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Social Media Today presents:

How Do You Scale Personal Engagement?A Fresh Look at Marketing Automation

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The only all-in-one sales and marketing software for small businesses.

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About the Moderator

Robin Fray Carey founded Social Media Today LLC, a media company which brings together many of the world’s best thinkers about business and policy topics, in 2007. Prior to that, she ran her own media consulting company for 16 years, and worked with Time Inc, Newsweek, BusinessWeek and Ziff-Davis. She leads a team that curates web-based content about social media and other topics, speaks frequently about social media and business, and is an advisor to Pivot and Social Week, and to the Society for New Communications Research. She also is a member of the International Rescue Committee’s Board of Overseers and is on the Charlottesville, Virginia local board of the IRC. Follow her: @robincarey

About the Panel

Founder of Spotlight Leadership, Dr. Eyal Ronen is dedicating his professional life to increasing business results and workplace happiness for organizations that are improving the world that we live in. Dr. Ronen has been deeply immersed in the world of business leadership for nearly two decades and has helped numerous companies to consistently create and lead highly effective, driven, and happy work teams. @EyalSays

Scott Martineau is the Co-founder and Vice President of Demand Generation for Infusionsoft. Scott’s mission is to solve the challenges small businesses face in marketing their products and services. His vision guides the customer experience for Infusionsoft users, leading our support, services and training teams in our goal to revolutionizing the way small businesses grow. His own entrepreneurial experiences and his understanding of what small businesses need enable him to continually evolve our software in innovative and successful ways. @scottmartineau

Adam Metz is the VP of Business Development at The Social Concept. Metz’s Social Customer Community, at http://metz.customerhub.net offers a no-cost 9-hour training course on social customer relationship management. Metz has consulted with nearly 175 companies on how to acquire, manage, monetize and retain customers from the social web. His first book, There Is No Secret Sauce, has sold or downloaded over 3000 copies, and is currently in its third printing. @theMetz

• Serving the customer, one-to-one

• Making the customer “know they

matter”

• Meeting the needs of multiple parts

of the customers’s self

• Physical (safety/satisfaction)

• Cognitive (brains)

• Emotional

• Mental

Personal Engagement

“A whisper in a quiet room is all you need.”

-Seth Godin

9

The New WorldFor Small Businesses(Survive!)

Like A Train You Can’t Catch..

10

How The New Chaos Affects Us

1. Mental Overwhelm

2. Lost Opportunities

3. No Time

11

Lost LeadsLost SalesLost Repeat Sales

How The Chaos Affects Our Customers

1. More protective of their attention(Attention is NOT free)

2. Increasingly skeptical

3. They demand relevance

12

Like A Train You Can’t Catch..

13

(You Don’t Have To Catch The Train)

CHAOSTools Tactics+ Strategy- =

Some Are Thriving. How?

1. It’s Not Because They Are Working Harder

2. They start with a Strategy before tools and tactics

3. They maximize the amount of personal engagement that happens automatically

15

10,000 Hrs In The Trenches

16

A 7-year Research Project

17

• Benefits:– A map of the “Perfect Experience” (calming)– Quickly see gaps and opportunities (prioritizing)– More granular measurement of success (metrics)

Inspired Spirit Example:

Personal Engagement Lingo You Gotta Know

Brand Advocates:

Customers (or

even non-

customers) who

tell other people

about your

brand.

Interaction Effects:

What happens when

a prospective

customer sees you

engage with one of

your customers, in

real life or on-line.

How Social Media Scales Personal Engagement

People who like your brand (Brand Advocates) can be turned into Influencers

How Social Media Scales Personal Engagement

People strongly identify with their peers (moms like me, twenty-somethings like me, CFOs like me)

How Social Media Scales Personal Engagement

Interaction Effects Propagate Through Social Connections

Case Study #1: Spotlight Leadership

June 2011:

• 102 contacts

• Customers weren’t

getting emails

• Many marketing

providers

• Web visitors came and

went…

May 2012:

• Game changer:

www.PowerInterviewGift.c

om

• 546 contacts

• Email deliverability is

great

• One stop shop

• Visitors grab my free gift

• Revenue growth: 300%

After Automation

Case Study #2: The Social Concept

June 2011:

2800 contacts

$0 sales, 0

customers

May 2012:

7416 contacts

Projected 2012 sales of

$350k, 50 customers

Web traffic up 2.9x

Every email sent to a

customer or lead gets

a personal response

After Automation

Text

How Not To Screw Up Personal Engagement

1

How Not To Screw Up Personal Engagement

2

How Not To Screw Up Personal Engagement

3

Download A Course on Engaging The Social Customer

http://www.thesocialconcept.com/DOWNLOADS

Download A Solution to Engaging a Great Team

www.PowerInterviewGift.com

Thanks for Joining Us

• This webinar will be available on-demand at www.SocialMediaToday.com. Stop by to learn more and share your comments.

• Connect with our panelists on Social Media Today using the search function:

Join us May 29th for…

Learn to Blog Your Brand: Cultivating an Effective Personal Brand Online

Register at: http://socialmediatoday.com/managing-blog-brand