Why Dealers Who Neglect Social Media Are Leaving Money on the Table

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Your customers are spending more time online – reading blogs, watching online TV and

interacting on social media – than ever before.

Source: Global Web Index

Many businesses are using owned social media channels to improve relationships with their

existing customers.

The same platforms used to build community and engage supporters can attract new customers and generate sales.

Effective social marketing is about leveraging your current customers to reach new audiences.

Empower customers to drive your message outwards –

provide them the platform to activate and advocate you to their own network.

Source: Deloitte Consulting LLC

Why is leveraging recommendations important?

Our friends and family are

trusted and strongly motivate

purchasing.

Source: Nielsen Report: Consumer Trust in Advertising

TODAY’S AGENDA: Actionable examples of how social marketing can help dealerships activate their current consumer-base to attract new customers, increase their market share, and outshine their competition. TACTICS:

1.  Gathering and Broadcasting User-Generated Content 2.  Social Event Technologies Increase Your Event

Sponsorship ROI 3.  Lead Collection with Contests or Promotions

TACTIC 1:

Gathering and Broadcasting User-Generated Content

Many major brands are not only incorporating consumer content into their advertising, but also using it in e-commerce or retail displays.

Dealerships can leverage customer photos into into word-of-mouth endorsements to reach new audiences and drive sales.

Why Photos?

Images see the highest interaction and engagement rates on social media.

Source: Social Media Examiner

SUMMARY: Purchasing a car is a life event that consumers want to capture and share. Give

them the platform to broadcast their moment.

Generate word-of-mouth endorsements from current customers to increase brand loyalty, grow meaningful digital engagement, and drive new sales.

TACTIC 2:

Social Event Technologies Increase the

Return of Local Event Sponsorship

93% of consumers believe events are more effective than TV commercials, print or online ads, and radio.

Source: EventTrack Research Study 2014

96% of consumers said participating in an  event made them more likely to purchase.

Source: EventTrack Research Study 2014

But for a lot of dealerships, the risks of event

sponsorship is too great - acquisition cost can be high and difficult to measure.

Implementing social marketing platforms lowers those risks by increasing engagement and amplifying recommendations in a measurable way.

Live Event Activations and Social Content Sharing

Branded event activations help sponsors bond with live attendees and provide a way to amplify

reach and grow awareness.

Social Media Feed Displays

Services like Tint Up pull user generated and branded content from various social networks into a display.

SUMMARY: Creating and sharing valuable and relevant face-to-face and online experiences is truly what creates loyal customers and helps

you make more money. Using social platforms, harness the content generated at sponsored events to reach and engage wider online audiences and cultivate future sales in a measurable way.

TACTIC 3:

Integrating Lead Collection into Sales and Marketing Tactics

The buying process has changed, dealers must focus on providing valuable experiences and

building long-term relationships.

Incentive-based lead collection activities can be integrated into other strategies to increase the probability that they will help acquire new customers.

Apps make it easy to run sweepstakes, contests, and promotions at events or online – find the right activity

for your dealership and audience.

Source: Wishpond

Socially integrated contests increase your reach even more - allowing you to capture more leads.

SUMMARY: Lead generation and sales

techniques have undergone substantial changes with the rise of new online and social

tools.

Execute on-site or digital activations using contests or giveaways to generate leads and start to build relationships with potential consumers.

Contact Info

Full Name:

Company:

Job Title :

Email:

Joe Matthews

Tagkast

CEO and Co-Founder

joe@tagkast.com

The i

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