpful
Branding
Smashing criticism
Get Attention
Incredible interaction
Tools
Hashtags
Hashtags
Offers
Visuals
Think mobile first
Campaigns
Campaigns
Recap• Get your team involved
• Take high quality photos, ask for photos or hire a photographer
• Short to the point text with tagging & hashtags
• Complete page - about, tabs
• Monitor all pages
• Find your uniqueness & blow it up
• Encourage check-ins
• Show it off
• Stay in the known
Resources• mashable.com
• socialmediaexaminar.com
• alltwitter.com
• socialmediaexplorer.com
• jonloomer.com
• socialpros.podbean.com
• hashtagify.me
Q&A
Reach me anytime
Jeff DeHaven
bluethumbdigital.com
989.430.3009
facebook.com/jeffdehaven
@jeffdehaven