how enterprises can innovate
TRANSCRIPT
How Enterprises Can Innovate
FOSTERING CORPORATE INNOVATION
Oscar Malpica, Envisioning Labs CEO
www.envisioninglabs.com
Cliff Edwards, Innocentive’s Top Solver
SpeakersLADIES AND GENTLEMEN, THE…
Innovation and change management professional with multi-industry experience in business strategy, innovation management, R&D, and digital storytelling. Passionate about technology trends and exploratory innovation. Past gigs: Microsoft, Canadian Chamber of Commerce, Norske Skog, UN Volunteers, PLA.
OSCAR MALPICA
exploratory innovation, R&D, digital storytelling
Innovation and technology professional with experience in R&D, invention, research programs and projects. Currently engaged in a variety of startups ranging from kitchen products to advanced wearable devices to CO2 mitigation projects. Past gigs: Freelance 2016 Innocentive top solver, Mckesson Medical Imaging/ALI Technologies.
CLIFF EDWARDS
invention, open innovation, research management
www.envisioninglabs.com
We help organizations create new products or services that add value to their brand through systematic innovation methodologies and the adoption of emerging technologies.
ABOUT ENVISIONING LABS
www.envisioninglabs.com
www.innovationlabs.ca
Innovation Basics
Status of Innovation in the Enterprise
Understanding corporate innovation: 3 Horizons
Intrapreneurship Pros/Cons
Corporate Innovation Programs
Strategies for Supporting Corporate Innovation
AgendaTODAY'S MENU
www.envisioninglabs.com
Innovation Basics
Status of Innovation in the Enterprise
Understanding corporate innovation: 3 Horizons
Intrapreneurship Pros/Cons
Corporate Innovation Programs
Strategies for Supporting Corporate Innovation
AgendaTODAY'S MENU
InnovationAct of generating more value for the customer
and the business by fulfilling a JOB TO BE DONE better than anyone else“ ”
What is innovation, really?LET’S AGREE ON ONE THING
www.envisioninglabs.com
JTBD is the higher purpose for which customers buy products, services and solutions“”
JTBD
Solution 1
Solution 2
Solution 3
Solution n
Improvement
Need satisfied
Jobs to be DoneFIRST THINGS FIRST
www.envisioninglabs.com
Have light and warmth at home
JTBD
Fire
Candles
Electricity
Improvement
Need satisfied
JTBD:
Stars
Jobs to be DoneFIRST THINGS FIRST
www.envisioninglabs.com
Value Proposition CanvasLET’S BEGIN AT THE END
www.envisioninglabs.com
Innovation Basics
Status of Innovation in the Enterprise
Understanding corporate innovation: 3 Horizons
Intrapreneurship Pros/Cons
Corporate Innovation Programs
Strategies for Supporting Corporate Innovation
AgendaTODAY'S MENU
D
D-
Current StatusINNOVATION IN THE ENTERPRISE (BERD)
www.envisioninglabs.com
Current StatusINNOVATION IN THE ENTERPRISE (BERD)
www.envisioninglabs.com
Current StatusINNOVATION IN THE ENTERPRISE (BERD)
www.envisioninglabs.com
Innovation Basics
Status of Innovation in the Enterprise
Understanding corporate innovation: 3 Horizons
Intrapreneurship Pros/Cons
Corporate Innovation Programs
Strategies for Supporting Corporate Innovation
AgendaTODAY'S MENU
www.envisioninglabs.com
Three HorizonsUNDERSTANDING INNOVATION IN THE ENTERPRISE
www.envisioninglabs.com
Three HorizonsUNDERSTANDING INNOVATION IN THE ENTERPRISE
www.envisioninglabs.com
Innovation Basics
Status of Innovation in the Enterprise
Understanding corporate innovation: 3 Horizons
Intrapreneurship Pros/Cons
Corporate Innovation Programs
Strategies for Supporting Corporate Innovation
AgendaTODAY'S MENU
www.envisioninglabs.com
IntrapreneurshipNOT A NEW CONCEPT
The Macintosh team was what is commonly known as intrapreneurship . . . in essence, back to the garage, but in a large company.
