how health profession educators should use social media
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2014 International Conference on Residency Education (Toronto, Canada) - Social Media Summit #SoMeSummit #ICRE2014TRANSCRIPT
How health professions educators should use social media
Michelle Lin, MDOctober 22, 2014
Je n’ai aucune affiliation (financière ou autre) avec une entreprise pharmaceutique, un fabricant d’appareils médicaux ou un cabinet de communication.
I do not have an affiliation (financial or otherwise) with a pharmaceutical, medical device or communications organization.
Michelle Lin, MDOctober 23, 2014
There is no greater job than being an EDUCATOR.
We want to make a difference.
Clinician-educator
Educator-scholar
Digital innovator-educator
3 groups of people in education in 2009
Clinician-educator
Educator-scholar
Digital innovator-educator
Academic value
3 groups of people in education in 2009
Academic value
Clinician-educator
Educator-scholar
Digital innovator-educator
3 groups of people in education in 2009
Academic value
Who our LEARNERS are listening to in 2009
Clinician-educator
Educator-scholar
Digital innovator-educator
Academic value
Clinician-educator
Educator-scholar
Digital innovator-educator
But is this where we are in 2014?
Who our LEARNERS are listening to in 2009
Emergence of social media in Emergency Medicine2002-2013
Cadogan M, Thoma B, Chan TM, Lin M. Free Open Access Meducation (FOAM): the rise of emergency medicine and critical care blogs and podcasts (2002-2013). Emerg Med J. 2014 Oct;31(e1):e76-7.
Academic value
Clinician-educator Educator-
scholar
Digital innovator-educator
Where are we in 2014?
Academic value
Clinician-educator
Educator-scholar
Where are we in 2014?
Digital innovator-educator
Academic value
Clinician-educator
Digital innovator-educator
Where are we in 2014?
Educator-scholar
Academic value
Clinician-educator
Digital innovator-educator
Educator-scholar
Academic value
Clinician-educator
Digital innovator-educator
Educator-scholar
New stars are being born in medical education
Academic value
Clinician-educator
Educator-scholar
New stars are being born in medical education
Digital innovator-educator
Academic value
Clinician-educator
Educator-scholar
New stars are being born in medical education
Digital innovator-educator
My vision for 2016
Academic value
Clinician-educator
My vision for 2016
Digital innovator-educator
Educator-scholar
Academic value
Clinician-educator Educator-
scholar
My vision for 2016
Digital innovator-educator
Academic value Educator-
scholar
My vision for 2016
Clinician-educator
Digital innovator-educator
Academic value
Clinician-educator
Digital innovator-educator
Educator-scholar
My vision for 2016
Academic value
Clinician-educator
Educator-scholar
My vision for 2016
Digital innovator-educator
Academic value
Clinician-educator
Digital innovator-educator
Educator-scholar
My vision for 2016
Academic value
Clinician-educator
Digital innovator-educator
Educator-scholar
My vision for 2016
• How Should Health Professions Educators Use Social Media| Michelle Lin, MD
• How Should Health Professions Educators Use Social Media| Michelle Lin, MD
• How Should Health Professions Educators Use Social Media| Michelle Lin, MD
• How Should Health Professions Educators Use Social Media| Michelle Lin, MD
• How Should Health Professions Educators Use Social Media| Michelle Lin, MD
We want to make a difference
• How Should Health Professions Educators Use Social Media| Michelle Lin, MD
We want to make a difference
where the learners are
• How Should Health Professions Educators Use Social Media| Michelle Lin, MD
We want to make a difference...
where the learners are
as a part of a global community.
• How Should Health Professions Educators Use Social Media| Michelle Lin, MD
“Today’s students are no longer the people our educational system was designed to teach.”
- Marc Prensky, Digital Natives, Digital Immigrants
• How Should Health Professions Educators Use Social Media| Michelle Lin, MD
How can I get started in the
social media movement?
• How Should Health Professions Educators Use Social Media| Michelle Lin, MD
You take the blue pill—the story ends, you wake up in your bed and believe whatever you want to believe.
You take the red pill—you stay in Wonderland, and I show you how deep the rabbit hole goes.
Remember: all I'm offering is the truth. Nothing more.
- Morpheus, The Matrix
• How Should Health Professions Educators Use Social Media| Michelle Lin, MD
Build your digital brand identity
“All the world’s a stage.”
- William ShakespeareAs You Like It
• How Should Health Professions Educators Use Social Media| Michelle Lin, MD
• How Should Health Professions Educators Use Social Media| Michelle Lin, MD
• How Should Health Professions Educators Use Social Media| Michelle Lin, MD
What’s your current identity?
When it comes to your platform (identity), you can’t afford to build your house on a rented lot.
- Michael HyattPlatform: Get Noticed in a Noisy World
• How Should Health Professions Educators Use Social Media| Michelle Lin, MD
Leslie Flynn
• How Should Health Professions Educators Use Social Media| Michelle Lin, MD
Ali Reza Jalali
Ali Reza Jalali
• How Should Health Professions Educators Use Social Media| Michelle Lin, MD
I’ve assessed my digital identity.
