Welcome…How Social Media

Can Help Your Practice Grow:Practical Steps to Follow

#VCS2013 Follow on Twitter @MoniqueRamsey

Meet Monique…Founder and Social Media Horticulturalist

20+ years experience: medical practice management, marketing, training, and consulting

Certified Relationship Marketing and Social Media Strategist (2009)• Winner 2010 #influenceSD Award for Best Social Media in Business• Alert Press Top 5 Medical Practice Facebook Fan Pages• Named on of 17 Top Facebook Pages for Small Business, 2012 (Fluxe Digital)

Interviewed by SmartMoney Magazine, American Medical Association, Dermatology Times, Surge, Medical Economics, ReachMD on Satellite Radio

Contributor to Cosmetic Surgery for Dummies

Board – San Diego Social Media Society

♥music, USC, ♥

sports, ♥

♥spa days, shoes ♥

♥driving fast creative endeavors!♥

“The Internet has forever changed the way our patients will approach healthcare. Digital or social media is NOT a passing fad… get past that.” - Howard J. Luks, MD

Fast Fact: Nearly 16 minutes of every hour is now spent on social networking sites.(Experian study 2013)

Social PresenceSocial media opens an online channel for your practice to engage with:• current patients• their friends

(most likely to buy)

• prospective clients

• Daily contact

#VS2013 Follow on Twitter @MoniqueRamsey

Connected Consumers

• Empowered• Informed• Demanding• More Discerning

#VS2013 Follow on Twitter @MoniqueRamsey

Connected Consumers

• Will share more if there is value in return

• Make decisions differently

• They influence and are influenced differently

• MOMENTS OF TRUTHRead: Brian Solis

What’s the Future of Business

Social Media is not…

A Broadcasting tool

(ever…)

Don’t Try This @ Home…

A *NEW Consumer Culture

THEN - Traditional• Reliant on WOM among

people they know and trusts in the real world. One to one

• Influenced by print, traditional online ads, TV, radio

• Selling• Push Marketing

NOW - Connected• One to Many• Shared Experiences• Powerful Influence• Window to the world is

REAL TIME• Readily share reviews

and experiences in social networks.

• Can be a practice ally

Turn to Technology

• Access to valuable information whenever and wherever

• 70% of people believe reviews from total strangers

• So how are you going to engage this new connected consumer?!

#VCS2013 Follow on Twitter @MoniqueRamsey

Make it Easy & Engaging

with AppsPeer-driven WOM

“Peer to Peer influence is perhaps at is greatest potency.It’s not what YOU say about YOU, it’s what OTHERS say about you that counts.” –Brian Solis

Faberge Organics Shampoo Commercial with Heather Locklear circa

Listen & Learn Approach• Walk a mile in their

digital footsteps• Learn how key words,

questions, and responses contribute to themes and how the themes evolve

• Use your findings in your social media, blog posts, SEM

#VCS2013 Follow on Twitter @MoniqueRamsey

#VCS2013 Follow on Twitter @MoniqueRamsey

NEED Reach and Frequency

• How many platforms do you use?

• How many days do you post per week?

• Number of posts in a day/week?

• What we do…

#VCS2013 Follow on Twitter @MoniqueRamsey

Be a Respected Source

• Unique and RELEVANT content?

• Shareable Content?• Instill trust• Fix complaints• Address problems• Answer questions• Celebrate & thanks for

positive comments and reviews

#VCS2013 Follow on Twitter @MoniqueRamsey

Create Emotional Connections

Invest the TIME

Social media is no longer optional. You will reap the rewards but need to invest the time to get the benefit.

#VCS2013 Follow on Twitter @MoniqueRamsey

“Perhaps this is the new cost of doing business. In an era of connected consumerism, to earn customer attention, trust, and loyalty is a cost and an investment in relevance and relationships.” – Brian Solis

The Voice of Your NEW, Empowered Patient

Social Media MBA CourseTOMORROW - Saturday 2pm – 6pm

Monet Rooms 3 & 4

Presentationshttp://www.slideshare.net/moniqueramsey/

Next Steps:

Questions?