“Steve Jobs Newsweek. Sep 30, 1985
”www.envisioninglabs.com
IntrapreneurshipPROS & CONS OF BEING A CORPORATE INNOVATOR
More engaged, committed, accountable employee behaviour
Financial backing for idea exploration and experimentation
Ability to tap in to the collective brainpower of the organization
Ability to deploy/test ideas fast (with existing infrastructure)
Difficult to win the hearts/minds of employees who will contribute to innovation programs
More uncertainty at the beginning, requiring lots of communication
Some managers/employees will feel threatened, uncomfortable with change
Less top-down control
CONSPROS
www.envisioninglabs.com
Innovation Basics
Status of Innovation in the Enterprise
Understanding corporate innovation: 3 Horizons
Intrapreneurship Pros/Cons
Corporate Innovation Programs
Strategies for Supporting Corporate Innovation
AgendaTODAY'S MENU
www.envisioninglabs.com
Example of ProgramsFOR CORPORATE INNOVATION
10% Innovation time-off
Pioneered by 3M and popularized by Google, this practice allows employees a percentage of their time to be allocated to passion projects conducted within their organizations
Innovation exhibitions
A morale and motivation booster, innovation exhibitions allow employees to showcase their work and being peer-reviewed/awarded thus encouraging continuous engagement
Hackathons
Intense sessions of coding/hacking/tinkering in the pursuit of new concepts that could be incubated into new products, services or experiences
Bug-squash days
A hackathon variant with one simple objective: clear out the bug backlog. More commonly implemented in large software organizations, though the practice could be adapted to other industries
Patent programs
Certain organizations sponsor patent applications as a way to strengthening their intellectual property advantage while recognizing employees for their innovations
Academic outreach
Programs that reach out to academic institutions for innovation and research collaborations. Popular programs include NSERC and Mitacs in Canada
www.envisioninglabs.com
Innovation Basics
Status of Innovation in the Enterprise
Understanding corporate innovation: 3 Horizons
Intrapreneurship Pros/Cons
Corporate Innovation Programs
Strategies for Supporting Corporate Innovation
AgendaTODAY'S MENU
www.envisioninglabs.com
Support StrategiesFOR CORPORATE INNOVATION
Innovation Initiatives & Supportive Culture
Research & Development/Innovation Labs
Merger & Acquisition (M&A) Strategies
Corporate programs that support, sponsor and provide leadership to embed innovation in the corporate culture of the organization.
At worst, it can help boost employee morale, and improve internal efficiencies. At best it can help identify technology, product & service ideas to management/executive for consideration in future.
Occasionally, it can introduce something truly new into the company’s offering.
Run a small, independent research lab staffed by people who don’t fit well working in the regular operations and who live to explore new ideas. This group can support the design, development and running of most of the innovation programs/initiatives.
This team can help senior management identify where the company should look to for growth, acquisitions, and where the blindsides are coming from to pummel the company.
Have an active M&A team looking for where the enterprise’s gaps are now and as the market shifts with evolving trends, and purchase innovations needed.
This has become the most common and successful way of introducing truly breakthrough new products and markets into an enterprise which impact the company significantly.
CULTURE LABS GROWTH
www.envisioninglabs.com
Thank youHow Enterprises Can Innovate [email protected]
www.envisioninglabs.com
The Program:
Duration 5 day – 15 hour training
4 x Tuesdays 6-9PM 1 x Saturday 12-3PM
LocationCreative Coworkers
innovationlabs.ca
Day 1: Set Your Challenge
Learn the mindset of the innovator and dive deep into examples of innovation in the world.
What do you want to build? Find your why.
innovationlabs.ca
Day 2: The Basics
Innovation Principles and Techniques Types of innovation and 4 ways to solve problems.
Design Thinking Methodology
Outcome Expectations
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Day 3: Discovery
Research and Insights Understand the challenge and gather inspiration
Ideation Techniques Idea generation and refinement
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Day 4: Experimentation
Out-of-the-box doing MVP concept Fast failing, fast learning
Prototyping Techniques Software Hardware
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Day 5: Show Off
Final Prototype and Innovation Showcase
Critique Session and Feedback
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Program Outcomes:Participants will be trained in Design Thinking and Scenario Focused Engineering
Creation of an innovation project in the from of a Proof Of Concept/Prototype for a new Product, Service, or Experience.
Hands-on Collaboration with other team members to develop the projects.
innovationlabs.ca
Promotional Price:
24 hour limited-time promo code: VIP
Regular: $449
Promo price: $299
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What’s Included:15 hours of training
15% Off Creative Co-workers Monthly Membership $540 value
Access to Think Innovation Magazine Online innovation magazine that you can become a contributor to.
Access to the Test Tube Community of Innovators Continue to collaborate with talent after the training.
Discounts on video, branding, design, and marketing services. Ex. Kickstarter Campaigns.
innovationlabs.ca