No matter the product, packaging

serves a much more important role than

simply storing a product safely before it

is purchased. A product’s packaging

represents the product itself, what the

company that makes it thinks about

itself, its products and its customers,

and many other important things that

affect whether or not a product is

embraced by its audience, or is one of

the two-thirds of products that sits on a

shelf without ever really being noticed.1

When making buying decisions,

consumers spend between 10 and 20

seconds selecting the product that

they are going to purchase.1 That

short window is often all it takes for a

customer to choose one product over

another, and to then stick with that

product out of familiarity for years to

come. When decisions get made that

quickly, packaging has a lot to do with

whether a product gets purchased.

Given that most customers take so little

time to determine whether or not they’re

going to buy a product, packaging is

more than just a first impression. It is

often the only impression that a product

will make on its intended customer base.

And since more than 70% of purchase

decisions are made at the shelf, whether

or not a product’s packaging inspires

customers to buy is often the difference

between success and failure.2

Since packaging is largely responsible

for whether or not a product gets sold,

and has such a short time to do it,

product packaging’s first job has to be

selling the product that’s inside it. That

means that packaging has to not only

tell the customer from the shelf what

the product does but also has to

convince the customer that it is the

best choice out of all the other similar

products around it.

One of the easiest ways to build up

consumer trust in an item is to

associate it with a trustworthy brand

identity. Product packaging can make

or break a company’s brand image. If

their packaging is sloppy, poorly put

together, or unappealing, then

customers won’t trust that company’s

brand. But if a company’s packaging

is attractive, communicates what

products do and how well they do it,

and creates a brand image that

consumers feel they can trust, it can

be that company’s most effective

advertising campaign.

Packaging’s color, shape, and

overall design can communicate a

lot of ideas and emotions. For

example, black is associated with

power, control, and expensiveness,

while green is associated with

harmony, happiness, and eco-

friendly properties. Similarly, a

large, square box communicates

something much different than a

small, circular container.

Because the shape, color, and

size of its packaging can say so

much about a product, it’s

important that companies in

different industries have access to

a wide variety of packaging

options. From a full selection of

packaging materials, colors, font

choices, etc., companies can

choose the exact right packaging

for each of their products.

The Yebo Group produces a wide variety of custom boxes and other

packaging material, and can provide the perfect packaging solutions for

industries including:

• Food

• Cosmetics

• Medical supplies

• Retail items

• And many more!

The Yebo Group is the manufacturer of

custom boxes, displays, and other

packaging materials for every industry.

Browse our selection of boxes and more at

www.customboxesandpackaging.com.

1. http://www.thedieline.com/blog/2009/7/1/youve-got-20-seconds-or-less-to-

live.html

2. http://www.academia.edu/7863976/Effect_of_Product_Packaging_in_Consumer

_Buying_Decision

Summary

Packaging plays such an important role in whether or not consumers choose an item

– it is often the most important form of marketing a company has. Good packaging

instinctively builds trust between customer and product, and helps shape a

company’s positive brand identity.