Now what?
• How Should Health Professions Educators Use Social Media| Michelle Lin, MD
Build your digital brand identity
Amplify your signal-to-noise ratio
• How Should Health Professions Educators Use Social Media| Michelle Lin, MD
Embassies Outposts
Home Base
Social Media Framework
• How Should Health Professions Educators Use Social Media| Michelle Lin, MD
Home Base
Embassies Outposts
Social Media Framework
• How Should Health Professions Educators Use Social Media| Michelle Lin, MD
Home Base
Embassies Outposts
Social Media Framework
• How Should Health Professions Educators Use Social Media| Michelle Lin, MD
Home Base
Embassies Outposts
Social Media Framework
• How Should Health Professions Educators Use Social Media| Michelle Lin, MD
Google Alertwww.google.com/alerts
Emails you about internet mentions
• How Should Health Professions Educators Use Social Media| Michelle Lin, MDSocial Media Framework
Home Base
Embassies Outposts
• How Should Health Professions Educators Use Social Media| Michelle Lin, MD
A MUST: Join and engage in Twitter
1. Choose a timeless professional identity.
2. Add a professional photo.
3. “Lurk” for a few days.
4. Engage with others to start building your CoP.• Provide expertise• Add value• Ask questions • Role-model lifelong learning habits
• How Should Health Professions Educators Use Social Media| Michelle Lin, MD
How do I add value on Twitter?
Call attention to timely resource
Co-creation of knowledge
The power of Twitter
The power of Twitter
The power of Twitter
The power of Twitter
The power of Twitter
The power of Twitter
The power of Twitter
The power of Twitter
The power of Twitter
The power of Twitter
The power of Twitter
• How Should Health Professions Educators Use Social Media| Michelle Lin, MD
Not all tweets are created equal
Twitter study of 2 million tweets
Assumption: VALUE is suggested by ENGAGEMENT, which can be inferred from the # of retweets
https://blog.twitter.com/2014/what-fuels-a-tweets-engagement
• How Should Health Professions Educators Use Social Media| Michelle Lin, MD
% Change in Retweets
https://blog.twitter.com/2014/what-fuels-a-tweets-engagement
• How Should Health Professions Educators Use Social Media| Michelle Lin, MD
“Twitter seems pointless in REAL academia”
• How Should Health Professions Educators Use Social Media| Michelle Lin, MD
“Twitter seems pointless in REAL academia”
Eysenbach G. Can tweets predict citations? Metrics of social impact based on Twitter and correlation with traditional metrics of scientific impact. J Med Internet Res. 2011 Dec 19;13(4):e123.
“Tweetations” within the first 3 days of article publication can predict highly cited articles.
Highly tweeted articles were 11 times more likely to be highly cited than less-tweeted articles.
• How Should Health Professions Educators Use Social Media| Michelle Lin, MD
“Twitter seems pointless in REAL academia”
Build your virtual community of practice.
• How Should Health Professions Educators Use Social Media| Michelle Lin, MD
“Twitter seems pointless in REAL academia”
Build your virtual community of practice.
• How Should Health Professions Educators Use Social Media| Michelle Lin, MD
“Twitter seems pointless in REAL academia”
Build your virtual community of practice.
Ann Emerg Med 2014
• How Should Health Professions Educators Use Social Media| Michelle Lin, MD
“Twitter seems pointless in REAL academia”
Build your virtual community of practice.
Ann Emerg Med 2014
• How Should Health Professions Educators Use Social Media| Michelle Lin, MD
“Twitter seems pointless in REAL academia”
Build your virtual community of practice.
Ann Emerg Med 2014
• How Should Health Professions Educators Use Social Media| Michelle Lin, MD
“Twitter seems pointless in REAL academia”
Build your virtual community of practice.
CJEM 2014
• How Should Health Professions Educators Use Social Media| Michelle Lin, MD
“Twitter seems pointless in REAL academia”
Build your virtual community of practice.
Emerg Med J 2014
• How Should Health Professions Educators Use Social Media| Michelle Lin, MD
“Twitter seems pointless in REAL academia”
Build your virtual community of practice.
J Grad Med Educ 2014
• How Should Health Professions Educators Use Social Media| Michelle Lin, MD
“Twitter seems pointless in REAL academia”
Build your virtual community of practice.
Emerg Med J 2014
• How Should Health Professions Educators Use Social Media| Michelle Lin, MD
• How Should Health Professions Educators Use Social Media| Michelle Lin, MD
I’ve established my identity on Twitter.
Now what?
• How Should Health Professions Educators Use Social Media| Michelle Lin, MD
Experiment with other platforms
• Wiki• Discussion forum• Podcast• Videos
• How Should Health Professions Educators Use Social Media| Michelle Lin, MD
Experiment with other platforms
• Wiki• Discussion forum• Podcast• Videos
• How Should Health Professions Educators Use Social Media| Michelle Lin, MD
Build a home base:
BlogPodcastWebsite
• How Should Health Professions Educators Use Social Media| Michelle Lin, MD
Content is king.
