how marketing technology is transforming marketing
TRANSCRIPT
How Technology Is Transforming
Marketing
Digital Marketing Boom
Digital marketing spending will increase by 14.7% over
the next year.
Source: 2014, Duke Fuqua School of Businesshttp://www.demandmetric.com/content/content-marketing-infographic
Change DriversBuyers Controlling Sales Cycle
Technology Improving Buyer’s Experience
Online Time and Social Exploding
SHARE
Omnichannel
Personalization
Data-driven
Oh yeah, Content !
TWEET
WATCHSEARCH
Buyers prefer informational content to ads
80% of business decision makers prefer to get information in a series of articles versus an advertisement.
Source: Exact Target
Its why I exist!
Market Driving Demand for Content Marketing
“57% of a typical purchase decision is made before a customer even talks to a supplier”
91% of B2B marketers” and 86% of B2C marketers use content marketing
Source: Content Marketing Institute
Source: Corporate Executive Board (1,400 B2B customers surveyed across industries)
TOLD YA!
Social UpRisingdigital marketing in general by
14.7% over the next year, compared to a 1.1% decrease in traditional
advertising spending. …social media’s share of total marketing spending
from 9.9% to 13.5%
Source: 2014, Duke Fuqua School of Businesshttp://www.demandmetric.com/content/content-marketing-infographic
How Big Is OpportunityJan 2015 over 18 billion organic searches US
3 Billion + Internet Users using 4
hours and 25 minutes a day
2 Billion + active social media accounts
Source: WeareSocial.com
2014 year over year improved saw Digital Channels ..lead the way, with online display advertising, search engine
optimization, mobile and social media
Source: Blog.gleanster.com 2014http://www.demandmetric.com/content/content-marketing-infographic
Digital Marketing Shift
78% CMOsthink custom content is
the “future of marketing.”
Source: Demand Metric, 2014, http://www.demandmetric.com/content/content-marketing-infographic
Tip #1Content Marketing allows you to approach just like Outbound Lead Gen i.e. Target, Message, Measure, Nurturee – it’s just less expensive
cost per lead for Inbound marketing than outbound marketing.
Source: Hubspot, State of Inbound Marketing Report 2014
61% Lower
Tip #2 Strategy: Know what your competitor keywords are that you need to win; and what are they missing that you can win
Tip #3 Tip: Content Marketing (blogs, tweets, videos, web releases, infographics, etc.) are digital assets, keep working for you as long as they are live. On other hand pay per click ads are done once the spend is up.
78 CMOs
Source: http://hashtagify.me, March 15, 2015
Highest Twitter Popularity
Correlations for term
Marketing
Is SEO and Social Media
77 % CMOs say to
increase revenues77 % CMO say to
increase lead qualitySource: Blog.gleanster.com 2014http://www.demandmetric.com/content/content-marketing-infographic
Most Compelling Reasons to Implement Marketing Automation
Tip #4 Invest in Marketing Automation
Integrated
Social
Content
iMarketing 2015pillars
HOTIRONSALES.com
linkedin.com/company/hot-iron-sales-services
BrianFlemingTX
Free Content Marketing Assessment – just send your web URL(s) to one of the channels above