how much does marketing really cost?
DESCRIPTION
The greatest challenge digital marketers face is to reach their audience with relevant content. How much does marketing cost, and what will it cost in the future? Our team at Percolate did the math and the answer might surprise you.TRANSCRIPT
HOW MUCH DOES MARKETING REALLY COST?HOW MUCH DOES MARKETING REALLY COST?
Nestlé posts approximately 1,500 pieces of content each day across its brands' Facebook pages
Percentage of Marketers Planning on Increasing Their Ad Budget by Channel
What technology are you using to manage your marketing costs?
Source: https://twitter.com/eye4style/statuses/451053540661010432
Source: www.glassdoor.com
Source: http://www.iab.net/media/file/B2BResearch2014.pdf
Source: http://www.e-importz.com/co�ee-statistics.php
Source: http://www.privatejetcosts.net/
Source: http://socialfresh.com/how-much-money-do-community-managers-make-infographic/
Source: http://adage.com/article/digital/ad-age-reader-survey-twitter-facebook-youtube/293923/
Source: Percolate: The Content Marketing Revolution
Source: http://qmediasolutions.com/how-much-does-a-video-cost/
Source: http://www.gartner.com/newsroom/id/2653121
Source: http://www.customcontentcouncil.com/news/nearly-44-billion-new-survey-shows-rise-content-marketing-budget
per day on Facebook posts alone
$42.50 X 3,000 =
$127,500
1989 1994 1999 2004 2009 2014 2019
3B
6B
creative and planning
graphic design
promotingthe post
scheduling,approval, communitymanagement
rent out hire
new community managers
full-size Gulfstream 550 jets3 6,554
every hourof every day
buy
cups of coffee260
every minute of every day
With $892,500 each day you could...
... and mobile ad spending continues to rise.
Video can be more engaging to customers, but it will only increase spending further.
But the potential costs are so much greater …But the potential costs are so much greater …
Twitter 63%
YouTube 54%
Facebook 59%
The average Facebook post has a lifespan of
3 three hours,
Video production costs can start at $1500 a minute,
57% ofmarketers
will invest more heavily in video, making it one of the fastest-growing content areas of all.
$ 13.1 B
$ 18 B
Mobile ad spending was
and will be
in 2013
in 2014 37%increase
That’s a
By 2019 more than 6 billion people will have access to the Internet, and primarily through mobile phones
40%of the world or 3 billion people are connected to the Internet
coming within the first 30 minutes.
but easily increase to
$5,000 $25,000 $250,000a minute for a major TV commercial
Quality marketing is personalized for different marketing channels.
If content is the currency of the digital age, then attention is the prize.
Costs are going up because customers are demanding more for their marketing.
50% of global reach
$892,500$325,762,500
So if the average marketer uses 7 channels:per day7 X $127,500 =
per year
1500 pieces X 2 hours= 3,000 hours
Assuming each Facebook post takes two hours of work:
$85,000annual salary
$42,50hourly salary
per day
Just imagine the scope and pace of marketing in 5 years: who your customer is, how many of them
there are, and where they are located will never be the same again.
Just imagine the scope and pace of marketing in 5 years: who your customer is, how many of them
there are, and where they are located will never be the same again.
marketer
Part of the problem is that organic social reach is going
away for advertisers.