Build a home base:
• How Should Health Professions Educators Use Social Media| Michelle Lin, MD
Best practice standards from:
• The blogging world• User experience research• Instructional design theories
• How Should Health Professions Educators Use Social Media| Michelle Lin, MD
Best practice standards from the blogging world
1. Post regularity2. Timely responses to comments3. Spelling / grammar4. Announce your new blog posts through “embassies”5. Track your success (Google Analytics)
• How Should Health Professions Educators Use Social Media| Michelle Lin, MD
• How Should Health Professions Educators Use Social Media| Michelle Lin, MD
• How Should Health Professions Educators Use Social Media| Michelle Lin, MD
Best practice standards from user experience data
http://www.nngroup.com/
• How Should Health Professions Educators Use Social Media| Michelle Lin, MD
Eyetracking Data
1. F-style reading
http://www.nngroup.com/articles/f-shaped-pattern-reading-web-content/http://www.nngroup.com/articles/web-writing-show-numbers-as-numerals/
• How Should Health Professions Educators Use Social Media| Michelle Lin, MD
• Use subheaders• Use digits for numbers
http://www.nngroup.com/articles/f-shaped-pattern-reading-web-content/http://www.nngroup.com/articles/web-writing-show-numbers-as-numerals/
Eyetracking Data
1. F-style reading
• How Should Health Professions Educators Use Social Media| Michelle Lin, MD
Best practice standards from instructional design theory
Mayer’s Cognitive Theory of Multimedia Design
If content is KING, thendesign is QUEEN.
Coherence Principle
• How Should Health Professions Educators Use Social Media| Michelle Lin, MD
Issa N, Mayer RE, Schuller M, Wang E, Shapiro MB, DaRosa DA. Teaching for understanding in medical classrooms using multimedia design principles. Med Educ. 2013 Apr;47(4):388-96
Before After
• How Should Health Professions Educators Use Social Media| Michelle Lin, MD
Before After
• How Should Health Professions Educators Use Social Media| Michelle Lin, MD
Signaling principle
People learn better when the words include cues about the organization of the presentation.
• How Should Health Professions Educators Use Social Media| Michelle Lin, MD
Signaling principle
People learn better when the words include cues about the organization of the presentation.
• How Should Health Professions Educators Use Social Media| Michelle Lin, MD
What is the next step in the social media movement?
Quality assessment
Credibility in academia
• How Should Health Professions Educators Use Social Media| Michelle Lin, MD
The concept of quality in social media
1. Social Media Index (SM-i)
A = Alexa RankP = Google Page RankT = Twitter followersF = Facebook likes
“Power of the crowd”
• How Should Health Professions Educators Use Social Media| Michelle Lin, MD
2. Modified Delphi consensus of bloggers and podcasters
151 Quality Indicators (QI) through literature review, qualitative analysis, internal audit, and focus groups
Peterson QS, Thoma B, Milne WK, Lin M, Chan TM. Quality Indicators for Medical Education Blog Posts and Podcasts (2014 CAEP Conference)
The concept of quality in social media
• How Should Health Professions Educators Use Social Media| Michelle Lin, MD
The concept of quality in social media
Peterson QS, Thoma B, Milne WK, Lin M, Chan TM. Quality Indicators for Medical Education Blog Posts and Podcasts (2014 CAEP Conference)
2. Modified Delphi consensus of bloggers and podcasters
Subthemes:• Credibility• Content• Design
Bloggers identified 14 quality indicators with ≥90% agreement.
• How Should Health Professions Educators Use Social Media| Michelle Lin, MD
The concept of quality in social media
Today’s morning consensus session repeated the modified Delphi consensus with medical education leaders
• How Should Health Professions Educators Use Social Media| Michelle Lin, MD
The concept of quality in social media
3. AIR Project (Approved Instructional Resources)
Scoring instrument to assess quality blog posts and podcasts for graduate medical education learners in EM:
• BEEM Score• Content Accuracy• Educational Utility• Evidence Based Medicine• Referenced
• How Should Health Professions Educators Use Social Media| Michelle Lin, MD
Academic Credibility = Sustainability
Challenge: Demonstration of digital scholarship in education
Reminiscent of struggles to define educational scholarship
• How Should Health Professions Educators Use Social Media| Michelle Lin, MD
Academic Credibility = Sustainability
Challenge: Demonstration of digital scholarship in education
Glassick standards for scholarship
1. Clear goals2. Adequate preparation3. Appropriate methods4. Significant results5. Effective presentation – 3P’s
• Public dissemination• Peer reviewed• Usable Platform
6. Reflective critique
The Problem
The Problem
AND UNLIMITED OPPORTUNITIES
My challenge to you
1.Take the red pill: Teach with reach.
2.Be the digital Swiss army knife.
3.Help develop quality standards and advance
digital scholarship.
There is no greater job than being an EDUCATOR.
There is no greater job than being a EDUCATOR in the
SOCIAL MEDIA world.